Winston-Salem Business Inc.

2009 ANNUAL REPORT

Where
we’ve been.
Despite a difficult economy, Winston-Salem Business
Inc. experienced steady activity throughout 2009.
WSBI assisted the location or expansion of three
manufacturing projects. The following pages are
a summary of those projects and more detailed
information about marketing initiatives in 2009.
 2009 successes

COMPANY Jobs Investment Location

Bekaert Textiles 12 $1 million Union Cross Business Park

TurboCare 145 $45 million Rural Hall, NC

Waste Energy, LLC 15 $2 million Union Cross Business Park

Bekaert Textiles

Jobs: 12
Investment: $1 million
Location: Union Cross Business Park

Belgium-based Bekaert Textiles expanded its operations at

Union Cross Business Park to include a new manufacturing
process. The company installed a new state-of-the-art machine
to accommodate the new product line. Winston-Salem was
chosen over the company’s plant in Mexico for the expansion.

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 TurboCare

Jobs: 145
Investment: $45 million
Location: TurboCare facility in Rural Hall, NC

TurboCare, a division of Siemens Energy, expanded its

Rural Hall operation to include a new manufacturing line for
refurbishing of turbine engine blades for the power generation
industry. The project was made successful with a One North
Carolina grant from the state, and a matching grant from
Forsyth County, Duke Energy and other private partners.

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Waste Energy, LLC

Jobs: 15
Investment: $2 million
Location: 5,000-square-foot production facility
at Union Cross Business Park

Waste Energy, LLC is a subsidiary of Spartanburg, S.C.-based

TMD Technologies. The company purchased three acres of land
at Union Cross Business Park to build and operate the first
ethanol production plant of its kind in the United States. The
company uses waste from bottling companies and converts
the raw material into ethanol.

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 Where
we’re going.
Mission
To recruit new businesses to
Winston-Salem and Forsyth County

Goals
Create a minimum of 300 new jobs

Generate a minimum of $30 million

in new capital investment
2009 Marketing Recap

Throughout 2009, Winston-Salem WSBI participated in several mar-

Business Inc.’s marketing efforts
included the following elements:
• New demographics brochure
• Revitalized Web site with
interactivity and social media
• New logo and branding
initiative for WSBI
• Community branding
initiative with Arts Council,
Chamber, PTRP and DWSP
• Advertising in select
publications
• “I Am Winston-Salem” video
launch and mailer
• Direct mail and electronic
news
• Investor newsletter
• “Green” business industry
report and target list
• Regional/State marketing
• NC Department of
Commerce visits
• “Friends of North Carolina”
sponsorship and events
• Eight tradeshows/call trips
keting events with the Piedmont
Triad Partnership and the NC
Department of Commerce includ-
ing Charlotte, Raleigh and Triad
broker luncheons, “Friends of
North Carolina” events and local
hosting for the Wyndham Cham-
pionship. WSBI also supported
the Piedmont Triad Research Park
at the 2009 NC BIO conference in
Raleigh.
In April, WSBI hosted local bro-
kers, developers, public officials,
bankers and other allies for a Real
Estate Summit to identify prospec-
tive areas in Forsyth County for
future business park development.
With the help of local allies, WSBI
identified two potential business
park locations in the Union Cross
and Kernersville areas.

The call trips included visits to

Chicago, New York, Northern
Virginia and Dallas. WSBI spon-
sored and attended the Southern
Economic Development Council’s
“Meet the Consultants” event
in Dallas and the North Caro-
lina Financial Services Seminar
(hosted by Gov. Perdue) in New
York. WSBI also participated in
several “Friends of North Carolina”
marketing events including Dallas,
Chicago, New York and Pinehurst.

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WSBI 2010 Program of Work
Marketing and
Public Relations 2010
Winston-Salem Business Inc. will
continue an aggressive marketing
and public relations strategy to
generate leads from site selection
consultants, national/regional
brokers, the North Carolina
Department of Commerce and the
Piedmont Triad Partnership.
Winston-Salem Business Inc.
will also work closely with the
Piedmont Triad Research Park to
market and promote the PTRP as
a strategic location for biotech,
pharmaceutical, medical device
and other life science companies.
Elements of the program include:
Web site/Social Media
WSBI will continue to utilize the
Web site as the primary marketing
tool and will feature more interac-
tivity, photography and video. In
addition, WSBI will incorporate a
blog, Twitter feed and other social
media outlets to build awareness of
community assets.
Collateral Materials
WSBI will update the annual
demographics brochure, commu-
nity executive summary, produce
a minimum of four (4) electronic
newsletters, a minimum of four
(4) direct mail campaigns and
additional collateral materials
as needed.
Outreach
WSBI will conduct call trips and
will attend select tradeshows
individually and with the Pied-
mont Triad Partnership and other
regional allies. WSBI will also
participate in the NC Department
of Commerce “Friends of North
Carolina” program and will visit
with NCDOC staff a minimum of
six (6) times throughout the year.
Real Estate
WSBI is spearheading a Dell Task
Force to replace jobs and invest-
ment lost following the Dell
plant closing. The effort includes
marketing the Dell facility and the
nearby vacant buildings and land
in the Union Cross area to poten-
tial end users and developers.
Public Relations
WSBI will leverage local news and
announcements to generate public
relations stories to be shared with
its target market.
Branding Initiative
WSBI will incorporate its new logo
to increase brand awareness of the
organization and the community
as a whole. Elements of the new
logo can be altered to fit certain
target industries such as life sciences,
“green” industries and others.
Advertising
WSBI will place advertising in eco-
nomic development trade publica-
tions where the editorial content
matches WSBI’s target clusters.
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Regional/Ally Development
WSBI will continue to collaborate
with its counterparts in Greens-
boro and High Point on joint
marketing initiatives, particularly
around the FedEx Hub to leverage
more regional client activity and to
raise the overall awareness of the
three communities. WSBI will also
work with other regional allies and
partners to generate additional
project inquiries.
Local Events
WSBI will host and/or participate
in a number of local events includ-
ing the Annual Investors Meet-
ing, Swing & Swine Golf Classic,
Wyndham Championship, Pied-
mont Triad Partnership marketing
efforts and other networking
opportunities throughout the year.
Target Business
Development
In 2010, Winston-Salem Business
Inc. will continue to target its
marketing and outreach efforts to
specific companies within distinct
cluster groups. Further explora-
tion of “green” businesses will be a
major focus in 2010.
Current target groups include:
Logistics & Distribution
The opening of the FedEx Hub
at Piedmont Triad International
Airport will be a key driver for the
development of this cluster. WSBI
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will focus on hub-area develop-
ment in Forsyth County and will
also participate in regional market-
ing efforts with local allies.
Advanced Manufacturing
Manufacturing will continue to
be a target for Winston-Salem
and Forsyth County, primarily
companies in the plastics, light
metal fabrication and transporta-
tion component industries. This
cluster will further be explored to
seek companies with high-value
products that require proximity
to the FedEx Hub.
Financial Services
& Data Centers
The availability of Class A and B
office space both downtown and
in the suburbs will be a driver in
targeting financial service, data
center and other back office
operations. WSBI will position
Winston-Salem as a high value
choice for companies who are
looking to reduce their operating
costs without compromising their
skilled workforce.
Life Sciences
WSBI will expand its collaboration
with the Piedmont Triad Research
Park in recruiting and growing
biotech, R&D, medical device and
other life science and healthcare
related ventures.
Green Industries
WSBI will position Winston-
Salem and Forsyth County as an
 excellent location for companies
who process bio-fuels, manufac-
ture/distribute “green” products
(building materials, renewable
energy components, etc.) and
who are involved in the design of
“green” facilities. WSBI will work
closely with City/County officials
and with the NC Department of
Commerce and its energy office to
promote Winston-Salem and the
state as the most progressive
location in the Southeast for
sustainable development.

Dell and Union Cross

The closing of the Dell plant has

left the Union Cross sub-market
with an impressive inventory
of available buildings and sites
capable of handling large manufac-
turing and distribution projects.
WSBI has compiled a compre-
hensive Union Cross area real
estate package that includes the
Dell facility and the nearby vacant
buildings and land to market to
end users and developers.

In addition to the real estate assets,

WSBI will market the available
skilled labor force, utility infra-
structure, general location and
proximity to the FedEx Mid-
Atlantic Hub to prospective
companies and consultants.

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2009 board of Directors

Dennis Hatchell Debra Conrad

Chairman Forsyth County (Commissioner)
Alex Lee, Inc.

Robert Egleston
Joe Budd DataMax Corporation
Vice Chairman
The Budd Group
Dr. Gary M. Green
Forsyth Technical Community College
David Neill
Secretary/Treasurer
Jerry Greene, Jr.
Mercedes Benz of Winston-Salem
Hanes Companies, Inc.

Steven R. Berlin, Esq. Drew Hancock

Asst. Secretary/Treasurer
President
Kilpatrick Stockton LLP
Frank L. Blum Construction

Alfred Adams J. Allen Joines

Womble Carlyle Sandridge & Rice
Winston-Salem Mayor and
Winston-Salem Alliance
Cantey Alexander
BB&T Corporation
Robert E. Leak, Jr.
Winston-Salem Business Inc.
Ron Bailey
McDonald’s
Ajay Patel, Ph.D.
WFU Schools of Business
Skip Brown
First Community Bank
J. Hill Stockton
Norman Stockton, Inc.
Alan Caldwell
Reynolds American, Inc.
Tim Whitener
Bahnson, Inc.
Peggy Carter
Forsyth Medical Center/Novant Health
William (Bill) T. Wilson, III
Magnolia Partners

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2009 board of advisors

Scott Bauer George L. Little, Jr.

Southern Community Bank Kilpatrick Stockton LLP

Graham Bennett Alan Proctor

Quality Oil Company, LLC Wachovia Bank, N.A.

F. Hudnall Christopher, Jr. Steve Strawsburg

Retired, R J Reynolds Tobacco Reynolds American Inc.

Jerry Cook Fletcher (Fletch) Steele

Hanesbrands Inc. Pine Hall Brick Co., Inc.

Donald (Don) E. Flow Jim Walker

Flow Companies, Inc. John S. Clark Company, LLC

Jimmy Flythe Edwin Welch, Jr.

Duke Energy I.L. Long Construction Co., Inc.

Paul Fulton Mike Wells

Bassett Furniture Industries Wells Jenkins Lucas & Jenkins, PLLC

John Fox Steve Williams

First Tennessee Bank WILCOHESS LLC

Barry W. Gardner Tab Williams (A.T., Jr.)

Shelco Inc. WILCOHESS LLC

J. Kirk Glenn, Jr. Ralph H. Womble

Quality Oil Trade Street Partners

Richard Janeway, M.D.

Retired - Wake Forest University School
of Medicine

James (Jim) T. Lambie

Law Offices of James T. Lambie

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About us.
In 1987, Winston-Salem Business Inc. (WSBI) was founded with a mission to
recruit new businesses to Winston-Salem and Forsyth County. With a profes-
sional staff of three, WSBI focuses on marketing to and recruiting new compa-
nies to the community, creating jobs and expanding the area tax base.

Since its inception in 1987, WSBI has assisted in the location of 126 companies
into Winston-Salem and Forsyth County. These companies have created more
than 12,400 new jobs and expanded the area tax base by over $979 million.

Winston-Salem Business Inc. is the only local economic development agency

that exclusively focuses its marketing and public relations efforts on external
companies. These programs promote Winston-Salem and Forsyth County as an
exceptional business location.

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Investment Commitment
Winston-Salem Business Inc.

Yes, I am interested in supporting positive economic development for

Winston-Salem and Forsyth County. Please send me an invoice for the
contribution amount below:

$3,000_______ $5,000_______ $7,500_______

$10,000_______ $15,000________ $25,000_______

$35,000_______ $50,000_______ Other $_______

Please invoice me before year-end 2009_______

Please invoice me after January 1, 2010_______

Name:_______________________________________________________________

Company:____________________________________________________________

Address:_____________________________________________________________

City:_________________________________________________________________

State:_________________________________________ Zip:___________________

Fax:_________________________________________________________________

Email:________________________________________________________________

Please remit to:

Winston-Salem Business Inc.
1080 W. Fourth Street, Winston-Salem, NC 27101
Phone: 336-723-8955
Fax: 336-761-1069
Winston-Salem Business Inc. is a 501(c)(3) non-profit economic development organization. Our
Tax ID number is 51-0436665. No goods or services will be received for this tax deductible gift.
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