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A project report on robbins ice cream

FRONT PAGE:Factory Report


On
Robbins ice-cream company
Submitted to
MAIMS
Rohini sector -22,
New Delhi
PIN NO.-110086
Submitted by
Abhishek mishra
CLASS-BBA 5B
10314701712

A project report on robbins ice cream

ACKNOWLEDGEMENT
It is a matter of great pleasure and
gratitude to present this project Report this
project Report under gone at Robbins ice
cream factory
I am very thankful to the director of our
Collage Dr. C.S Sharma for being a
source of inspiration. I am also thankful to
Dr. Mansi for his encouragement and
making this task attainable.
.

A project report on robbins ice cream

PREFACE
In todays fast changing & technological developing world
management of business is very important phase. It is useful
in each and every part of business.
Schools of management give great knowledge to students.
Practical study is also necessary. It helps to develop the
analytical skills, i.e. conception or execution of the students.
These practical training is like industrial visit. Presents a
unifies picture of what management is and how it is applied
to various forms of human endeavor in this country. Such
visits are important in order to acquit the students with the
technicalities of the various process and principles undergone
in various factories. In todays world of globalization
opportunities are plenty and they keep knocking at your
doors all the time. The one, who is bold, ready and alert,
seizes them and puts them to the best use. The world of
success is always open to the dynamic. Ran confident and
courageous youth. All we need is the positive attitude and
forceful personality, to break myth and bad luck and though
competition. With adequate knowledge, spirit and
determination one can make people take notice of him and
get in step with him.
Practical training becomes compulsory especially for the
students at management, who want to achieve success.
Definitely helps the students to face the world with
courage, confidence, and positive attitude.
Schools of management had taken all things in mind.
B.B.A. courses have introduced practical studies as one of
its subjects. In this the students are gives opportunity to
visit various kinds of industries and know how practically
the work is performed.

A project report on robbins ice cream

CERTIFICATE

This is a certify that the project report on Robbins


Ice Cream is an academic work done by Abhishek
mishra submitted in the partial fulfillment of the
requirement for the award of the degree of
Bachelor of Business Administration from
Maharaja Agrasen Institute of Management Studies
, Rohini Sector 22 , Delhi 86 , under my
guidance and direction .

Mansi
{Assistant Professor}
Abhishek mishra

A project report on robbins ice cream

{Stamp of
College }

INDEX

INTRODUCTION
THE ICE CREAM INDUSTRY
ROBBINS ICE CREAM

BRIFE HISTORY

FOUNDER
HISTORY OF ORGANISATION

MISSION

LOCATION & LAYOUT

GENARAL INFORMATION

GROTH &DEVLOPMENT

CURENT POSITION

PRODUCTION DEPARTMENT
WHAT IS PRODUCTION
RAW MATIRIAL
PRODUCTION PROCESS
PRODUCT RANG

HUMAN RESOURCES
CAPITAL RESERVE
LONE&ADVANCES
NEED TO FINICE

A project report on robbins ice cream

HUMAN MANAGEMENT
FACILITIES PROVIDED TO THE
WORKER
EMPLOYEES BENEFIT AND
SERVICES

MARCKETING MANAGEMENT
INTODUCTION TO MARCKETING
ORGANISATION
PRICING

FINANCIAL INFORMATION
CAPITAL RESERVE
LONE&ADVANCES
NEED TO FINICE

SOCIAL RESPOSIBILITY
CORPORATE SOCIAL RESPONSIBILITY
WHAT IS CSR
ROLE OF CSR
RAIN WATER HARVESTING

CONCLUSION
BIBIOGRAPHY

A project report on robbins ice cream

INTRODUCTION
ROBBINS ICE CREAM:
This factory was established in the year 2006.
Robbins is very popular in west delhi . It started 8
yrs. Ago. The name Robin is named after the
proprietors son . the factory s governed under a sole
proprietor . It may be described as an experiment
successfully running from last 8 years . It represents
the co-operation of four groups interlined with each
other.

Milk producers
Process of milk in factory for ice cream
Marketers
Consumers

Its rational is that a co-operative would he processed


on its bottom-line, and hence improve margins for
growers and reduces costs for consumers. It fronts and
objectives were to see that there was enough milk for
every one in towns. It is the largest fast food chain the
whole country has been maintaining it.

A project report on robbins ice cream

BRIEF HISTORY

FOUNDER:
DEVENDER SINGH

In 2005, Devender Singh suddenly put the thought of


extending his business from an ice factory to an ice cream
factory .
This came as a surprise to most of his colleagues and
friends. But the bigger surprise was the product he chose
to manufacture -- Ice Creams !
But Devender Singh was not painting on ice. As a
vocation, he had already mastered the art of Ice Creammaking from his uncle, Dinanath Singh, domicile in
Haryana then. In fact, he already was a taste innovator,
experimenting with jellies and unusual Ice Cream
ingredients.
His high quality Ice Creams immediately made an
impression in the market. Soon, through continual taste
innovations and steady facility expansion, he blazed new
trails, and emerged as a prominent market presence in
Western India.

A project report on robbins ice cream

HISTORY
Small Beginning, Big Vision;
Great Ambitions
Robbins Ice Cream began its branded life in 2006 in West
Delhi . By 2008, it was a popular local brand there.
But in 2008, in the wake of the dilution news, its founder
Devender Singh had to join the exodus into paschim vihar
from dwarka , with virtually no moveable assets.
No, it was not a case of brand relocation, or anything else
as fanciful. He had to start the venture from scratch
again. .
He called this fledgling brand Robbins -- a neologism
for Have More -- which meant the customer got more
value for money, and more taste to relish, from his Ice
Creams.
Perhaps he didnt know it then, but he had laid the
foundation for one of Western Indias most enduring
market legends.
And good quality, like good character, wins over the
situation sooner or later.
Toda , Robbins Ice Cream is a delicious facet of North
Indian daily life, and part of its market lore. It reaches
hundreds of thousands of consumers through 7 main
outlets and 3,800+plus dealers.
Thats a very, very long way from a hand-cart.

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MISSION
Good, Truthful, Clean Enterprising Ethos
Devender Singh , the founder of Robbins , began his
enterprise half a century ago with a simple guideline -Achchai, Sachchai, Safai (Goodness, Truthfulness,
Cleanliness).
The succeeding generations at the helm of the company
translated this axiom into a way of life and business. Only
the finest ingredients go into the making of Robbins Ice
Creams. The whole manufacturing process conforms to
global standards of hygiene. And the companys trade
practices are kept totally transparent.
Based on new generation technology and in-house R&D,
the company keeps formulating new tastes at frequent
intervals, and surprising its consumers. It has also
diversified into other food items, through a high profile
Restaurant Chain.
Today, Devender Singhs simple philosophy still continues
to be the corporate axiom of the Robbins conglomerate.
And the company values its entrepreneurial self-esteem,
market image and reputation for financial uprightness
above its pure business interests.

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LOCATION & LAYOUT


In this factory of manufacturing it the machines are
arranged according to the process they perform in the
plant.
Company produces 150 different varieties of products
and distributes throughout Delhi , Haryana and
Punjab.
The location of the company is very good and safe in
sufficient area like West Delhi. They get easily their
production-needed raw materials.

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GENERAL INFORMATION
Name of the unit:
ROBBINS ICE CREAM PVT LTD.

Form of organisatoin:
PRIVATE LIMITED

Year of establishment:
26th January ,
2006.
Location:
GH 5 AND 7
MEERA BAGH
PASCHIM VIHAR

Registered Office:
ROBBINS ICE CREAM;
RELIFE ROAD;
VIKASPURI.

A project report on robbins ice cream

Product_Range:
Ice Creams (Candies, Topo Cones, Ready-to-eat-cups
-- 110 Flavours), Barfi, Kulfi, Take-away Packs (Snacks /
+ Ice Cream)
Diversification:
Foods & Snacks
Activities:
Parlours & Restaurants spread out in Dehi .
Main Outlets:
4. More in the pipeline.
Dealer Network :
800+ Expansion underway.

13

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ROBBINS ICE CREAM have been set up on cooperative principles and has a commitment to provide
remunerative price to the producers on one side and
sale of high quality ice cream to consumers in the city
of Delhi at a fairly reasonable price.
This could be achieved only due to proper planning of
cream. The company has its own working capital
generation system which has so far generation around
Rs.10 lacks as deposit from societies for which
interest is paying regularly.
Today ROBBINS has earned a good name. It is the
largest ice cream distributer in Delhi. Today its uses
200 liters milk everyday. Annual turnover is at
Rs.5crores. It has its priorities set:

Ice cream
Family pack
Cones
Candies
Seasonal flavors

This could mean scarifying the more profitable high


end products.
Today ROBBINS means different thing to different
people.
For an urban consumer ROBBINS is best fast food.
For an average consumer ROBBINS is something
delicious.

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What is production?
Production is a process of conversion of raw
material into finished goods with the use of different
resources.

And the production process is the combination of


certain steps to obta.0in the final product. These steps
collectively are said as process.

Many processes are undertaken in creaming before the


milk & milk products reach the hands of the final
consumer.

Because of the processing the life expectancy of these


perishable items increases and they may be preserved
and retained for a conger period without any
deterioration in the quality.

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RAW MATERIAL
The raw material procurement system is as

follows

Milk is main raw material for ice cream


Milk delivered by a producer is measured and a
sample is drawn for quality testing. Individual milk is
measured, sampled, analyzed and accordingly paid.
Payment due is worked out on the basis of the quality
and company delivers the quantity of the milk directly
to dairy.

Company purchased sugar in bulk at it is used in


ice cream.

Special attentions are given to dry fruits because


they are costly. The purchased cleaned and after
cutting they are used.

Color & flavor, which


governments, are only used.

are

permitted

by

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PRODUCTION PROCESS:
The Process for manufacturing ice-cream passed through
various stages the chart given bellows shows the ways in
which ice cream reaches us after manufacturing stages.
Ice cream manufacturing

Ice cream filling

Marketing Channel

Marketing channel

cold storage

Transportation by A.C. isolated vehicles

Distributors

Dealers& custemer

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The various process under gone by the dairies are as


follows: -

Pasteurization:
The word Pasteurization has been named of the
name of the eminent French Scientist, Louis Parture,
who studied that heating of liquid, to a high
temperature considerably improves their keeping
qualities. This process is widely employed in almost
all the dairy operations, in general the word
pasteurization can not the heating of milk & milk
products to a temperature which destroys almost all
the micro organization present and that too without
significantly affection the properties of these products.
The milk is warmed nicely and from it milk cream is
produced. Because milk is refined and tested nicely
from the dairy only no need to be tested it. Making
cream add needed dry fruits and sugar, Stabilizers and
chemicals in it.
Sugar is mixed in milk while
warming. Cleaning of dry fruits and cutting is done by
over machine very nicely.
They make different varieties by ice cream by
different process.
They pack than nicely and store in cold storage at
25% Celsius to 30% Celsius.

PRODUCT SPECIFICATION : Meets Agmark


Standard

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PRODUCT RANGE
ROBBINS Company produces various types of
products. Their ice cream is delicious and different
varieties of flavors. The various products and their use
are as below:
CANDIES:

Kala Khatta pop

Lollypop

.Orangebar

Kacchi keri

Double Hit

Mini Chocobar

Kaju Candy

Classic Chocobar

3-D Bar

Raspberry Dolly

Mango Dolly

Chowpaty Fulfi

Zulu Bar

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SMALL CUPS :50ml


Vanilla

Royal Gulab

BIG CUPS :100ml


Royal Gulab
Vanilla Strawberry
Chocolate Bonanza
Chips Kaju Draksh
Butter Scotch
Kaju Anjir
Kesar Pista
Raj Bhog

A project report on robbins ice cream

CONES :120ml
Ringo Bings
Choco Vanilla
Strawberry
Chocolate
Butter cotch
Kesar Pista
Raja Rani

NOVELTIES:
MalaiKulfi
Roll cut
Badam pista Kulfi
Raja Rani Roll cut
Sandwich Ice Cream
Fifty Fifty Roll cut
Cassata cut
Super Sunda Bon-Bon

23

A project report on robbins ice cream

FAMILY PACKS& PARTY PACKS :

Royal Gulab
Vanilla Kaju Draksh
Butter Scotch
Chocolate Chips
Fresh Strawberry
Bonanza Bonanza
Swish Cake
Kaju Anjir
Kesar Pista
Lonavali
Almond Carnival
Roasted-Badam-Anjir

24

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HUMAN
MANEGEMENT
The over all responsibility of manufacturing are interested to
vice president who is supported by different functional health
leaking after oral solids, quality control production planning and
control and utilities. Personal department is the main part of the
each and every company without the person company can do
nothing and can not earn profit.
1) NUMBER OF EMPLOYEES:As the company employees are the main part of the company of
how many number of they are in the factory is very important
Navneets total employees are 90 which permanents. The
company provides them good atmosphere and salary.
The company has good relationship with his employees. It
provides them insurance also company tries to give them basic
facility. Every employee gets uniform from the company. Aim to
increase employees salary. 90 people working in that
department most of them are classifies in three different groups,
supervisors, engineers, workers.

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FACILITIES PROVIDED TO
THE WORKERS
At Delhi in one and only one manufacturing unit there
are 90 workers are employed divided in three shifts: 1.
2.

70 workers
20 workers

50 workers are regular ones

They work in two shifts day and night; manufacturing


work goes on only in day and in night preservation.

Wages & Salaries

ROBBINS Ltd. Provide monthly expenditure on


salaries is approximately 3 lacks, out of which 2 lacks
are paid to the regular employment & 1 lacks to
contractual workers.

Provident Fund: -

Contribution of provident fund is made on a monthly


basis predetermined rate to appropriate authority on
accrual basic and charged to them.

As per the accounting standard issued by the


institute of chartered accountants of India, the

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company is required to make provision for leave


encasement on accrual basis also.

Gratuity: -

In manufacturing divisions the liability towards


gratuity in respect of eligible employees is covered by
a group gratuity scheme with life insurance
Corporation of India.
Management Division: The company is funded its liability for payment of
gratuity for the employment of proper division to on
approved gratuity invest fund and the annual
contribution to the said fund is charged to the revenue
accounts on the basic of actuarial valuation.
Special Benefits: I.
The company provides 25 quarters to the
workers.
II. One for outside employees the company also
provides the staff, but specially from Abad.

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EMPLOYEES BENEFITS &


SERVICES
A qualified person is appointed to visit the factory daily. Every
different and indirect employee is subjected to techniques. The
medical report shall cover various aspects viz, eye sight, blood
pressure, physical fitness etc.
The personnel is where respect the medical exemption reports
not found satisfactory i.e The physical fitness of the personnel
is not as per the required standard are to be duet with by
affecting necessary trades or other wise as deemed fit in to the
context at the circumstances.
The company provides them good atmosphere and salary. Every
employees get uniform form the company. Aim to A increase
employees salary.

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Introduction to Marketing
Robbins Ice Cream has established a new strategy, Business
unit called micro Marketing division the rural markets of North
India.
The division queries market generic marketing Began to play an
increasing important role with the certain be colony personating
world over with the coming of important of generic market in
India and it gaining fool hold in certain market with in a very
short span of this division has established its self in the market.
The goal of marketing is to create customers satisfaction
profitable by building value-laden relationships with
important customers. The marketing department can not
accomplish this goal by it self it must team by closely with
other department with organization through out it entire
value delivery system to provide superior value customers.
This marketing calls up every one in the superior value and
satisfaction.
To make all the work smoother the group has created division
has its own special identity in the market and it tops products.
MARKETING DEPARTMENT

ADVERTISING
PACKAGING
SELLING

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Organization of the marketing


Department
The marketing manager Mr. Kaunal Desai handles the
marketing department of the company. He works directly under
the general manager Mr. Devender Singh Basic ideas of
packaging and designing coups from Mr. Singh and the rest
marketing work is governed by Mr. Kamal Desai under there are
three regional affairs respectively in Delhi , Punjab and Haryana
. Which are not hot market of the company under the three
regional affairs there courses distribution 800 retailers under
distributors work to make available ice cream to the altimeter
consumers. Also seven executives havmors parlors in
ahmedabad work directly under the regional manger in charge
the whole scene become understandable with the help of
following diagrams.
The following chart represents the entire organization structure
of the Robbins Company.
Now the organization structure of marketing department.
General Manager
[Mr.Deveder Singh]

Marketing Manager
[Mr. Kamal Desai]

REGIONAL
REGIONAL
MANAGER

REGIONAL
MANAGER
MANAGER

(DELHI)

(HARYANA)
(PUNJAB)

A project report on robbins ice cream

Distributors

33

Distributors
Distributors

Retailers

Retailers
Retailers

Consumers
Consumers

Consumers

Pricing
First we know that what is price? Price is the amount or services
or the same of the values that consumers exchange for the
benefits of having or using the product or services.
Robbins Food Pvt. Ltd. Have 2 factors affecting to price
decision.
{A} Internal factor affecting to the pricing decision.
Marketing mix strategy:Robbins has made own marketing mix strategy, price is
only one of the marketing mix tools that a company
uses to achieve its marketing objectives.
Cost:Robbins has estimate the cost set the floor for the price
that the company can charge for its products. The both
cover all lots costs for producing, distributing, and
selling the products and delivers a fair rate of return for
its efforts and risk.
Organization Consideration:Robbins management must decide who within the
organization should set prices.
{B} External factor affecting to the pricing decision.

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Pure Competition:A market in which buyer and seller trade in a uniform


commodity no signal buyer or seller has much effect on
the going market price.
Monopoly Competition:A market in which many buyer and sellers trade over a
range of pricing rate than a simple market prices.
Competitor:Robbins Ice-cream has selecting price of the product
economic factors are affecting in such as boom or
recession. In flatirons and in terse rate affect both the
producing a product and consumer perception of the
product and consumer perception of the products price
and value.

PRICING LIST:
CANDIES

Lolly pop
Kala Khatta pop
Orangebar
Kacchi Keri
Double Hit
Mini Chocobar
Kaju Candy
Classic Chocobar
3-D Bar

15 ml. 5.00
35
60
60
80
35
60
50
50

ml.
ml.
ml.
ml.
ml.
ml.
ml.
ml.

10.00
5.00
7.00
10.00
5.00
10.00
10.00
10.00

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Raspberry Dolly
Mango Dolly
Chocobar
Chowpaty Fulfi
Zulu Bar

60
60
60
70
80

ml.
ml.
ml.
ml.
ml.

15.00
15.00
25.00
30.00
35.00

SMALL CUPS:

Royal Gulab
Vanilla

50 ml.
50 ml.

5.00
5.00

BIG CUPS:
Royal Gulab
Vanilla
Strawberry
Chocolate Chips
Bonanza
Kaju Draksh
Butter Scotch
Kaju Anjir
Kesar Pista
Raj Bhog

100
100
100
100
100
100
100
100
100
100

ml.
ml.
ml.
ml.
ml.
ml.
ml.
ml.
ml.
ml.

9.00
10.00
12.00
13.00
13.00
15.00
15.00
15.00
22.00
25.00

CONES:
Ringo Bings
Choco Vanilla

120 ml.
120 ml.

20.00
15.00

A project report on robbins ice cream

Strawberry
Chocolate
Butter Scotch
Kesar Pista
Raja Rani

36

120
120
120
120
120

ml.
ml.
ml.
ml.
ml.

18.00
25.00
25.00
25.00
25.00

NOVELTIES:
MalaiKulfi Roll cut
Badam pista Kulfi
Sandwich Ice Cream
Raja Rani Roll cut
Fifty Fifty Roll cut
Cassata cut
Super Sunda
Bon-Bon

80 ml.
80 ml.
100 ml.
100 ml.
100 ml.
120 ml.
125 ml.
15 ml.

20.00
25.00
25.00
30.00
30.00
40.00
40.00
5.00

FAMILY PACKS:

Royal Gulab
Vanilla
Kaju Draksh
Butter Scotch
Chocolate Chips
Fresh Strawberry
Bonanza
Swish Cake
Kaju Anjir
Kesar Pista

1200 ml. 32.00


1200ml.
110.00
1200ml.
155.00
1200ml.
130.00
1200ml.
160.00
1200ml.
190.00
1200ml.
170.00
1200ml.
160.00
1200ml.
150.00
1200ml.
145.00

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What is Finance?
The finance management is the dynamic and important
function of the company financial management is one
of the managerial activities of planning and
controlling the firms resources. We can also called
capital as a Blood.
Therefore it must be
systematically maintained. Planning is the one of the
most important activities of the financial manager. It
makes possible for the financial manager to obtain.
Reserves and surplus: Cash is the most important current assets for the
operating of the business run on a continuous basis for
the smooth running of the company. There should be
sufficient cash neither more is cr. Shortage will
intercept the firm manufacturing operations while
exclusive cash supply remain idle. Therefore the cash
and bank balance of the company are maintained at
optimum level for this they can use the system of
investment in reserves also.

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FINANCIAL HIGHLIGHTS
ROBBINS Ice Cream Reserves :
Their capital as follows: 1.
2.
3.
4.

Investment allowance Reserve


Capital Reserve
General Reserve
Subsidiary Reserve

Loans & Advances :


Secured Loan :
From Delhi industrial Investment Corporation limited
Secured by joint equitable mortgage of immovable
properties and hypothecation of all movables (Save
and except specified movable hypothecated to the
companys bankers) both present and future pertaining
to ROBBINS unit in Paschim Vihar.
From State Bank of India:
Against equitable mortgage of land and hypothecation
of movable property both present and future pertaining
to new processing unit.
Cash Credit:
Against equitable mortgage or immovable properties
of crepe unit at office premise at Relief Road and first
charge by hypothecation of all specified movables
including raw-materials, stores, stocks, finished goods
and stocks in process and book debts etc. And further
personally guaranteed by the partners

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Unsecured Loans:
1.

Insurance:

Adequate insurance coverage has been taken for


properties and assets of the company including
buildings, plants and machinery and stocks.
2.

Accounting Concepts:

The company follows the mercantile system of


accounting and recognizes income and expenditure on
accrual basis except subsidy.
Finance functions as procurement of funds and their
effective utilization in the business, finance is the task
of providing funds needed by the enterprise on the
terms that are most favorable to it keeping in view the
objectives of the enterprises.

NEED OF FINANCE
In a business unit need of finance arise due to the
following reasons.
1. For the purpose of expansion
2. For the purpose of establishment
3. For the purpose of renovation
4. For the purpose of diversification

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Corporate social responsibility

41

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MEANING:
Corporate social responsibility (CSR, also called corporate
conscience, corporate
citizenship, social
performance,
or sustainable
responsible
business/Responsible
Business) is a form of corporate self-regulation integrated
into a business model . CSR policy functions as a built-in,
self-regulating mechanism whereby a business monitors and
ensures its active compliance within the spirit of the law,
ethical standards, and international norms . CSR is a process
with the aim to embrace responsibility for the company's
actions and encourage a positive impact through its
activities
on
the
environment,consumers,employees,communities, stakehold
ers and all other members of the public sphere who may
also be considered as stakeholders.
THE
ROLE
RESPOSIBILITY:

OF

CORPORATE

SOCIAL

The role of Corporate Social Responsibility in the business


world has developed from a fig leaf marketing front into an
important aspect of corporate behavior over the past several
years. Sustainable strategies are valued, desired and
deployed more and more by relevant players in many
industries all over the world. Both research and corporate
practice therefore see CSR as a guiding principle for
business success. The Corporate Social Responsibility has
been conceived to assist researchers and practitioners to
align business and societal objectives. All actors in the field
will find reliable and up to date definitions and
explanations of the key terms of CSR in this authoritative
and comprehensive reference work. Leading experts from
the global CSR community have contributed to make the
Encyclopedia of Corporate Social Responsibility the
definitive resource for this field of research and practice.

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RAIN WATER HARVESTING


Rainwater harvesting is the accumulation and storage
of rainwater for reuse before it reaches the aquifer. Uses
include water for garden, water for livestock, water
for irrigation, etc. In many places the water collected is
just redirected to a deep pit with percolation. The
harvested water can be used for drinking water as well if
the storage is a tank that can be accessed and cleaned
when needed.
Rainwater harvesting provides an independent water
supply during regional water restrictions and in
developed countries is often used to supplement the
mains supply. Rain water harvesting provide water when

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there is a drought or in summer season. Rainwater


harvesting systems are appealing as they are easy to
understand, install and operate. They are effective in
'green droughts' as water is captured from rainfall where
runoff is insufficient to flow into dam storage. The
quality of captured rainwater is usually sufficient for
most household needs, reducing the need for detergents
because rainwater is soft. Financial benefits to the users
include that rain is 'renewable' at acceptable volumes
despite climate change forecasts, and rainwater
harvesting systems generally have low running costs,
providing water at the point of consumption. Benefits of
widespread rainwater harvesting to the regional
reticulated supply system may include reduced treatment,
pumping, operation and augmentation costs, reducing
peak storm water and storm water processing costs, as
well as reduced greenhouse gas emissions due to reduced
dependence on pumping and potential augmentation
through sources such as desalination

Conclusion

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45

The factory experience to the havmor ice cream as a


wonderful visit as a BBA student . My visit about how an
organization is run successfully. The visit was highly
educational and helped one to given me an depth
understanding of the marketing and finance management
cared out of Robbins. I came to know about the process
used for manufacturing of Ice-cream and different types of
problems encountered in it. I understood the difficulties
that is faced by management of modern companies and
also studies the ways they save the difficulties and
problems.
Robbins Is a wonderful company It is a developed
company with its registered office as well as factory at
Anand plant. Robbins ice cream has capered the market
of ice-creams. It will be leader in ice-cream after some
times if it continues to process in this way as it is doing
now. We can tell that the industry is an Ideal Industry and
after eating its Ice-cream any body can tell that

Oncemor
Havmor

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46

Bibliography
Books:
Ashwathapa. K, human resources and Personnel
Department, New delhi, Tata McGraw-Hill publishing
Ltd., 98 years, 503 Pages.
News Paper:
THE TIMES OF INDIA
ECONOMIC TIMES
Website:

www.Robbins.com
www.Now-India.com
www.economictimes.com
www.timesofindia.com
www.wikipedia.com
www.scribd.com