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QUESTION BANK
RETAIL MANAGEMENT
UNIT 1:
1. Define retail management and its scope
2. Factors illustrating the growing importance of the retail sector
3. Characteristic of a retailer
4. Explain retail theories
5. Framework of customer loyalty and different kinds of loyalty
6. Detail the task with the retail marketing function
7. Four levels of marketing environment affecting the company
8. Challenges and opportunities
9. Retail trends in India
10. Explain the various factors affecting retailing and strategies of retailing
11. Global retail trends
12. Advance technology and socio economic influence
13. What are the rules and regulations of Indian policy towards opening the retail store?
14. How technology reshaping retails in India.
15. Differentiate relationship marketing and transactional marketing
16. Explain the structure of Indian retail industry
17. Relationship marketing focus on building relationship with retailers better customers.
Some customers who do not receive the same benefits as retailers best customers may be
upset because they are treated different. What can retailer do to minimize this negative
reaction?
18. What are the issues being faced by the global retailers and how to overcome it?
19. Discuss the key drivers of retail chain in India
20. Has the India have reached the growth stage in retail? What would be the social and
economic impact of retail development in India? Explain.
21. What are the factors which makes retail in Asia different from rest of the countries in the
world?

UNIT 2:
1.
2.
3.
4.
5.
6.
7.
8.

What are the organized formats? And its characteristics?

What are the unorganized formats? And its characteristics?
What are the types of organized formats and its merits and demerits with examples
What are the types of unorganized formats and its merits and demerits with examples
Differentiate between organized and unorganized format
Emerging trends in retail formats
Mncs role in organized retail formats
Explain retail mix
9. What is kirana store

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10. State the characteristics of isolated store?

11. Quality of work life is better in organized retail? Why?
12. Briefly discuss the various types of non-store retailing currently in vogue. What are their
limitations?
13. Discuss the emergency of organized retailing from its traditional path in India?
14. Considering that India is threshold of a retail revolution what formats do you think will
be suitable for creating a pan Indian foot in the Indian retail industry
UNIT 3:
1. Explain the various factors affecting retail outlet decision
2. Explain GIS?
3. What is geographical mapping?
4. What is retail store layout? And its types
5. What makes location decisions in retailing strategic in nature? Discuss with suitable
examples the factors necessary to consider before selecting a final site for any store.
6. At present discuss the role of atmospherics in retail outlet to improve the footfalls in
retail outlet?
7. The market area is made up of three zone explain
8. Explain the different approaches used in store locations
9. Explain the spatial distribution of retail activities
10. Differentiate between central place assumptions of consumer and modern retail consumer
11. Location site and types of retail development
12. Difference between a discount store and a traditional department store
13. What are the locational techniques
14. Explain what is catchment area and how do you analysis them?
15. Explain the retail property development concept?
16. Discuss the various theories on retail outlet decisions?
17. What is corporate branding?
18. Explain the types of brand extension?
19. Factors affecting the price sensitivity
20. Approaches to price the retail products
21. What do you mean by mark down policy?
22. What are the channel flows and types of channel?
23. Retail logistics incorporate various functions what are they?
24. What are the retail logistic costs?
25. What is CRS?
26. What are the policies and advantages of CRS?
27. How does the internet impact on the retail supply chain?
28. The supply chain in food distribution in India is inefficient. Can organized retail help in
removing these inefficiencies? Explain how this can take place?
29. Should a multi channel retailer offer the same assortment of merchandise for sale on its
website at the same price as it sells in the store? Why or why not?
30. What is supply chain integration and why it is relevant to retail organization in an
evolving retail market like India?
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31. What constitutes retailing?

32. Explain the service-product concept
33. Explain the service attributes
34. Explain the gap model in service
35. Why there is growing emphasis on quality control?
36. What are the key terms for quality?
37. Characteristics of quality
38. CRM in retail
39. Customer service as a part of the retail strategy
40. Importance of service in retail
41. Quality auditing systems
42. Explain internal inspection and auditing
43. Explain benchmark and its types?
UNIT-4
1. What is merchandise management?
2. Define category management
3. What is merchandise mix?
4. What are the roles and responsibilities of merchandiser?
5. How do you develop the range planning and merchandise allocation plan?
6. Explain store grading?
7. Explain space allocation
8. What is visual merchandising and tools used?
9. List out the methods of display
10. How space is allocated?
11. Merchandiser skills and profile
12. Store design and its elements
13. Key components of retail operations
14. How is merchandise sourcing is being done?
15. Retail value chain
16. Ethics in retailing
17. Explain PEST
18. Internal and external audit
19. Explain EPOS,UPC and EDI
20. What is Ecommerce
21. Explain database marketing
22. Explain data mining and data warehouse
23. Electronic retailing and its classifications
24. Explain RFDI
UNIT 5:
1. Difference between transactional and relationship marketing
2. Explain the three theoretical approach by which adoption processes for fashion occur in
retailing

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3. What are the buyer roles

4. Decision over store choice
5. Behaviourist and cognitivist
6. Eight stage model of the retail buying process
7. Product categories and level of purchase involvement
8. The different aspects of perceived risk
9. How the consumption process is being influenced
10. The impact of more women working and the consequent lack of family shopping time is
likely to result in?
11. What are the roles and family influence?
12. Explain the VALS model
13. The human resource function involved in retail
14. Explain the retail selling process
15. Methods of work measurement
16. What is complaints management?
17. Importance of complaints handling
18. Customer retention strategy
19. Publicizing customer complaints management
20. How the customer complaints are handled at the first point of contact
21. Explain third party dispute resolution and its different ways
22. Basic steps for effective complaints management
23. Components of complaints handling
******** ALL THE BEST ********

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