Cloud Application Marketplace 2014 - 2019

On 1stDecember 2014

Overview:
Cloud is moving beyond computing and storage and into an entirely new realm of
communications, applications, content and applications. Evidence of this evolution ranges from
common examples, such as Google Voice for Cloud-based communications, to less common
examples such as Cloud-based payments solutions within the mobile commerce arena.
Cloud Application Marketplace 2014 - 2019 informs decision makers and provides an
understanding of the key trends impacting the cloud application marketplace. This research
evaluates the key benefits, challenges, trends and development process impacting the market
for cloud-based applications. This study was conducted using an combination of primary and
secondary information including inputs from key participants in the industry. The report
includes comprehensive market and vendor analysis as wells as forecasting. All purchases of
Mind Commerce reports includes time with an expert analyst who will help you link key findings
in the report to the business issues youre addressing. This needs to be used within three
months of purchasing the report.

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Purchasers of this report at the Team License or Enterprise License level will also receive at no
additional cost the following reports:
* Carrier Cloud Services 2014 - 2019
* Cloud Security: Companies and Solutions 2014
* Virtualization in Cloud Computing, Network Infrastructure, Software Services and Platform
Services
* Global Cloud Computing Services Software, Infrastructure, Key Trends and Market Forecasts
2014 - 2019

Target Audience:
* Telecom service providers
* API management companies
* SDN and virtualization vendors
* Telecom managed service providers
* Wireless/mobile infrastructure providers
* Cloud infrastructure and service providers
* SMB and enterprise companies of all types
* Regulatory bodies and governmental organizations
* Investors: venture capital, private equity and hedge funds

Report Benefits:
* Cloud forecasts through 2019
* Identify opportunities for Cloud apps
* Understand the Cloud ecosystem and value chain
* Identify key players, apps, services, and solutions
* Understand the role of the carrier in Cloud services
* Understand the key role of virtualization in app support
* Identify the opportunities and threats for Cloud security

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Other industries we cover:

Advertising and Media

Automotive and Parts
Consumer Goods
Healthcare and Medical
Finance and Banking
Food and Beverages
Travel and Tourism
Textiles and Clothing
SWOT Analysis

Table of Content
1 Introduction
1.1 Executive Summary
1.2 Topics Covered
1.3 Key Findings
1.4 Target Audience
1.5 Companies Mentioned
2 Overview
2.1 Understanding Cloud Computing
2.2 Cloud Foundations
2.2.1 Grid Computing
2.2.1.1 Market segmentation of the grid computing market
2.3 Cloud Technologies and Architecture
2.3.1 Software Defined Networking (SDN)
2.3.1.1 SDN Deployment Models
2.3.1.1.1 Symmetric vs. Asymmetric
2.3.1.1.2 Floodless vs Flood-based
2.3.1.1.3 Host-based vs. Network-centric
2.3.2 Virtualization
2.3.2.1 Server Virtualization
2.3.2.2 Hardware Virtualization
2.3.2.3 Desktop Virtualization
2.3.2.4 Storage Virtualization
2.4 Cloud Computing and Virtualization
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2.5 Moving Beyond Cloud Computing

3 Cloud Service Enablers
3.1 General Enablers
3.1.1 Wireless Broadband Connectivity
3.1.2 Security Solutions
3.1.3 Presence and Location
3.2 Personal Cloud Service Enablers
3.2.1 Identity Management
3.2.2 Preference Management
4 Cloud Service Analysis
4.1 Cloud Service Segmentation
4.1.1 Business to Business (B2B)
4.1.1.1 Business to Business to Business (B2B2B)
4.1.1.2 Business to Business to Consumer (B2B2C)
4.1.2 Business to Consumer (B2C)
4.2 The Big Three Cloud Services
4.2.1 Infrastructure as a Service (IaaS)
4.2.2 Platform as a Service (PaaS)
4.2.3 Software as a Service (SaaS)
4.2.4 Differences between IaaS, SaaS, and PaaS
4.3 Business Process as a Service
Benefits of BPaaS
Lower Costs
Risk Reduction
Superior Process Efficiency
Revenue Growth
4.3.1 Enterprise Resource Planning in the Cloud
4.3.2 Supply Chain Management in the Cloud
4.4 Industry Verticals in the Cloud
4.4.1 Finance and Banking in the Cloud
4.4.1.1 Agility, Efficiency, and Simplified Delivery
4.4.1.2 Prioritizing the Cloud
4.4.2 Retail in the Cloud
4.4.3 Healthcare in the Cloud
4.4.3.1 Key Benefits of Cloud Technology
4.4.4 Telecommunications in the Cloud
4.4.4.1 Opportunities and Challenges
4.4.4.2 Solutions
4.4.5 Government and Defense in the Cloud
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4.5 Workforce in the Cloud

4.5.1 Human Capital Management in the Cloud
4.5.2 Training and Education in the Cloud
4.5.3 Collaboration in the Cloud
4.5.4 Office Automation in the Cloud
4.6 Customers in the Cloud
4.6.1 Customer Relationship in the Cloud
4.6.2 Commerce and Payments in the Cloud
4.6.2.1 Consumer to Commercial Path
4.6.2.2 Moving Into the Mainstream
4.7 Emerging Cloud Based Applications
4.7.1 B2B Applications
4.7.1.1 Big Data as a Service (BDaaS)
4.7.2 B2C Applications
4.7.2.1 Entertainment in the Cloud: TV, Video, Gaming and More
4.8 The Future of Cloud Services
4.8.1 Everything as a Service
5 Data as a Service
5.1 The Drivers of Data-as-a-Service
5.1.1 Business Intelligence and DaaS Integration
5.1.2 The Cloud Enabler DaaS
5.1.3 XaaS Drives DaaS
5.2 The DaaS Ecosystem
5.2.1 DaaS Elements
5.2.2 The Role of Data Marts
5.2.3 Best Practices in DaaS
5.2.4 Benefits of DaaS
5.2.5 Challenges of Data as a Service
5.2.6 APIs and Database
5.2.7 The Need for Federated Database Model
6 Cloud Company Types: Challenges and Opportunities
6.1 Data Center Providers
6.1.1 Cloud Based Data Centers
6.1.1.1 Google, Council Bluffs, Iow
6.1.1.2 Microsoft, Dublin, Republic of Ireland
6.1.1.3 Switch Super NAP, Las Vegas, Nevada
6.1.1.4 Range International Information Hub, Langfang China
6.1.2 Virtualization: Role and Impact
6.2 Cloud Service Providers
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6.2.1 Amazon
6.2.2 Verizon
6.2.3 IBM
6.2.4 SalesForce.com
6.2.5 CSC
6.2.6 CENTURYLINK
6.2.7 SAVVIS
6.2.8 JOYENT
6.2.9 MICROSOFT
6.2.10 RACKSPACE
6.2.11 FUJITSU
6.2.12 HP
6.3 Network Operators
6.3.1 China Mobile Limited
6.3.2 Vodafone Group
6.3.3 Telenor Group
6.3.4 America Movil
6.4 Cloud Infrastructure and Services in Telecommunications
6.4.1 Cloud RAN 155
6.4.2 Mobile Consumer Cloud Services
6.4.2.1 Consumer Mobility and the Cloud: Statistics and Forecasts
6.4.2.2 Commercial Considerations
6.4.2.2.1 What Consumers will Store in and Access from the Cloud
6.4.2.2.2 What Devices Consumers will use to Access the Cloud
6.4.2.2.3 Where and How Consumers will Access the Cloud
6.4.2.2.4 What Companies do Consumers Identify with Cloud Services
6.4.2.2.5 Consumer Willingness to Pay for Personal Cloud Services
6.4.3 Key Concerns and Solutions for Personal Cloud Services
6.4.3.1 LTE and Anywhere, Anytime, Any Device Access
6.4.3.2 LTE Drives Cloud Grow Acceleration via User Generated Content (UGC)
6.4.3.3 Digital Rights Management (DRM)
6.4.3.4 Network and Device Optimization
6.4.3.5 Cloud Data Security
6.4.3.6 Identity Management for Cloud Services
6.4.3.7 Cloud Services Brokering and Cloud Mediation
6.4.4 Mobile Network Operator VAS Application vs. OTT Applications
6.5 Application Development
6.5.1 Salesforce.com
6.5.2 Box
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6.5.3 Crashplan
6.5.4 Amazon Web Services
6.5.5 Easy Vista
6.6 APIs and the Cloud
6.6.1 Role of APIs in the Cloud
6.6.2 Enterprise API Providers and Cloud Services
6.6.2.1 First Mover
6.6.2.2 E-Commerce
6.6.2.3 Social
6.6.2.4 Cloud Computing
6.6.2.5 Mapping
6.6.2.6 Local
6.6.3 Telecom APIs and the Cloud
7 Cloud Business Outlook
8 Cloud Market Forecasts
8.1 Overall Market Forecasts
8.2 Cloud Storage Type Forecasts
8.3 Cloud Market Segment Forecasts
8.4 Cloud Market Regional Forecasts
8.5 Other Cloud Computing Service Forecasts
9 Conclusions and Recommendations

List Of Figures
Figure 1: Cloud Computing
Figure 2: SaaS
Figure 3 Cloud Service Models
Figure 4: Benefits of Cloud Computing
Figure 5: How Grid Computing Works
Figure 6: Cloud Computing Architecture
Figure 7: Server Virtualization
Figure 8: Mixed IT Environment
Figure 9: Cloud Professional Services Product
Figure 10: Cloud Computing Stack
Figure 11: PaaS Market Forecast
Figure 12: Deployment by SaaS Application
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Figure 13: Difference between IaaS, PaaS, and SaaS

Figure 14: Cloud ERP vs. On-premise ERP
Figure 15: SCM Cloud
Figure 16: Financial Services in the Cloud
Figure 17: Retail in the Cloud
Figure 18: Telecom Cloud Focus 83
Figure 19: Cloud Computing in Government and Defense
Figure 20: Cloud Computing Collaboration
Figure 21: Office Automation in the Cloud
Figure 22: Cloud Burst of Big Data
Figure 23: Top Themes in the Cloud
Figure 24: DaaS Ecosystem
Figure 25: Data Value Chain
Figure 26: Data Value Chain with Value-added Enrichment
Figure 27: DaaS Elements
Figure 28: DaaS Benefits
Figure 29: Cloud Services and APIs
Figure 30: Datacenter
Figure 31: Top Cloud Service Providers
Figure 32: Virtualization of the Mobile Network
Figure 33: Cloud Radio Access Network (C-RAN)
Figure 34: How People User their Mobile Phone
Figure 35: Personal Content on Home Computer and Mobile Device
Figure 36: Development Operations
Figure 37: Personal Cloud Subscriptions
Figure 38: Global Cloud Services Revenue Projections
Figure 39 Cloud Storage Type Revenue Forecasts
Figure 40: Public/Private Cloud Segment Forecasts
Figure 41: Public/Private Cloud Annual Growth Rate
Figure 42: Cloud Computing Market Segment Revenue (2014 - 2019)
Figure 43: Cloud Segment Share 2014-2019
Figure 44: Public Cloud Services Market by Segment
Figure 45: SaaS Revenue and Growth Rate
Figure 46: PaaS Revenue and Growth Rates
Figure 47: IaaS Revenue and Growth Rates
Figure 48: Cloud Revenue by Region
Figure 49: Cloud Revenue Percentage by Region - 2019
Figure 50: North American Cloud Revenue & Growth Rates
Figure 51: Western Europe Cloud Revenue & Growth Rates
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Figure 52: Eastern Europe Cloud Revenue & Growth Rates

Figure 53: Middle East & Africa Cloud Revenue & Growth Rates
Figure 54: Asia-Pacific Cloud Revenue & Growth Rates
Figure 55: Rest of World Cloud Revenue & Growth Rates

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