Capturing memories

one snapshot at a time.

PR Plan by: Brittany Davis

I have abided by the UNCG Academic Integrity Policy on this assignment. All work
contained within this is my own work and follows the guidelines provided.

_______________________________________________

Brittany Davis

Abstract
I would like to thank you for reviewing the enclosed Public Relations Plan for Jeff Davis
Photography. This plan is designed to measure the increased sales and enhance
publicity of Jeff Daviss photos within a year.
The first section of this plan contains the client-based research information. In this
section you will find the goals and strengths and challenges of Jeff Davis Photography,
a list of client and target publics, as well as the strategic research design. In the second
section, strategic planning, you will find information with regards to a spokes person and
spokes entity as well as a message and communication objective that will allow Jeff
Davis Photography to effectively relate to their target public. The third section of the
plan includes various communication tactics such as a press release and a pitch letter.
It also includes a planned event and event timeline with media contacts and plans for
publicity.
Overall this plan will serve as a tool that Jeff Davis Photography can use to connect
their target public in a manner that will benefit the business as a whole. Again, I thank
you for taking the time to review this plan. I look forward to working with you soon.

Brittany Davis

Table of Contents
Section One: Situational Analysis ............................................................................... 1
Contact Information ..................................................................................................... 2
Days and Hours of Operation ...................................................................................... 2
Description of Services ................................................................................................ 2
Mission Statement ....................................................................................................... 2
Administrative Staff ...................................................................................................... 3
Short-term Goals ......................................................................................................... 4
Long-term Goals .......................................................................................................... 4
Strengths of Organization ............................................................................................ 5
Challenges of Organization ......................................................................................... 5
Existing Competitors .................................................................................................... 6
Government and Regulatory Agencies ........................................................................ 6
Reference Publications ................................................................................................ 7
Channels of Communication ........................................................................................ 7
Exhaustive Ranked List of Client Publics ..................................................................... 8
Opportunity Client Statement ....................................................................................... 9
Target Public Description and Defense ..................................................................... 10
Target Public Demographics ..................................................................................... 10
Target Public Psychographics ................................................................................... 11
Defense Psychographics ........................................................................................... 11
Strategic Research Design ........................................................................................ 12

Brittany Davis
Budget Information .................................................................................................... 12
Section Two: Strategic Planning Detail ..................................................................... 13
Communication Objective .......................................................................................... 14
Message .................................................................................................................... 15
Spokesperson ............................................................................................................ 15
Spokes Entity ............................................................................................................. 16
Section Three: Communication Tactics .................................................................... 17
Event Description....................................................................................................... 18
Event Rationale ......................................................................................................... 19
Event Timeline ........................................................................................................... 20
Event Day Timeline.................................................................................................... 22
Event Partners ........................................................................................................... 23
Partner Rationale ....................................................................................................... 23
Publicity ..................................................................................................................... 24
Budget ....................................................................................................................... 24
Feedback ................................................................................................................... 24
Sample Feedback Survey Questions......................................................................... 24
Media Contacts .......................................................................................................... 25
News/Press Release ................................................................................................. 26
Pitch Letter ................................................................................................................ 27
Appendix.................................................................................................................... 28

Brittany Davis

Section One:
Situational Analysis

Brittany Davis
Contact Information:
Jeff Davis Photography
219 Pine Court Dr.
Siler City, NC 27344
Phone: (919) 542-7664
Email: jeffrey1davis1@gmail.com
Website: www.jeffdavis.zenfolio.com & www.facebook.com/jeffdavisphotos

Day and Hours of Operation:

Ordering photographs on website: 24 hours, 7 days a week
Accessibility to Jeff Davis: Monday Friday: 8 A.M. 5 P.M.
After hours by appointment only

Description of Services:
Jeff Davis Photography, an online photography business based out of Siler City, NC,
provides high quality dcor photos to be used in homes or businesses. Jeff has been a
professional photographer for over thirty years and specializes in landscapes, wildlife,
and portrait photography. Jeff Davis Photography also provides studio photographs by
appointment.
www.jeffdavis.zenfolio.com

Mission Statement:
Jeff Davis Photography provides creative, decorative photographs for those who have a
discerning taste for quality. With over thirty years experience, I have a diverse selection
of photos to choose from, which include landscapes, wildlife, and flowers so you can
attain the exact look that you are seeking for your home or business. Along with offering
dcor photography, I also take portrait photography and photos for corporate brochures
and publications.
www.jeffdavis.zenfolio.com

Brittany Davis
Administrative Staff:
Jeff Davis
Owner/Photographer
Phone: (919) 542-7664
Email: jeffrey1davis1@gmail.com
Janet Davis
Photographers Assistant
Phone: (919) 548-1911
Email: janet1davis1@yahoo.com
Brittany Davis
Technical Support
Phone: (919) 548-5683
Email: brittany1davis1@yahoo.com

Brittany Davis
Short-term Goals:

To get 20% more exposure and statewide recognition through online media
To provide a supplemental annual income of $6,000 to $8,000 while working as a
photographer at The Chatham News Publishing Company

Long-term Goals:

To transform a room within Jeffs house into a studio

To make Jeff Davis Photography the sole income
To provide credit card service for services and products not available online

Brittany Davis
Strengths of Organization:
Jeff Davis Photography uses creativity with the help of Lightroom and Photoshop
software to provide the extra punch needed to capture moments that will forever be
frozen in time.
Over the years, Davis is an expert in software including Pagemaker, Photoshop,
Lightroom, and InDesign. Davis uses various types of video software to provide the
client with DVD slideshows.
Jeff Davis Photography uses professional equipment including a Nikon D300 camera
body and a Nikon D5200 camera body, which includes a high definition video recorder.
Zoom lenses used include Tokina Fish Eye,18-135, 70-200 2.8, and 80-400 4.5. Fixed
lenses used are 30mm 1.8, 60mm Macro, 300mm 2.8, and 1.4 teleconverter. Strobe
units used include SB-600 and SB-800. Studio lighting includes Alien Bee 1600, two
softboxes, pocket wizards, and transreceivers.
Jeff Daviss specialty is wildlife and nature photography. While driving, Jeff has an eye
for spotting all types of wildlife and takes the time to pull over to wait for the wildlife to
get into the ideal position for a picture. Also, many times, Jeff has waited multiple hours
for a single cloud to move in front of a mountain or for a bird to poke its head out of the
nest just to get a perfect shot.

Challenges of Organization:
Jeff Davis Photography is an online business and is having a hard time reaching a
larger public outside of the local area. Additionally, Jeff Davis is a full time photographer
for The Chatham News Publishing Company, which is a local newspaper that was
established in the 1800s.
Many parents and onlookers have requested that sports photos be put on the website
for purchase, however, there is not enough sales to support the time required in editing
and post production.

Brittany Davis
Existing Competitors:
Cranford Studio & Camera Shop
211 N Dogwood Ave.
Siler City, NC 27344
Phone: (919) 742-2713
Lee Moody Photography
508 West Park Dr.
Siler City, NC 27344
Phone: (919) 663-1984
Patti White Photography
Email: creekpeas@yahoo.com
Website: www.pattiwhitephotography.zenfolio.com
Jimmy Haire Studio
140 West Main St.
Sanford, NC 27330
Phone: (919) 776-8048 & 1-800-487-0245
Email: jimmy@jimmyhairphoto.com
Kim Crenshaw Photography
816 N Carolina 751
Apex, NC 27523
Email: contact@kimcrenshawephotography.com
Phone: (919) 387-6590 & (919) 698-9797
Website: www.kimcrenshawphotography.com

Government and Regulatory Agencies:

Internal Revenue Service (IRS) (State)
4905 Koger Blvd.
Greensboro, NC 27407
Phone: (336) 574-6024
Website: www.irs.gov/uac/Services-Provided-Greensboro-NC
Internal Revenue Service (IRS) (Federal)
P.O. Box 931000
Louisville, KY 40293-100
Phone: 1-800-829-100
Website: www.irs.gov

Brittany Davis
Reference Publications:
The Chatham News Publishing Company
303 W Raleigh St.
Siler City, NC 27344
Email: advertising@thechathamnews.com
Website: www.thechathamnews.com
National Fire and Rescue Magazine
5808 Farringdon Place Suite 200
Raleigh, NC 27609
Website: www.nfrmag.com
Ceased publication in 2009
A Vision of A Champion
Huron Publication
P.O. Box 7797
Ann Arbor, MI 48107
Website: www.huronriverpress.com
Images of America Siler City
420 Wando Park Blvd.
Mt. Pleasant, SC 29464
Email: sales@arcadiapublishing.com
Website: www.arcadiapublishing.com

Channels of Communication

Social media (i.e. Facebook)

Website
Online advertisement
Print media
Word of mouth

Brittany Davis
Exhaustive Ranked Labeled List of Client Publics
Rank
1
2
3
4
5
6

Public

Resource

Internal/External

Customers
Future Customers
Employees
Suppliers
Media
Competitors

Reason to Exist
Reason to Exist
Workforce
Provide Equipment
Information Awareness
Motivation

E
E
I
E
E
E

Brittany Davis
Opportunity Client Statement
Since 1978, Jeff Davis has been a multi-award winning photographer in the annual NC
Press Award Contest. His passion of photography has led him to start an online photo
dcor and portrait photography website.
The high quality diverse selection of photos in his portfolio, that are available for
purchase, are the most important element in starting the online website. Unfortunately,
with being employed full time at The Chatham News Publishing Company, it is hard to
have enough time to dedicate to getting more exposure and statewide recognition of the
online business.
There will be an opportunity to do more studio photography and promoting the online
business over the next couple of years as the owner transitions to working the business
full time. This plan will provide a guideline to keep focus on the goals this business
wants to achieve.

Brittany Davis
Target Public Description and Defense:
Jeff Davis Photographys target public will be the 855 households that reside in
Pittsboro, NC. The members of these households have various levels of disposable
income that could be used for purchasing photos. Due to already having a local
following in Pittsboro, the business will profit from the name recognition to entice people
to view Jeff Daviss photography website.
Target Public Demographics:
The target public chosen for this plan is the 855 households that reside in Pittsboro, NC.
Jeff Davis already has a local following in Pittsboro due to having photos published
weekly in The Chatham News/Record newspaper. The business will capitalize on the
name recognition already in place in the Pittsboro area.

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Brittany Davis
Target Public Psychographics:
Experiencers
Experiencers are motivated by self-esteem. Young, enthusiastic, and impulsive
consumers, Experiencers quickly become enthusiastic about new possibilities but are
equally quick to cool. They seek variety and excitement, savoring the new, the offbeat,
and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and
social activities.
Experiencers are avid consumers and spend a comparatively high proportion of their
income on fashion, entertainment, and socializing. Their purchases reflect the emphasis
that they place on look good and having cool stuff.
http://www.strategicbusinessinsights.com/vals/ustypes/Experiencers.shtml

Achievers
Motivated by the desire for achievement, Achievers have goal-oriented lifestyles and a
deep commitment to career and family. Their social lives reflect this focus and are
structured around family, their place of worship, and work. Achievers live conventional
lives, are politically conservative, and respect authority and the status quo. They value
consensus, predictability, and stability over risk, intimacy, and self-discovery.
With many wants and needs, Achievers are active in the consumer marketplace. Image
is important to Achievers; they favor established, prestige products and services that
demonstrate success to their peers. Because of their busy lives, they are often
interested in a variety of time-saving devices.
http://www.strategicbusinessinsights.com/vals/ustypes/Achievers.shtml

Defense of Psychographics:
The Achievers label is appropriate for this psychographic, as Jeff Daviss fellow
photographers often seek advice from Jeff concerning how to make their photos better.
This is apparent from the comments from his co-workers expressing the quality of
photos that he has taken.
The Experiencers label is appropriate as well. Jeff Davis uses creativity in his
photography, which creates a lot of interest from his public. It is apparent that his clients
enjoy Jeffs unique and creative photography by the positive comments that he
receives.

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Brittany Davis
Strategic Research Design:
A research will be conducted on the 855 households in Pittsboro, NC in order to gather
the needed data from Jeff Davis Photographys target public. This research will be a
qualitative and quantitative survey questionnaire. There will be an invitation included
with the survey inviting these people to a meet and greet with Jeff Davis at the Carolina
Brewery in Pittsboro, NC, to be held on February 1st, 2015 from 12:00 3:00 p.m.
The questionnaire will mostly be quantitative. Some sample quantitative questions will
include: How much money do you typically spend on photo dcor for your house per
year? Do you hang pictures in your household? Would you be likely to purchase sports
photos from local high schools? Would you be more likely to purchase landscape
photos or wildlife photos? Would you be more interested in purchasing local photos or
photos from outside the local area? These questions will provide data that can be used
for adjusting the prices of photographs.
There will be some qualitative questions such as: What do you like most about Jeff
Davis Photography?
The answers to these questions will be collected and reviewed in order to achieve a
better understanding of what clients would be more likely to purchase and how much
they would spend on the photo.
Budget Information:
The budget for this plan will be $2,500.

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Brittany Davis

Section Two:
Planning Detail

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Brittany Davis
Communication Objective
To increase public awareness of Jeff Daviss photography business and to determine
what type of photography the customers would be interested in purchasing. The primary
goal is to promote the website as this would generate interest in Jeff Davis photos. The
secondary goal is to determine if customers are more interested in dcor photography
or local sports photography. This will take place over the next year, starting December
1st, 2014 and ending December 1st, 2015.
By increasing website viewers, Jeff Davis Photographys short term goals of getting
more exposure while providing supplemental income will be achieved. Once these goals
have been met, Jeff Davis will be able to focus on transforming a room in his house into
a studio, making his business his sole income, and providing credit card services and
products not currently available online within the next few years. This also connects to
the companys overall mission statement of taking portrait photography.
To achieve these objectives, the selected households in Pittsboro, NC will be receiving
the qualitative and quantitative questionnaire to determine interests of the target public.
The pre-program benchmark indicator is to determine the current interest in Jeff Davis
Photography. After the feedback is given, changes will be made to the website. After
three months, a follow up questionnaire will be sent to the same customers to determine
how Jeff Davis Photography has improved. The goal is to get 20% of the 855
households to view Jeff Daviss website.

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Brittany Davis
Message:
Creating memories
one snapshot at a time.
This message would capture the attention of Jeff Davis target public (855 households in
Pittsboro, NC) as it applies to all aspects of the meaning of family. This slogan is very
appealing to the target public as Experiencers, as these individuals are enthusiastic,
seeking variety and outdoor beauty. Also, this message appeals to Achievers because
they are family and goal oriented. This expression recognizes that memories can
happen in an instant but can last a lifetime.
Spokesperson:
The elected spokesperson for Jeff Davis Photography will be Jeff Davis, the owner and
founder of the company. With over 30 years of experience in the photography field,
Davis has a skilled eye for capturing moments in time. As a result of being a
photographer for the local newspaper, Davis has already established name recognition
in the area. Davis connects to the Experiencers and Achievers as he is family oriented
as well as spontaneous. Jeff Davis strives for success by meeting the short term and
long term goals while continuously adding to his photo collection.

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Brittany Davis
Spokes Entity:

Creating memories
one snapshot at a time.
This is the best spokes entity for Jeff Davis Photography because it connects to the
target public and their interests. The photograph inside the lens represents the type of
photography that is provided by Jeff Davis. This entity is appealing to Experiencers and
Achievers. The Experiencers value variety while Achievers value image; both the image
and the message work together to promote variety and memories.

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Brittany Davis

Section 3:
Communication Tactics

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Brittany Davis
Event Description:
Jeff Davis Photography will partner with the Carolina Brewery in Pittsboro, NC. Jeffs
photography will be displayed in their restaurant for the month of February 2015. There
will be a meet and greet event held at the Carolina Brewery on Sunday, February 1st,
2015. The Carolina Brewery features many local artists throughout the year, therefore
they have the proper lighting, hooks for pictures to hang on, the tables and chairs
necessary to host the event, as well as the space to accommodate 175 guests.
Brochures and business cards will be available for interested guests. Lastly, the
Carolina Brewery will provide light hors doeuvres during the meet and greet.
During the meet and greet, raffle tickets will be sold for $5 each to win a 16x20 framed
photo, which will be displayed at the table where the raffle tickets are sold. Jeff Davis
will be on site to mingle with guests and fellow artists alike to answer any questions that
may occur. The spokes entity will be shown on the brochure that describes this event;
the brochure will be displayed in the Carolina Brewery two weeks prior to the event.
There is no charge for displaying the photography, however, the hors doeuvres will be
paid for by the proceeds from selling the raffle tickets. A press release and pitch letter
will be sent to The Chatham News/ Record Newspaper. Updates will also be made on
social media websites (Facebook, Twitter, etc.) prior to the event. The winner of the
photo will be contacted directly through email or phone and will also be announced on
Facebook and Twitter. After the event, a post on Facebook and Twitter will be made,
informing others of the success of the event.

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Brittany Davis
Event Rationale:
The main purpose of the meet and greet is to help get Jeff Davis and his newfound
photography business some publicity. Displaying the photography, as well as Jeff Davis
being available for the meet and greet, in a well-known local restaurant allows potential
clients the opportunity to view the photography in person. This event will be designed to
target each Experiencer and Achiever in a family friendly setting.
Experiencers are avid consumers and spend money on fashion, entertainment, and
socializing. They are also interested in new and exciting things. These individuals would
benefit from Jeff Daviss creative photography because they are interested in outdoor
activities and outdoor photography is one of the types of photography that Jeff Davis
specializes in. Achievers would be interested in the meet and greet as well because it is
in a family friendly setting and Achievers are motivated by their own desire for
achievement. This meet and greet would allow the Achievers that are interested in
photography to have an opportunity to talk with Jeff Davis to get his input and insight.
The Carolina Brewery in Pittsboro, NC, is the ideal location for this event because Jeff
Davis already has a local following in Pittsboro and the Carolina Brewery is already set
up to accommodate local artists by displaying their artwork.

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Brittany Davis

Event Timeline:
In order to plan for the meet and greet at the Carolina Brewery, the following timeline
will be used.
December 1st, 2014

Call the Carolina Brewery to schedule Jeff Davis

Photography to be displayed as well as the meet and
greet event.

December 15th, 2014

Coordinate event with Jeff Davis Photography employees.

January 1st, 2015

Confirm event with the Carolina Brewery.

January 5th, 2015

Print brochure for event.

January 8th, 2015

Print photographs to be displayed.

January 9th, 2015

Call the Carolina Brewery for menu of hors doeuvres to

be served at meet and greet.

January 11th-18th, 2015

Frame 31 photographs for display and raffle.

January 15th, 2015

Display brochures at the Carolina Brewery.

January 20th, 2015

Update Facebook and Twitter noting occurrence of meet

and greet and photography exhibition at the Carolina
Brewery.

January 27th, 2015

Update Facebook and Twitter noting occurrence of meet

and greet and photography exhibition at the Carolina
Brewery.

January 31st, 2015

Update Facebook and Twitter noting occurrence of meet

and greet and photography exhibition at the Carolina
Brewery.

January 31st, 2015

Display photography at the Carolina Brewery.

February 1st, 2015

Update Facebook and Twitter noting occurrence of meet

and greet and photography exhibition at the Carolina
Brewery.

February 1st, 2015

Attend exhibition and meet and greet.

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Brittany Davis
February 2nd, 2015

Call winner of raffle.

February 2nd, 2015

Announce winner of raffle on Facebook and Twitter

February 2nd, 2015

Send press release to The Chatham News/Record.

February 2nd, 2015

Send pitch letter to editor of The Chatham News/Record.

February 4th, 2015

Determine overall success of meet and greet.

March 1st, 2015

Collect unsold pictures from the Carolina Brewery.

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Brittany Davis
Event Day Timeline:
8:00 a.m.

Update Facebook and Twitter noting occurrence of meet and greet

and photography exhibition at the Carolina Brewery.

11:00 a.m.

Set up raffle ticket table.

11:45 a.m.

Set up hors doeuvres table.

12:00 p.m.

Meet and greet begins.

2:45 p.m.

Raffle drawing performed.

3:00 p.m.

Meet and greet ends.

3:15 p.m.

Remove tables used for raffle tickets and hors doeuvres.

3:30 p.m.

Return home.

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Brittany Davis
Event Partners:
Carolina Brewery this location will provide both the facility for the exhibition as well as
the meet and greet. (Includes hooks for pictures, track lighting for photos, as well as
preparing the hors doeuvres for the meet and greet.
Partner Rationale:
Carolina Brewery will partner with Jeff Davis Photography because it is locally known
for exhibiting local artists work. Jeff Davis already has a following in Pittsboro, NC,
therefore the Carolina Brewery is helping Jeff Davis by providing a facility for displaying
his photos and Jeff is bringing business to the Carolina Brewery due to the event and
exhibition. Jeff Daviss mission statement includes providing creative, decorative
photographs for those who have a discerning taste for quality. The Carolina Brewery is
an upscale local restaurant which has the clientele that Jeff Davis Photography would
be targeting.

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Brittany Davis
Publicity:
Controlled

Electronic announcement (posted post-event) on Jeff Daviss Facebook and

Twitter page
Electronic announcement (posted post-event) on Jeff Daviss website
Verbal announcements made to employees
Printed brochures

Uncontrolled

Press release
Word of mouth
News coverage (post-event) from local media

Budget:
The budget for this plan is $1,000. $600 will be allotted for the printing, matting, and
framing of the photos. $150 will be used for printing the brochures for the event. $250
will be allotted to pay for the hors doeuvres (in case raffle money does not cover this
expense).
Feedback:
Anonymous paper feedback forms will be provided at the event for customers to
determine the success of the meet and greet event.
Sample Feedback Survey Questions:
1. How much money do you typically spend on photo dcor for your house per
year?
2. Do you hang pictures in your household?
3. Would you be likely to purchase sports photos from local high schools?
4. Would you be more likely to purchase landscape photos or wildlife photos?
5. Would you be more interested in purchasing local photos or photos from outside
the local area?
6. What did you like about the meet and greet?
7. What would you change about the meet and greet?

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Brittany Davis
Media Contacts:
Alan Resch
Editor in Chief
The Chatham News Publishing Company
303 W Raleigh St.
Siler City, NC 27344
Email: advertising@thechathamnews.com
Website: www.thechathamnews.com
Phone: (919) 663-3232

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Brittany Davis

219 Pine Court Drive, Siler City, NC 27344

NEWS RELEASE
February 2, 2015
FOR IMMEDIATE RELEASE

Contact Information
Brittany Davis, Public Relations Director
Office: (919) 548-5683
brittany1davis1@yahoo.com

JEFF DAVIS HOSTS MEET AND GREET

Local Businesses Work Together To Increase Sales

PITTSBORO, NC- Jeff Davis Photography and the Carolina Brewery teamed up
yesterday, February 1, 2014 in Pittsboro, NC to hold Jeff Daviss first annual meet and
greet.
The purpose of this event was to feature Jeff Daviss new business, Jeff Davis
Photography, by having photographs displayed within the restaurant and a meet and
greet session to ask the professional photographer about what kind of equipment he
uses as well as how he achieved to capture such great photos.
The owner of Jeff Davis Photography, Jeff Davis, states: I am very pleased with
the outcome of this event. Everything fell together so nicely and the Carolina Brewery
does a wonderful job of helping my business reach new eyes in the community. Im very
thankful that I could team up with the Carolina Brewery and help bring them customers
as they have helped me.
Carly Martinelli, a waitress at the Carolina Brewery, observed: This event was
pretty extraordinary. Ive been working here for three years and I have never seen as
many people in the restaurant as I did when Mr. Davis was having this meet and greet.
For more information regarding this event, please contact Jeff Davis at
(919) 742-4367 or Monica Harris, manager at the Carolina Brewery, at (919) 542-9786.
Founded in 2014, Jeff Davis photography aims to provide a diverse selection of
photos to choose from, which include landscapes, wildlife, and flowers so you can attain
the exact look that you are seeking for your home or business.
-###-

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Brittany Davis

February 2, 2015
Contact Information:
Brittany Davis
Phone: (919) 548-5683
brittany1davis1@yahoo.com

Alan Resch
Editor in Chief, The Chatham News Publishing Company
303 W Raleigh St.
Siler City, NC 27344
Dear Mr. Resch:
On Sunday, February 1st, 2015, Jeff Davis, the owner and founder of Jeff Davis
Photography held a meet and greet at the Carolina Brewery in Pittsboro, NC.
The successful event provided 150 guests the opportunity to speak with Jeff Davis
about his professional insight and view his beautiful photography during the meet and
greet. The exhibition will be held until the end of February at the Carolina Brewery.
There are currently 30 photographs displayed throughout the restaurant and are
available for purchase.
During the event, a total of 13 photographs were sold. A raffle was also held at the
event in which Linda Burkhart was the winner of a 16x20-framed photograph of a
sunset. I hope you are able to inform the residents of Chatham County of the
relationship that the Carolina Brewery has with local artists in the area.
As the Public Relations director, I would like for you to conduct an interview with the
owner of Jeff Davis Photography, Jeff Davis. Jeff will be able to share the success of
the meet and greet event. I will contact you on February 6 th, 2015 to touch base
regarding the interview. In the meantime, please feel free to contact me with any
additional questions or information at (919) 548-5683 or by email at
brittany1davis1@yahoo.com.
Thank you for your time,
Brittany Davis, Public Relations Director

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Brittany Davis
Appendix
Davis, J (2014, February 1). Interview with Jeff Davis. Owner of Jeff Davis Photography,
Siler City, NC
Jeff Daviss Facebook Page (2014). Retrieved from
www.facebook.com/pages/JeffDavisPhotos
Jeff Daviss Official Website (2014). Retrieved from www.jeffdavis.zenfolio.com
Strategic Business Insights: VALS. (2014). Retrieved from
http://www.strategicbusinessinsights.com/vals/ustypes.shtml
Carolina Brewery (2014). Retrieved from www.carolinabrewery.com
Comment: Per class discussion, each section needs to flow into the next in this
section, I dont see reference to the target public identified in section one. See other
comments. Grade: 11.75/15

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Brittany Davis

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Brittany Davis

Sample Feedback Survey Questions:

Anonymous paper feedback forms will be provided at the event for customers to
determine the success of the meet and greet event.
Some sample qualitative questions will include the following:
1. What did you like most about the meet and greet?
2. Which picture at the exhibit is your favorite?
3. What would you change about the meet and greet?
The questionnaire will mostly be quantitative and include some of the following
questions, which will help Jeff Davis determine what he needs to change:
1. Would you be likely to purchase sports photos from local high schools?
2. Would you be more likely to purchase landscape photos or wildlife photos?
3. Would you be more interested in purchasing local photos or photos from outside
the local area?
4. How much money do you typically spend on photo dcor for your house per
year?