Beruflich Dokumente
Kultur Dokumente
PROJECT REPORT
ON
Submitted To:-
L.J. INSTITUTE
OF
BUSINESS ADMINISTRATION
AHMEDABAD.
(2006-2007)
PREFACE
I extand my acknowledgement to
them for providing us with every detail of
the organization.
PART – I
1) MACRO ASPECTS
2) MICRO ASPECTS
1) Basic Information
2) Organisation Aspects
3) Personnel Aspects
4) Production Process
5) Financial Aspects
6) Conclusion
PART – II
1) MARKETING ASPECTS
MACRO ASPECTS
RAW MATERIAL
WATER
FLAVOUR
ARTIFICAL FLAVOUR
These are the flavors manufactured
from natural extracts. This is used to give
greater choice in taste to consumers.
ACIDS
NATURAL FLAVOUR
CAFFEINE
CARBON DIOXIDE
SUGAR
100
80
60
percentage
40
20
0
8 9-13 14 14
years years years years
girsl boys
100
80
60
East
40 West
20 North
0
1st 2nd 3rd 4th
Qtr Qtr Qtr Qtr
100
80
60
East
40 West
20 North
0
1st 2nd 3rd 4th
Qtr Qtr Qtr Qtr
According to the USDA, the per capita
soft drink consumption has increased by
about 500% in last years. Teenage boy and
girls are drinking twice as much cola as milk
56% of 8-years old consume soft drink daily
& a third of teenage boy drinks at least 3 of
soda a day on an average boy drink at least
3 cans of soda a day on an average 11% or
is traporn is get from soft drinks.
• Average daily consumption of soft drink,
juice, milk:-
35
30
25
MILK
20
JUICE
15
SOFT DRINK
10
5
0
UP TO 5 6-11 YEARS 6-11 YEARS 12-19 YEARS 12-19 YEARS
YEARS MALE FEMALE MALE FEMALE
1400 MALE
1200
1000 FAMALE
800
600
400
200
0
A
A
P
E
-U
C
IT
T
A
O
M
PR
S
A
C
FA
LI
M
S
U
H
T
MARKET SHARE IN INDIA
• Market share in %
• COMPANY PROFILE
• MANWHO MADE COCA COLA NO.1
SOFT DRINK
• NAME OF DIRECTORS OF COCA
COLA
• MISSION OF COMPANY
• QUALITY POLICY
• LOCATION AND PLANT LAYOUT
• OPPORTUNITIES
• ORGANISATIONAL STRUCTURE
• DEPARTMENTS OF ORGANISATION
• MANPOWER
• HICRUITMENT WISE STRENGTH
• RECRUITMENT
• FACILITIES AND AMMUNTION
PROVIDED TO EMPLOYEES
• PROMOTION POLICY
CHAPTER – 4 PRODUCTION PROCESS
• RAW MATERIALS
• POLLUTION AND WASTAGE
• AUTOMATIC AND MANUAL
PROCESS
VARIOUS PRODUTS
CHAPTER – 5 FINACIAL ASPECTS
• BALANCE SHEET
CHAPTER – 6 CONCLUSION
COMPANY PROFILE
Private limited.
• Unit address: -
• Head office: -
• Name of president: -
Douglas Daft
• Nature of business: -
Beverages Industry
02694—84386 / 87 / 77585
• Contact Person: -
Maria Fernandez
• E-mail: -
mfernonder@apac.ko.com
• Website: -
www.coca-cola.com
• Establishment: -
March 1998
• Diversifications: -
Douglas N. Daft
Steven J. Hever
Chairman, Board of Director
Executive Vice president
Chief Executive Officer Chief
Operating Officer
Share Capital
Managing
Executive
Vice Precident
Senior General
General
Head of
Supervisor
Worker
DEPARTMENTS OF ORGANIZATION
• PRODUCTION DEPARTMENT:
2. Flavour Department
3. Bottling Department
• FINANCIAL DEPARTMENT
200ml Rs.05/-
300ml Rs.08/-
500ml Rs.18/-
1.0It Rs.25/-
1.5It Rs.35/-
2.0It Rs.48/-
HIERARCHY WISE STRENGTH
• TOP LEVEL:
Board of Directors
General Manager
Technical Manager
Personnel Manager
• MIDDLE LEVEL:
Assistants
Supervisors
Technical Person
• LOWER LEVEL:
Worker
Examiner
Labor
RECRUITMENT
• CANTEEN FACILITY
• TRANSPORT FACILITY
• SAFETY FACILITY
• OTHER FACILITIES
No Liabilities(In million
As of As of
$) 12/31/0 12/31/0
2 3
1 Payable/Accrued 3679 3905
2 Accrued Expenses 851 600
3 Note Payable/Short 3743 4795
term
4 Current Port-LT 156 21
Debt/Capital
5 Total Current 8429 9321
Liabilities
6 Total Long term Debt 1219 835
7 Deferred Income Tax 442 358
8 Other Liabilities, 961 1004
Total
9 Total Liabilities 19480 20839
Conclusion
Manufacture
Wholesaler
Semi wholesaler
Retailer
Consumer
DISTRIBUTION NETWORK