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Schwartz
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Schwartz
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Schwartz
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A Powerful Voice
The vocabulary would seem complicated to an un-educated public but to my target audience,
described above, it is perfectly appropriate. Because this audience is information seeking and
well educated the sophistication instilled here is much needed and appreciated. The tone is
informative yet not condescending and although the subject matter is not simple, it is displayed
simply enough. The language used is lively yet professional with a touch of humor (commonly
displayed in play on words) and approaches the seemingly dull topic of investing with an
innovative, fresh, and interesting voice.
Schwartz
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My former connotation of Fortune magazine as boring has been replaced with prestigious and a
secure feeling that these writers really know what they are talking about! I genuinely enjoyed
the financial advice and economic insight while browsing through the aweing photographs and
well-written articles; not to mention I walked away after reading it with a few fun facts to use
as intelligent conversation starters.
Schwartz
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Works Cited
Wikipedia. (2012, January 28). Fortune (magazine). Retrieved Febuary 8, 2012, from Wikipedia:
http://en.wikipedia.org/wiki/Fortune_%28magazine%29