Beruflich Dokumente
Kultur Dokumente
Kenneth C. Laudon
Carol Guercio Traver
Copyright 2012 Pearson Education
Chapter 1
Introduction to E-commerce
Assessment:
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platform
Localization of e-commerce (Groupon)
Explosive growth in online video viewing
Continued privacy and security concerns
Copyright 2012 Pearson Education
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What Is E-commerce?
Use of Internet and Web to transact
business
More formally:
Digitally enabled commercial transactions
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commerce
Traditional commerce:
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1.
2.
3.
4.
5.
6.
1.
2.
7.
8.
Personalization/customization
Social technology
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Web 2.0
User-centered applications and social
media technologies
models
e.g., Twitter, YouTube, Facebook, Second Life,
Wikipedia, Digg
Copyright 2012 Pearson Education
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Types of E-commerce
Classified by market relationship
Business-to-Consumer (B2C)
Business-to-Business (B2B)
Consumer-to-Consumer (C2C)
Peer-to-Peer (P2P)
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The Internet
Worldwide network of computer networks
transfers, etc.
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The Web
Most popular Internet service
Developed in early 1990s
Provides access to Web pages
HTML documents that may include text,
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Precursors:
In 2000 dot-com peak (thousands of companies were formed) 125 billion, then collapsed.
Just 10% of these companies survived, and just few have profits.
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SOURCES: Based on data from U.S. Census Bureau, 2011b; authors estimates.
Copyright 2012 Pearson Education
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Expensive technology
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20012006: Consolidation
2006Present: Reinvention
Extension of technologies
New models based on user-generated content, social
networks, services
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Economists:
Entrepreneurs:
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Assessing E-commerce
Many early visions not fulfilled
Friction-free commerce
Consumers less price sensitive
Unfair competitive continues
Perfect competition
Information asymmetries continue
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Understanding E-commerce:
Organizing Themes
Technology:
Business:
Society:
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