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CONTENTS

1. INTRODUCTION
2. MARKETING FUNCTION
3. COMPANY PROFILE
4. FIRM PROFILE
5. ADVERTISING IN MARKETING
6. ABOUT DISH T V
7. SURVEY & FINDINGS
8. SUGGESTIONS AND CONCLUSION

Annexure
Questionnaires
Bibliography

MARKETING STRATEGY AND CONSUMER


PERCEPTION OF DISH TV DTH SERVICE
A case study of Nandi Gass, Hosanagara
Chapter-1
INTRODUCTION
Introduction
Aims & objectives
Methodology
Scope of the study
Limitation
Chapter-2
MARKETING FUNCTION
Definition
What marketing does?
Marketing mix policy
Chapter 3
COMPANY PROFILE
Back Ground
Process of Development of Dish TV
Management Profile
Chapter 4
FIRM PROFILE
Introduction
Establishment
Location
Owner
Objectives
Means of finance
Price &sales analysis
Marketing mix
2

Chapter 5
ADVERTISING IN MARKETING
Advertising
Creation of Advertising
Media Selection
Chapter 6
ABOUT DISH DTH SERVICE
Dish TV Equipment
Product Overview
Comparisons B/W Other DTH Services
Chapter 7
DATA Analysis and Interpretation
Chapter -8
SUGGESTION AND CONCLUSIONS
ANNEXURE
Questionnaires
Bibliography

CHAPTER-1

INTRODUCTION
Introduction
Statement of the Study
Objectives of the study
Methodology
Scope of the study
Limitation

INTRODUCTION
In the 1950 & many marketers began to realize that they could sell more
goods easily. If they produce, inlay those goods that they have pre-determined
consumer would bay this results in the development of marketing concept.
Marketing is the continues or on going process of defining anticipating
& creating customer needs & wants then organizing all the recourses of
enterprises to satisfies customers demand & desirable profit to the firm modern
market to customer oriented.
In marketing system whatever may be the products purchased or sold to
rum ever work. Customers are IMP however, in the market consumer
behavior is different from one another they behave differently in different
situation from one another behave as they intended to purchase, the primary
function of marketing camp any is to create & maintain the satisfied customer.
Therefore, the marketing should be well-planned organized, directed coordinates & controlled.
Marketing is socio economic process social responsibilities include
personal obligations of people and economic process includes personal
obligations of people and goods and services and their values determined in
terms of money prices. Hence marketers are called upon the anticipate changes
in marketing environment involves risks, difficulties and uncertainties the
customer taste differs, hence the forecast of changes in marketing plans and
programs can be attained only by day today reports which involves present
condition & demand in the market.
In the modern days, the marketers should take the high qualitative &
improved steps to satisfy the customers that bring the corner stone to their
company other wise; they cannot reach their target customers.

This report is the collection of data, information, and things, which are
dealing around the market place about the product this report, may the
marketer to modify change or to adopt a particular marketing strategy.
This project report has aimed at giving details report and marketing
strategy and consumer perception of dish TV DTH services.
From the necessary primary as well as second any data collected with
the span of time available analysis and interpretation have made conclusion has
drawn of the subject.
This project report gives analysis of survey findings, methodology
adopted & observation made in the improvements of the product from the
general point of view.
Decision regarding advertising marketing, and marketing mix namely
product price promotion, & distribution are made a basis of market research
reports.
STATEMENT OF THE STUDY
Dish TV is Indias No,1 direct to home company and part of the biggest
media conglomerate zee group, dish TV has an its platform 225 channels and
services including 21 audio channels with registered 4.5 million subscribers
which is going dish TV has a vast distribution network of about 650
distributors & 45,000 dealers that spans around 6500 towns across the country
dish TV has 24x7 call canters with 1600 seats in 11 different languages to take
care of subscriber requirements at any point of time.

OBJECTIVES
To increasing marketing knowledge though preparing these project report &
know about marketing activities in practically.
.To know about which factors of dish TV DTH services affecting both
consumer & dealers,
To know about present position & competition of dish TV in Hosanagara
city.
To point out the resent advertisement & distribution system of dish TV is
scented in the present marketing.
To know about problems faced by the authorized dealers of dish TV in
Hosanagara city.
To knowing about exact marketing & consumer perception of dish TV.
To analyze the sales performance of dish TV by Kaveri electronics.
To know about credit facility of manufacturer agency wholesale or retailers
ultimate consumers,
To know consumer & dealer & dealer behavior through this product.
To analysis the performance of dish TV
METHODOLOGY
To shape this project report the data is collected from the both primary &
secondary sources, there two sources helped a lot to have the comparative
study & to know the consumer behavior.
Primary data:
Primary data means the data, which are collected by personal interview
with managers branch in change and senior manager & questionnaires with
customers & public.
Source of secondary data

Journals
News papers
Text books
Companys websites
Company annual report
The data collected from primary on secondary sources are analyses and
interpreted systematically in the
From of statements. Charts graphs and tables.
SCOPE OF THE STUDY
The DTH services has become so popular especially dish TV it is
deemed to be the best and un launching medium of mass communication
entertainment and even for education.
However, the scope of this report is restricted to the studies of attitude
towards the performance of Dish TV DTH particularly in Hosanagara city.

LIMITATION
The study has restricted of users of dish TV.
The study has done within the Hosanagara city.
The main limitations is marketing this report is time factors.
Due to the lake of constraints and shortage of other resources.
To know about the marketing strategy of dish TV.

CHAPTER-2
MARKETING FUNCTION
DEFINITION
WHAT MARKETING DOES?
MARKETING MIX POLICY

MARKETING FUNCTION
Definition
The term marketing has been defined in various ways by different
authors, some of them given below.
W.J.Staton
Marketing is a total system of interesting business activates designed to
palm price promote &distribute want satiating products & services to the
present & potential,
E.F.Breach
Marketing is the praless of determining consumers demand for a
product or service, motivation its sales & distributing it into ultimate
consummation at a profit
U.K.Institute of Marketing
Marketing is the creative management function which primates trade
and employment by assign consumer needs and initiating research and
development of goods and services and determines and direness the nature and
scale of the total efforts reared to sale maximum production to the ultimate
user.
Philip kotler
Marketing as the set of human activities direct at facilitating and
consummating exchange the essence of marketing is exchange of wants with
the changing of time definition is prescribed in the past also required
modification,
We can state the marketing is the praless by which the products are
made available to the ultimate consumer from their point of origin.
It consists of all those activities, which are ment to ensure the flow of
goods &services from the producer to the consumer In economic terms

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marketing over these activities which relate the creation of time place
&possession utility marketing nothing but performance of business activities
that direct the flow of goods and services from producer to the consumer.
WHAT MARKETING DOES?
It deals available to understand what is include in marketing activates
marketing is invariable connected with the insight or research in to customer
behavior normally worth customers want need prefers value who the prospects
and where they live there income and mode are spending how they make
parches decision so on.
Marketing deals with the product policy that is what type of products
should be manufactured the determination of price & the term of payments are
also covered in the production policy the amount of discount to be allowed to
the distributor of the products & whether to assists an cash payments or allow
the customer deferred payment facilities must also be considered while
formulation the product policy
Marketing decides the channels of distribution taking in to consideration
the availability of the distributor, salesman compensation training of salesmen
& placement of salesmen marketing is also concerned with advertising
7promotion example where the advertising should be don an the radio or in
magazines or newspapers or not all it also decides the mode of advertising
programmers as well as promotional methods and disyllables finally it also
feels with the type of organization required for making effectiveness.
Thus marketing tries to defines the right type of products in terms of the
companys objectives and attempts to make it available at right place & at the
right price with the right promotion all these functions attempts to perform in
turns of the consumes at who the activities are aimed this described as

11

consumer orientation dictions in these areas are assisted by marketing


research.
MEANING OF MARKETING
Marketing refers to all business activities involved in the determined
creation and satisfaction of human wants at fair prizes the meaning of the
marketing is studied under two concepts.
A. Traditional marketing concepts.
B. Modern marketing concepts.

According to traditional marketing concepts marketing refers to the sum


total of all those activities, which are related to the flow of goods from the
point of origin to the point of consumption, is given importance in traditional
concept.
According to modern marketing is the process of discovering 7
translating consumers wants into products and services the
In turns of helping marking it possible for more and more of their products and
services.
Modern marketing is consumers oriented it is designed to satisfy the
needs requirements and acceptance of the consumer oriented marketing is
different job. It is conditioned by two sets of factors, which are as fallows.
1. Controllable factors.
2. Uncontrollable factors.
Controllable factors by two sets of factors which cannot be controlled by
organization they includes consumers behaviors, traders behavior competitors
behavior and government behaviors.

12

Marketing is very recognized as most

significant

activities in our

society marketing is all around as our very existence our entire economic life
style are continuously affected by the wide range of marketing activities. The
food we eat the cloths we wear the house that shelter is the comforts we enjoy
at our home at work place the wealth and welfare activities which given us
peace of mind all these are greatly affected each day by day the marketing
system.
Marketing can alone can given goods and service us wants and discussed
at our doors. Our entire economic life fails to shoulders its main at our doors
our entire economic life style to shoulders its main responsibility discovering
and serving market demand marketing as achieved total importance because it
is interested with the task of creation and delivery of standard of living in
society marketing is the vital connecting link between producers and
consumers optimum production and optimum consumption can secure
optimum standard of living in an economy marketing is directly responsible to
maintain equilibrium between mass production and mass consumption.
Function of Marketing
Clark & Clark classified marketing function are as follows
Functions of facilitative exchange
Function of exchange refroze to the function related to transform of
goods from the producers or mexhants to the consumers they include buying
and selling
A. Buying & assembling

13

Buying in marketing implies goods by manufactures for using production


for re-sale buying refers to purchase of right quality of goods in right quantity
at right time from the right source at right price.
B.Assembling
Assembling starts only after buying is over. Collection of some type of
goods bought from different places at one central point is knows as assembling
Selling is the some total of all those activities that helps in transports of
goods from sellers to the buyers at the profitable price selling includes
following function
a. Production planning
b. Contractual function
c. Demand creation
d. Negotiation
Functions of Physical Supply
A physical supply function refers to those functions which are connects
with the creation of time and place utility this includes
Transportation
If refers to physical movement of goods from the place of production to
the place of consumption transportation is an integral port of marketing.
Storage
It refers to holding and preserving of goods between the time of their
production and time of their use.
Facilitating functions
Facilitating function refers to are those marketing function which
facilitates process of exchange they includes

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a. Financing
Financing reform to provision of finance for meeting the financial
requirement of various activities.
b. Risk bearing
Marketing involve a number of risks owing of a contingencies there
may be determination of goods in water houses or loss by theft or loss by fire
they may belong unsolvable.
c. Standardization &grading
Standardization means establishment standard based on certain physical
property of the product standards are set by referring to size co lour shop taste
wait etc.
Sorting out the goods according to certain standard and classifying them
to different groups constitute grading.
Accurate and up to data information of the market condition is essential
for successful marketing with the help of information many of the marketing
policy can be solved or new products can be introduced or policy may be
changed.
MARKETING MIX POLICY OR STRATEGY
Market mix policy means the choice of marketing methods. In marketing
planning, we use marketing information to assess the situation.
We have to select the specific marketing targets in the form of market
segments for each segment or subdivision of the market we formulate a
combination of a number of devices or types of marketing activities that are
integrated into a single marketing program to react a particular target or market
segment the combination of these marketing methods or devices is known as
marketing mix

15

In smiles manner the basic marketing mix is the blending of four inputs
which from core of marketing system. The major four elements of marketing
mix are
1. Product mix
2. Price mix
3. Promotion mix
4. Distribution
1. Product mix
Product mix is the heart of the marketing mix because the product is the
most tangible and important single compete of the marketing program, without
a product there is nothing to distribute nothing to price and nothing to promote,
if the product fails to satisfy consumer demand no additional cost an any of the
ingredients of the marketing mix wile improve the products performance in the
market place therefore. A product is the engine that pulse the rest of the
marketing program.
The product mix of a firm has mainly three features namely:
1. The number of the product line of a company having.
2. The number of the products in each product line
3. What are the production requirements?
Before the product is introduced the firm has to decide
a. Quality service design and rate product.
b. What where and whom to sell the product.
c. The firm should take research and development programme.
If the firm decides to sell the product without any compliant the firm
should follow mainly 4 stages of the product mix.

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a. Quality
It is essence for the company to introduce the good quality of the products,
which are introduced in the market like various products of the Essel Group
2 company otherwise the company, cannot catch the target market.
b. Branding
Branding means naming a product for its identification and distinction
for marketing strategy a decision on branding circle.
The consumer loyalty and product will gain its image in its brand name
thus effective branding constitutes the firms marketing strength.
A brand distinguishes the product from other completion products
protects the interest of the manufactures. If affords an cays way for purchase
for consumer.
c. Packaging
It means wrapping and cropping of goods before they are transported
or stored. It is a processed of covering and creating goods in to package.
Packing is very important in the marketing mix because the design of the
product that attract the distributions to sell of the goods fastly
d. Service
The service of the product is very essential. Because when the products
are damages, day by day the company cannot sell easily. Therefore the service
of the product must be good and for long time.
The product mix of Dish TV, DTH Company.
1. Dish TV
2. Dish TV
[Double]
3. Dish TV thrible 1000 + 200
4. More than 30 millions views

500
500+1000

2000-2001
2004-2005

2008-2009
2009-10

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2 Price mix
Price is the unique of marketing mix because the price governs the very
feasibility of any marketing programme because it is only element in a
marketing mix accounting for demand and sales revenues or income.
Before pricing the product the manager of the company should think
that whether there is a price which the customer think the product is worth and
to estimate the sales value of different prices is important for the customers to
purchase the product or not.
Therefore, the company to should charge on the price according the quality
and services of the product the price mix includes:
1. Basic price
2. Credit price
3. Allowances
4. Transport terms
a. Basic price
IT is the price fixed to the finished product initial stage . it tends to the
equal cost of production for a long period .
b. Credit price
It is presented by the amount of money necessary for a person to give an
exchange for goods and service, which he desires to purchase.
c. Allowance
Allowances are provided the customers while purchasing the products.
An allowances is important because it necessary to attract the customer
towards the firm products. Allowances mean discount and other.
d. Transport terms
The expenses incurred with transporting product from one place to
another place there fore the transportation is very important because to satisfy
the customer needs there is a need for immediate supply from producer to the
final consumer.
The price of the product should not be too high or too low because if the
price is too high then customers cannot purchase if the price is too two then

18

company cannot earn profit therefore the price of product should be charged
according to the situation.
Price mix of dish TV DTH Company
Dish TV Company producing the receiver box and viewing validity card
and they sets and charging different prices. Their main intention is to create the
customers and satisfy the customers their main intention is to enjoy the
customers therefore their slogan is DISH KARO WISH KARO
The dish TV is producing the different types of viewing cards. The
minimum card Rs.100 and maximum card Rs.3600 and receiver box rate is
Rs.4000 with 55 channels free and consumer will also enjoy FM channels and
first time connection dish TV consumer enjoy the one year free they watch 200
channels in home.
In various packages is there South, North, East, and West star plus.
Sports plus Movie (+) News (+) & consumer will select the mother language in
these packages with law price.
3. Promotion Mix
Promotion is one the important variables under marketing mix it is a
process of making communication involving, information, persuasion and
influences. It communicates marketing information from the manufacturer to
consumer users and resellers. Once the product is decided then the product
need the demand from consumers for its run and this is done through various
methods of promotional mix.
Promotional mix includes
1) Advertising
2) Publicity

19

PROMOTION MIX OF DISH TV COMPANY


It shows the Dish TV company has taken its promotion mix throw
various media S schemes and other to reach the target customers and to reach
their goal.
Firstly, they introduced their advertisements in the following methods:
Outdoor
Through Television
Through News Paper
Radio
Secondary they introduced some other schemes, which facilitate the
distributors and customers to get the product at a cheapest rate.
It means by introducing discount rates and bonanza of gifts by
purchasing some other products and one get on free schemes. For improving
their company, they demonstrated the magic of DTH in public.
DISTRIBUTION MIX
The channels of distribution indicate routes or pathway through which
goods and services flow, or move from producer to customers when the
product is finally ready for the market. It has to be determined what methods
and routes will be used to bring the product to the market.
Personal selling
Sales promotion
a) Advertising
Advertising is any paid from of non-personal presentation promotion
ideas goods or services by an identified sponsor. Advertising is selling in print
or printed salesmanship. It is an impersonal salesmanship for mass selling a
means of mass communication.
b). Publicity
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Publicity is an important tool of production it refers to news views and


the sponsor does normally not pay for message spread through word of mouth
among people about the firm and its products of the firm and it.
c). Personal selling.
Personal selling means oral presentation in a conversation with or more
prospective buyers for the making of sales. It is an ability to remove ignorance
doubt. Suspicion and objection concerning the usefulness of the product.
d) Sales promotion.
Sales promotion is other than the advertising publicity and personal
selling, an advertising that stimulate customs purchasing and dealer effect
evenness such as displays shows and demonstration etc.,
A Channel of distribution for the product is the route taken by the fettle
of goods as they move from the produce to Distribution channels:

1].

1].

Types of Channels

2].

Market Situation

Types of Channels:
The channels of distribution are structures. Which is organized and

represent a choice among alternative channels of distribution? The various


channel used are
Distribution of consumer goods
A. Manufacture

consumer

B Manufacture

retailer

consumer

C Manufacture

wholesaler retailer

D.Manufacture

agent

retailer

E.Manufacture

agent

wholesaler consumer

consumer
consumer

21

Marketing situation
A market should be will situated for the easy reach of the product 7
within the reach of customers. Type of market have been classified based a
nature of commodity time 7 nature of business.
Distribution Mix of Dish TV Company
The distribution of the dish company has different channels of
distribution for its reach of product to the market their distribution starts with
the following chart,
Factory

Branch

Authorized dealers
Consumers

22

CHAPTER 3
COMPANY PROFILE
Back Ground
Process of Development of Dish TV
Management Profile

23

COMPANY PROFILE
Back Ground:
Dish is an ESSEL Group venture The Group has earned a name for
itself with a vast range of national and Global Business interests that includes
media programming broadcasting and distribution Packing entertainment on
line Gaming and Telecom In Close synergies with ventures Active in the areas
of Content Distribution and Infrastructures
Essel Group has always been a pioneer- Zee TV the first Indian
Satellite channel sit cable the first MSO Essel World the first theme park play
win

the first online

lottery Essel repack Which is the worlds

No.1 in

packaging were all Revolution & innovative Concepts in their Respective


fields
Continuing with the same path- breaking tradition the group now brings
you dish TV a whole new day of watching TV
The Dish Corporate name and trademark and derived from ever Zee
Pencils invited in 1999 (Dish TV Dth Service) By Subash Chandra
Mr. Chandra in non-Executive chairman of the company and Promoter
of ESSEL Group of companies. His industry leading business includes
television

networks

and

film

entertainment

cable

systems

satellite

communications theme parks flexible packaging family entertainment centers


and online gaming Mr. Chandra has been the Recipients of Numerous honorary
degrees Industry awards and Civil honors Including being named Global
Indian Entertainment personality of the year by FICCI for 2004 Business
Standards Businessman of the year in 1999 Entrepreneurs of the year by Ernst
and young in 1999 and Enterprise CEO of the year by international Brand
Summit The Confederation of Indian industry (CII) Chose Mr. Chandra as the
chairman of the CII media committee for two successive years Mr. Chandra

24

has made his mark as an influential philanthropist in India HE set up


TALEEM

(Transnational

Alternate

learning

for

Emancipation

and

Improvement through multimedia) an organization which seeks to provides


access to Quality education and to promote Research in various disciplines
Relating to health and family life Social and cultural anthropology,
communication and Media He is also the trustee for the Global VIPs Anna
Foundation a trust set up for helping people in spiritualuplitment
A Part from the company Mr. Chandra holds directorship in 7 other
Indian Public limited companies
1) Zee Entertainment Enterprises Ltd.
2) Zee News Ltd.
3) Essel Propack Ltd.
4) Wire & Wireless (India0 Ltd.
5) ETC networks
6) Essel infroprojects Ltd.
7) Agrain, satellite services Ltd.
Mr. Chandra holds 500.000 equity shares comprising 12% of the paid up
capital in the company
Business Philosophy
They do not seek merely to expand their business volume Rather they
are dedicated to the use of their unique innovative technology to contribute to
the cultural benefits and welfare of people throughout the world
It is the intention of the Dish TV company to grow hand in hand their
employees and dealers encouraging and aiding them to Reach their full in
potentials and improve their standard of living

25

Their future prosperity is directly linked to the prosperity of the


customers dealers and shareholders indeed the entire Zee family.
Zee Corporation and Dish TV India limited are dedicated to two
principles ideas
Sincerity & Creativity
By committing ourselves to these ideas, we can drive genuine
satisfaction from our work while making meaning full contribution to society.
Sincerity is a virtue fundament to humanity always be since or sincere
harmony brings strength, trust each other and work together politeness is merit
always be courteous respect full
Creativity prompt progresses remain constantly aware of the need to
innovate and improve courage is the basis of Rewarding life accept every
challenge with a positive attitude
To do business you must accumulate five things
Trust ( By being honest)
Capital (By saving money )
Public serving (By being thankful)
Personnel ( By training good employees)
Customers ( By having money people you count on)
Mr. Chandra
Founder Dish TV
Today with the 11 years of experience, the dish TV Company has
solidly established its position in the electronic and entertainment dish TV
industry. Its spectacular growth is reflected in its modern and comprehensive
manufacturing

in fracture that harnesses the power of superior and better

performance to mass
26

Eanhostar History
Eanhostar is a satellite it is always working for dish TV. It have
continued to demonstrate our entrepreneurial sprit by achieving many
significant industry first through our working history
First to offer an integrated receiver descrambled (IRD) for c- land satellite
Tv
First Satellite TV company (Dish TV) to offer local channels though
satellite Receiver
First to control & to develop a UHF Remote control
First in TV industry to develop and later marketing integrated satellite
Receiver and Digital Video Recorder
First to Reach industry milestone of 1 million Digital Video Records on the
market
First satellite TV company to offer local channels in all (30) sates
First in India to use interactive TV technology to a high definition
First in the pay- TV industry to offer 100 international language channels
Picture in Picture mosaic for coverage of the world cup cricket and
Olympics Game
First to introduce multi- room Satellite TV Receiver that Records
Working for Eanhostar
Here, you Can move faster change your role often, and shape your
carrier in limitless ways these is nothing static about our organization, and we
encourage and expect constant growth Development in our employees.
1. Corporate & Technical

27

Our Professional employs change traditional approaches to the


communication and entertainment business and each activity participate in our
vision to change the way of world communicates our corporate and technical
environments are competitive ambitions and

Risk taking and

each

Professional employee can define their own career patch and enjoy the highlevel executive visibility.
2. Customer service center
Dish networks customer Service centers provides award winning
excellent customer service to millions of customers, 24hous- a day 7 days a
week our customers service and technical service representatives strive to
constantly delight customers by providing theme with quality experiences
caring creativity commitment competence and communication.
3. Installation & Field Operations
Dish Net Work Services (DNS) is the installation & service division for
Dish TV we do must begin and end with the customer experience we provide
training and education that ensue one call, one trip Resolution we develop and
motivate our team by ensuring opportunities our field service technicians work
hard in all kings of whether to provide installation of equipment and teach our
customers how to use their state-of the are dish Satellite TV Systems our
technicians are supported by many other DNS employees including dispatchers
trainers quality assurance specialists, inventory specialists and operational
analysts and managers

28

Process of Development of Dish TV


Dear Stakeholders,

The DTH category in India, though nascent, is going through


an explosive pace of evolution. Your Company is placed at a
vantage position as we enter into yet another exciting phase
that will see even steeper escalation across metrics. The year
gone by has given us revenue of Rs 4170 million, a growth of over 116 % over
the previous year, driven by a rapidly growing base of subscribers,
higherARPUs and wider revenue streams. We ended the fiscal with a
registered subscriber base of 3.4 million and a 59% market share in the
category. Of this,1.04 million subscribers came on board in the current year, a
commendable acquisition record, despite the emergence of added competition.
In a growing business, where resource enhancement is a must, it is
noteworthy that the higher pace of revenue growth has been complemented
with a slower increment in expenses at 66% during the year, through cost
effectiveness and optimum utilization of existing infrastructure. Further, the
EBIDTA loss has been restricted to 53% of revenue, as against 99% of revenue
in the previous year.
The width of our content continues to maintain a commanding position
in the category, with 205 digital channels and services being carried today. Of
this 30 new channels have been augmented in the current fiscal. Being a
harbinger of entertainment for our viewers, superior quality and quantity of
content remains at the core of our product strategy.
The category has expanded by 34% this year whilst your company has
achieved a heartening market share of 47% during the year, among three
29

players. Going forward too, spurred by the entry of more competition, we


would continue to drive acquisitions at an even heightened momentum.
As the country readies up for a hectic phase of digitization, DTH
revenues are estimated to grow exponentially to a staggering Rs 200,000
million in FY12. This buoyant demand will be boosted by Indias consumption
boom and rising disposable incomes, specially on non-food items and leisure,
particularly media. A dearth of entertainment options outside the home,
coupled with better services and offerings will be the key demand drivers for
DTH. The Indian Governments push to introduce addressability of C&S
homes on pay TV platforms, is a near term catalyst.
Though the Indian DTH industry is expected to mirror the telecom
growth story, it is distinct too. The variance stems from the content cost
element in DTH which leads to dependence on higher ARPUs for recovery of
EBIDTA margins. Your company is already experiencing a gradual
improvement in ARPU through a two tiered approach. Firstly, by segmenting
the consumer needs into 4 different price points, with distinct content
consumption. The second stride, initiated recently, is to graduate every
subscriber into usage of VAS and a-la-carte services.
Brand The brand dish has made large strides this year. Faced with the
mission of aspiring faster adoption of cable users into the DTH fold, dish TVs
proposition of shaking people from their inertia, cajoling them to stop
accepting mediocrity and coaxing them to move towards the best, with the
promise of quality entertainment, has been a huge success. Our brand
ambassador, Mr. Shah Rukh Khan, has taken the message to mass markets very
effectively.

30

Riding the wave of higher recall and affinity, both sales and brand
metrics have looked uphill. The year has also seen an extension of the brand
identity to integrate our Zee group lineage. The transition to the new guise has
been incorporated into every element of communication and consciously made
salient across media and audiences.
Distribution Your brand today leads the category through an expansive
presence across 5200 markets. With 575 distributors and 45,000 dealers in our
fold, we are never too far from our customers. The introduction of our
experience zones called dish shoppees has further built our capability to serve
them full circle from sales to renewals to service resolution etc. Yet another
accomplishment of the year has come from the corporate vertical with tie-ups
maturing with leading durable brands, large format retailers and IT companies.
Product The Indian media space is witness to tremendous expansion and
fragmentation of viewing patterns, which is paving the way for newer entrants
to launch a plethora of new channels, narrowly tailored for varying consumer
segments. Our endeavor and feat in being able to provide every consumer, a
full platter in his language, irrespective of where he resides, is at the heart of
our product promise.
Your company has introduced 30 new channels and services this year
along with new features that expand the scope of TV far beyond a mere
entertainment provider. dishtv aspires to become an indispensable part of its
viewers lives through services such as - Play jam, astrology - Astor active,
education - from MiniKids for preschoolers to Topper TV for board exams,
quizzing Quiz, all these in interactive forms, transforming TV viewing from a
passive to an active experience.

31

Technology & Innovation In a rapidly evolving future, innovation is the key


driver to shape the future and sustain a competitive edge. The launch of dish
VGA that makes live television come alive on computers has been one such
breakthrough product. Our mobile dish is now available on the Indian railways,
our in-flight presence on Kingfisher has expanded to nearly its entire fleet.
Moreover, the dishtv platform has seen the introduction of newer
technology initiatives such as the new multi-function user-friendly remote with
single touch buttons for user services, the my account page where subscribers
can access their dishtv account info at all times on the TV screen, daily
decrement for ease of payment of renewals in any denomination etc., all of
which have made life easier for our subscribers.
Subscriber Services The year gone by has seen ingenuity and
resourcefulness driving our service delivery. Your companys network of over
350 dish care centers and service franchisees now covers 120 + cities. A
mammoth army of over 25,000 skilled personnel work 24*7 to deliver upon
subscribers wishes, either at the end of a phone line or at the customers doorstep.
A new consolidated 1600 seat call centre facility with state of the art
technology has been set up at Noida to enhance our capability to serve our
customers, with instant real time resolutions. A new program towards
welcoming new subscribers titled on-board calling has become a key
differentiator of our installation & service delivery.
Organization & Infrastructure Adequate investments have been made,
during the course of the year, in building facilities and an empowered team.. A
new corporate office that houses all major functions, 7 multifunctional zones,

32

11 branch offices and CFAs with a sturdy supply chain and logistics
infrastructure are some of those.
Whilst expansion and new talent acquisition are integral, your company
is also arming itself through befitting training and development projects to
ensure the building of a capable enterprise. The Hay Group, an internationally
renowned HR Consultancy firm, has led a program on performance
management & must win battles. Customer centricity and team building
workshops have been conducted across the top and middle management during
the year.
Leveraging the width of our capacity and the interactive nature of our
platform, we see the emergence of newer revenue streams through avenues
such as bandwidth charges and advertising opportunities.
We move forward with an optimism and determination of high
performance expectancy from the current year. As the process of digitization
gathers momentum, we will continue to lead from the front, powered by the
talent of our people and the resilience of our business model.
I thank you all, our customers, our team and our stakeholders for your
ongoing trust, confidence and support as we move to the next exciting phase in
the DTH chapter. My assurance goes out to you that we will make every effort
to ensure that Dish tv remains a promising value proposition for you.

33

MANAGEMENT PROFILE
Management Dish TV India
NAME:

Designation

SUBHASH CHANDRA

Chairman / Chair Person

ASHOK KURIEN

Non- Executive Director

BHAGWAN PASS NARANG

Non- Exe.Indep. Director

RERIC ZINTERHOFES

Non- Exe.Indep. Director

ARUN KUMAR

C.E.O

JEWAHAR LAL GEOEL

Managing Director

ARUN DUGGAL

Non- Exe Inden.Director

PRITHAM SINGH

Non- Exe Inden.Director

MINTOO BHANDRI

Alternate Director

34

CHAPTER 4

FIRM PROFILE
Introduction
Establishment
Location
Owner
Objectives
Means of finance
Price &sales analysis
Marketing mix

35

FIRM PROFILE
Introduction:
This Chapter is specially refers to Nandi Gass shop this is how it got its
existence and the electronic shop and it deals with various aspects of the shop
such as its establishment location objective capital & investment,
Establishment:
Nandi Gass shop was established in 24 Sept 1996 The initial capital
invested at the time was RS 4,00,00 And Extra 20000 for Building Advance
total investment is 600000 This electronics shop is the first DTH TV Sale
Shop in Hosanagara their aim is to give good consumer service And they like
to put then tire products in one shop is the first DTH TV sale shop in in
Hosanagara their aim is to give good consumer service and they like to put
then tire DTH products in one shop electronic shop has sales tax Registered
from the commercial tax office their K.S.T number is 80029556 and CST
Number is 86075229 & PIN number is 29890000735
Owner:
This shop is managing by the owner there is no partner the owner is Mr.
Ambika Sony. She is a graduate there is no employees She maintain the shop
Location
This shop is located in a rented building in Nehru road in Hosanagara
this shop is located in such way that is convenient to al the people this shop is
very near to market and also near to Bus- Stand it is also in Residence area,
After the seeing the shop we know that it is main hub of all the customer the
Present adders of Nandi Gass shop

36

KAVERI ELECTRONIC
BASAVESWARA ARCADE
NEHRU ROAD
HOSANAGARA-577 201
This shop is gradually increasing its business because its hard work and
intelligence of the owners the owners increased business tactics have given
tremendous sales and boon to there business.
The Shop having good names and population in the city for its efficient
services the shop is successful in scaring good demand in Hosanagara for
electronics products the owner working will full of its efforts by meeting the
demand of Hosanagara city it has earned high good will and eruption among
the customers
Objective:
The must important objective of every business is to earn a profits to
employee themselves in the business the main objective of Nandi Gass Shop is
to provide a Better Service to the customers so consumer satisfaction is also
very important objective IT increase sales and automatically increases Profile.
Means of Finance:
The initial investment shop is Rs. -6,00,000
Sales & price Analysis
Since Nandi Gass is Situated in the middle of Hosanagara city is enjoys
the good sales potentialities various DTH company like Dish TV. Big. TV,
TATA SKY and Electronics items etc.,
Marketing of Nandi Gass:

37

The Marketing of my firm is controlled internal factors controllable


source are those which are with in the hold of an organization they are product
price product and distribution.
The blending of these controllable factors viz products price promotion
and distribution into a marketing plan is called of a firm according to Philip
kotler marketing mix is the set controllable variables that the firm can use to
influence the buyers response
This shop has devise to marketing mix every effectively. It has been
marketing adjustment in It marking mix stagy when there are changes in
external factors like buyers behavior and competitors behavior and
government behavior
The marketing strategy of the firm is as follows
1) Product
The Concern leads with most of the all company DTH products and all
types computers.
a)

Big TV Dish TV TATA SKY SUN DIRECT

b)

H.P Acer Compaq Appeal Samsung

2) Price
The Manufacturing companies themselves do price of the product they
recommended by the selling prices for their products, which includes his
commission of the cleaner
3) Promotion and distribution
Manufacturing Companies not proves advertising facilities like TV
news adds magazines journals the company take promotions works
Still the Nandi Gass are introduces and convince to the customers to
purchase the Dish TV

38

CHAPTER 5
ADVERTISING IN MARKETING
Advertising
Creation of Advertising
Media Selection

39

ADVERTISING MARKETING
Advertising Any paid presentation and promotion of ideas goods or
services by an identified sponsor examples:-print, Ads, Radio, television, Bill
board, direct mail brochures and catalogs signs in-store displays posters motion
pictures web pages banner ads and email
According to institute of practitioners, in advertising [IMP] the trade
body and professional instate of advertising in the UK. It is a means of
providing the most persuasive possible selling message to the right prospects at
the lowest possible cost.
In simple words advertising is a paid from of non-personal presentation
of goods or services by an identified sponsor to reach out to maximum number
of audiences. Individuals and business firms promote goods services ideas
issues corporate message and people though advertisement.
Some important benefits of advertising to the company
Advertisement create awareness interest and desire for product and services in
customers to buy them,
o Advertising is cost efficient as advertisement and can reach a vast number
of audiences simulate outlay.
o The message can be repeated several time there by creating an impact and
the mind of a customer.
For example It is the collets one Reminds us of keluinator
refrigerators
o Advertising a product in a certain way can add to its value.
o It help in boosting the purchased it [advertising] Reassures the customers
about the purchase decision thus helping in reducing the post purchased
dissonance it any.
o Advertising helps inn changing the customers perception of A product.

40

o It supports the activities of a distribution network of the firm by creating


demand & encouraging purchase though pull strategy.
o It helps in marketing the job of the sales force easier by creating awareness
among potential customers.
o Advertisement helps in offsetting the competitors advertisements.
o Advertisement also helps in building a strong image of a product or brand
apart from increasing its sales.

CREATION OF ADVERTISEMENT
There are two parts of an advertising copy:
1) Advertising theme.
The theme is the central idea around which the advertisement is created
it represents a specific point of view or idea to be stressed in the advertisement
it can, arouse desire and induce action an the part of customers. It is the heart
and soul Advertising copy or message.
There are various appeals used in advertisement to sell your product or
service. The selection of theme is usually made by means of consumer study
and research we have the fallowing common theme with which advertising
massage can be effectively communicated beauty, pride, health comfort
economy fear, emulation distinction, love & affection, ease in operation good
in performance etc.. The theme points out the most important reason or best
quality performance leading to the purchase of a certain product or service. It is
a theme based an human emotion, felling, sentements.need and desires. A good
theme will aim at a basic buying motive. Attract the right group of prospective
logically with the product and its quality and be capable being used in multiple
media.

41

2) ADVERTISING LAYOUT:
Headline:
Headline must put forth the main theme in a few words. It should be
clear simple. Short and attractive to hold attention of the prospect. It should
reflect the contents of advertisement and guide the prospect properly. It my
show a promise or a reward and induce promote action. It should be printed in
prominent manner.
Illustrations:
They provide line drawing, cartoons, pictures, symbols, photography for
attracting attention, creating. Interest and and arousing resire Illustration is the
best and most effective way of communication of idea at a glance.
Colours:
It is an important ingredient of an advertisement colour has great
attention attraction power. Judicious bending colours can evoke emotional
reaction, which cannot be created by mere description. Each colour has
individuals meaning and significant in communication of ideas nature reflects
its beauty in colours. Red green and blank are most popular colours used in
advertisement.
Body copy of text:
It is the advertising message proper. It is called the heart of advertising
copy . it is the sales talk performing AIDA function of salesmanship it will
point out the product where it can be secured what benefits to convince the
prospects. The body copy explains and develops the ideas presented in the
headline.
Slogan
A slogan should be a fundamental sales argument for a product or service
expressed in a few words. It should be original and remember able. Should
contain the brand name and the name of the company.

42

Advertising lay out deals with proper and

attractive physical

arrangement for the best presentation of the message or sales communication.


A visual lay out of an advertisement has the above elements.
Essentials of good advertisement
A GOOD advertisement right message communicated though a right
media. It must reach the right people that too at the right time and at the right
cost. The task assigned to the advertisement can be successfully fulfilled when.
o It is seen by the desired prospects.
o It is read by them with interest.
o It is properly understood by them exactly as the advertisement wants.
o It is believed by them and it wins their confidence and trust.
Testing of advertisement
o The copy testing.
o The media testing.
The copy testing:
Copy testing enables advertiser to determine the best way of presenting
the selected appears. The sales volume test attempts to measures the
effectiveness of advertising in which advertising is used in one city and none
in the other. Other components of marketing mix are kept constant in all cities.
Media testing
Media choice is determined by a number of factors such as
o Number of reader / viewers /listeners.
o Features of audience- education, sex, income, family size ect
o Relative cost of various media of advertisement the most effective
media for conveying the appeal or message to the prospects.

1. MEDIA SELECTION
In marketing media decision, we have to consider the following factors.
43

o
o
o
o
o

The financial allocation for advertising.


The nature of the product and the demand for it.
The type of prospects their location and other features.
The nature of competition and the extent of coverage required.
Cost of media, cooperation and promotional aids offered by media,
media circulation.

CHARACTERISTICS OF IMPORTANT MEDIA


Mural Advertising:
Mural advertising has long life. It has a general and wide appeal. It can
attract attention of numerous people. It is good to remind prospects an
advertiser has the sample to use his skill and in advertising.
Press Advertising.
Newspaper has a general and wide appeal. It is very common method
of publicity newspapers have are flexible and timely repeat advertising is
possible public change in size and contents is also easy selective advertising to
some extent is available. Effectiveness of advertising newspapers offers
promotional assistances they are the best source of market information.
Newspapers are truly a way of life to the literate people. They have
short closing times closing times refer to the period before publication when
the copy must be submitted for newspapers this period is only 24 hrs.
The adage seeing a believing is applicable to press advertisement.
It offers greater prestige and believability.
Film advertising
It has a wide appeal. It can overcome language barriers. Audio-visual has
maximum impact an audiences sound and sight both employed for the
communicating our message repeat advertising is possible however both cost
of production as well as cost of distribution of slides and films are quite high

44

selective advertising is not possible effectiveness cannot be measured waste in


film publicity can be considerable.
Radio advertising
Radio has the shortest closing times. Radio uses only an signal the copy
can be submitted up to airtime announcement can be made very quick it can be
secure dealer support it has a very wide appeal. It is suitable even for illiterate
people repeat message radio cannot permit selective advertising. It cannot be
give detailed information. It has law memory value people remember for more
of what they see than of what they hear. Its cost is high it may not very
effective as listeners may not like it.

45

Television Advertisement
Television use both video and audio signals Television has all the
advantages of Radio namely sound and explanation plus the additional
advantages of sight it can appeal through ear as well a eye product can be
demonstrated with explanation Television reaches the audiences almost like
personal fact-to-fact contact. To that extent it is just like personal sales man
ship full opportunity exists for products demonstration and the amplification
for selling points with audio presentation It is Really a wonderful means of
mass communication for creating market television combines ale of the
elements of communication
Illustration
Music
Spoken words
Written words
We can have short commercials as well as sponsored programmes
combing entertainment with advertisement it Represents typical combination
of sales man ship and advertising
Transit Advertising
It consists

of car- card advertising which is located within buses

subways railway and outside displays which appear an the fronts sides and
backs Of buses or other public transport and

at transportation terminals

transits adverting is the lowers cost media it gives geographic selectivity and
It has high readership It can reach pedestrians and traveling public hewer non
riders are not exposed to car-cards located inside the vehicle car cards have
small size and they can carry only short copy transit advertising is limited in
quantity by the number of public vehicles in operation

46

Direct mail
Direct mail is any advertising sent by mail (postal transmission)
including sales letters folders pamphlets lets booklets catalogues and the like
Direct mail is the most personal and selective media It reaches only the desired
prospects It has minimum waste in circulation the Advertising copy can be
very flexible It has maximum possible personnel features even without
personal contact it can provides detailed information about the product or
services crating lasting impression its effectiveness is measurable it can be
timed as per advertises will it has maximum personal appeal it can take any
size shape or form permitted by the post office it is not in direct competition
with the Rivals matter extensive testing can be done an the product price
appeal or other factors before the entire mailing is sent out the results of direct
mail advertising can be cheeked by means of an offers incorporated in the
mailing However direct mail is costly we may not have proper mailing list
Advertising specialties
These includes a wide varies of items such as calendars books matched
pens pencils knives key rings dairies monopods catogal linger blotters proper
weights purse ranhats and son an they are give to advertising targets without
cost are obligation adverts name address phone number and a short sales
message are imprinted an the item the advertiser are reminder type of
promotion it is hoped that they will lead to customers orders and Re-orders
However they have limited space available for sales message they are also
costly
Point of purchase advertising
It really Represents sales promotions devise it covers that display metal
used in advertising programme such point of purchase material may include

47

advertising on the package window banners shelf talk errs half tags package
suffers information folder and bllikts and such other displaying materials
ADVERTISING AGENCIES
A company can handle an advertising campaign on its own or it can hire
the services of an advertising agency but the advertising job has become so
complex that almost all businesses prefer to engage advertising agencies AD
adverting agencies a firm which specializes in developing and running
advertising campaigns through carious media they usually charge percentage of
the total cost of running a campaign as a commission for their services.

Ad agencies in India
Every day more than 10.000 brands are advertised in India through
various media for example the news papers industry alone has more than 990
publications that are widely circulated in more then 18 different languages
hence the growth & availability of media alternatives and various media
vehicles has paved the way for growth of advertising many form take the help
of advertising agencies in developing and running their advertising campaigns
Advertising Agencies
Category
Company
Agencies
Food
Amul
Lacuna
Media
Dish TV
St Luke s
Automotive
Hero Honda
Jwt
Automotive
Mitsubishis lancer
Mudra
Textileand apparel
Coio plus
Rubben
Textileand apparel
Dark avenue
Ambiencw publics
Automotive tyres
Apollo
Everest
Automotive
Camry
dentsu
The List of the celebrity brand endorsers and associated brands
Name of endorsers
A R Rahman

Name of the company


Airtel
48

Mhendra Doni
Saschin
Rahul Dravid
Gangully
P T Usha
Aamir Khan
Hritik Roshan
Yuvraj Singh
Shahruk Khan

Pepsi dish TV Sonata


Boost visa cards Pepsi mrf airtel
Kissan jam castorl mrf
Britinnia sona chandi chawanprash
National integration
Coca-cola
Coca-cola
Everdaybatteries pepsi
Dish tv omega watches
Pepsi airtel santro

Developing advertising programs


1 identifying the target markets
2 specify the advertising objectives
3 set the advertising budget
4 develop the advertising message
5 measures the advertising effectiveness
6 scdule the advertising campaign
7 select the media
The five MS of advertisement
Mission
A .Mission
Sales goles
Objectives
B .Money
Stage in plc
Market shares
Completion
Product substantiality
C .Message
Generation

49

Evolution
Selection
Execution
Social responsibility review
D . Media
Reach frequency impact
Major media types
Geographical media alteration
E . Measurement
Communication impact
Sales impact

50

CHAPTER 6

ABOUT DISH DTH SERVICE


Dish TV Equipment
Product Overview
Comparisons B/W Other DTH Services

51

ABOUT DISH TV DTH SERVICES


Dish Network
Today dish network remains the
lowest all digital TV choice in
American and most recently
introduced the Dish player
DVR 942 the first multi-room
satellite Receiver that can record
in high definition
But then thats nothing new
echo star has been full of firsts
each year each star and Dish network have reaffirmed sanding by realizing new
levels of services and cutting edge of technology partnering with
communication masters such as SBC and Earthlink Dish network has been
able to after even grater discounts and services in the form of bundled packages
ranked No. 1 in customer satisfaction among cable/Satellite T V Subscribed by
J.D Power and associates Dish network reached their 2.j (Dish TV) and their
10 millionth 2009 and boosts in impressive satellite network with capability to
provides hundreds of channels of digital video audio and data service via Dish
network service to homes business and schools throughout the all countries
especially united states with over 20.000 employs echostar and Dish network
remain dedicated to the delivery and advance meant of direct broadcast satellite
worldwide
The satellite industry continues to grow and

expand creating new

opportunities and exciting innovative technologies high definition television


and digital video recorder are just two great examples of how far a little
intently can take you Dish network recognizes this unlimited potential in

52

satellite broad casting and continues to look ahead exploring new services and
programming choice for its customers with passage of the satellite home
viewer extension and reauthorization ACT of 2004 (SHE VERA ) Dish net
work anticipate the possibility of distant high definition TV network with the
next few years
Whatever the future holds there are two things you can be sure of its
bound to be exciting and enchostar and Dish network will continuer to lead the
pack
ABOUT DISH TV
Dish TV is India first direct to home entertainment service that has
digitalized Indian entertainment to bring to your home the best in television
viewing through the latest in digital technology it is not only broadcasts high
quality programmers straight from the satellite to our home but also gives you
absolute and complete control of what you watch and pay for it is almost like
having your own satellite up in the sky
With dish TV can unless the true potential of your high end television
set and complete your TV viewing experience with true DVD Quality If you
are a connoisseur of

good sound then make sure you experience truly

stereophonic sound effect which only dish TV can bring to your home
Dish TV takes television viewing to the next level as it supports various
fantastic features like electronic program guide parental lock capacity up to
400 channels games interactive TV Movie an demand etc.,
1) Dish TV Equipments
Am buying a dish TV connections our trained service professional
install a set of hardware known as c p e customer premise equipment at your

53

premise the equipments receives the signals from the satellite and decrepit
them to bring your the e best of quality
entertainment
A) Dish Antenna
Dish TV has a small k u-band satellite dish
antenna of approximately 60cm diameter it is
equipped with a LNB low noise block that receives and amplifies the signal,
which is then transmitted to the dig box
b) DIGI BOX
Also known as set top box the dig
box is a small sized digital decoder it
receives the required signals from the dish
antenna and decodes it every dig box has
unique serial number the dig box comes along with remote that makes it easy
to operate & use various features that the dig box offers
c) VIEWING CARD
To begin using dish TV a viewing card
resembling a SIM card of mobile phone needs
to be immediately activated right after the
installation every card has a unique number of
11 digits followed by a hyper and digit for E.g.
015000/2345-1 you will need to refer to this number in all your communication
with us.
Getting Started

54

The dish antenna is installed at an appropriate location on the roof


(terrace /balcony or suitable location) it is connected to the Dig box through a
cable which in turn is linked to the television set the viewing card is inserted
into a slot in the dig box the encrypted TV signals are received from the
satellite on the dish Antenna and are transmitted to the dig box the viewing
card decodes these signals and brings your favorites channels in clear pictures
and sound
2) PRODUCT OVERVIEW

The Digital set top box is referred to as DSTB the Digital set top Box
(DSTB) is designed for using digital channel reception for digital satellite
service enjoy the rich choice of different channels transmitting a large range of
culture sports cinema news events etc
DVB (Digital Video broadcasting)
front View
1)

Smart card slot


: Insert a smartcard fully into the slot

2)

Slots for CI module


: Insert the proper CI module fully into the slot

3)

On/Stand By
55

: Switch the DSTB to an or stand by


4)

Channel up/Down
: Channel Up/Down

Rear view
1. Ant in
: Connected this to a terrestrial antenna
2.

TV Out
: Use this for the Connection of a TV or VCR

3.

RCA Audio Connector


: Connected this to a Stereo Set (TV V.C.R)

4.

RCA Video Connector


: Connected this to a dish antenna to relives the digital broad
composite video input of the TV

5.

IF In
Connected this to a dish antenna to receive the digital broadcasts

6.

IF OUT
: Use this for loop through cable

Serial Port
: Connect this to the communication port of a pc to update DSTB
ACCESSORIES

1. RCA CABLE

1EA

2. RF CABLE

1EA

3. BATTERIES

2EA

4. Remote Control Unit

1ea

56

Features of Dish TV DTH Services


1. Digital Picture quality: The exceptional digital and Direct to home
transmission ensures you watch all your favorite Programmers with true
digital picture quality
2. Stereophonic Sound : With dish TV, you are in for a rare audio delight the
digital transmission treats your ears to a true the after experience by
providing awesome stereophonic
3. Geographic mobility : No Matter which part of the country you are in or
moving to dish TV with its all India coverage ensures direct signals
wherever you are now while moving your home your digital entertainment
moves along with you
4. Uninterrupted viewing: With dish at your home as long as your
equipment is connected to a power source you can enjoy uninterrupted
transmission of your favorite programmes
5. Video Games: Now forget the video games parlor and enjoy the games
Right in your home Get the existing action packed video games and fee the
joy of playing together with your family.
6. Capacity up to 400 channels: The dish plate can serve you up to 400
entertaining channels keep being added regularly to enhance your family
entertainment.
7. The Power of digital entertainment:
A) The power of Digital viewing
B) The power of Technology
C) The power of control
The power of Exclusivity
8. Personal video Recorder: High end dig boxes would carry a personal
video recorder with built in memory capacity these degi boxes would

57

enable unique features your TV like pausing live TV Recording one


channel wile watching another storing in demand movies in your dig box to
view at your conveniences & so on.
9. Child lock: Practices discretion by licking certain channels uses the
password system
10. Time Function: It allows you to set on / off for your favorite television
program
OTHER IMPORTANT FEATURES
MPEG II Video {MP@ML}
MPEG I Audio layer 1,layer 2
MPEG II Digital & fully DVB compliant
Support open TV middleware
Capable of interfacing the CAM Of DVB common interface standard
Embedded CONAN with one smart card reader
Superb on-screen graphics with 256 colorful resolution
Plug &ply installing program setup
LD quality video, CD quality audio
Varity of LNB polarity control; 13/18v, 0/22HZ tone
Displays signal level to setup the satellite antenna with ease
Power recovery function
64-step volume control
Powerful editing facilities; P I Ds, TV or radio channel, channel name,
satellite name/transponders
Subtitle supported
Tele text supported by IRD& VBI insertion of TV

58

Favorite channel function


SCPC/MCPC receivable from C/Ku band satellites
User friendly OSG menu with full function
Last channel memory function
Variable aspect ratio 4:3 (center, letter box), 16:9
EPG for on screen channel information
Parental lock
Multi lingual function
Total 6.000 channels programmable
Channel storing for multi satellite
Receiver to receiver function for program and data transmission
through RS232

59

Dish TV packages for Rest of India (Silver saver pack, Gold saver pack,
Platinum pack, Child pack, Titanium pack)

Silver pack

Charges for this pack are Rs. 125 per month for which 160+ channels &
services. In this package, 12 channels under general entertainment division, 3
under movies, 17 under news, 1 under business news, 7 under music, 4 under
lifestyle/fashion, 1 under infotainment, 1 under sports, 8 under devotional, 5
under educational, 48 under regional, 3 under international and 12 channels
under DD regional division are provided.

Silver saver pack

Charges for this pack are Rs. 150 per month for which 165+ channels &
services. In this package, 12 channels under general entertainment division, 6
under movies, 17 under news, 1 under business news, 7 under music, 4 under
lifestyle/fashion, 1 under kids, 1 under infotainment, 1 under sports, 8 under
60

devotional, 5 under educational, 50 under regional, 3 under international and


12 channels under DD regional division are provided.

Gold pack

Charges for this pack are Rs. 210 per month for which 182+ channels &
services. In this package, 15 channels under general entertainment division, 7
under movies, 17 under news, 1 under business news, 7 under music, 4 under
lifestyle/fashion, 7 under kids, 5 under infotainment, 6 under sports, 8 under
devotional, 5 under educational, 51 under regional, 3 under international and
12 channels under DD regional division are provided.

Gold saver pack

Charges for this pack are Rs. 270 per month for which 189+ channels &
services. In this package, 16 channels under general entertainment division, 10
under movies, 17 under news, 1 under business news, 7 under music, 4 under
lifestyle/fashion, 7 under kids, 5 under infotainment, 6 under sports, 8 under
devotional, 5 under educational, 51 under regional, 3 under international and
12 channels under DD regional division are provided.

Platinum pack

Charges for this pack are Rs. 325 per month for which 208+ channels &
services. In this package, 19 channels under general entertainment division, 13
under movies, 22 under news, 6 under business news, 10 under music, 6 under
lifestyle/fashion, 7 under kids, 6 under infotainment, 6 under sports, 8 under
devotional, 5 under educational, 51 under regional, 3 under international and
12 channels under DD regional division are provided.

Child pack

61

Charges for this pack are Rs. 170 per month for 28 cities and Rs. 230 for other
cities, for which 208 + channels & services. In this package, 19 channels under
general entertainment division, 13 under movies, 22 under news, 6 under
business news, 10 under music, 6 under lifestyle/fashion, 7 under kids, 6 under
infotainment, 6 under sports, 8 under devotional, 5 under educational, 51 under
regional, 3 under international and 12 channels under DD regional division are
provided.

Titanium pack

Charges for this pack are Rs. 3590 per year for which 210 + channels &
services. In this package, 19 channels under general entertainment division, 15
under movies, 22 under news, 7 under business news, 10 under music, 6 under
lifestyle/fashion, 7 under kids, 6 under infotainment, 6 under sports, 8 under
devotional, 5 under educational, 51 under regional, 3 under international and
12 channels under DD regional division are provided.

62

COMPARISONS BETWEEN OTHER DTH SERVICES


DD DIRECT PLUS :
1. DD Direct Plus is Indias first and only DTH service that offers its services
absolutely free of cost. No monthly subscriptions to be paid when you are
with DD Direct Plus.
2. Small one-time initial investment on STB and Dish and you can use it lifelong.
3. Apart from all DD chs, DD Direct Plus offers several popular private FTA
(Free-To-Air) chs.
4. As a bonus, DD Direct Plus also offers additional chs, from Dish TVs
satellite which are FTA from time to time.
Dish TV :
1. The biggest advantage of Dish TV is its cost. (For old or existing customers
at this point). It offers most of the popular chs at low cost. The highest pack
costs Rs.325 per month, after which only 1 or 2 add-on packs are required
to all almost all chs, unlike other DTH where you need several Add-on
packs even after subscribing to the highest pack.
2. Dish TVs satellite being located very near to DD Direct Pluss satellite, all
Dish TV users enjoy the complete chs offering of DD Direct Plus as well.
So any new ch added in DD Direct Plus automatically is added to Dish TV
channel offering.

63

3. The software of Dish TV STBs is stable now. This makes the switching
speed between chs fast. Also very less hang-ups of STBs reported till now.
Thanks to Dish TV STBs great software.
4. Only Dish TV gives its users access to exclusive never-before seen
international channels, which are not available even in cable till now. The
platter includes MGM, TCM and Boomerang. Airtel Digital TV provides
MGM India unlike Dish TV which still carries the direct international feed
of MGM.
5. Several new channels added recently are provided at no extra cost for the
highest pack users, except for a few chs. (Currently only for existing or old
customers). Whereas other DTH operators, have added the new launches in
separate Add-on Packs.
6. Dish TV has a good no of Transponders to offer more chs to its users,
including the recently contracted Protostar which means more chs for its
customers

64

Tata Sky:
1. Indias first and only DTH service to have made a joint venture with a
reputed international DTH brand, Sky, which is famous for its exquisite
technology.
2. The audio and video quality of
TataSky stands up to the
expectations
Customers

of
have

its

users.
reported

about TataSkys true DVD


quality picture and CD quality
sound.
3.

Only TataSky gives


its users an exclusive access to some authentic international channels which
includes BBC Entertainment and Ceebebies.

4. TataSky offers uniform volume level across all channels, unlike other DTH
services where the volume level keep varying with each ch.
5. The STB of TataSky is stable enough. There has been very less or no
reports of TataSky STB bugs or issues till date.
6. TataSky users argue that its Customer Service is satisfactory. Issues are
addressed on time and the after-sales support is great.

65

Reliance Big TV :
1. Big TV is has incorporated MPEG-4 technology unlike other DTH who are
still on MPEG-2. The most
basic difference between the
two is that MPEG-4 is capable
of carrying more chs in its
offerings, which means more
chs can be added within a
short span of time. After Dish
TV, Big TV offers the highest
no of chs.
2. Another merit of Big TV is its
awesome picture and audio quality, which are much better than any other
existing DTH. For the first time, a DTH that lives up to the expectations for
a true digital quality experience.
3. Big TV is perhaps the only DTH that offers several chs in its base pack. In
fact, Big TVs package and pricing is absolutely tailor-made to suit the
exact needs of the customers. With this advantage, customer gets more chs
by paying less.
4. The Active or rather Select services on Big TV allows users to watch 12
chs at a time on a single screen unlike other DTH where you can watch a
max of 6 - 8 chs.
5. Rain-fade is an issue that is common for all DTH. But its Big TV, so you
can enjoy your favourite programs even when it rains. Big TVs advanced
66

technology lets you watch chs even when it rains heavily. Chs may blak-out
for just about 5-6 seconds whereas in other DTHs, ch black-out lasts the
entire length of the rain.
Airtel Digital TV :
1. Airtel Digital TV offers true
DVD quality picture and CD
quality

sound

absolutely

which

flawless.

So

are
its

customers can be assured of its


crystal-clear

video

and

stereophonic sound.
2. The

external

appreacnce

of

Digital TV STB is sleek and


stylish unlike the STB of other
DTH operators which are huge
and bulky. Digital TVs STB proves to be a fantastic eye-candy.
3. For the first time, Digital TV is a DTH that offers universal remotes for its
users. So no more, hassle of using two remotes at a time. (One for TV, the
other for STB). Digital TVs STB remotes (after programming) will work
with both your TV as well with the STB.
4. Only Digital TV exclusively offers 10 popular and premium World-Space
satellite radio chs to its subscribers. There is so much to hear, when you
have World Space Radio with you, another first from Digital TV.
5. The Dish antenna of Digital TV is considerably bigger than other DTH
dishes. This makes sure that you do not loose connectivity even when it

67

rains wild. The bigger dish has been brought up keeping this aspect in
mind.

68

GENERAL ENTERTAINMENT

STAR PLUS

ZEE TV

COLORS

STAR ONE

SONY

IMAGINE TV

SAB

SAHARA ONE

HINDI MOVIES

SET MAX

ZEE CINEMA STAR GOLD

UTV MOVIES

FILMY

UTV ACTION

KIDS

CARTOON
NETWORK

HUNGAMA

DISNEY XD

9X M

MUSIC INDIA

ZING

NDTV INDIA

ZEE NEWS

MUSIC

CHANNEL V

HINDI NEWS

STAR NEWS

DD NEWS

AAJ TAK

SUDARSHAN
DD
DD LOKSABHA
NEWS
RAJYASABHA

IBN 7

CNBC
AWAAZ

DAY & NIGHT NEWS

INDIA TV

ZEE
BUSINESS

REGIONAL

Tamil
SEITHIGAL

JAYA PLUS

STAR VIJAY

JAYA TV

KALAIGNAR

ISIA ARUVI

69

ZEE TELUGU

ETV

ETV2

TV9 TELUGU

NTV

Kannada
ETV KANNADA TV 9 KARNATAKA

SUVARNA
NEWS
24 X 7

SUVARNA

KASTURI

DD
CHANDANA

Malayalam
KAIRALI

AMRITA TV

DD MALAYALAM ASIANET NEWS INDIA VISION

SHALOM

70

CHAPTER 7
DATA ANALYSIS AND INTERPRETATION

SURVEY AND ANALYSIS

71

Introductions
Today, consumer is the king in the market consumer is only judge the
repetition of a product is entirety dependent upon his attitude towards the
production so his satisfaction should be ultimate of the producers and
marketers consumers interest should be taken into consideration while taking
marketing decision. It is through consumer satisfaction only the producers and
marketers can improve there sales and profit.
Much opinion will come when a survey is made for preference important
of product but the opinion of consumer is more important
This report gives analysis of opinion collected from the customer regarding
marketing strategy and consumer perception of dish TV DTH services and
product as against other brand
Consumer survey findings
The total number of respondents interviewed 50 customers out of these all
most all consumers had used dish t v fuel and it was observed that dish t v
quite well known in the Hosanagara city,
1. Most of people are young they well co- operate with me and most of all
people are professionals and students
2. Most of respondents are watching or getting entertainment on dish net work
but minimum numbers of people getting entertainment on cable net work
3. Respondents are watch a direct to home services maximum people are
watch full programmes
4. According to the survey it is clear that more peoples are know the dish tv
source from advertisement

72

5. The competitive brands like airtel digital TV tata sky big tv sun direct and
other noticed that dish TV most in preferential choice according to our
survey concern consumers purchase the dish tv for entertainment and
education purpose
6. The performance of dish tv is god respondents are full and partially
satisfied consumers includes the behavior includes directly involved in
obtaining the product and way how and what people buy and factors like
where how often and under what condition purchase made
7. The opinion about dish TV respondents says good and excellent it reveals
that dish TV is better one
8. Finally more then 45% people are dont know the Nandi Gass
Under the people oriented approach, we are interested in finding out
problems of dish TV
1. Dish TV miss out on few important channels pack which includes neo
budget and the U TV groups of channels due to this exclusive cricket
matches and worked premier of latest movies on these channels are missed
by the dish TV users
2. One of the biggest problem of dish TV is its customers care and customer
service Which is definitely not up to the mark the c c executive is lack of
professionalism in their attitude and after sales support in certain areas
allegedly poor
3. Another series issue it its audio and video quality on several (but not all)
channels on dish TV is not up to the mark too much of pixilation is the seen
and the audio standard course not true cd quality
4. New channels addition process is extremely slow when it comes to dish TV
it takes a huge amount of time for DISH TV to enhance its budget offerings

73

5. The time taken for activation of packages offer renewal too ling some time
users had to wait for as long as 5-6 days for activation even after making
payments an time
1) TABLE SHOWING OCCUPATION OF CONSUMER
PARTICULARS
Employee
Business men
Professional
Student
Others
Total

NUMBER
6
6
13
15
10
50

PERCENTAGE
12
12
26
30
20
100

The above table showing the respondents are 12% of employers


12% of business men 26% of professionals 15% of students and 20%
others.
GRAPH SHOWING THE OCCUPATION OF CONSUMER

2) TABLE SHOWS ANNUAL INCOME OF CONSUMERS

74

PERCENTAGE
BELOW 12000
12000 TO 60000
60000 TO 120000
ABOVE 120000
TOTAL

NUMBER
7
27
11
5
50

PERCENTAGE
14
54
22
10
100

The above table shows that 14% are respondent are below 12000, 54%
of 60000 income group, 22% of respondents are 60000 to 120000 of income
group 10% of respondents are above 120000 of income group
GRAPH SHOWS ANNUAL INCOME OF CONSUMERS

3 ) TABLE SHOWS NETWORK OF GETTING ENTERTAINMENT


PARTICULARS

NUMBER

PERCENTAGE

75

Cable net work


Dish net work
Others
Total

10
36
04
50

20
72
08
100

From the above table it shows that most of consumers are getting
entertainment through dish net work according to our survey 72% of can
summers getting through dish-network that is highest number respondents.
20% of respondents are getting entertainment an cable net work and
08% of consumers are getting entertainment others means, attain, tape records,
d v d players.
GRAPH SHOWS NETWORK OF GETTING

4) TABLE SHOWS THE SOURCE OF AS TO DISH T V


PARTICULARS
ADVERTISEMENT
FRIENDS

NUMBERS
23
13

PERCENTAGE
46
26

76

MAGAZINES
OTHERS
TOTAL

08
06
50

16
12
100

According to the above table it is clear that 46% of consumers was


acquainted with dish t v by way of advertisement more over 26% of the
customers are acquainted from friends from magazines 08% and 06% others
like radio banners brouchers.
GRAPH SHOWS THE SOURCE OF AS TO DISH T V

77

5) TABLE SHOWS PURCHASE CHOICE OF CUSTOMER


BRAND
Dish TV
Airtel digital TV
Tata sky
Big TV
Sun direct
Total

NUMBER
31
02
5
7
5
50

PERCENTAGE
62
04
10
14
10
100

According to the table among the competitive brands like airtel digital
TV TATA sky big TV, sun direct and other we noticed that dish TV is standing
that most in preferential choice according to our survey concern, the purchase
of dish TV is 62% the AIRTEL TV owner is 04 and a TATA sky owner is 10%
and big TV owner is 14% and sun direct 10% with in the 50 customers,
GRAPH SHOWS PURCHASE CHOICE OF CUSTOMER

78

6) TABLE SHOWING PURPOSE OF PURCHASING DISH T V


PARTICULARS
Entertainment
Education
Prestige
Others
TOTAL

NUMBER
27
16
2
5
50

PERCENTAGE
54
32
4
10
100

As per the above table, it is clear that about 54% consumers


purchase the dish TV for entertainment purpose and 32% for educative purpose
and 04% for prestige and 10% for others like sports games
GRAPH SHOWING PURPOSE OF PURCHASING DISH T V

79

7) TABLE SHOWS NOT SATISFIED OF CONSUMERS


PARTICULARS
Price
Quality performance
Technical Matters
Others
Total

NUMBER
18
12
12
08
50

PERCENTAGE
36
24
24
16
100

In the above table shows that the price of dish TV seems to be the most
dissatisfying made of the consumer which holds 36% of the consumers through
price.
The most of the consumers are dissatisfied with high price of dish TV,
where all people are beneath the reach, because they cannot purchase by
lending more amounts.
GRAPH SHOWS NOT SATISFIED CONSUMER

80

8) TABLE SHOWING CONSIDER WHILE PURCHASING DISH TV


PARTICULARS
RECOGNITION
QUALITY
PERFORMANCE
PRICE
OUT LOOK
GOOD OFFERS
TOTAL

AND

NUMBERS
05
24

PERCENTAGE
10
48

06
05
10
50

12
10
20
100

IN THIS TABLE 10% RESPONDENTS gave preference to the reconization


the brand is good are not 48% the people buy the dish t v of that quality &
performance &12 % of price 10% of respondents out look & 20% of good
offers
GRAPH SHOWING SHOWING CONSIDER WHILE PURCHASING DISH TV

GOOD OFFERS
20%

RECOGNITION
10%

OUT LOOK
10%
PRICE
12%

QUALITY AND
PERFORM ANCE
48%

81

9) TABLE SHOWS OFFERS HAVE CONSUMERS


Particulars
Silver pack
Golden pack
Al- curter pack
Others
Total

NUMBERS
13
06
24
07
50

PERCENTAGE
26
12
48
14
100

From the above table shows that 26% of consumers have south pack &
of north pack 24% of al-curter 14% of others pack
GRAPH SHOWING OFFERS HAVE CONSUMER

Others
14%

Al- curter pack


48%

Silver pack
26%

Golden pack
12%

82

10) TABLE SHOWING OPINION ABOUT DISH TV DTHSERVICES


Particulars
Good
Excellent
Satisfied
Poor
Average
Total

NUMBERS
22
16
08
03
02
50

PERCENTAGE
42
32
16
6
4
100

From the above table shows, that revels 42% of respondents think that the
quality is good 32% of respondents states excellent &16% of respondents
reviles that the quality is satisfied & 6% of respondents states that poor & 4%
of respondents reveals average
GRAPH SHOWS OPINION ABOUT DISH TV

83

LIST OF SOME COMPETING COMPANIES AGAINST DISH TV


NAME OF BRAND
DISH TV
BIG TV
DD DIRECT PLUS
TATA SKY
AIRTEL DIGITAL TV
SUN DIRECT
VIDEOCON D2H

NAME OF COMPANY
ZEE & ESSEL GROUP
RELIANCE GROUP
GOVT. OF INDIA
TATA GROUP
AIRTEL COMPANY
SUN NETWORK LTD.
VIDEOCON

84

SUMMARY OF OBSERVATION
Dish TV DTH service has become past and parcel of every house hold
it is the only net work where things going on in and around reach to the people
effectively
Since if is more entertainment and educative then all other. Every person is
attracted and all most all persons spend their time at home with the
entertainment program in DTH TV

The observation have also proud advertisement as the most effective


communication media it is more prominent every product needs advertisement
to run business efficiently and effectively in the public according to the
observation most of the persons do not know about the dish TV and that offers
because of the absence of wide advertisement through the different channels
some other people are interested in purchasing the tv but they have no money
because of high price fixed by company some people are not satisfied with the
performance of dish tv there draw backs should be over come

85

CHAPTER -8
SUGGESTION AND CONCLUSIONS

86

SUGGESTIONS AND CONCLUSION

Suggestions
Dish TV is today Indias one of the growing groups and its plans are
state of the heart marvelous of automated technology and performance quality.
There has been introduction of superior products like dish 500 Dish 1000+500
double dish and is consistently meeting the demands of the market.
But, yet there is necessity of improvement for its larger stay in the market.
The present market is a competitive world, a step ahead is always necessary
market survey and consumers survey chart provide its solutions for problems.
The survey done in Hosanagara city as pointed out some strengths and
weakness. There are various suggestions by the consumers for the product.
Reduce the cost or price of the product so that every middle and low class
income groups make use of product.
The company should introduce latest and simple digital quality.
The company has to implement its advertising quality.
The company should give better service customer care service.
To improve the out networking signs and quality and better picture quality
The company should take more promotional measures regarding product,
price, distribution and promotion.
The company must give a free flow of products to the dealers.
The company must provide bonanza of prizes and bonanza of channels
offers like south and north pack to the purchasing customers.
Reduce the price of dish TV to the possible extent which definitely increase
the market share of dish TV products

87

Suggestions to the Firm


The consumer in Hosanagara city for Nandi Gass have some suggestion
the firm should have separate show room of different products if products are
displayed in a single show room there may be confusion to the consumer while
preferring brand &may lead to dissatisfaction after buying it dish TV need
separate show room computers need separate show room &other electrical
goods require separate show room hence A separate show room for the
demanded product is necessary to attract people
The service rendered by the Nandi Gass is good but technical persons
should be appointed to take up sales promotions &sales because they are the
right persons to introduces of sell the products
Instant check &door delivery facilities should be provide for products
like dish TV big TV sun direct &various type company computers etc the
consumer make various suggestion & sub dealer to the firm.

Deposit schemes can be introduced

Additional discounts for the sub- dealers in the stock listed can be
introduced so that it leads to increase of sales

Different promotional measures like contents price coupons premium


should be under taken

The efficiency of the staff should be increased which leads to the growth
of the firm

Firms should increase wholesale business so that leads to increase of


sales

when the good offers &new products is released in the market, catalogs
& Xerox copies containing the details should be sent to the customers

88

Conclusion:
Dish TV DTH service today has been achieving goal. It means, it
is increasing its sales rapidly in the modern market. At present, it holds
important place with leadership through technology and leadership
through innovations.

The observations made during the survey have market. But due
to several competitive brands like big TV, sun direct, Airtel digital TV,
Tata sky, DD direct plus, its shares in the market has been affected.

Therefore, what is needed is if should pay attention to improve


its marketing strategy by reducing cost and increasing quality. This can
make dish TV to regain its glory and argument its market shares.

89

ANNEXURE
Questionnaires
Bibliography

90

Consumer Questionnaire
Dear Sir/Madam
I am the student of final year B.B.M. KGFGC, Hosanagara. I am
conducting a survey on Marketing Strategy and Consumer Perception of
Dish TV DTH Service, A case study of Nandi Gass, Hosanagara. As a part of
my curriculum, I request your kind clues. To co-operate with me following
questionnaire.
Thanking you

Your faithfully

1. Name:
2. Address:
3. Age:
15-25 [ ]
35-45 [ ]
25-35 [ ]
45-55 [ ]
4. Occupation:
Employee

[ ]

Business me [ ]
Professional [ ]
Student

[ ]

Other

[ ]

5. Annual income:
Below 12000

[ ]

12000 to 60000

[ ]

60000 to 120000

[ ]

91

Above 120000

[ ]

6. In which network you are getting entrainment.


Cable net work

[ ]

Dish net work

[ ]

Other

[ ]

7. Do you watch TV on direct to home services?


Full programme watch [ ]
Partially watch

[ ]

No

[ ]

Others

[ ]

8. Have you know about Dish TV. DTH services


Yes

[ ]

No

[ ]

9. If yes how?
Advertisement [ ]
Friends

[ ]

Magazines

[ ]

Others

[ ]

10. Do you have your own DTH TV?


Yes

[ ]

No

[ ]

11. If yes which type of DTH TV.


Dish TV

[ ]

Airtel digital

[ ]

TATA Sky

[ ]

Big TV

[ ]

Sun direct

[ ]

92

12. If dish TV why do you purchase?


Entrainment

[ ]

Education

[ ]

Prestige

[ ]

Others

[ ]

13. Are you satisfied with performance of dish TV?


Not

[ ]

Fully satisfied

[ ]

Partially satisfied[ ]
14. If not satisfied what is the reason.
Price

[ ]

Quality

[ ]

Technical matters [ ]
Others

[ ]

15. What do you consider while purchasing DISH TV


Recognition

[ ]

Quality and performance [ ]


Price

[ ]

Out look

[ ]

Good offer

[ ]

16. If good offer, which type of offers you have


Silver pack

[ ]

Gold pack

[ ]

Al curter pack [ ]
Others

[ ]

93

17. What is your opinion about Dish TV DTH services?


Good

[ ]

Excellent

[ ]

Satisfied

[ ]

Poor

[ ]

Average

[ ]

18. Have you know about Nandi Gass?


Yes

[ ]

No

[ ]

19. If Yes how


News paper

[ ]

Friends

[ ]

Radio

[ ]

20. What is your opinion about Kaverin Electronics customers services?


Good

[ ]

Bad

[ ]

Fully Satisfied

[ ]

Partially satisfied [ ]
21. Your suggestion for the improvement of Dish TV.

Date:
Place

Signature

94

BIBLIOGRAPHY

Newspaper
Journals.
Magazines
Marketing Management

- by B.S.Raman

Marketing management

- by ICFAI university

Catalogues of DISH TV
Internet: www.dishtv.in

95