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Mugs Up was started in the mid 50s and today remains the only continually operated restaurant in Independence.

The memories that we have in the past are something that sometimes sustain us and helps us in the future. Mugs Up is a memory
keeper for many people. We are unique and one of a kind.

M I S S I O N

WE MAKE ROOT BEER IN THE BASEMENT

we hold on to the past with technology-free service and a kitchen cadence that cranks out an original recipe dining experience. our root beer and zip
burgers have been made the same way for over 56 years and keep the people coming.

V I S I O N

SERVE UP MEMORIES

to customers old and new. we take people back to a simpler time. just put the car in park and kick back.

AUTHENTIC

A T T R I B U T E S

cooking up our own recipes since the mid 1950s, we havent changed a thing. the service, the food, the smiles all true.

N O S TA L G I C

A T T R I B U T E S

serving it up old-school with person to person order taking. we take pride in our history and on keeping the dining
experience fast but personal.

F R I E N D LY

A T T R I B U T E S

we hope you dig the genuine smiling faces that come to your car side as much as we do.

FRESH

A T T R I B U T E S

made to order and crafted in house. even while we maintain our traditional ways of operation, we are feeling hip and
energetic inside and out.

BLACK COW
C70 M50 Y30 K100
R0 G0 B0
#000000

CLASSIC WHITE
C0 M0 Y0 K0
R255 G255 B255
#FFFFFF

ORANGAROO
C0 M75 Y100 K0
R241 G101 B33
# F16521

JUST LIKE OUR ROOTBEER, ORANGE IS OUR SIGNATURE. PAIRED WITH BLACK COW AND CLASSIC WHITE,
ORANGAROO BRINGS THE ENERGY

ABCDEFGHIJKLMNOPQRSTUVWXWYZABCDEFGHIJKLMNOPQ
RSTUVWXWYZABCDEFGHIJKLMNOPQRSTUVWXWYZabcd
efghijklmnopqrstuvwxwyzabcdefghijklmnopqrstuvwxwyz
abcdefghijklmnopqrstuvwxwyzABCDEFGHIJKLMNOPQ
RSTUVWXWYZABCDEFGHIJKLMNOPQRSTUVWXWYZABCDEFG
HIJKLMNOPQRSTUVWXWYZabcdefghijklmnopqrstuvwx
wyzabcdefghijklmnopqrstuvwxwyzabcdefghijklmnopqr
stuvwxwyzABCDEFGHIJKLMNOPQRSTUVWXWYZABCDEFG
HIJKLMNOPQRSTUVWXWYZABCDEFGHIJKLMNOPQRSTUV
WXWYZabcdefghijklmnopqrstuvwxwyzabcdefghijklmnop
qrstuvwxwyzabcdefghijklmnopqrstuvwxwyzABCDEFGH
IJKLMNOPQRSTUVWXWYZABCDEFGHIJKLMNOPQRSTUVWXW
YZABCDEFGHIJKLMNOPQRSTUVWXWYZabcdefghijklmn

SOURCE SANS PRO


light for body copy

light italic for our address and titling

bold for titling when needed

STRAIGHT FORWARD CLEAN TYPEFACE FAMILY, BUT HAS IT HAS ITS QUIRKS JUST LIKE US

FULL

CROPPED

x
x

WITH DESCRIPTOR

A DRIVE IN

pull right in, weve got a parking spot open for you. the forward motion and hand lettering help us keep it fast and friendly
around these parts.

B R A N D

M A R K

x
x

T A G

L I N E

1956

we go way back. the brand mark reflects our long journey as an establishment, we like to keep a record of how long weve
been bringing smiles to your car window and filling those stomachs.

HUNGRY?

coming right up. combine our long running history with our personal nature and boom, our tag line keeps us moving into the
future.

MUGS

our primary pattern utilizes the unique perspective of our very own customers. whats your mug look like?

UP

as a secondary pattern, our logotype on a slight angle propels us into the future

CHEERS TO YOU

our business cards are customized per customer. they are a way for our carhops to have a form of ownership in our brand.
leave your name, a message, or your own root beer mug.

YOUVE GOT MAIL

theres nothing like having a bit of fizzy 1956 sent right to your door.

ORDER UP

we take pride in our low tech order of operations. we still only have carhop service and relish in the cadence from carhop to
kitchen.

THE CLASSICS

quench your thirst with a black cow or orangaroo. chow down on a whiz or zip burger. feel free to grab a frosty mug to enjoy
in the comforts of your own home.

A SHIRT FOR YOU AND A SHIRT FOR ME

CONNECT

find us on the web to order merch or share your memories with us.

VROOM VROOM

CMON GRAB A MUG


OPEN MON-SAT 10:30-8PM
SIGNATURE ROOT BEER

BURGERS
GALLON

ZIP BURGER

1 . 2 5

1 . 5 0

3 . 5 0

WHIZ BURGER

SMALL

MEDIUM

LARGE

QUART

+ CHERRY

1 . 2 5

1 . 4 5

1 . 6 0

2 . 1 0

0 . 2 5

SMALL

MEDIUM

LARGE

QUART

0 . 9 0

1 . 1 5

CHILI BURGER

FRESH LIMEADE

CHILI WHIZ BURGER

BLACK COW - ORANGAROO - ORANGE - PEPSI - DIET PEPSI


SIERRA MIST - DR. PEPPER - ICED TEA - PINK LEMONADE
SMALL

MEDIUM

LARGE

QUART

1 . 2 5

1 . 4 5

1 . 6 0

2 . 1 0

SUPER BURGER

FRENCH FRIES
CHEESE FRIES
CHILI CHEESE FRITO PIE

TSHIRTS

CMON GRAB A MUG

CORN DOG

HOT DOG
WHIZ DOG
CHILI WHIZ DOG
SPICY BUFFALO DOG

ONION RINGS
ZIP BURGER SEASONING - 16 OZ.

CHILI DOG

2 . 9 5
2 . 9 5

SIDES

CHILI CHEESE FRIES

1 . 0 0
1 2 . 5 0

HOT CHOCOLATE

DOGS
2 . 1 5
2 . 4 5
2 . 7 5

CHIPS
POPCORN

1 . 2 5
2 . 1 0
2 . 5 5
2 . 5 5

6 CHICKEN NUGGETS

1 . 7 5
0 . 5 0
0 . 5 0

WHIZ CHICKEN SANDWICH

PORK TENDER
CHEESE SANDWICH
CHICKEN SANDWICH

MEDIUM

LARGE

XLARGE

XXLARGE

LOGO

1 4 . 0 0

1 4 . 0 0

1 4 . 0 0

1 4 . 0 0

1 8 . 0 0

PLAIN

1 . 5 0
1 . 3 5

3 . 5 5
2 . 7 5
1 . 7 5

7 . 9 5
SMALL 4 . 7 5
SMALL

1 . 2 5
3 . 2 5
1 . 5 0
3 . 2 5

BBQ BEEF SANDWICH


DEEP FRIED BURRITO

GLASS MUGS

SMALL

1 . 3 0
1 . 5 0
1 . 6 0
1 . 8 5

ETC

9 . 9 5
LARGE 5 . 7 5
LARGE

SIGNATURE ROOT BEER

BURGERS

SMALL

MEDIUM

LARGE

QUART

GALLON

ZIP BURGER

0 . 9 0

1 . 1 5

1 . 2 5

1 . 5 0

3 . 5 0

WHIZ BURGER
CHILI BURGER

FRESH LIMEADE

CHILI WHIZ BURGER

SMALL

MEDIUM

LARGE

QUART

+ CHERRY

1 . 2 5

1 . 4 5

1 . 6 0

2 . 1 0

0 . 2 5

BLACK COW - ORANGAROO - ORANGE - PEPSI - DIET PEPSI


SIERRA MIST - DR. PEPPER - ICED TEA - PINK LEMONADE

SUPER BURGER

CHEESE FRIES

MEDIUM

LARGE

QUART

CHILI CHEESE FRIES

1 . 4 5

1 . 6 0

2 . 1 0

CHILI CHEESE FRITO PIE


ONION RINGS

1 . 0 0
1 2 . 5 0

CHILI WHIZ DOG

1
2
2
2

6 CHICKEN NUGGETS

CORN DOG

CHIPS
POPCORN

1
1
1
1

.
.
.
.

3
5
6
8

0
0
0
5

1 . 5 0
1 . 3 5

ETC
.
.
.
.

2
1
5
5

5
0
5
5

1 . 7 5
0 . 5 0
0 . 5 0

PORK TENDER
CHEESE SANDWICH
CHICKEN SANDWICH

1
3
1
3

.
.
.
.

2
2
5
2

5
5
0
5

BBQ BEEF SANDWICH

3 . 5 5
2 . 7 5

DEEP FRIED BURRITO

1 . 7 5

WHIZ CHICKEN SANDWICH

GLASS MUGS

TSHIRTS

ORDER UP

WHIZ DOG

SPICY BUFFALO DOG

FRENCH FRIES

1 . 2 5

ZIP BURGER SEASONING - 16 OZ.

HOT DOG
CHILI DOG

2 . 9 5
2 . 9 5

SIDES

SMALL

HOT CHOCOLATE

DOGS
2 . 1 5
2 . 4 5
2 . 7 5

SMALL

MEDIUM

LARGE

XLARGE

XXLARGE

LOGO

SMALL 7 . 9 5

LARGE 9 . 9 5

1 4 . 0 0

1 4 . 0 0

1 4 . 0 0

1 4 . 0 0

1 8 . 0 0

PLAIN

SMALL 4 . 7 5

LARGE 5 . 7 5

DRIVE IN. FILL UP. PUT A SMILE ON.