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the drop.
CONTENTS
1. Executive Summary .....................................................................................................3
2. Company Description ..................................................................................................3
2.1 Mission.....................................................................................................................3
2.2 Philosophy................................................................................................................3
2.3 Profit and Growth ....................................................................................................3
3. Products and Service ...................................................................................................5
3.1 Sample Menu ......................................................................................... Appendix A
3.2 Standardized Recipe............................................................................... Appendix B
3.3 Website Design ...................................................................................... Appendix C
3.4 Mobile Website View ............................................................................ Appendix D
4. Operational Plan ..........................................................................................................6
4.1 Design/Layout ........................................................................................ Appendix E
4.2 Equipment List ........................................................................................Appendix F
4.3 Equipment Specification ........................................................................ Appendix G
4.4 Initial Food Order .................................................................................. Appendix H
4.5 Start-Up Budget ...................................................................................... Appendix I
Appendices .................................................................................................................... 9-20
1. EXECUTIVE SUMMARY
The Drop, LLC. is a commissary kitchen that prepares and delivers whole-foods
sports nutrition items to individuals and companies via an online-subscription
service. We aim to provide athletes with a supply of fresh, organic foods to fuel
their training by featuring a an original line of portable, nutrient-dense products
delivered to their door on a weekly basis.
2. COMPANY DESCRIPTION
Title of Business: The Drop, LLC.
2.1 MISSION
To provide endurance athletes with the nutrients to fuel their workouts and
nourish their bodies through convenient, fresh, organic, whole foods.
2.2 PHILOSOPHY
Let food be thy fuel.
The Drop believes that high-quality, nutrient-dense whole foods have the power
to restore health, enhance recovery, and provide the highest premium fuel for
athletic endeavors. We believe that energy doesnt need to come in the form of
processed gels and powders, but that the best fuel comes from whole foods.
However, we understand that a commitment to wellness requires time, planning,
and preparation, so at The Drop, we take care of that for our athletes. We make
sure our products are 100% organic, made from real foods, and taste delicious.
The Drop, LLC. chooses fresh, organic produce and organic, humanely-treated,
grass-fed animal products. Our board-certified sports dietitians work with our
chefs to create foods that provide the energy and nutrients our athletes need with
the tastes they crave. We are committed to providing athletes with natures purest
fuel sources in the most natural form possible, delivered each week so that our
customers can train hard and eat well.
2.3 PROFIT AND GROWTH
The Drop, LLC. is born out of the knowledge of and personal experiences relating
to the demands of intense, time-consuming athletic training. Personal experience
and a thorough market analysis has revealed a need in the athletic community for
a resource that can assist athletes who have goals of consuming a natural, whole
foods diet, yet lack the time to implement the cooking. Our unique understanding
about the lifestyle and dietary needs of athletes allows us to create a business
model that aligns with the current market trends and targets the needs of a large,
specific population niche.
The competitive landscape of the sports nutrition industry has grown immensely
in recent years due to a surge in consumer education and increase in mainstream
supplement users. Similarly, the public interest in consuming healthy alternatives
to traditional processed items has also improved immensely, leading to increased
sales in organic, whole-foods based products. As such, these parallel growth
trends offer a major growth opportunity for companies to expand offerings that
include natural, organic, vegetarian, and vegan-friendly indredients. As a
company offering such items, The Drop, LLC. has a competitive advantage over
traditional sport supplement companies.
Furthermore, the rise of new delivery formats has increased accessibility of
products to athletes and non-athletes alike. By constructing an online ordering
model for The Drop, LLC., we have ensured optimal time-saving benefits to our
customers and provided a competitive advantage against companies that require
customers to purchase their products at specific brick-and-mortar establishments.
The Drop, LLC. plans to begin its business in Seattle, WA, targeting athletic
populations and teams throughout the local area.The small business model will
allow for advantages in sourcing quality ingredients from local farmersa
business characteristic of value in the Seattle region. Aligning the business
practice with the societal norms of the region ensures consumer satisfaction and
again, provides a competitive advantage against large-scale widely-sourced, nonorganic sports nutrition companies.
Finally, the team will operate out of a small, commercially-equipped kitchen and
deliver orders one day each week. Fresh ingredients will be purchased weekly,
and dry ingredients bi-weekly, or as needed. Weekly ordering deadlines allow for
purchasing precision and will limit the amount of waste produced in the kitchen
and the budget.
In the future, The Drop, LLC. hopes to expand the menu to include pre-workout
and post-workout meals for athletes. Currently, the company focuses on intraworkout supplementation, as well as snacks before and after training, for
endurance and ultra-endurance athletes. The production of meals will address
additional needs for added nutritional support throughout training. The Drop,
LLC. also hopes to expand the product line to include items for strength-training
athletes by including more protein-based options, as well as options that align
with the meal plans of typical strength athletes.
the entrance of the kitchen. The rest of the kitchen is arranged in a U-shaped
format, with the refrigerator placed at the beginning of the supply linefurthest
from the oven to maximize temperature control. Dry goods are stored on shelves
next to the refrigerator so that all ingredients are within similar reach. The
produce washing sinks near the food have ample counter space on both sides to
place pre-and post-washed commodities. Following the sinks is plenty more
counter space, where food prep may begin. At the far end of the kitchen is the
oven. Following the counters along the wall, next are the dishwashing sinks,
dishwasher, and cleaning supply rack.
*See Appendix E for 2D and 3D floorplan Design/Layout of the kitchen.
In addition to remodelling the kitchen space in the above location, The Drop,
LLC. will benefit from the purchase of a few pieces of new equipment.
*See Appendix F for a detailed Equipment List.
*See Appendix G for Equipment Specifications of the Hobart All-Purpose
Mixer, a key kitchen appliance for the operations of The Drop, LLC.
Inventory Control: Because food will be purchased on a weekly basis, as needed
by the orders, inventory will be managed simply. Perishable items will be
purchased as needed and used immediately. Waste from perishable items will be
minimal, due to standarization of all recipes. Non-perishable pantry goods will be
purchased bi-weekly using a min-max method. All food will be used according to
first-in, first-out (FIFO) principles.
Suppliers: The Drop, LCC. will source fresh produce and meat from local
sources when possible.
The majority of meat purchasing will occur at Bobs Quality Meatsa butcher
who features grass-fed, hormone-free, sustainable farmed animals. Additionally,
Bobs Quality Meats is located across the street from The Drops desired location,
increasing accessibility and decreasing transportation costs. Organic Prairies also
offers meat products, sold in bulk to restaurants and individuals. Organic Prairie
meats are available via ordering or in certain stores, such as Whole Foods.
Produce purchasing will occur at local farmers markets and produce stands in
order to guarantee freshness and the ability to select our own items. Nonperishable food items may be purchased in bulk from WinCo Foods.
Initial Food List Order: The initial food order will consist primarily of the most
frequently used dry goods and seasonings. This list was determined by analyzing
the current menu to identify non-perishable ingredients that can be used in
multiple items. These groceries can be stored easily with low risk of spoilage, and
can therefore also be purchased in larger quantitities. Each week, after the
ordering window has closed, the chef will be able to determine exactly how much
of each ingredient will be needed for the weeks orders. At this point, the chef can
purchase all fresh produce, meat and dairy, and remaining dry goods as needed.
None of the ingredients require specialty ordering, and should therefore be easily
accessible on a regular basis.
*See Appendix H for an Initial Food List Order. Asteriks (*) mark ingredients
that will be purchased as needed to maintain freshness and inventory control.
Estimated Costs for 2 Menu Items:
Blueberry & Chocolate Coconut
Ingredients
Sticky rice, uncooked
Coarse salt
Coconut milk, canned
Raw sugar
Lemon
Chocolate Chips, semi-sweet
Blueberries, fresh
Rice Cakes
Amount
Price
3 cups
$1.50
1 1/2 tsp
$0.04
3/4 cup
$0.75
1/4 cup
$0.07
1 whole
$1.00
6 oz
$0.78
1 pint
$3.00
$7.14
Amount
12 whole
1/4 cup
1/2 cup
to taste
Price
$3.00
$1.50
$3.00
$7.50
Comments
based on pricing of a 50lb bag
based on pricing of 7oz bottle
based on pricing of avg. can
based on pricing of 5lb bag
based on pricing of 10lb box
based on pricing of 25lb bag
based on avg. price of carton
per batch
Comments
based on 5 dozen carton
based on a 42 oz order
based on a case of 12-4oz
containers
per batch
Start-Up Budget:
Rent
At $14/SF/Year, the monthly rental expense will be $1,628.66. Average rates of
$72/sq. ft. construction pricing estimate the kitchen re-modeling to cost about
$26,550. Using local average construction rates, at $19/sq. ft. construction cost,
the total cost to remodel the kitchen to fit the needs of The Drop, LLC. is
estimated at $10,640.
28 x 20 = 560 sq. ft. kitchen
$19/sq. ft. construction cost: $19 x 560 sq. ft. = $10,640
APPENDICES
the drop.
Two-Bite Pies
Baked Eggs
Basic
Mushroom and Swiss
Potato and Leek
Spinach and Zucchini
Rice Cakes
Blueberry and Chocolate Coconut
Carrot Waffles
Banana Waffles
Sweet Potato Cakes
Vegetarian
Gluten-Free
10
Ingredient
Amount
Procedure
3 cups
Water
4 cups
Coarse salt
1 tsp
cup
Raw sugar
cup
3 Tbsp
Chocolate Chips,
semisweet
6 oz
Blueberries, fresh
1 pint
Per Serving Energy 249 cal, Fat 6 g, Sodium 194 mg, Carbs 45 g, Fiber 2 g, Protein 4 g, Water 65%
11
12
13
Appendix ELAYOUT/DESIGN
14
Units
Unit Price
Total
Waring
Hobart
Hobart
Panasonic
1
1
1
1
$59.99
$4,777.85
$2,343.88
$199.00
$59.99
$4,777.85
$2,343.88
$199.00
$7,380.72
Supera
Tomlinson
Update
International
Supera
Supera
Supera
BPN-25, aluminum
1020449, steel
6
1
$3.39
$68.69
$20.34
$68.69
MPA-24, aluminum
$14.99
$29.98
ASP-2, aluminum
SUP-450
SAP-14, stainless steel
1
1
1
$5.79
$21.09
$44.69
$5.79
$21.09
$44.69
$190.58
Equipment
2-compartment sink, 63"
3-compartment sink, 72"
4-Shelf panel cart, 48"
Dishwasher rack, open
Dishwasher, 35 rack/hr
Economy work table, 72"x24"
Gas Range w/Oven, 36"
Eagle
Eagle
Focus Foodservice
Vollrath
Fagor
Advance Tabco
Vulcan-Hart
1
1
1
2
1
2
1
$740.00
$677.00
$326.99
$14.69
$2,993.00
$157.99
$1,665.00
$740.00
$677.00
$326.99
$29.38
$2,993.00
$315.98
$1,665.00
Hand sink
Advance Tabco
$74.49
$74.49
Refrigerator, 40"
Subtotal
TRUE
412-16-2-24L
B6C-18
FEMK 184869CH
TR1 - Traex Rack Master
AD-64CW, undercounter
TT-246-X
V36-1
7-PS-106, mirror
highlight
TSD-33G-LD, glass door
$3,341.53
$3,341.53
$10,163.37
Browne-Foodservice
$3.49
$3.49
Commercial Cookware
Baking Sheet, 9-1/2" x 13"
Griddle, 2 burner
Muffin Pan, 24 cup
Saucepan, 1-1/2 qt
Saucepan, 4-1/2 qt
Saute pan w/ cover, 14"
Subtotal
Kitchen Utensils
Colander, 3 qt
15
Cookie scoop, 1 oz
Cutting board, 18" x 12"
Cutting board, 30" x 18"
Knife, Chef's, 8"
Knife, Paring, 3-1/2"
Ladle, 2 oz
Measuring cups, set of 4
Measuring spoons, set of 4
Mixing bowl, 2 qt
Mixing bowl, 3/4 qt
Mixing bowl, 4 qt
Mixing bowl, 8 qt
Mixing spoons, 12"
Rolling pin, 10"
Spatula, 10"
Spatula, 14"
Subtotal
Safety Equipment
First Aid Kit
Meat thermometer, 180 F
Oven mitt, 17"
Timer, digital, 19 hr
Subtotal
Browne-Foodservice
Supera
Royal Industries
Wusthof
Wusthof
Update
International
Update
International
Supera
American Metalcraft
Supera
Update
International
Supera
Royal Industries
Browne-Foodservice
Supera
Supera
1
3
2
2
2
$4.49
$6.49
$25.79
$108.25
$61.59
$4.49
$19.47
$51.58
$216.50
$123.18
$0.86
$0.86
$2.23
$4.46
2
1
1
$0.49
$1.90
$0.59
$0.98
$1.90
$0.59
$1.84
$1.84
1
3
1
2
4
$2.69
$1.19
$6.09
$0.69
$0.89
$2.69
$3.57
$6.09
$1.38
$3.56
$446.63
Espresso Supply
Supera
Supera
Supera
3400
THRML-55
MITSI-17, silicone coated
TIMD-19
1
1
4
2
$39.89
$2.09
$1.29
$3.69
$39.89
$2.09
$5.16
$7.38
$54.52
Kitchen Appliances
Commercial Cookware
Kitchen Equipment
Kitchen Utensils
Safety Equipment
Total Equipment & Cookware Expenses
$7,380.72
$190.58
$10,163.37
$446.63
$54.52
$18,235.82
16
The Hobart Legacy HL120 All-Purpose Mixer blends durability with ease of use, and
fulfills all of the necessary requirements for The Drop, LLC. The majority of our recipes
require a mixer, so the choice to invest in a quality piece of equipment ensures product
quality and a sound use of funds. Considerations in choosing a mixer included:
Mixer Sizea 12-qt. bowl best serves the needs of our expected production rates and
allows the mixer to sit on a countertop, as opposed to occupying floor space. 5-20 qt.
bowls typically meet the needs of most small restaurants. This mixer will allow the
chef to mix up to 5lbs of pie dough or 12 lbs. cake batter at a time, which is perfect
for our business size.
Mixer Speed3 mixer speeds allows more control over the consistency of the
finished product. The ability to change speeds during mixing enhances user control.
Usagea heavy duty mixer allows frequent usage of the machine, without overtaxing
its mechanical capacity.
Accessoriesthe Hobart line offers an extensive list of accessories to expand the
functions of the mixer and allow usage customization. The mixer can be used for our
egg muffins, cookies, cakes, batters, and any assortment of future recipe
developments.
SmartTimerimproves recipe reliability and repeatability, essential for commercial
food production.
Overall, a commercial heavy-duty mixer on the small side fits the needs of our kitchen
and guarantees a quality life span and production of finished goods.
17
18
Quantity
5 lbs
10 oz
5 lbs
*
*
3.5 oz
3.5 oz
5 lbs
3.5 oz
1 lb
5 lbs
*
*
3.5 oz
10 lb
10 lb
3.5 oz
3 oz
1 lb
*
5 lbs
*
*
3.5 oz
3.5 oz
3.5 oz
1 lb
8 oz
*
*
*
*
*
*
50 lbs
1 lb
*
*
10 lbs
16 oz
*
*
*
7 oz
19
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
Start-Up Expenses
Initial Costs
Kitchen Remodel
Equipment & Cookware
Food Costs (2 Menu
Items)
Subtotal
Licenses, Fees, &
Permits
Commissary License
(yearly)
Commissary Plan Review
Inspection Fee (quarterly)
Subtotal
Monthly Expenses
Lease
Utilities: Electricity
Utilities: Garbage
Utilities: Water, Sewage
Utilities: Gas
Subtotal
Total
$26,550.00
$18,235.82
$14.64
$44,800.46
$543.00
$585.00
$292.50
$1,420.50
$1,628.66
$42.22
$63.76
$128.00
$1,862.64
$48,083.60
20