Beruflich Dokumente
Kultur Dokumente
BY
GEORGE NYAVOR
(BACS 10236331)
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Table of Contents
Introduction………………………………………………………………………………………………………3
Background……………………………………………………………………………………………..4
Problem Statement…………………………………………………………………………………5
Research Objectives…….…………………………………………………………………………6
Research Questions………………………………………………………………………………..6
Significance of Study………………………………………………………………………………7
Scope of Study………………………………………………………………………………………..8
Literature Review……………………………………………………………………………………………..9
Theoretical Framework…………………………………………………………………………..9
Methodology……………………………………………………………………………………………………19
Research Design……………………………………………………………………………………19
Data Collection……………………………………………………………………………………..21
Investigative Questions………………………………………………………………………..23
Data Analysis…………………………………………………………………………………………24
Limitations…………………………………………………………………………………………….24
Timescale………………………………………………………………………………………………24
References………………………………………………………………………………………………………26
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Impact of Akan Radio News Presentation on the
Audience of Adom FM
Introduction
the need to keep the vast illiterate Ghanaian population informed on key
local and global social, economic and political issues is a step in the right
living in the urban areas) some of the words are too difficult for
comprehension.
appropriate choice because they started what this study is calling “Akan
Radio News Presentation”, and secondly they seem to have the biggest
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In spite of the above reasons, it is this researcher’s strong belief that Adom
FM (106.3) has an audience that matches Peace FM’s audience base. And
i. Background Statement
realized. Peace FM, 104.3, began the first private Akan-language radio
Promoters of the liberalization of the airwaves were of the view that the
process would have social, economic and political benefits for Ghana
because it will impact positively on the people – this is true. However for
some time now, there have been debates surrounding the way some media
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the absence of a standardized preparation, presentation and transmission of
phenomenon in Ghana, but it may not be serving its purpose as far as news
presentation is concerned.
Choice of words in news presentation and the general language and tone of
It is important for audience to enjoy the style and presentation of any media
output before they can continue being an audience to such media output.
This may mean compromising journalism standards (by the media house) to
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meet target audience expectations, especially where the competition for
audience is steep.
General Objective
Specific Objectives
standards of journalism.
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1. What is the perception of Adom FM audience (description in few
journalism?
journalism.
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As a requirement for the award of a Bachelor of Arts in
Communication Studies.
This part will describe the scope of the study and the limitation which it has.
This study will take approximately six months to complete. Field work is
questionnaire.
different sets of interviews will be conducted, one with the audience of Adom
FM, and another set with professionals and students of Journalism (or
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Limitation of this study will have to do with the time frame within which this
study has to be completed (six months), coupled with other academic works
researcher. However this researcher has a personal interest in the topic and
related issues. Also this researcher is determined to produce a work that can
be looked back upon with pride and a sense of fulfillment. This determination
Literature Review
how news should be presented have English as the lexical context. Hence
news programs. This review focus on these broad areas: news presentation
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as put forward in our textbooks, and a discussion of Akan social interactional
characteristics.
Theoretical Framework
This study is situated in the Agenda Setting Theory and the Uses and
The Agenda Setting Theory of mass media, developed by Comb and Shaw in
1972 (McQuail, 2003) emphasize, among other things, that choice of words
The Uses and Gratification Theory (McQuail, 2003) highlights the importance
The Agenda Setting Theory will guide this study towards identifying the
Akan.
The Uses and Gratification Theory will show the link between Adom FM
audience expectation and the style of news presentation on Adom FM. That
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condemnation by some communication experts (and professionals) in this
media work. According to Itule & Anderson (2007), it is important for news
other types of media program and secondly, to enable any media house
of the transient and fleeting nature of radio. Radio audiences are especially
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According to Obeng (2003), in most African societies “much as plain or
ambiguity and avoidance are even more cherished and preferred especially
threatening”.
other names with indirect meanings), evasions, hedges and various forms of
Akan language.
liberalization of the airwaves, has made it possible for some media outlets to
tailor programs to suit the vast illiterate population of most urban dwellers in
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Ghana. Recent statistics indicates 43.8% urban dwellers in 2000, as against
9% in 1931. At the current growth rate of 2.6% per annum, the urban
annum.
Because Ghana has a low literacy rate (approximately 58% according to the
growth rate (in Accra) at 4.5% annually, urban dwellers in Accra, among
political, economic and social issues that affect them directly and indirectly is
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It is against these backgrounds that the increase in FM stations which
broadcast news and other programs (which nonetheless mirror western style
Happy FM (98.9) among others, are some stations broadcasting news and
of news has existed long before the phenomenon of mass media. This is
people exchange local news during weekly markets just by talking to one
another.
Also to illustrate the power of news, before the era of newspapers and
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of drummers. Such announcements – even now – dominate the news
such as drums, trumpets and gongs, as well as the modern media of news,
for people who are in power and those who want power. Radio and TV
become first targets in coups, and those who snatch power from an old
Radio news, at once, can be used to serve both societal interests as well as
major characteristic of Akan radio news broadcast on Adom FM, has the
the issues contained in the report, which will mean also a reduction of the
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Mckane (2006) purports that the final stage of journalistic process, the only
one the audience encounters directly, is the words. “They may be printed,
if they are boring, they will bore, if they are incomprehensible, they will not
preparation.
62.1% of respondents were of the view that the presentation style of Adom
understand the Akan language more than any other language. The purpose
of the study was to assess the general performance of Adom FM. She used
language, most of them listen to radio stations that broadcast in the English
language. The prominent reason for this was that English-language oriented
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radio stations were straightforward, concise and unambiguous in their news
study was to assess students’ perception of, and attitude towards their own
sampling.
The immediate two reviews have demonstrated that on the one hand, Akan
more than any other language” (and hence were not interested in English-
Adom FM against what they have been exposed to over the years, and
perceived less of it. The second group was only interested in the fact that
they can also get to know what is going on around them first-hand through
Even though there have been significant changes and improvements in the
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events as they happened or are happening) have not changed. But what is
that was then called Groove FM. But Joy FM, a member of the Multi Media
Group bought it and subsequently, the offices in Accra (Osu) was re-located
to Tema (Comm 2). They broadcast all relevant radio programs in Akan
informal.
audience.
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Informal: Down-to-earth and highly interactive style of news presentation.
Research Methodology
(www.adomonline.com).
Areas that will be covered here will include the research design, population,
Research Design
This research will investigate the impact of Akan Radio news presentation on
the audience of Adom FM. Hence the design of this study will be aimed at
GIJ campus, and another 100 will be randomly selected from Kotobabi. The
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professional sense of the word. From level 200 a student of GIJ is supposed
sample will investigate why Akan radio news presentation has the informal
aura associated with it. The remaining 100 respondents will be made up of
The study will target audiences of Adom FM on GIJ campus and residents of
include members of Adom FM news crew, and members of the news crew on
would be selected.
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Data Collection
This research is about the impact of Akan radio news broadcast on audience
of Adom FM, and hence primary data is very important. But to make up for
areas beyond the scope of this study, secondary data shall be resorted to.
Journalism shall be sent to Adom FM to gain their approval and solicit their
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Data Collection Instruments
answer the question: How does Adom FM radio news presentation conform
to journalism standards?
That is, all participants will be administered with questions in sections A and
B. But the sample consisting of the level 300-400 students of GIJ and the
respondents will be asked to mark the appropriate box matching the correct
opinions.
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Investigative Questions: Table 1 (on next page) provides sample of the
investigative questions.
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Data Analysis
given and analysed. The data collected will be analyzed using the computer
Limitations
Limitations of this study will be with respect to the time frame within
Also under the heading of ‘Impact’, other relevant topics could have been
studied other than child abuse and gender sensitive issues (social issues),
but time and financial constraints have limited the study to only these
two. Other equally relevant issues that could have been studied include
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audience knowledge of their human rights, their involvement in global
issues
But these limitations will be made up for by my interest in the topic, and
Timescale
May 2010: compile, pilot and review questionnaire. And administer actual
research questionnaire.
June 2010: final collection of questionnaire for data analysis, and final
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References
Itule D.B., & Anderson D.A., (2007), News Writing and Reporting for
Today’s Media. McGraw Hill; London.
Otoo E.A., Whyatt D.J., Ite U.E., (2006), Quantifying Urban Growth in
Accra Metropolitan Area (AMA), Ghana and Exploring Causal Mechanisms.
Available at www.fig.net (Assessed 03 January, 2010.).
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Shrivastava K.M., (2003), News Reporting and Editing. Sterling
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