A REPORT

ON
SOCIAL MEDIA

Submitted
to
Mrs. Reeta Raina
Bharat Mendiratta
231039
FMG-23

TABLE OF CONTENTS
PAGE NUMBER
INTRODUCTION
TYPES OF SOCIAL MEDIA
COLLABORATIVE PROJECTS
BLOGS
o MICROBLOGGING
o CORPORATE AND ORGANIZATIONAL BLOGS
CONTENT COMMUNITIES
SOCIAL NETWORKING WEBSITES
ATTRIBUTES OF SOCIAL MEDIA
ETHICAL ISSUES OF SOCIAL MEDIA
SOCIAL MEDIA AS A POLITICAL TOOL IN ORGANIZATIONS

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Introduction
Social media is media designed to be disseminated through social interaction,
created using highly accessible and scalable publishing techniques. Social media
supports the human need for social interaction with technology, transforming
broadcast media monologues (one to many)into social media dialogues (many to
many). It supports the democratization of knowledge and information,
transforming people from content consumers into content producers. Businesses
also refer to social media as user-generated content(UGC) or consumergenerated media (CGM).Social media can be said to have 3 components:

1. Concept (art, information, or meme).

2. Media (physical, electronic, or verbal).
3. Social interface (intimate direct, community engagement, social viral,
electronic broadcast or syndication, or other physical media such as print).

Types of social media

1. Collaborative projects (for example, Wikipedia)
Collaborative projects allow groups of people to work together to create online
content. Two types of collaborative projects can be particularly useful for
research: Wikis and Social Bookmarking. Wikis are essentially collaborative
websites while Social Bookmarking allows users to collect and rank online
content.

2. Blogs and Microblogs (for example, Twitter and Tumblr)

A blog (a truncation of the expression web log)[1] is a discussion or informational
site published on the World Wide Web and consisting of discrete entries
("posts") typically displayed in reverse chronological order (the most recent post
appears first). A blog is a frequently updated online personal journal or diary. It is
a place to express yourself to the world. A place to share your thoughts and your
passions. A blog is a persons own website that he/she is going to update on an
ongoing basis. Blog is a short form for the word weblog and the two words are
used interchangeably.

There are many different types of blogs, differing not only in the type of content,
but also in the way that content is delivered or written.
Microblogging
Microblogging is the practice of posting small pieces of digital contentwhich
could be text, pictures, links, short videos, or other mediaon the Internet.
Microblogging offers a portable communication mode that feels organic and
spontaneous to many and has captured the public imagination.
Corporate and organizational blogs
A blog can be private, as in most cases, or it can be for business purposes. Blogs
used internally to enhance the communication and culture in a corporation or
externally formarketing, branding or public relations purposes are
called corporate blogs. Similar blogs for clubs and societies are called club blogs,
group blogs, or by similar names; typical use is to inform members and other
interested parties of club and member activities.

3. Content communities (for example, YouTube and Flickr)

A content community is defined by a group of people coalescing online around
an object of interest held in common. The object can be just about anything e.g.,
photos, videos, links, topic or issue and is often organized and developed in a
way that either includes social network elements or makes them central to the
content.
YouTube an online community focused on videos, includes a non-profit channel
to which non-profits can apply, brand and offer subscription.
Flickr an online community focused on photos and all things photography
related. When it comes to nonprofits in community, Flickr provides an online
place to document through photos, community events, environmental
problems/solutions/results or just about anything that can be photographed.
The basic account is free. A Pro account is available for about $25 per year.

4. Social networking sites (for example, Facebook)

Social networking site is the phrase used to describe any Web sitethat enables
users to create public profiles within that Web site and form relationships with
other users of the same Web site who access their profile. Social networking sites
can be used to describe community-based Web sites, online discussions forums,
chatrooms and other social spaces online.
A social networking service is a platform to build social networks or social
relations among people who share interests, activities, backgrounds or real-life
connections. A social network service consists of a representation of each user
(often a profile), his social links, and a variety of additional services. Social
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networks are web-based services that allow individuals to create a public profile,
to create a list of users with whom to share connections, and view and cross the
connections within the system. Most social network services areweb-based and
provide means for users to interact over the Internet, such as e-mail and instant
messaging. Social network sites are varied and they incorporate new information
and communication tools such as mobile connectivity, photo/video/sharing and
blogging.[1] Online community services are sometimes considered as a social
network service, though in a broader sense, social network service usually means
an individual-centered service whereas online community services are groupcentered. Social networking sites allow users to share ideas, pictures, posts,
activities, events, interests with people in their network.

ATTRIBUTES OF VARIOUS SOCIAL MEDIAS

The four types of social medias discussed above have their own set of attributes which
vary according to the usage of an individual.
Collaborative projects such as Wikipedia are used for uploading any online content
which is useful for other people requiring information about any particular topic. Also in
this type of social media, option of editing the online content is often available as if
there is a need to update any kind of data at any point of time, it can be done without
hesitation.
As collaborative projects can be useful to get information on general topics, Blogs, on
the other hand, are used to jot down our own ideas on any topic but in a sense that it
follows the ethical values as well.
Blogs, are a way of sensing our own ideas from within and expressing it to the masses
through the internet. Blogs, such as twitter are used to express views on any person,
topic, sport, event, etc. Blogs can consist of text material, audio, video or any type of
file. But on the other hand if a user uses internet to publish any particular format of a
content, such as a video or audio, they are segregated into different websites according
to specified format and this type of social media is known as content community. For
example Youtube handles the video content which is published by an individual, Flickr is
used by people to upload pictures in highest quality possible. The other type of social
media is the social networking websites which have progressed by leaps and bounds in
this new era. With advent of Facebook and other social networking websites where
people can connect to their friends and relatives anywhere at any point of time, the
section of social networking sites is expanding day by day. Also with improved
technology these days these websites are linked on mobile devices as well which further
enhances the whole experience of social networking and being connected.

Potential ethical issues related to social media

While scholarship in the social and natural sciences has tended to focus on the impact of
Social media on psychosocial markers of happiness/well-being, psychosocial adjustment,
social capital, or feelings of life satisfaction, philosophical concerns about social
networking and ethics have generally centered on topics less amenable to empirical
measurement (e.g., privacy, identity, friendship, the good life and democratic freedom).
More so than social capital or feelings of life satisfaction, these topics are closely tied
to traditional concerns of ethical theory (e.g., virtues, rights, duties, motivations and
consequences). These topics are also tightly linked to the novel features and distinctive
functionalities of Social media, more so than some other issues of interest in computer
and information ethics that relate to more general Internet functionalities (for example,
issues of copyright and intellectual property).

Social networking services and privacy

The Ethics of Identity and Community on Social Networking Services
Friendship, Virtue and the Good Life on Social Networking Services
Democracy, Freedom and Social Networking Services in the Public Sphere
Social Networking Services and Cybercrime

SOCIAL MEDIA AS A POLITICAL TOOL IN ORGANIZATIONS

Social media can be used as a political tool in organizations at various levels. Networking
websites such as facebook, linkedin, etc are a way to convey the qualifications a person
holds and also his past and present places of doing a job. Also, social media whether it
be blog or content community or any social networking website are a way to look into
the past activities of a person which can be used to deal with a person in office.
Using the Internet often comprises the use of social networking sites, email facilities and
the browse of various other websites. Internet privacy comes on the scene when it
comes to website users giving out their personal details on the Internet. For certain
websites, which facilitate online shopping, the users are made to input their credit card
numbers. In case of emailing sites, there are issues about whether third parties should
be allowed to store or read emails without informed consent. Whether or not, the third
parties should be permitted to track the visitors on a website, is another major privacy
concern. The other important Internet privacy issue is whether the sites that gather
personally identifiable information from the users should store or share it.

Social media presents a number of ethical issues in terms of privacy, anonymity,

confidentiality, consent and potential harm or intrusion. The distinction between public
and private space is not always clear on the internet. Just because access to a web page
is public does not necessarily mean that the individuals who have created it or use it
perceive the material held on it as being public in terms of being available for use in
research. Consideration therefore needs to be given to individuals expectations of what
the information might be used for, as well as their perceptions of whether it is public or
private.