RETAIL MANAGEMENT

SATURDAY

7:30-10:30 am

Rm: 30 1st Sem AY

2014-2015
Name: Kimberly Malka M. Abellon

Prof.: Mrs. Lalaine Divinagracia

Date June 30, 2014
Activity:

TOP 10 Retailers in the Philippines

1. Shoemart
2. Shopwise
3. Kultura
4. ForMe
5. Bratpack
6. The Generics Pharmacy
7. Watsons
8. Greenbelt
9. Robinsons
10. Maxs Restaurant

PRA fetes outstanding retailers

The biggest names in the Philippine retail industry recently gathered for the 15th
Outstanding Filipino Retailers and Shopping Centers of the Year Award (OFR). The OFR is
an annual event of the Philippine Retailers Association and the Department of Trade and
Industry which seeks to recognize the cream of the crop in Philippine retailing.
In exclusive rites billed as the Oscars of the retail industry held at the Crowne Plaza Hotel
in Quezon City, the OFR highlighted the biggest retail achievers of 2011. A total of 16
companies were chosen from close to 100 nominees for their outstanding business
practices that epitomized excellence in their business.
Shopwise emerged as the winner in the Full Line Department/Hypermarket category while
Robinsons Supermarket claimed the top spot in the Supermarket category.
This years Category Killer, an award given to large retail stored who dominate a product
category, was Kultura Filipino. ForMe was announced as this years winner in the Fashion
Apparel Medium Category while Artwork won the top plum for the Small category. Making it
as finalists in this category were Tomato and Karimadon.
Res/Toe/Run tops this years Fashion Shoes and Bags Category. Res/Toe/Run competed
against finalists So!Fab and Bratpack.

Maxs Restaurant was adjudged this years winner in the food retailer large category while
The Generic Pharmacy and Egg were the winners in the Specialty Retailer large and small
category respectively.
R.O.X or the Recreational Outdoor Extreme, the biggest outdoor sports and recreation hub
in Southeast Asia enters the OFR as winner of the Most Promising Retailer Category.
This year also marks the debut of the Foreign Brand Retailer category in the Awards. This
is given to Filipino retailers who have successfully managed foreign brands in the country.
The expansion of the OFR category reflects the changing landscape of retailing in the
country.
It takes determination, courage and a strong business acumen to steer such high-profile
brands in our market given the unique characteristics of the Filipino shopper. Their success
employing Filipino talent made it incumbent for PRA and DTI to honor Filipino retailers
leading such businesses, said PRA President Frederick D. Go.
The first awardees of this category are Watsons from the Hong Kong-based A.S. Watson
Group and Krispy Kreme, originally from North Carolina, USA.
Greenbelt 5 which was announced as the Shopping Center of the Year Medium category)
and SM North Edsa, Shopping Center of the Year Large category winner, were inducted
into the Hall of Fame after winning for two consecutive years.
SM Baguio ties with Greenbelt in the Medium category while Robinsons Ilocos Norte took
home the trophy for the small category.
Providing a strong competition to SM North EDSA were finalists Shangri-La Mall, SM City
Bacoor and SM City Pampanga while Eastwood Mall was a finalist in the medium category.
The night was also highlighted by the presentation of the 7th Presidents Award the
highest distinction conferred by the PRA. This year, PRA honored Mariano Que, founder of
Mercury Drug as Father of Health and Wellness Retailing. Mr. Que started his conglomerate
from a kariton store selling medicines through the tingi system a novel selling
method even at that time. Mr. Que joins other pillars of retail who have received the
prestigious award, including : Mr. Henry Sy, Father of Philippine Retailing; Mr. Fernando
Zobel De Ayala , Pillar of Philippine Retail Development; Mr. Jorge L. Araneta, Pioneer of
Retail Entertainment; Ms. Socorro Cancio Ramos, Matriarch of Philippine Retailing; Mr.
John L. Gokongwei, Jr.,Champion of Retail Entrepreneurship; and Amb. Bienvenido
Tantoco Sr., Father of Luxury Retailing. This years event was made possible through the
support of SM Shoemart, Wilcon Builders, the Philippine Star, BusinessWorld, HBC,
Res/Toe/Run, R.O.X., Ayala Malls, Robinsons Malls, Aficionado and Unilever.
Source: http://www.philretailers.com/index.php?option=com_content&view=article&id=21%3Apra-fetesoutstanding-retailers&Itemid=18