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Analyzing Big Data

Table of Contents
3

Faster, Better Insight at a Lower Total

Cost of Ownership

Reference Architectures

Using Hadoop and Engaging Hortonworks and SAP

A PARTNERSHIP THAT SUPPORTS BIg DATA

Faster, Better Insight at a Lower Total

SAP Real-Time Data Platform in combination

Archive data at low cost. It is not always clear whether

cleanse, and store that data.

architectures as well as

. Data needs to be readily

to ease

Apply basic data cleansing and data cataloging. Categorize

of it later and to be able to integrate it with transactional

databases and analytic tools. This will greatly reduce the

of transactional information, there is also a growing desire to

-

rendered useless in the future.

-

USE CASE: HIgH-TECH MANUFACTURER OPTIMIzES

CUSTOMER ExPERIENCE

form using the Hortonworks Data Platform to facilitate business intelligence (BI) and analysis of Big Data.

tional data with analytic databases, these solutions are not always well suited to handling nontraditional data sets, such as

are as follows:
-

Retain as much data as possible. Traditional data wareing business insights.

forms, and to date, the business has not analyzed this information since it is somewhat unstructured.

Combining SAP Real-Time Data Platform with Hortonworks Data Platform

notion of customer master ID that crosses systems and

customer record in the SAP database.

With SAP and Hortonworks software, enterprises can retain and process more data, join
new and existing data sets, and lower the total
cost to perform this net-new analysis.

Combining SAP Real-Time Data Platform with Hortonworks Data Platform

Use Case

Challenge

SAP and Hortonworks Business Impact

Solutions

analysis of free-form
feedback data

Lowered cost of
feedback by reducing need to call customers for feedback

Natural language

Accurate customer
are not easily analyzed
using Structured
Query Language

Architectural Pattern

free-form text into

SAP: Data warehousing

data
Machine-learning
framework rates
tion based on keyword analysis
Better routing of
calls

Customer info stored

and training and certi-

Accurately associate
tomer accounts on
large scale
Analyze call log data

SAP: Data warehousing

satisfaction
enrichment
duration and costs

number to customer

Association of Web

Web user identity is

obscured, not easily
-

customer ID
actional data

Data-clustering
analysis determines
association between
Web user, customer
login, and IP address
information
Association between
tomer ID (many-to-

SAP: Big Data and

real-time analytics

Anonymous Web

anonymous
ization, showing

enrichment

stored in fast, Webscale database

sensor data

Volume of semistructured data from more

ume of sensor data

SAP: Scheduled
about feature usage
Hortonworks:

data into database

enrichment

easily stored in traditional database

center
health

Combining SAP Real-Time Data Platform with Hortonworks Data Platform

APPROACHES TO CONSIDER

Reference Architectures
SAP solutions by following one of three reference
architectures:

Figure: Three Scenarios for Big Data Implementation

Data exploration

Advanced analytics

BI tools

Advanced analytic tools

In memory
ETL/push down transformations

BI/advanced analytic tools

CEP

In memory
ETL/move

M/R Analytics

M/R Analytics

EDW
M/R Analytics

Hortonworks Data
Platform

Hortonworks Data
Platform

Hortonworks Data
Platform

OS plus hardware | MapReduce (M/R) support

BI
= business intelligence
CEP = complex event processing
EDW = enterprise data warehouse
ETL = extract, transform, and load

Combining SAP Real-Time Data Platform with Hortonworks Data Platform

SAP AND HORTONWORkS OFFERINgS FOR DATA

ExPLORATION
the data at large scale
Reduce the cost of extract, transform, and load coding by

indicators are accurately being tracked

as a data source through semantic layers in the SAP
-

lytics to machine-learning tools like Mahout, some analysis is

-

The power of Hadoop has been brought to bear through

Hortonworks Data Platform and SAP solutions to provide an end-to-end approach for analyzing business
data at low total cost of ownership.

Combining SAP Real-Time Data Platform with Hortonworks Data Platform

SAP AND HORTONWORkS OFFERINgS AS A BIg DATA

REFINERy

SAP AND HORTONWORkS OFFERINgS FOR ADvANCED

ANALyTICS

can also come from Weblogs or sensor network data on the

data.
-

follows:

Retain more data in original format, outside the warehouse

at low cost

read)

into your warehouse

Increase the amount of data being summarized beyond that
which the warehouse can handle

Combining SAP Real-Time Data Platform with Hortonworks Data Platform

A NEW WAy TO ANALyzE BUSINESS DATA AT A LOW TOTAL COST OF OWNERSHIP

Learn More
.

of data
to end-user demands
With SAP Real-Time Data Platform and Hortonworks Data

Analytics Function

value Add of Big Data

Explore

Join rich context about users,

alternate scenarios

before considered

Enrich

online systems into

tables in warehouses, use

transform, and load has

-

increasing warehouse costs

logic
Retain raw streams on disk
-

Retain the entire business

history, enabling you to study

Add large time-windows and

time-series data that otherwise

lytics later
analysis

Combining SAP Real-Time Data Platform with Hortonworks Data Platform

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