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FETISHISED
OBJECTS AND HUMANISED
NATURE:
TOWARDS AN ANTHROPOLOGY
OF TECHNOLOGY
BRYAN
PFAFFENBERGER
University
ofVirginia
oftechnology
becomesusefulonlywhenitstacitpreconceptions
areunpacked.
The concept
Linkedwiththetermin Western
aretwo polesof mythic
discourse
thinking:
technological
determinism
andtechnological
somnambulism.
The former
depictstechnology
as thecauseof
socialformations;
thelatter
deniesa causallink.Both,however,
disguise
thesocialchoicesand
is
thatfigure
inanytechnological
socialrelations
system.
To counter
suchnotions,
technology
material,
socialandsymbolic.
To create
andusea technology,
then,is
tohumanise
nature;
itis to
a socialvision,create
a powerful
ina form
andengageourselves
oflife.Thestudy
express
symbol
is wellsuitedtotheinterpretive
toolsofsymbolic
This
oftechnology,
therefore,
anthropology.
ofSriLanka'sirrigation-based
schemes.
pointiS illustrated
ina brief
colonisation
analysis
236-252
BRYAN PFAFFENBERGER
237
onlyconcludethat,in theeyesofmostanthropologists,
technologylies beyond
theboundsof disciplinary
interest.
intechnologyis pairedwithan equallymarkedinattention
The lackofinterest
In the1, 25 5 pagesofHonigmann'sHandbookofsocialand
to theterm'sdefinition.
cultural
forinstance,the termis used, peripherally
anthropology,
and without
on onlysixpages. A computersearchofSociological
Abstracts
revealed
definition,
searchforanthropology
and
that,of the 8,355 articlesretrievedby a free-text
containedthe word 'technology'in their
cognate terms,only thirty-eight
abstractsor subjectdescriptorsand only fourcontainedit in theirtitles;none
definedtheterm.
The inattentionto definitionis surprising,to say the least, in a discipline
concernedwith cross-culturaltranslationand the critique of ethnocentric
constructs.And herewe have a termthatstands,arguably,at theverycentreof
whatWesterners
(andWesternised
people)tendto celebrateaboutthemselves.It
indeedifit werenot suffusedthroughoutwithwhatMills
would be surprising
(i963: 435) calledthe'ethnocentricities
of meaning'.The firststeptowardsan
anthropologyof technology,then,is to unpack the culturalbaggage or prethatare tacitlypairedwith the termtechnology.Taking this
understandings
step, as will be seen, illuminatesthe unreliability
of the culturally-supplied
Westernnotionoftechnologyand,in addition,mandatestheterm'sredefinition
foruse by anthropologists.
It also demonstrates
why technologyis in itselfa
subjectofinterestto symbolicand interpretive
anthropology.
Technology
andWestern
ideology
Textbookdefinitions
oftechnologyraiseseriousdoubtsabouttheterm'sutility
in anthropological
discourse.Technologyis frequently
defined,forinstance,as
the sum totalof man's 'rational'and 'efficacious'ways of enhancing'control
over nature'(alternatives:'command over nature','dominationover nature',
etc.); e.g., technologyis 'any tool or technique,any physicalequipmentor
methodof doing or making,by whichhumancapabilityis extended'(Schon
I 967).
23 8
BRYAN PFAFFENBERGER
Technological
somnambulism
The firstofthesetacitnotionsis calledtechnological
somnambulism
by thepolitical
scientistLangdon Winner(I986). In the somnambulisticview of technology
providedby Westernculture,thehumanrelationship
to technologyis simply
'too obvious to meritseriousreflection'.This relationshipconsistsmerelyof
'making',whichis ofinterest
onlytoengineersandtechnicians,
and'use', which
amountsonly to an 'occasional,innocuous,[and] nonstructuring
occurrence'.
Use is understoodto be a straightforward
matter:you pickup a tool,use it,and
put it down. The meaningof theuse of technologyis, in thismistakenview,
'nothingmore complicatedthanan occasional,limited,and nonproblematic
interaction'(5-6). In thisview, technologyis morallyand ethically'neutral'.It
is neithergood norbad, and its'impact'dependson how itis used.
What is wrong with this dream-likeorientationto technology,Winner
argues,is its denialof themanyways in whichtechnologyprovidesstructure
and meaningforhumanlife.This pointwas made powerfullyby Marx in the
Germanideology
(Marx & Engels 1976:3I):
The way in whichmenproducetheirmeansofsubsistencedependsfirstofall on thenatureof the
means of subsistencethey actuallyfind in existenceand have to reproduce.This mode of
of thephysicalexistenceof
productionmustnotbe consideredsimplyas beingthereproduction
theseindividuals.Ratherit is a definiteformof activityof theseindividuals,a definiteform
of expressingtheirlife,a definitemodeoflifeon theirpart.As individualsexpresstheirlife,so
theyare.
Technologies,then,are not merelyways of 'making' and 'using'. As technologiesare createdand put to use, Winner(I986: 6) argues,theybringabout
'significant
alterationsin patternsof humanactivityand humaninstitutions'.
Whatmustbe recognised,Winnerinsists,is that:
Individualsare activelyinvolvedin thedailycreationand recreation,productionand reproduction,of theworldin whichtheylive. Thus, as theyemploytools and techniques,workin social
make and consume products,and adapt theirbehavior to the material
labor arrangements,
individualsrealizepossiconditionstheyencounterin theirnaturaland artificial
environment,
bilitiesforhumanexistence.. . . Social activityis an ongoingactivityof world-making(I986:
I4-I
5).
the
Winnerdoes not mean to suggesta simplistictechnologicaldeterminism,
idea thattechnologicalinnovationsare themajordrivingforcesof humanlife
suchthatsocialand culturalformsareinevitablyshapedby them.To takesucha
view, Winner(I986: io) suggests,would be like describing'all instancesof
sexual intercoursebased only on the conceptof rape'. Choices exist in the
process of technologicaldeployment/and
consequentsocietaltransformation
(e.g., Noble I986). Yet technologicalsomnambulismleads us to ignorethem
while, in a trance-likestate,we blindlyaccept whateverimplementationof
technologythosein power choose to foistupon us. Once entrenchedin our
lives,however,thetechnologymakesa new worldforus. We weave itintothe
fabricof daily life (WinnerI986). Yet the human choices and decisionsare
masked,so thetechnologyseemsto operatebeyondhumancontroland appears
to embodytheresultofan automatic,inevitableprocess(Winner1977).
BRYAN PFAFFENBERGER
239
Technological
determinism
The second tacit notion supplied with the term technology,the one that
contrastsso sharplywith the first,is preciselythis notion of technological
determinism
thatWinneris so carefulto avoid. Here we have no dismissalof
technologyas ways of making and using. On the contrary,technologyis
viewedas a powerfuland autonomousagentthatdictatesthepatternsofhuman
social and culturallife.
oftenoperates
Liketechnologicalsomnambulism,technologicaldeterminism
as a tacit,unexaminedassumptionin scholarlydiscourse.In the grip of this
notion all of historyseems to have been dictatedby a chain of technological
eventsin whichpeoplehavebeenlittlemorethanhelplessspectators.So deeply
encoded is this notion that technology'sautonomyis frequentlyassumed
without comment. Indeed, the idea often operates, in scholarlywriting
about technology'in the elusive mannerof an unquestionedassumption'
(StaudenmaierI985: 143).
Some scholars,however,make thispositionexplicitand defendit, arguing
thattechnologyis appliedscience.Sincescienceis progressing
rapidly,thepace
of technologicaldevelopmentis, in thisview, so rapidthattechnologyis out of
control;we cannotevaluateourown creationsordefendourselvesagainstthem.
Yet thereare amplegroundsto doubtthattechnologyis appliedsciencein this
betweentechnologyand
simplistic,linearsense (Fores I982). The relationship
recent.Many importantinvenscienceis complex,dynamic,and historically
and nineteenth
tionsof theeighteenth
centuries,suchas thesteamengine,were
in no realsensetheresultoftheapplicationofscience.Indeed,muchtwentiethcenturysciencestemsfroman attemptto discoverwhy certaintechnologies
work so well. New technologies,moreover,make new lines of scientific
inquirypossible, and with them,new technologies.And even when a new
itis notdrivenby sciencealone.
technologydoes incorporatescientific
findings,
To createa new technologyis notmerelyto applyscienceto technicalmatters.It
is also, and simultaneously,to deal with economic constraints,to surmount
legal roadblocksand to get politicianson one's side (Hughes I983). A technology's form derives, then, from the interactionof these heterogeneous
elementsas theyare shaped into a networkof interrelated
components(Law
I987). However inhumanour technology
mayseem,itis nonethelessa product
ofhumanchoicesand socialprocesses.
Otherswould arguethatmoderntechnologybecomesan autonomousforce
because,once adopted,itsorganisational
imperativesrequiretheascendanceof
technicalnormsof efficiency
and profitability
over alternative
norms,such as
workerhealthand safety,environmentalpreservation,and aestheticvalues
theveryfactthatindustrial
240
BRYAN
PFAFFENBERGER
ofhumanandsocialendeavor'(I986:
fragment
xi).
BRYAN PFAFFENBERGER
241
Fetishised
objects
What is so strikingabout both naive views of technology,the view that
emphasisesdisembodiedwaysofmakinganddoing(technologicalsomnambulism) and theotherthatassertstechnology'sautonomy(technologicaldeterminism), is thatthey bothgravelyunderstateor disguise the social relationsof
technology.In thesomnambulistic
view, 'making'concernsonlyengineersand
242
BRYAN
PFAFFENBERGER
theparticular'
(I 970: 143).
BRYAN PFAFFENBERGER
243
244
BRYAN
PFAFFENBERGER
radicallydifferent
way: to view it, not throughthe fetishismof technological
somnambulismor determinism,
butratheras humanisednature.
To say thattechnologyis humanisednatureis to insistthatit is a fundamenof thenaturearoundus and
tallysocialphenomenon:it is a social construction
withinus, and once achieved,it expressesan embeddedsocial vision, and it
of
engages us in what Marx would call a formof life. The interpenetration
cultureand naturehere describedis, in short,of the sort thatMauss (I967)
would readilycall total:any behaviourthatis technologicalis also, and at the
same time, political,social and symbolic. It has a legal dimension,it has a
and ithas a meaning.
history,itentailsa setofsocialrelationships
So farfromdisguisingthe social relationsand culturaldimensionof techof
nology,thisview logicallynecessitatesa recognitionof theinterpenetration
technologywith social formsand systemsof meaning. Any studyof technology's 'impact' is in consequencethe studyof a complex, intercausalrelationshipbetweenone formofsocialbehaviourandanother.Thereis no question
variableto a
offindinga nice,neatcausalarrowthatpointsfroman independent
dependentone, forthecausalarrowsrunbothways (or everywhichway), even
in what appears to be the simplestof settings.One mightbe tempted,for
Africa,
instance,to regardthecultureofthe!Kung-Sanpeoplesofsouthwestern
dominance
huntersand gathersuntilrecently,as theproductofenvironmental
broughton by a low level oftechnologicaldevelopment-until,however,one
set fireto the grasslands,
learnsthatthe !Kung-Sanregularlyand deliberately
and so shape theenvironment
thatwe mightsuppose shapesthem.'Humans',
foras long as theyhave
Lee observes,'have been cooking theirenvironment
I47).
and interpenetration
of
Dynamicinterplay
BRYAN PFAFFENBERGER
245
246
BRYAN PFAFFENBERGER
BRYAN PFAFFENBERGER
247
248
BRYAN
PFAFFENBERGER
and so condemnsthesettlements
topreciselythesocio-economicdifferentiation
thattheprojectswereintendedto avoid. Ruled out in thestrokeof a pen, too,
was the kind of careful,inter-familial
juggling of land holdings that, in
traditionalSri Lankancommunities,help farmersto put togethera holdingof
lens of the project's design, such
economic size. In the politically-focused
and are branded-often wrongly-as
jugglings appear as 'fragmentation',
undesirableindices of communitydegradation.Finally,the atomisticindividualismof theproject'ssocial design,coupledwiththediversesocial origins
of the settlersthemselves,has militatedagainstthe formationof kin-based
systemsof reciprocityand resourcesharing. In successfulirrigationcommunities,such systems frequentlyfunctionto mute processes of socioeconomic differentiation
by enabling what amounts to a process of
as familieshelpeachotherout (forinstance,by
intracommunity
capitaltransfer,
hiringkinsmenat ratesfarabove theeconomicwage).
Whatwas notruledoutin theprojectdesign,however,was anyeffective
legal
or politicalmechanismto forestallthe'sale' of thesettler'splots to mudalalis,
a
class of 'self-made'landholdersand moneylenderswho have long preyedon
peasantsthroughoutSri Lanka. Such sales areillegalin principle,but common
in practice.Sincetitlesareheldto land,notwater,'tail-end'settlersquicklyfall
theirholdingsto
behindin thecompetitionforwaterand wealth,and surrender
land speculators.Some wind up as tenantson theirown lands,an arrangement
thatmaywell bringthetenantmoreeconomicsecuritythanwas possibleas an
impoverished'owner' of theland in question.Moreover, the prohibitionon
fliesin thefaceofSriLankaninheritance
landfragmentation
customs.Not a few
settlerspreferto 'sell' theirplots(illegally)ratherthanfacethedisconcerting
and
uncomfortable
prospectof favouringone heirover others.Otherfactors,such
in watersupply,thevicissitudesof thericemarket,theriseof
as irregularities
also contributeto the'sale'
and herbicideprices,and mismanagement,
fertiliser
of plots to mudalalis.In one settlement
scheme,a mudalaliwas foundto have
amasseda 'holding'of IOO acresofprimericeland,irrigatedat publicexpense.
Whatis new is themassive
Thereis nothingnew abouttheactivitiesofmudalalis.
public investmentin the settlementschemes,which have createdrich new
opportunitiesfor the mudalalis'activities.Indeed, the schemes create new
mudalalis.They enrichtop-endersso that theymay choose, among several
alternativecareers,the mudalali'sway of money-lending,briberyand land
speculation.
were promotingsocio-economicdifThat the older irrigationsettlements
has been known forsome time,but the new phase of irrigation
ferentiation
developmentundertheAcceleratedMahaweliDevelopmentProgram(AMDP)
soughtto forestallsuch processesby usingtheexpensivetechnicalsolutionof
fieldchannelsto groups of settlers.For reasonsthatare hardly
constructing
does notappearto be working.
surprising
giventheabove analysis,thisstrategy
arewell at workin thenew AMDP
Processesofsocio-economicdifferentiation
in watersupplyand otherprobsettlements.Pricefluctuations,
irregularities
lems frequently
bringthesettlersto themudalaliwho, forall his propensityto
exploitthe peasantand deprivehim of his land, stilloffersthe peasantmore
day-to-daysecuritythan the government-sponsored
arrangements.In the
BRYAN PFAFFENBERGER
249
communities,thereis nowhere
absenceof kinsmenin theatomisedsettlement
else to turnwhen a child fallsill or new clothesare needed foran important
event.The 'technicalfix' of fieldchannels,in sum, has not workedverywell
because only thematerialcomponentof thetechnologyhas been changed.Its
social, legal and mythiccomponentshave been left alone, and expose the
is
peasantsettlerto a socio-politicalcontextin whicheconomicdifferentiation
virtuallyassured.
Conclusion
is notmaterialculturebutrathera total
Technology,definedanthropologically,
socialphenomenonin thesenseused by Mauss, a phenomenonthatmarriesthe
material,the social and the symbolicin a complex web of associations.A
technologyis farmorethanthematerialobjectthatappearsunderthesway of
thetendencyto unhingehumancreations
theWesternpenchantforfetishism,
fromthe social relationsthatproduce them. Every technologyis a human
world,a formofhumanisednature,thatunifiesvirtuallyeveryaspectofhuman
endeavour.To constructa technologyis not merelyto deploy materialsand
techniques;it is also to constructsocial and economicalliances,to inventnew
legal principlesforsocial relations,and to providepowerfulnew vehiclesfor
technologyon thesociety
myths.The 'impact'ofirrigation
culturally-provided
schemes cannot be
in
settlement
Sri
Lanka's
irrigation-based
taking shape
is
in
a totalitythat
this
seen
its
totality,
until
technology
grasped,therefore,
embracesnotonlythe'harshfactsofhydraulics'(theimplicitdisparitybetween
top-endersand tail-enders),but what is more, the choices that the project
designersmade in definingthecolonies'social relations,and, in particular,the
powerfulpoliticalmythsthatguidedthemto thesechoices.
Thereremainsto concede,however,thata technologicalinnovation'ssocial
and mythicdimensionsmay become starklyapparentwhen it is perceivedto
fail. Afterthe Challengerdisaster,for instance,the Americanspace shuttle
programmecameto be seenas a product,notofscienceandreason,butratherof
politicalcompromise,flawedcommunicationand confusedgoals. If an innovation succeeds, however, the social and mythicdimensions stay in the
background. The innovation's success will be attributedto the project's
unerringnavigationof the true course laid down by the laws of nature,
and reason.
efficiency
Here is yetanothertrapforthe mind,one thatis even more insidiousthan
To arguethatonlya failedtechnologyis sociallyconstructed
(and,by
fetishism.
implication,that successfulones are not socially constructed)violates the
principleof symmetryin sociological explanation:we should use the same
explanatoryprinciplesto account for a successfulinnovationas a failedone
(Latour I987). Many examples-the Americanautomobile,forinstance(Flink
1975)-can indeedbe foundof successfultechnologiesin which the technical
design betraysthe thoroughinterweavingof materialsand techniqueswith
To createa new
socialvisionsand mythicconceptions.Yet we mustgo further.
but also a new world of social
technologyis to createnot only a new artefact,
BRYAN PFAFFENBERGER
250
relations and myths in which definitionsof what 'works' and is 'successful' are
constructed by the same political relations the technology engenders. It could
be objected, to be sure, that a technology either 'works' or it doesn't, but this
objection obscures the mounting evidence that creating a 'successful' technology also requires creating and disseminating the very norms that define it
as successful (MacKenzie I987). In Sri Lanka, for instance, the web of political
associations created along with the dams and canals-a web that includes the
influx of foreign economic assistance, the provision of lucrative construction
contracts,and the creation of politically indebted communities-is of such vital
significanceto the ruling United National Party government that the project's
'failings' cannot be admitted, save in private and offthe record. The project may
have plunged generationsof Sri Lankans into debt, damaged the ecology of river
valleys and created dangerous new contexts forpolitical violence, but none of
this can be conceded without undermining a political edifice of impressive
dimensions and complexity. So far as Sri Lankan government officials are
concerned, the AMDP project is a great success. To put it another way, these
officialsare part of a huge enterprisewhose stabilityand endurance depends, in
part, on constructingnew norms of 'success' and, equally, resistingthe intrusions of external and unwanted norms of 'failure'. If they succeed, the technology becomes a 'black box': few question its design or the norms thatdefineit
as a success (MacKenzie I987). And its social origins disappear from view.
Technology, in short, is a mystifyingforceof the firstorder, and it is rivalled
only by language in its potential (to paraphrase Geertz) for suspending us in
webs of significance that we ourselves create. That is why it is an appropriate
-indeed crucial-subject foranthropological study.
NOTE
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