Beruflich Dokumente
Kultur Dokumente
CHRISTOPH VITZTHUM,
VITZTHUM GROUP VICE PRESIDENT
Wrtsil
Agenda
1.
2.
3.
4.
Demand drivers
Wrtsils competitive advantages
New market focus and positioning
Why is it different this time?
Wrtsil
5%
4%
3%
2%
1%
0%
91
93
Actual
Wrtsil
95
97
Trend
99
01
03
Average
05
07
Economic development
p
Electricity demand growth and economic growth correlate almost 1:1
Impacts of a possible recession
Industrial sector demand may
decrease
Domestic consumption will
continue to grow unless the
recession becomes long
Total
T t l consumption
ti growth
th may
cease but will hardly become
negative
Construction
C
t ti off large
l
llong-lead
l d
time projects (coal, CCGT,
nuclear) will slow down
Wrtsil
Wrtsil
Wrtsil
Wrtsil
Wrtsil
Wrtsil
Wrtsils legs
1. HFO p
power plants
p
2 separate markets:
Islands and remote areas:
Market steady due to non
availability of other practical fuel
options
Large grids: Market demand
depends more on oil price as
the projects often compete with
other fuel and power generation
options
Wrtsils market share
developed favorably to 49 %
Competition: MAN
10
Wrtsil
LFO p
power plants
p
Demand steady despite high oil
prices. Mainly stand-by
applications
Reserve capacity constraints in
Europe open a new market
segment
Recip. Competitors
Gas
Turbines
5%
Gas Turbines
4500
4000
Recip.
Competitors
46%
3500
3000
MW
Market size
4050MW
Wrtsil
49%
2500
2000
1500
1000
2007
Gas
Turbines
9%
500
0
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Recip.
Market size
Competitors 1520MW
53%
Wrtsil
38%
Gas Turbines
Recip.
ec p Co
Competitors
pet to s
Wrtsil
25000
2006
Gas
Turbines
13%
MW
20000
15000
Recip.
Competitors
53%
10000
5000
0
1996
11
Wrtsil
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Market size
3180MW
Wrtsil
34%
LFO
O Power
o e p
plant
a market
a e ((including
c ud g b
bio-oils)
o o s)
Wrtsil
Recip. Competitors
Gas
Turbines
21%
Gas Turbines
Wrtsil
20%
1800
1600
Market size
1300MW
1400
MW
1200
Recip.
Competitors
59%
1000
800
600
2007
400
200
Gas
Turbines
24%
Wrtsil
24%
0
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Market size
1685MW
Recip.
Competitors
52%
14000
Gas Turbines
12000
Recip. Competitors
Wrtsil
10000
2006
Wrtsil
23%
MW
8000
Gas
Turbines
45%
6000
Market size
1195MW
4000
Recip.
Competitors
32%
2000
1996
12
Wrtsil
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Wrtsils legs
2. GAS p
power plants
p
2 separate markets
Developing world:
Strong gas infrastructure
construction expands the
markets to gas power plants
and gas conversions
conversions.
Distributed power model due
to lack of grid capacity
Wrtsil
W t il position
iti very strong
t
Competition: GE-Jenbacher,
CAT, gas turbines
Industrialized world
Traditionally industrial CHP
and large
g CCGTs
13
Wrtsil
Wind p
power g
growth opens
p
up
pa
new market for dynamic
resources
Reciprocating
p
g engines
g
are the
best technology option
Wrtsil position: Strong
Contender
Competition: Aeroderivate gas
turbines
Resistance against new coal
based power opens doors for
Nuclear power
D
t li ti off peaking
ki &
Decentralization
reserve capacity with small gas
power plants
Recip. Competitors
Recip.
Competitors
4%
Wrtsil
8%
2008
Gas Turbines
18000
16000
Market size
15630MW
14000
MW
12000
Gas
Turbines
88%
10000
8000
6000
4000
2007
Recip.
Wrtsil Competitors
12%
4%
2000
0
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Market size
10860MW
Gas
Turbines
84%
Gas Turbines
120000
Recip. Competitors
Wrtsil
100000
Recip.
Competitors
5%
Wrtsil
8%
2006
MW
W
80000
60000
Market size
10370MW
40000
Gas
Turbines
87%
20000
1996
14
Wrtsil
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Wrtsils legs
3. Renewable power plants
BioPower serves the market within Europe
p and other subsidized
regions
R&D for small scale gasification & reciprocating engine based power
plant for global markets
15
Wrtsil
Wrtsils legs
4. OIL & GAS industry applications
Industry
y cycle
y
different from electricityy business
High investments on exploration and transportation infra
Wrtsil a niche player in
Gas compression in selected markets
Field power applications in South America, Africa, Russia
Selected pumping applications world wide
Expansion opportunities
Product capable to combust crude oil and flare gases directly without onsite
it fuel
f l treatment
t t
t
High efficiency engines with reciprocating compressor enable major
savings in pipeline gas compression compared to traditional gas turbine
& centrifugal
t if
l compressor. W20V34 makes
k a totally
t t ll new product
d t size
i
(12000 hp) available for this business
16
Wrtsil
Recip. Competitors
Wrtsil
17%
Gas Turbines
Recip.
25000
Market size
Competitors
20980MW
16%
Gas
Turbines
67%
20000
MW
W
15000
10000
2007
Wrtsil
16%
5000
0
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Gas
Turbines
69%
2008
Market size
14065MW
Recip.
Competitors
15%
Gas Turbines
Recip. Competitors
Wrtsil
2006
140000
Wrtsil
15%
120000
MW
100000
80000
Gas
Turbines
68%
60000
40000
20000
0
1996
17
Wrtsil
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Market size
14750MW
Recip.
Competitors
17%
65 0%
65.0%
60.1%
60.0%
50.0%
46.5%
44.6%
47.4%
40.0%
52.0% 51.6%
51.6%
51.3%
47.4%
44.5%
36.6%
40.2%
30.0%
22.9%
20.0%
11.3% 11.7%
13 7%
13.7%
16.3%
14 0%
14.0%
14 6%
14.6%
15.0%
%
16.3% 16.7%
2005
2006
2007
10.0%
9.8%
10.4%
7.9%
0 0%
0.0%
1996
1997
1998
18
Wrtsil
1999
2000
2001
2002
2003
2004
2008
OIL
Power Plants
GAS
Power Plants
Renewable
Power Plants
Access
A
to
t gas in
i developing
d
l i countries
ti d
due to
t gas infrastructure
i f t t
d
development
l
t
19
Wrtsil