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3rd December 2014

Travel and Tourism in Canada to 2018


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Summary
Recovering from a deceleration in 2009 due to the financial crisis, Canadas tourism sector flourished during the
historic period, with tourist volumes increasing in the years following the crisis. The growth can be attributed to
the countrys strong economic position and the promotional efforts of the Canadian Tourism Commission (CTC).
During the historic period (20092013), Canadas domestic tourist volumes expanded at a compound annual
growth rate (CAGR) of 4.68%.

Key Findings
Domestic tourism drives the travel and tourism sector in Canada, which registered growth during the historic
period, with the total number of trips rising from 91.4 million in 2009 to 109.7 million in 2013, at a CAGR of 4.68%.
The growth was driven by improving economic conditions, rising consumer confidence and higher disposable
incomes.
The total number of inbound tourist arrivals in Canada is expected to reach 19.0 million by 2018, recording a
CAGR of 2.67% during the forecast-period. Government initiatives will support the expected growth in inbound
tourist volumes. The Canadian government has taken several initiatives to develop and promote Canadas tourist
offerings. For example, Nova Scotias 2014 tourism marketing campaign, which is a multi-year brand campaign
first launched in 2013, was also relaunched in March 2014 to attract first-time visitors in Canada to Nova Scotia,
attract tourists from north-eastern US and other overseas visitors.
MICE tourism attracts 2.0 million visitors each year, accounting for total spending in excess of CAD1.7 billion.
According to the International Congress and Convention Association (ICCA), Canada was the third-most-popular
conference and business tourism destination in Latin and North America in 2013.

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The growing cruise market significantly benefits the British Columbian economy, and generated CAD1.6 billion in
2013. British Columbia is the largest cruise region in Canada, and accounted for 50% of all Canadian cruise traffic,
with Vancouver and Victoria as the first- and second-largest cruise ports in the country. According to the Cruise BC
Association, in 2013, cruise tourism recorded an increase of 11% in passengers over 2012.
Canada recorded growth in international arrivals from emerging countries such as Brazil, India and China during
the historic period. The main growth drivers included lower oil prices (leading to a reduction in air ticket prices)
and increased airline capacity.
Canadas aviation market performed well during the historic period, with total revenue increasing from CAD19.2
billion (US$16.8 billion) in 2009 to CAD24.1 billion (US$23.4 billion) in 2013, at a CAGR of 5.88%.
Canadas hotel market profited from an increase in the number of domestic and international visitors during the
historic period. Total hotel revenue increased at a CAGR of 1.21% from CAD17.5 billion (US$15.3 billion) in 2009 to
CAD18.3 billion (US$17.9 billion) in 2013, with budget hotels recording the highest growth in revenue at a CAGR of
2.32%.
The Canadian market recorded the highest growth in terms of car-sharing fleet size and membership in the
region between January 2012 and January 2013. The total car-sharing fleet in Canada grew by 35.9%, in
comparison to 23.6% in the US, while car-sharing membership increased by 53.4%, against 24.1% in the US.
Canadas travel intermediaries industry value increased at a CAGR of 3.87%, from CAD25.4 billion (US$22.3
billion) in 2009 to CAD29.6 billion (US$28.8 billion) in 2013. This growth will be driven by increases in leisure and
business travel, and the associated rise in online bookings.

Synopsis
The Travel and Tourism in Canada to 2018 report provides detailed market analysis, information and
insights, including:
Historic and forecast tourist volumes covering the entire Canadian Travel and Tourism sector
Detailed analysis of tourist spending patterns in Canada for various categories in the Travel and Tourism sector,
such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries,
and others
Detailed market classification across each category, with analysis using similar metrics
Detailed analysis of the airline, hotel, car rental, and travel intermediaries industries

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Reasons To Buy
Take strategic business decisions using historic and forecast market data related to Canadian travel and tourism
sector
Understand the demand-side dynamics within Canadian travel and tourism sector, along with key market trends
and growth opportunities

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Tables Of Contents
1.1 Key Trends and Issues
1.1.1 Meetings, incentives, conferences and events (MICE) tourism
1.1.2 Cruise tourism in British Columbia
1.1.3 Federal Tourism Strategy
2 The Travel and Tourism Sector In Context
2.1 Tourist Attractions
3 Country Fact Sheet
4 Tourism Flows
4.1 The Market
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2 Key Developments

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4.2.1 Federal Tourism Strategy (FTS)
4.2.2 MICE tourism
4.2.3 Growth in cruise activity in British Columbia
4.2.4 Tourism promotion
4.2.5 Rising demand from emerging countries
4.2.6 Tourism promotion by other countries in Canada
4.3 TTIC View
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism
5 Airlines
5.1 The Market
5.2 Key Developments
5.2.1 Airport infrastructure development
5.2.2 Growth in LCCs
5.2.3 Lack of price competitiveness
5.3 Competitive Landscape
5.4 TTIC View
6 Hotels
6.1 The Market
6.2 Key Developments
6.2.1 Expansion by international brands
6.2.2 Decline in investment
6.3 Competitive Landscape

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6.4 TTIC View
7 Car Rental
7.1 The Market
7.2 Key Developments
7.2.1 Car-sharing
7.2.2 Amendment to Motor Vehicle Safety Act
7.3 Competitive Landscape
7.4 TTIC View
8 Travel Intermediaries
8.1 The Market
8.2 Key Developments
8.2.1 Tour operator expansion
8.3 TTIC View
9 Tourism Board Profile
9.1 Tourist Board Description
9.2 Target Market
10 Airport Profiles
10.1 Canada Airports
10.1.1 Overview
10.1.2 Operator profile
10.1.3 Routes
11 Company Profiles - Airlines
11.1 Company Profile: WestJet Airlines Ltd
11.1.1 WestJet Airlines Ltd - company overview

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11.1.2 WestJet Airlines Ltd - business description
11.1.3 WestJet Airlines Ltd - main services and brands
11.1.4 WestJet Airlines Ltd - history
11.1.5 WestJet Airlines Ltd - SWOT analysis
11.1.6 WestJet Airlines Ltd - strengths
11.1.7 WestJet Airlines Ltd - weaknesses
11.1.8 WestJet Airlines Ltd - opportunities
11.1.9 WestJet Airlines Ltd - threats
11.1.10 WestJet Airlines Ltd - key employees
11.2 Company Profile: Air Canada Inc.
11.2.1 Air Canada Inc. - company overview
11.2.2 Air Canada Inc. - business description
11.2.3 Air Canada Inc. - main services and brands
11.2.4 Air Canada Inc. - history
11.2.5 Air Canada Inc. - SWOT analysis
11.2.6 Air Canada Inc. - strengths
11.2.7 Air Canada Inc. - weaknesses
11.2.8 Air Canada Inc. - opportunities
11.2.9 Air Canada Inc. - threats
11.2.10 Air Canada Inc. - key employees
11.3 Company Profile: United Airlines Canada
11.3.1 United Airlines Canada - company overview
11.3.2 United Airlines Canada - main services
11.3.3 United Airlines Canada - key employees

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11.4 Company Profile: Cathay Pacific Canada
11.4.1 Cathay Pacific Canada - company overview
11.4.2 Cathay Pacific Canada - main services
11.4.3 Cathay Pacific Canada - key employees
11.5 Company Profile: Air France Canada
11.5.1 Air France Canada - company overview
11.5.2 Air France Canada - main services
11.5.3 Air France Canada - key employees
12 Company Profiles - Hotels
12.1 Company Profile: Choice Hotels Canada, Inc.
12.1.1 Choice Hotels Canada, Inc. - company overview
12.1.2 Choice Hotels Canada, Inc. - main services and brands
12.1.3 Choice Hotels Canada, Inc. - key employees
12.2 Company Profile: Wyndham Hotel Canada
12.2.1 Wyndham Hotel Canada - company overview
12.2.2 Wyndham Hotel Canada - main services and brands
12.2.3 Wyndham Hotel Canada - key employees
12.3 Company Profile: Best Western International Canada
12.3.1 Best Western International Canada - company overview
12.3.2 Best Western International Canada - main services
12.3.3 Best Western International Canada - key employees
12.4 Company Profile: InterContinental Hotels Group Canada
12.4.1 InterContinental Hotels Group Canada - company overview
12.4.2 InterContinental Hotels Group Canada - main services

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12.4.3 InterContinental Hotels Group Canada - key employees
12.5 Company Profile: Hilton Canada Co.
12.5.1 Hilton Canada Co. - company overview
12.5.2 Hilton Canada Co. - main services and brands
12.5.3 Hilton Canada Co. - key employees
13 Company Profiles - Car Rental
13.1 Company Profile: Alamo Rent a Car Canada
13.1.1 Alamo Rent a Car Canada - company overview
13.1.2 Alamo Rent a Car Canada - main services
13.2 Company Profile: Avis Rent A Car Canada
13.2.1 Avis Rent A Car Canada - company overview
13.2.2 Avis Rent A Car Canada - main services
13.2.3 Avis Rent A Car Canada - key employees
13.3 Company Profile: Dollar Rent A Car Canada
13.3.1 Dollar Rent A Car Canada - company overview
13.3.2 Dollar Rent A Car Canada - main services
13.3.3 Dollar Rent A Car Canada - key employees
13.4 Company Profile: Enterprise Rent A Car Canada Ltd
13.4.1 Enterprise Rent A Car Canada Ltd company overview
13.4.2 Enterprise Rent A Car Canada Ltd - main services
13.4.3 Enterprise Rent A Car Canada Ltd - key employees
13.5 Company Profile: Hertz Canada
13.5.1 Hertz Canada - company overview
13.5.2 Hertz Canada - main services and brands

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13.5.3 Hertz Canada - key employees
14 Company Profiles - Travel Intermediaries
14.1 Company Profile: Merit Travel Group Inc
14.1.1 Merit Travel Group Inc- company overview
14.1.2 Merit Travel Group Inc- main services
14.1.3 Merit Travel Group Inc- key employees
14.2 Company Profile: Expedia Canada Corp.
14.2.1 Expedia Canada Corp. - company overview
14.2.2 Expedia Canada Corp.- main services
14.2.3 Expedia Canada Corp.- key employees
14.3 Company Profile: Flight Network.com
14.3.1 Flight Network.com - company overview
14.3.2 Flight Network.com - main services
14.3.3 Flight Network.com- key employees
14.4 Company Profile: Red Tag Vacations
14.4.1 Red Tag Vacations- company overview
14.4.2 Red Tag Vacations- main services
14.4.3 Red Tag Vacations- key employees
14.5 Company Profile: Itravel2000.com
14.5.1 Itravel2000.com - company overview
14.5.2 Itravel2000.com - main services
14.5.3 Itravel2000.com - key employees
15 Market Data Analysis
15.1 Tourism Output

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15.1.1 Total tourism output
15.1.2 Direct tourism output
15.1.3 Indirect tourism output
15.1.4 Tourism output per employee
15.1.5 Direct tourism output per employee
15.1.6 Indirect tourism output per employee
15.2 Tourism Employment
15.2.1 Total tourism employment
15.2.2 Direct tourism employment
15.2.3 Indirect tourism employment
15.2.4 Tourism employee compensation
15.2.5 Total gross income generated by total tourism employment
15.3 Domestic Tourism
15.3.1 Domestic trips by purpose of visit
15.3.2 Number of overnight stays
15.3.3 Total domestic tourist expenditure
15.3.4 Average expenditure per domestic tourist by category
15.4 Inbound Tourism
15.4.1 International arrivals by region
15.4.2 International arrivals by purpose of visit
15.4.3 International arrivals by mode of transport
15.4.4 Number of overnight stays - Inbound trips
15.4.5 Total inbound tourism expenditure by category
15.4.6 Average international tourist expenditure by category

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15.5 Outbound Tourism Flows
15.5.1 International departures by region
15.5.2 International departures by purpose of visit
15.5.3 International departures by mode of transport
15.5.4 Number of overnight stays
15.5.5 Total outbound tourism expenditure by category
15.5.6 Average outbound expenditure per resident by category
15.6 Airlines
15.6.1 Seats available
15.6.2 Seats sold by carrier type - business travel
15.6.3 Seats sold by carrier type - leisure travel
15.6.4 Load factor by carrier type
15.6.5 Passenger kilometers available by carrier type
15.6.6 Revenue-generating passenger kilometers by carrier type
15.6.7 Revenue per passenger by carrier type
15.6.8 Total revenue by carrier type
15.7 Hotels
15.7.1 Establishments by hotel category
15.7.2 Available rooms by hotel category
15.7.3 Room occupancy rate by hotel category
15.7.4 Room nights available by hotel category
15.7.5 Room nights occupied by hotel category
15.7.6 Average revenue per available room by hotel category
15.7.7 Revenue per occupied room by hotel category

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15.7.8 Total revenue per available room by hotel category
15.7.9 Total revenue by hotel category and customer type
15.7.10 Guests by hotel category and customer type
15.8 Car Rentals
15.8.1 Market value by customer type and rental location
15.8.2 Fleet size
15.8.3 Rental occasions and days
15.8.4 Rental length
15.8.5 Average rental length
15.8.6 Utilization rate
15.8.7 Average revenue per day
15.9 Travel Intermediaries
15.9.1 Market value by product type
15.9.2 Online revenues by type of intermediary or provider
15.9.3 Online revenues by type of tourist
15.9.4 In-store revenues by type of intermediary
15.9.5 In-store revenues by type of tourist
15.9.6 Travel agent revenues from domestic tourism, by sales channel
15.9.7 Travel agent revenues from international tourism by sales channel
15.9.8 Tour operator revenues from domestic tourism, by sales channel
15.9.9 Tour operator revenues from international tourism, by sales channel
15.9.10 Other intermediaries revenues from domestic tourism, by sales channel
15.9.11 Other intermediaries revenues from international tourism by sales channel
16 Appendix

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16.1 What is this Report About?
16.2 Definitions
16.3 Methodology
16.4 Contact Travel & Tourism Intelligence Center
16.5 About Travel & Tourism Intelligence Center
16.6 Travel & Tourism Intelligence Center Services
16.7 Disclaimer

List Of Tables
Table 1: Canada - Tourist Arrivals from Top 10 Countries (Thousand), 2009-2018
Table 2: Canada - Tourist Departures to Top 10 Countries (Thousand), 2009-2018
Table 3: Canada - Top 10 Hotels (Volume), 2011, 2012 and 2013
Table 4: Canadian Tourism Commission - Key Facts and Locations
Table 5: Toronto Pearson International Airport - Overview
Table 6: Vancouver International Airport - Overview
Table 7: Calgary International Airport - Overview
Table 8: WestJet Airlines Ltd., Key Facts
Table 9: WestJet Airlines Ltd., Main Services and Brands
Table 10: WestJet Airlines Ltd., History
Table 11: WestJet Airlines Ltd, Key Employees
Table 12: Air Canada Inc., Key Facts
Table 13: Air Canada Inc., Main Services and Brands
Table 14: Air Canada Inc., History
Table 15: Air Canada Inc., Key Employees
Table 16: United Airlines Canada, Key Facts

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Table 17: United Airlines Canada, Main Services
Table 18: United Airlines Canada, Key Employees
Table 19: Cathay Pacific Canada, Key Facts
Table 20: Cathay Pacific Canada, Main Services
Table 21: Cathay Pacific Canada, Key Employees
Table 22: Air France Canada, Key Facts
Table 23: Air France Canada, Main Services
Table 24: Air France Canada, Key Employees
Table 25: Choice Hotels Canada, Inc., Key Facts
Table 26: Choice Hotels Canada, Inc., Main Services and Brands
Table 27: Choice Hotels Canada, Inc., Key Employees
Table 28: Wyndham Hotel Canada, Key Facts
Table 29: Wyndham Hotel Canada, Main Services and brands
Table 30: Wyndham Hotel Canada, Key Employees
Table 31: Best Western International Canada, Key Facts
Table 32: Best Western International Canada, Main Services
Table 33: Best Western International Canada, Key Employees
Table 34: InterContinental Hotels Group Canada, Key Facts
Table 35: InterContinental Hotels Group Canada, Main Services
Table 36: InterContinental Hotels Group Canada, Key Employees
Table 37: Hilton Canada Co., Key Facts
Table 38: Hilton Canada Co., Main Services and Brands
Table 39: Hilton Canada Co., Key Employees
Table 40: Alamo Rent a Car Canada, Key Facts

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Table 41: Alamo Rent a Car Canada, Main Services
Table 42: Avis Rent A Car Canada, Key Facts
Table 43: Avis Rent A Car Canada, Main Services
Table 44: Avis Rent A Car Canada, Key Employees
Table 45: Dollar Rent A Car Canada, Key Facts
Table 46: Dollar Rent A Car Canada, Main Services
Table 47: Dollar Rent A Car Canada, Key Employees
Table 48: Enterprise Rent A Car Canada Ltd, Key Facts
Table 49: Enterprise Rent A Car Canada Limited, Main Services
Table 50: Enterprise Rent A Car Canada Limited, Key Employees
Table 51: Hertz Canada, Key Facts
Table 52: Hertz Canada, Main Services and Brands
Table 53: Hertz Canada, Key Employees
Table 54: Merit Travel Group Inc, Key Facts
Table 55: Merit Travel Group Inc, Main Services
Table 56: Merit Travel Group Inc, Key Employees
Table 57: Expedia Canada Corp., Key Facts
Table 58: Expedia Canada Corp., Main Services
Table 59: Expedia Canada Corp., Key Employees
Table 60: Flight Network.com, Key Facts
Table 61: Flight Network.com, Main Services
Table 62: Flight Network.com, Key Employees
Table 63: Red Tag Vacations, Key Facts
Table 64: Red Tag Vacations, Main Services

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Table 65: Red Tag Vacations, Key Employees
Table 66: Itravel2000.com, Key Facts
Table 67: Itravel2000.com, Main Services
Table 68: Itravel2000.com, Key Employees
Table 69: Canada - Total Tourism Output by Category (CAD Billion), 2009-2018
Table 70: Canada - Direct Tourism Output by Category (CAD Billion), 2009-2018
Table 71: Canada - Indirect Tourism Output by Category (CAD Billion), 2009-2018
Table 72: Canada - Total Tourism Output Generated per Employee by Category (CAD Thousand), 2009-2018
Table 73: Canada - Direct Tourism Output Generated per Employee by Category (CAD Thousand), 2009-2018
Table 74: Canada - Indirect Tourism Output Generated per Employee by Category (CAD Thousand), 2009-2018
Table 75: Canada - Total Tourism Employment by Category (Thousand), 2009-2018
Table 76: Canada - Total Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018
Table 77: Canada - Direct Tourism Employment by Category (Thousand), 2009-2018
Table 78: Canada - Direct Tourism Employment as a Percentage of Total Employment by Category (%), 2009-2018
Table 79: Canada - Indirect Tourism Employment by Category (Thousand), 2009-2018
Table 80: Canada - Indirect Tourism Employment as a Percentage of Total Employment by Category (%), 20092018
Table 81: Canada - Average Salary per Employee by Category (CAD Thousand), 2009-2018
Table 82: Canada - Total Gross Income Generated by Total Tourism Employment by Category (CAD Billion), 20092018
Table 83: Canada - Number of Trips by Purpose (Million), 2009-2018
Table 84: Canada - Overnight Stays (Million), 2009-2018
Table 85: Canada - Total Domestic Tourism Expenditure by Category (CAD Billion), 2009-2018
Table 86: Canada - Average Expenditure per Domestic Tourist by Category (CAD), 2009-2018
Table 87: Canada - International Arrivals (Thousand), by Region, 2009-2018

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Table 88: Canada - International Arrivals by Purpose of Visit (Thousand), 2009-2018
Table 89: Canada - International Arrivals by Mode of Transport (Million), 2009-2018
Table 90: Canada - Overnight Stays (Million), 2009-2018
Table 91: Canada - Total Inbound Tourism Expenditure by Category (CAD Billion), 2009-2018
Table 92: Canada - Average Expenditure per Inbound Tourist by Category (CAD), 2009-2018
Table 93: Canada - International Departures by Region (Thousands), 2009-2018
Table 94: Canada - International Departures by Purpose of Visit (Million), 2009-2018
Table 95: Canada - International Departures by Mode of Transport (Thousand), 2009-2018
Table 96: Canada - Overnight Stays (Million), 2009-2018
Table 97: Canada - Total Outbound Tourism Expenditure by Category (CAD Billion), 2009-2018
Table 98: Canada - Average Outbound Expenditure per Resident by Category (CAD), 2009-2018
Table 99: Canada - Seats Available by Carrier Type (Thousand), 2009-2018
Table 100: Canada - Seats Sold by Carrier Type - Business Travel (Thousand), 2009-2018
Table 101: Canada - Seats Sold by Carrier Type - Leisure Travel (Thousand), 2009-2018
Table 102: Canada - Load Factor by Carrier Type (%), 2009-2018
Table 103: Canada - Passenger Kilometers Available by Carrier Type (Million), 2009-2018
Table 104: Canada - Revenue Generating Passenger Kilometers by Carrier Type (Million), 2009-2018
Table 105: Canada - Revenue per Passenger by Carrier Type (CAD), 2009-2018
Table 106: Canada - Total Revenue by Carrier Type (CAD Million), 2009-2018
Table 107: Canada - Establishments by Category (Actual), 2009-2018
Table 108: Canada - Available Hotel Rooms by Hotel Category (Thousand), 2009-2018
Table 109: Canada - Room Occupancy Rate by Hotel Category (%), 2009-2018
Table 110: Canada - Room Nights Available by Hotel Category (Million), 2009-2018
Table 111: Canada - Room Nights Occupied by Hotel Category (Million), 2009-2018

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Table 112: Canada - Average Revenue per Available Room by Hotel Category (CAD), 2009-2018
Table 113: Canada - Revenue per Occupied Room by Hotel Category (CAD), 2009-2018
Table 114: Canada - Total Revenue Per Available Room by Hotel Category (CAD), 2009-2018
Table 115: Canada - Total Revenue by Hotel Category and Customer Type (CAD Million), 2009-2018
Table 116: Canada - Guests by Hotel Category and Customer Type (Thousand), 2009-2018
Table 117: Canada - Market Value by Customer Type and Rental Location (CAD Million), 2009-2018
Table 118: Canada - Fleet Size (Actual), 2009-2018
Table 119: Canada - Rental Occasions (Thousand), 2009-2018
Table 120: Canada - Rental Days (Million), 2009-2018
Table 121: Canada - Average Rental Length (Days), 2009-2018
Table 122: Canada - Market Utilization Rate (%), 2009-2018
Table 123: Canada - Car Rental Average Revenue per Day (CAD), 2009-2018
Table 124: Canada - Travel Intermediaries Market Value by Product Type (CAD Billion), 2009-2018
Table 125: Canada - Travel Intermediaries Online Revenues by Provider (CAD Million), 2009-2018
Table 126: Canada - Travel Intermediaries Online Revenues by Type of Tourist (CAD Million), 2009-2018
Table 127: Canada - Travel Intermediaries In-Store Revenues by Provider (CAD Million), 2009-2018
Table 128: Canada - Travel Intermediaries In-Store Revenues by Type of Tourist (CAD Million), 2009-2018
Table 129: Canada - Travel Agent Revenues from Domestic Tourism by Sales Channel (CAD Million), 2009-2018
Table 130: Canada - Travel Agent Revenues from International Tourism by Sales Channel (CAD Million), 20092018
Table 131: Canada - Tour Operator Revenues from Domestic Tourism by Sales Channel (CAD Million), 2009-2018
Table 132: Canada - Tour Operator Revenues from International Tourism by Sales Channel (CAD Million), 20092018
Table 133: Canada - Other Intermediaries Revenues from Domestic Tourism by Sales Channel (CAD Million), 20092018

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Table 134: Canada - Other Intermediaries Revenues from International Tourism by Sales Channel (CAD Million),
2009-2018
Table 135: TTIC Travel and Tourism Sector Definitions

List Of Figures
Figure 1: Canada - Tourism Expenditure (US$ Million), 2009-2018
Figure 2: Canada - Key Ratios (%), 2009-2018
Figure 3: Canada - Domestic Tourism Expenditure (CAD Million), 2009-2018
Figure 4: Canada - International Arrivals by Purpose of Visit 2009 vs 2013
Figure 5: Canada - Inbound Visa Policy, 2014
Figure 6: Canada - International Departures by Mode of Transport, 2009 vs 2013
Figure 7: Canada - Outbound Visa Policy, 2014
Figure 8: Canada - International Arrivals by Mode of Transport (Thousand), 2013 and 2018
Figure 9: Canada - International Departures by Purpose of Visit (Thousand), 2013 and 2018
Figure 10: Canada - Load Factor (%) and Revenue per Passenger (CAD), 2009-2018
Figure 11: Canada - Passenger Airlines: Company Market Share by Volume (%), 2011 and 2012
Figure 12: Canada - Seats Sold vs Seats Available (Million), 2009-2018
Figure 13: Canada - Room Occupancy Rates (%), 2009-2018
Figure 14: Canada - Total Hotel Revenue (CAD Million), 2009-2018
Figure 15: Canada - Car Rental Value by Rental Type and Location (CAD Million), 2009-2018
Figure 16: Canada - Average Revenue per Day (CAD), 2009-2018
Figure 17: Canada - Travel Intermediaries Market Value by Product (CAD Million), 2009-2018
Figure 18: Canada - Market Value through Online Channel (CAD Million), 2009-2018
Figure 19: Canada - Total Tourism Output by Category (CAD Billion), 2009-2018

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Figure 20: Canada - Direct Tourism Output by Category (CAD Billion), 2009-2018
Figure 21: Canada - Indirect Tourism Output by Category (CAD Billion), 2009-2018
Figure 22: Canada - Total Tourism Output Generated per Employee by Category (CAD Thousand), 2009-2018
Figure 23: Canada - Direct Tourism Output Generated per Employee by Category (CAD Thousand), 2009-2018
Figure 24: Canada - Indirect Tourism Output Generated per Employee by Category (CAD Thousand), 2009-2018
Figure 25: Canada - Total Tourism Employment by Category (Thousand), 2009-2018
Figure 26: Canada - Direct Tourism Employment by Category (Thousand), 2009-2018
Figure 27: Canada - Indirect Tourism Employment by Category (Thousand), 2009-2018
Figure 28: Canada - Average Salary per Employee by Category (CAD Thousand), 2009-2018
Figure 29: Canada - Total Gross Income Generated by Total Tourism Employment by Category (CAD Billion), 20092018
Figure 30: Canada - Number of Trips by Purpose (Million), 2009-2018
Figure 31: Canada - Overnight Stays (Million), 2009-2018
Figure 32: Canada - Total Domestic Tourism Expenditure by Category (CAD Billion), 2009-2018
Figure 33: Canada - Average Expenditure per Domestic Tourist by Category (CAD), 2009-2018
Figure 34: Canada - International Arrivals (Thousands), by Region 2009-2018
Figure 35: Canada - International Arrivals by Purpose of Visit (Thousand), 2009-2018
Figure 36: Canada - International Arrivals by Mode of Transport (Million), 2009-2018
Figure 37: Canada - Overnight Stays (Million), 2009-2018
Figure 38: Canada - Total Inbound Tourism Expenditure by Category (CAD Billion), 2009-2018
Figure 39: Canada - Average Expenditure per Inbound Tourist by Category (CAD), 2009-2018
Figure 40: Canada - International Departures by Region (Thousands), 2009-2018
Figure 41: Canada - International Departures by Purpose of Visit (Million), 2009-2018
Figure 42: Canada - International Departures by Mode of Transport (Thousand), 2009-2018
Figure 43: Canada - Overnight Stays (Million), 2009-2018

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Figure 44: Canada - Total Outbound Tourism Expenditure by Category (CAD Billion), 2009-2018
Figure 45: Canada - Average Outbound Expenditure per Resident by Category (CAD), 2009-2018
Figure 46: Canada - Seats Available by Carrier Type (Thousand), 2009-2018
Figure 47: Canada - Seats Sold by Carrier Type - Business Travel (Thousand), 2009-2018
Figure 48: Canada - Seats Sold by Carrier Type - Leisure Travel (Thousand), 2009-2018
Figure 49: Canada - Load Factor by Carrier Type (%), 2009-2018
Figure 50: Canada - Passenger Kilometers Available by Carrier Type (Million), 2009-2018
Figure 51: Canada - Revenue Generating Passenger Kilometers by Carrier Type (Billion), 2009-2018
Figure 52: Canada - Revenue per Passenger by Carrier Type (CAD), 2009-2018
Figure 53: Canada - Total Revenue by Carrier Type (CAD Million), 2009-2018
Figure 54: Canada - Establishments by Category (Actual), 2009-2018
Figure 55: Canada - Available Hotel Rooms by Hotel Category (Thousand), 2009-2018
Figure 56: Canada - Room Occupancy Rate by Hotel Category (%), 2009-2018
Figure 57: Canada - Room Nights Available by Hotel Category (Million), 2009-2018
Figure 58: Canada - Room Nights Occupied by Hotel Category (Million), 2009-2018
Figure 59: Canada - Average Revenue per Available Room by Hotel Category (CAD), 2009-2018
Figure 60: Canada - Revenue per Occupied Room (CAD), 2009-2018
Figure 61: Canada - Total Revenue per Available Room (CAD), 2009-2018
Figure 62: Canada - Total Revenue by Hotel Category (CAD Million), 2009-2018
Figure 63: Canada - Guests by Hotel Category (Thousand), 2009-2018
Figure 64: Canada - Market Value by Customer Type and Rental Location (CAD Million), 2009-2018
Figure 65: Canada - Fleet Size (Actual), 2009-2018
Figure 66: Canada - Rental Occasions (Thousand), 2009-2018
Figure 67: Canada - Rental Days (Million), vs Average Rental Length (Days), 2009-2018

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Figure 68: Canada - Market Utilization Rate (%), 2009-2018
Figure 69: Canada - Car Rental Average Revenue per Day (CAD), 2009-2018
Figure 70: Canada - Travel Intermediaries Market Value by Product Type (CAD Billion), 2009-2018
Figure 71: Canada - Travel Intermediaries Online Revenues by Provider (CAD Million), 2009-2018
Figure 72: Canada - Travel Intermediaries Online Revenues by Type of Tourist (CAD Million), 2009-2018
Figure 73: Canada - Travel Intermediaries In-Store Revenues by Provider (CAD Million), 2009-2018
Figure 74: Canada - Travel Intermediaries In-Store Revenues by Type of Tourist (CAD Million), 2009-2018
Figure 75: Canada - Travel Agent Revenues from Domestic Tourism by Sales Channel (CAD Million), 2009-2018
Figure 76: Canada - Travel Agent Revenues from International Tourism by Sales Channel (CAD Million), 2009-2018
Figure 77: Canada - Tour Operator Revenues from Domestic Tourism by Sales Channel (CAD Million), 2009-2018
Figure 78: Canada - Tour Operator Revenues from International Tourism by Sales Channel (CAD Million), 20092018
Figure 79: Canada - Other Intermediaries Revenues from Domestic Tourism by Sales Channel (CAD Million), 20092018
Figure 80: Canada - Other Intermediaries Revenues from International Tourism by Sales Channel (CAD Million),
2009-2018

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