7 Communication Skills Every Entrepreneur Must Master

Your success as an entrepreneur is determined in large part by your ability to communicate. You can be the best at
what you do, but if youre not communicating effectively with clients, staff and the market, then youre missing
opportunities.
There are many different ways to look at communication in the small-business world -- from the individual formats
such as writing and speaking, to different contexts such as client communication and employee management. But
Id like to take a closer look at a handful of overarching themes that transcend specific situations. Mastery of these
different communications skills ensures that youll be effective at every level.
1. Listen deeply
Are you a good listener? Studies suggest that our daily communication breakdown is as follows:

9 percent writing

16 percent reading

30 percent speaking

45 percent listening
Yet, most of us are terrible listeners. The reasons vary, from being distracted by our own internal monologues to
superimposing meaning on whats being said before we allow others to finish. Instead, try this: focus on the person
speaking, and verbally play back a summary of what was said to make sure you understand, before proceeding to
build on the conversation with additional points.
Related: Oh, Shut Up and Listen Already
Solid listening skills help you more effectively serve clients, make sales and manage employees because youre
picking up on and connecting to peoples most urgent concerns.
2. Interpret non-verbal cues
Youve heard the refrains on the importance of body language. Sit up straight, think about your facial
expressions and remember to lean forward when listening to show interest. But how good is your ability to
interpret others non-verbal cues? It turns out that its essential.
One study from UCLA suggests that as much as 55 percent of the meaning in face-to-face interactions is conveyed
non-verbally. Dont just practice awareness of your own body language. Analyze specific cues -- such as posture,
expressions and gestures -- being made by others when theyre speaking.
3. Manage expectations
Under-promise and over-deliver might be the most on-point summary of managing expectations ever devised.
As an entrepreneur, you have many people asking for significant accomplishments from you in short time periods
with limited resources (or so it often feels!). The easiest way to alleviate pressure as an entrepreneur is to manage
expectations.

Be clear about deliverables, timeframes and results. If issues arise, communicate clearly and frequently. Its always
better to commit to less than raise peoples expectations and fail to follow through.
4. Productive pushback
Conflict management is an essential part of being an entrepreneur. The Washington Business Journal reported that
managers spend between 25 to 40 percent of their days resolving conflicts. A major component of successfully
resolving conflicts is your ability to productively push back.
Whether youre dealing with scope creep in a client case or dealing with management challenges, the ability to
communicate under pressure is a key entrepreneurial skill. Pushback should always be polite, productive and nonpersonal. Focus on clarity and resolution.
Related: 4 Ways to Diffuse a Toxic Workplace
5. Be concise
Whether its statistics on how little time people spend focused on a single issue (according to one source, eight
seconds) or simply the need to get more done in less time, concise communication wins out. Even the
technological context supports this. As screens get smaller, we have to say more in fewer words.
Develop the ability to get to the point in a sharp and focused manner and communicate that across mediums. Find
ways to cut the fat off your verbal and written communications and notice whether it gets you better results.
6. Confidently state your value and differentiation
Branding and selling are all about being able to confidently communicate both your points of value and what
makes you different than anyone else on the market. The same skills are essential to helping you motivate yourself
on a daily basis, hire the right employees, and ultimately even connect with friends and partners.
Spend time getting clear about the value you bring to the table and your unique selling points, and build your
ability to confidently share that in different contexts. Practice boiling that proposition down to no more than two
to three sentences.
7. Know your why
Most people focus on what to say and how to say it. How can I sound smart? How can I deliver this speech for
maximum impact? But its more important to know why youre communicating. What do you want people to take
away? What action should they take after you interact?
Every communication should have a call to action, even if that call to action is to leave with a positive feeling about
your or your brand. Ask yourself why youre communicating before you write, pick up the phone or step into your
next meeting and make sure your tone, word choice and delivery are in service to that goal.

Conclusion
Developing the soft skills needed to succeed as an entrepreneur takes time. Focusing on your communication skills
-- from reading body language to summing up your value in a few sentences -- is one of the most powerful things
you can do to advance your career and success.
Work to find the gaps in your communications arsenal and then mindfully practice until each of your skills is up to
par.
Related: It's All About Nuance. How to Convey and Discern Email Tone.

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