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Magazine Features Glossary

Front Cover Terms:

Anchorage text: A statement which speaks directly to the audience in connection with
the main image
Barcode: a series of numbers and a pattern of parallel lines varying in width and
distance- to which is machine-readable used especially for stock control.
Codes and Conventions: Conventions are the generally accepted ways of doing
something and codes can refer to technical, symbolic or both aspects of the magazine.
Colour Scheme: An arrangement or combination of particular colours on the print.
Connotes/connotation: What is implied and further ideas from a single aspect.
Coverlines: Short statements which demonstrate information to what may be included in
the magazine.
Date: Refers to the date, month, year and sometimes occasion to which the magazine was
released.
Denotes/denotation: What is clearly visible and clearly meant by an element.
Direct Address: The technique in which the model looks directly at the camera and/or
the use of you is used to pinpoint the audience.
Font: A set of writing in a particular names writing style.
Genre: A type of style from a main idea, for instance in this case Music is a genre of
magazine topic and rock is a sub-genre to music.
House style: The presentation, composure, layout and style the company choose to use
consistently throughout each issue.
Iconography (Icon): The study of the identical, representation and interpretation of an
image
Issue Number: The number of the magazine compared to previous ones- published and
distributed. E.g. issue number: 23 the twenty third copy of the magazine made.
Layout: The way in which the elements of the cover are ordered and positioned
Main Coverline: The statement which appears most dominant and most exaggerated for
the purpose of attention grabbing.
Main Image: The largest, most dominate image on the cover.
Masthead: A vital part of a magazine, it gives the name of the publication.
Mise en scene: Every element present in a visual presentation. E.g. props, background,
costume etc.
Model: The subject used within the images on the magazine
Niche market: A niche market is the subset of the market on which a specific product is
focused.
Pugs: a phrase that gives the magazine an identity, that 'puffs up' its image
Rule of thirds: The layout of the magazine being dissected into three columns and rows
and the most important being located on the left column.
Skyline/Strapline: The band of text at the top of a magazine.
Target Audience: An audience divided by class, age, gender, ethnicity that a particular
market would aim to attract into their product.
Contents Page Terms

Brand Identity: how the company wants to be interpreted by the consumer through
name, communication style, logo and other visual elements to be perceived by viewers
Caption: a brief statement to accompany an image.
Codes and Conventions: Conventions are the generally accepted ways of doing
something and codes can refer to technical, symbolic or both aspects of the magazine.
Colour Scheme: An arrangement or combination of particular colours on the print.
Date: Refers to the date, month, year and sometimes occasion to which the magazine was
released.
Editorial: A short/ medium length paragraph dedicated to the editors opinion, further
research and summary on a particular article within the magazine.
Font: A set of writing in a particular names writing style
Grab Quotes: Short statements following the page titles presenting further information
on them.
House style: The presentation, composure, layout and style the company choose to use
consistently throughout each issue.
Issue Number: The number of the magazine compared to previous ones- published and
distributed. E.g. issue number: 23 the twenty third copy of the magazine made.
Layout: The way in which the components of the contents page are ordered and
positioned
Main Image: The largest, most dominate image on the contents page
Masthead: the name of the publication. Can be repeated on the contents page.
Mise en scene: Every element present in a visual presentation. E.g. props, background,
costume etc.
Page Numbers: The numbers which correspond with the page theyre set to.
Rule of thirds: The layout of the magazine being dissected into three columns and rows
and the most important being located on the left column.
Subheading: a heading given to a subsection of a piece of writing. The page titles in this
instance.
Supplement images: Extra images added other than the main image, to add more depth
and content onto the page.
Title: The name of the page. In this instance Contents

Double Page Spread Terms

Article: A body of writing written to fulfil the magazine with content and readership
Branding: The processes involved in creating a unique name and image for the magazine
in the consumers mind. Branding aims to set magazines apart from each other and be
remember via there own aspect.
Byline: A line stating the writer and possibly an illustrator of an article.
Codes and Conventions: Conventions are the generally accepted ways of doing
something and codes can refer to technical, symbolic or both aspects of the magazine.
Colour Scheme: An arrangement or combination of particular colours on the print.
Connotes/connotation: What is implied and further analysed ideas from a single aspect.
Denotes/denotation: What is clearly visible and clearly meant by an particular item.
Drop Cap: When the start of an article begins with a much larger, bolder single letter.
Font: A set of writing in a particular names writing style
Genre: A type of style from a main idea, for instance in this case Music is a genre of
magazine topic and rock is a sub-genre to music.

Language: the use of words in a structured and conventional way.


Layout/design: The way in which the features of the contents page are ordered and
positioned
Main Image: The largest, most dominate image between the double page spread
Mode of Address: The type of language presented to the reader (first person, third
person, colloquial, expletive)
Subheading: a heading given to a subsection of a piece of writing. In this case the
subheading is the article title.
Supplement images: Extra images added other than the main image, to add more depth
and content into an article.
Target Audience: An audience divided by class, age, gender, ethnicity that a particular
market would aim to attract for the magazine
Title: The main name given to the overall magazine page