DIPLOMA IN BUSINESS (Advanced) - LEVEL 7

Marketing - MK701
October 2014 Intake
Lecturers Armin Wartanian/Bruce Minogue

Group Strategic Marketing Planning Report

Assessment 1/Part 2

Issue Date:

Tuesday, 21 October 2014

Hand in Date:

Thursday, 27 November 2014

Word counts-4581
Group Leader

NIDHIN KARTHIKEYAN

1304003

Group Members
ALAN THAKIDIYIL KURIAN

1210030

SHYJU ABRAHAM CHACKO

1403056

ANKIT SHARMA

1403077

RIEG, Group Strategic Marketing Planning Report (Assessment 1/Part 2)

Marketing - MK701- Level 7

Executive Summary
We are writing this report for Nokia to conduct secondary research that would assist Nokia
will grow in 2015. The primary objectives are to evaluate their current marketing strategies,
tactics, systems; analysis of current marketing environment, market segmentation, market
positioning, SWOT analysis, and provide market action plan for 2015 to determine overall
marketing condition to reach as a market leader.Nokias current market share is 13.9% which
make to become as a market leader. Nokia has selected the target customers which it is focusing on
to sell its product and services. Nokia is targeting its marketing strategy to the people living in cities
and suburbs, youngsters and business people.

Nokia has conquered the global mobile phone business since late 1990s. However, with the
emergence of touch screen interface, Smartphones, and application software, competitors
such as Apple, Samsung, and HTC have begun to attract much more attention than Nokia. In
order to strengthen competiveness, Nokia announced in MWC 2011 the partnership with
Microsoft and adoption of Windows Phone platform for its high-end devices. Cooperation
between Nokia and Microsoft is expected to affect the mobile phone industry significantly.
This report offers insight into Nokia's organization reforms, operations, and future product
release plans, as well as Nokia's development strategies and impacts on the mobile phone
industry. Analysis of Nokia's challenges in 2011, the integration between services and
products, the importance of R&D community, future strategies, and impacts posed by the
partnership on AP industry. Cutting Expenses, Reorganizing Businesses, Aiming to Improve
Profits

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Table of Contents
1. Background/Terms of Reference -------------------------------------------------------------------------4
2. Procedure ----------------------------------------------------------------------------------------------------4
3. Findings/Analysis-------------------------------------------------------------------------------------------4
3.1 Marketing Objectives of Nokia-------------------------------------------------------------------------4
3.1.1 Corporate market objective----------------------------------------------------------------------------4
3.1.2 Functional Objectives-----------------------------------------------------------------------------------5
3.1.3 Operational objective-----------------------------------------------------------------------------------5
3.2Marketing Environment Analysis -----------------------------------------------------------------------6
3.2.1External Environment Analysis------------------------------------------------------------------------6
3.2.1.1 Macro Analysis----------------------------------------------------------------------------------------6
3.2.1.2 Micro Analysis-----------------------------------------------------------------------------------------6
3.2.2Internal environment analysis---------------------------------------------------------------------------7
3.2.2.1 Marketing Strategy Analysis ------------------------------------------------------------------------7
3.2.2.2 Marketing System Analysis -------------------------------------------------------------------------7
3.2.2.3 Productivity Analysis ---------------------------------------------------------------------------------8
3.2.2.4 Marketing Functions Analysis ----------------------------------------------------------------------8
3.3 Market Segmentation --------------------------------------------------------------------------------------8
3.3.1 Geographic Segmentation------------------------------------------------------------------------------8
3.3.2 Demographic Segmentation ---------------------------------------------------------------------------9
3.3.3 Behavioral Segmentation ------------------------------------------------------------------------------9
3.3.4 Psychological segmentation----------------------------------------------------------------------------9
3.4 Target Marketing -----------------------------------------------------------------------------------------10
3.4.1 Undifferentiated Strategy-------------------------------------------------------------------------------10
3.5 Market Positioning ----------------------------------------------------------------------------------------10
3.5.1Marketing Position--------------------------------------------------------------------------------------10
3.5.2Marketing Strategies------------------------------------------------------------------------------------10
3.5.3 SWOT Analysis-----------------------------------------------------------------------------------------11
3.6 Marketing Tactics ---------------------------------------------------------------------------------------12
3.6.1 Product strategy analysis------------------------------------------------------------------------------ 12
3.6.2Price strategy analysis---------------------------------------------------------------------------------- 12
3.6.3 Place (distribution channel) analysis-----------------------------------------------------------------12
3.6.4 Promotion strategy analysis---------------------------------------------------------------------------13
4. Conclusions --------------------------------------------------------------------------------------------------13
5. Recommendations ------------------------------------------------------------------------------------------13
Referencing --------------------------------------------------------------------------------------------------- 13
Appendix ------------------------------------------------------------------------------------------------------14

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RIEG, Group Strategic Marketing Planning Report (Assessment 1/Part 2)

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1. Terms of Reference
The report is made for the board of directors of Nokia. The report is about Nokias marketing
strategies, tactics, systems; analysis of current marketing environment, market segmentation,
market positioning, SWOT analysis, and provide market action plan for 2015 to determine
overall marketing condition to reach as a market leader. The deadline for the completed report is
on week 6 on 27th November 2014.

2. Procedure
We got the basic information from Nokias website and annual reports 2012-2013. In
addition, individuals in our team had borrowed several marketing books as resources. Some
official or government agency websites, magazines are referenced as well. We have 5
members in our group 1. Each of section has been discussed and work is distributed in
equal amount for individuals. The GANTT chart guides through the team to complete the
separated work and set up time frame which is attached in the appendix

3.Findings/Analysis

3.1 Marketing Objectives

Based on the annual reports of Nokia from 2012 to 2014, our group has developed
measurable marketing objectives for Nokia in 2015. The objectives have satisfied the
criteria of SMART (Specific, Measurable, Achievable, Reliable, and Timeline). Our
group report will illustrate the following marketing objectives
(www.nokia.co.nz)
3.1.1Corporate Objectives
It is defined and realistic goal set by an organization that often influences its
internal strategic decisions. Most of the corporate objective targets used by a business will
specify the time frame anticipated for their achievement and how the organization success in
doing so is to be assessed.
(Armstrong and kotler, 2013)
Nokias Mission & Vision
Nokia seems to understand that they have lost its brand identity and betting in the Alliance
with Microsoft to build new ecosystem that will compete with and overcome their rivals.
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Nokia Objectives to recover lost market share and position itself as the market leader.
From our vision we can see that, they recognize the need for differentiation and innovation
in order to achieve these objectives. However, Nokia customers who are from the
declaration of the mission and vision that made not become clear.
(www.nokia.co.nz)
To set up a new brand image for Nokias mobile phone: Creative and TrendyTo meet the
needs of the niche: Young and Rich customers who are pursuing stylish lifestyleLead the
mobile phone market with innovative and modern new products.,Attract Customers to New
technology,Enhance DistributionMaximize our revenues,Regain the earlier market
position,Achieve a steady increase in market penetration,Achieve the expected growth rate
of two years.
3.1.2 Functional Objectives
An equation to be optimized given certain constraints and with variables that need to be
minimized or maximized using nonlinear programming techniques. An objective function
can be the result of an attempt to express a business goal in mathematical terms for use
in decision,analysis, operationsresearch or optimization studies.
(Armstrong and kotler, 2013)
In the first quarter of 2009, Nokia reported net sales of approximately 9.27 billion Euros.
The last quarter of 2013 it remains only 3.48 billion Euros. We aim to increase the revenue
by the end of 2015 to 6 billion Euros per quarter. Nokias share in the smart phone market
has also dropped from 38.8 percent at the beginning of 2010 to 2.8 percent at the start of
2013. We aim to regain the smart phone market to 20% by the end of 2015 and upto 30 %
by the end of 2016 by launching the best smart phones in the market with Microsoft
windows and x-box gaming.Nokia had a market share of 28.9 % in 2010 which reduced to
13.9 % by the end of 2013. We aim to regain the market share of at least 18% in 2015 &
25% by the end of 2016.
(http://www.statista.com/)
3.1.3 Operational Objectives
An operational or operating objective is a short-term goal whose attainment moves an
organization towards achieving strategic or long-term goals. In business, operational
objectives define a clear, often measurable, outcome of a business operation or process
typically expected to be achieved within a single calendar or fiscal year.
( Armstrong and kolter , 2013)
The average number of employees of Nokia Groups continuing operations for 2013 was
59333 (71808 for 2012 and 80856 for 2011). We aim to increase the number of employees
by increasing our production by creating more demand of our products in 2015.Improved
Production: We aim to improve production which includes increasing output, decreasing
costs, launching new & innovative products and raising quality(www.nokia.co.nz)

3.2 Marketing Environment Analysis

3.2.1Macro Analysis
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Macro-economic policy refers to how governments and other policy makers make
for market failures in order to improve economic performance and well-being.
Improvements in performance begin with the setting of policy objectives, which include the
achievement of sustainable economic growth and development, stable prices, increase
productivity and full employment

3.2.1.1 External Environment Analysis

The External Analysis examines opportunities and threats that exist in the environment.
Both opportunities and threads exist independently of the firm. The way to differentiate
between
strength
or
weakness
from
an
opportunity
and
threat
(Kotler & Keller, 2011).
Technological
The technological environments force that create new technologies, creating new products
and market opportunities. New technologies can offer existing opportunities for the
marketers .The technological environment is perhaps the most dramatic force now shaping
our destiny.
( Armstrong and kolter, 2013)
Nokia current following technologies are Nokia Lumia , Microsoft portable power and
Nokia wireless charging plate. Nokia Lumia is a smart phone. Nokia Microsoft portable
power features are good battery life, slim and stylish portable USB charger. Nokia wireless
charging plate features are wireless charging technology and great design .
(www.nokia.co.nz)
In 2015 Nokia plan to start innovative technologies and also new Nokia product with good
features. We will also provide windows latest technologies and applications that should like
the clients
Economic
The economic environment consists of economic factors that affect consumer purchasing
power and spending patterns. Marketers must pay close attention to major trends and
consumer spending patterns both across and within their world market.
( Armstrong and kotler, 2013)
Nowadays Nokia financially struggling because of their business is not good .In addition the
competitors are performing well. Earlier Nokia was the market leader. Now Nokia is doing
well some of the mobiles phones because of the price and straightforwardness. In India
many of the older people are Nokia customers because easy to use .
(www.nokia.co.nz)
Next year 2015 onwards Nokia start a latest mobile for youth people with low cost
compared to other competitors

3.2.1.2 Micro Analysis

Micro economics is studies about the behavior of individual households and firms in making
decisions on the allocation of limited resources
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Suppliers
Suppliers from an important link in the companys overall customer value delivery network.
They provide the resources needed by the company to produce its goods and services
.Supplier problems can seriously affect marketing.
( Armstrong and kotler, 2013)
For a company like Nokia suppliers will mostly be from different electronic manufacturer
companies. For example Nokia uses Intel chips for their internal circuits. If there is some
delay in their supply or shortage of the chip products, then the whole sales will be delayed.
Same like that there are other parts of Nokia prepared by other manufacturers. So managers
should always have the preordered products. So that they can easily overcome customer pre
needs. (www.nokia.co.nz)
Buyers
We have emphasized throughout buyers are the most important actors in the companys
microenvironment .The aim of the entire value delivery network is to serve target customers
and create strong relationships with them. The company might target any or all five types
customer markets
( Armstrong and kolter, 2013)
For our company Nokia, we target all type of customers. As our products have different
price ranges which can match a poor individual to a rich one, its easy to attract everyone
with pricing strategy. The only problem that Nokia facing is that it is not meeting customer
needs by its features. Its competitors like Samsung are providing best features for the same
prices. So Nokia has to come up with the new and attractive features to attract buyers. They
need to provide customer satisfactory services to lead the market sales.
3.2.2 Internal Environment Analysis
3.2.2.1 Marketing Strategy Analysis
Marketing strategy is the goal of increasing sales and achieving a sustainable competitive
advantage. Marketing strategy includes all basic and long-term activities in the field of
marketing that deal with the analysis of the strategic initial situation of a company and the
formulation, evaluation and selection of market-oriented .
( Armstrong and kolter , 2013)
Nokia ruled the smart phone world until the introduction of iPhone in 2007, which changed
the current market trends. With an aim to regain its position as a market leader, Nokia
entered in to a partnership contract with Microsoft. Also, it launched a new series of
smart phones called the Nokia Lumia , in order to regain its competitive position.
(www.nokia.co.nz)
3.2.2.2 Marketing System Analysis
A structure of information and data collection which provides a coherent representation of
a need and potential solutions. The system may be used as an ongoing monitor of
the marketplace or on a case-by-case evaluation of a potential product concept.
(Armstrong and kolter , 2013)
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In 2011, Nokia joined forces with Microsoft to strengthen its position in the highly
competitive smartphone market. Nokia adopted the Windows Phone operating system for
smart devices and through their strategic partnership Nokia and Microsoft set about
establishing an alternative ecosystem to rival iOS and Android. In 2011, Nokia also started
to make a number of changes to its operations and company culture that would in the course
of the next two years lead to shortened product development times, improved product
quality and better responsiveness to market demand. (www.nokia.co.nz)
In 2013, Nokia moved to reinvent itself with two transformative transactions. The first was
the purchase of Siemens stake in NSN, which was nearing the end of a deep restructuring
and remarkable transformation. The second was the announcement of the sale of
substantially all of Nokias Devices & Services business to MicrosoftFollowing the closing
of the transaction, Nokia announced its new vision and strategy, building on its three strong
businesses; Nokia Networks, HERE, and Nokia Technologies.
3.2.2.3Productivity Analysis
Showcasing gainfulness examination is a paramount apparatus in assessing the execution of
the promoting division in completing this part. It measures the effectiveness with which
showcasing inputs are utilized to create target levels of advertising yields merchandise.
(Armstrong and kolter , 2013)
Productivity is an average measure of the efficiency of production. It can be expressed as
the ratio of output to inputs used in the production process, i.e. output per unit of input.
When all outputs and inputs are included in the productivity measure it is called total
productivity. Outputs and inputs are defined in the total productivity measure as their
economic values. The value of outputs minus the value of inputs is a measure of the income
generated in a production process.
(www.nokia.co.nz)
3.2.2.4 Marketing Functions Analysis
Decision
making approach
in
which
a problem is
broken
down
into
its component functions namely accounting, marketing and manufacturing. These functions
are further divided into sub-functions and sub-sub functions .Until the function level
suitable for solving the problem is reached.
( Armstrong and kolter , 2013)
Product
Nokia R&D team researching new technology and they implementing the new innovative
technology. Nokia products vary according to their features and serial numbers. They have
successfully sold Nokia C-series, N-series, Xpress music models, communicators and other
mobiles with the power of its brand name.Nokia adopts 2 pricing strategy, they price their
products on the basics of ;Market skimming technique ie, setting high prices at the launch of
the product and gradually reducing the prices when competitors enter the market.
Competitors price-they price their products more or less at the same price as their
competitors.(www.nokia.co.nz)

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3.3 Market

Segmentation

3.3.1 Geographic Segmentation

Geographic Segmentation calls for dividing the market in to different geographical units
such as nations, regions, states, counties, cities or even neighborhoods .A company may
decide to operate in one or a few geographical areas or operate in all areas but pay attention
to geographical differences in needs and wants .Many companies today localizing their
products, advertising, promotion, and sales efforts to fit the needs of individual regions,
cities and neighborhoods.
( Armstrong and kolter, 2013)
Nokia was the leading company in mobile industry, but now it went back from top
companies. Moreover geographical factors are important for every mobile company. Now
Nokia is struggling for the business because of others are growing well in this field. Besides
we will plan to start a new different types of operation in India. Further Nokia currently
started three or four major cities in India but the main problem we started selected cities
easy to catch the customers and gradually it will go to the rest of the states as well as in
cities. First we choose the place in very important. (www.nokia.co.nz)
Since 2015 we will plan to operate new areas and new strategy with good advertising plan
and innovative products of Nokia.
3.3.2 Demographic Segmentation
Demographic Segmentation divides the market into segments based on variables such as
age, life-cycle stage, gender, income, occupation, education , religion, ethnicity and
generation. Demographic factors are the most popular bases are the most popular bases for
segmenting customer groups.
( Armstrong and kolter,2013)
Most of the new generation people are using Nokia because in this mobile different types of
games and easy to handle properly. The main advantage of Nokia phone is price wise
economical and this is the only reason youth and teen age people are more using Nokia.
Income is another important factor rich people are using apple I phone but they dont go to
Nokia handsets. We are more concentrated in medium class people they are looking Nokia
phone because of the price and easy to use. (www.nokia.co.nz)
In 2015 Nokia launches new version mobiles phone with cheaper price in the market.
3.3.3 Psychographic Segmentation
Psychographic Segmentation divides buyers into different segments based on social class;
lifestyle or personality characteristics .People in the same demographic group can have very
different psychographic characteristics.
( Armstrong and kotler, 2013)
Currently Nokia customers are looking more features mobile phones and good quality
camera. Student level customers are looking only Nokia mobiles because in this mobiles
games and different types of applications are added .Nokia new version mobiles windows
mobile is not going well. (www.nokia.co.nz)
In 2015 Nokia will plan to launch latest window mobiles for the business class people and
students.
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3.3.4 Behavioral Segmentation

Behavioral Segmentation divides buyers into segments based on their knowledge, attitudes,
uses or responses to a product .Many marketers believe that behavior variable are the best
starting point for building market segments
(Armstrong and kotler, 2013)
Occupation
Regular
Benefits
Communication
Usage Rate
Strong
Loyalty
Regular
Readiness
Aware informed
Attitude
Positive
( Kotler & Keller, 2011; www.nokia.co.nz).

3.4 Target Marketing

Target marketing of Nokia consists of set of buyers who share common needs that the
company decides to serve. We can evaluate it by segment size and growth and also by
companys objectives and recourses (Rix, 2010; Kotler & Keller, 2011; www.nokia.co.nz).
Target Market Strategies

3.4.1 Differentiated strategy

A differentiated marketing strategy is when a company creates campaigns that appeal to at least two
market segments or target groups. For example, a store can promote a sale that appeals to people in
at least two cities or locations, or a company can market a product that appeals to women in at least
two age groups
(Rix, 2010; Kotler & Keller, 2011).
Nokia following the differentiated strategy because they have wide range of products for the
consumers. Moreover it is easly available in the market. We would recommend Nokia to Launch
smart phones with Microsoft x-box gaming which would target the students, youth and all the game
lovers.

( Armstrong and kotler , 2013)

3.5 Market Positioning

3.5.1 Market Follower
A company which enters a particular product market after another firm has become well
established in that market. The follower starts with a much smaller market share but
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running firm.
( Armstrong and kotler , 2013)
Nokia was the leading company in the mobile industry. Now it went back to the mobile
organization. (www.nokia.co.nz)
Next year 2015 Nokia introducing sophisticated technology and very good business plan for
the consumers.
3.5.2 Marketing Strategies
Offensive Marketing
A corporate
strategy consisting of attempting to pursue changes within its industry.
The companies involved
in
offensive
competitive strategies typically
invest
in technology and research & development in hopes of staying head of their competition.
Companies also use this type of strategy when seeking to acquire other companies.
( Armstrong and kotler , 2013)
Guerrilla marketing was originally a marketing strategy in which low-cost,
unconventional means (including the use of graffiti, sticker bombing, flyer posting, etc.)
were used in a localized fashion to draw attention to an idea, product, or service. Today,
guerrilla marketing may also include promotion through a network of individuals, groups, or
organizations working to popularize a product or idea by use of such strategies as flash
mobs, viral marketing campaigns, or internet marketing. (www.nokia.co.nz)
In Nokia case we are choosing Guerrilla attack strategy it will help in the future.
3.5.3 SWOT Analysis

Strength:
One of the largest distributor of mobile phone in mobile phone industry
Highly qualified personnel.
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User friendly with many accessories.

Former market leader
Brand awareness
Presence across 150 countries
Weakness:
No promotion is undertaken to target the lower class of the society.
Poor after sales service.
Not matching with the people requirements in a phone.
Currently very weak market share.

Opportunities :
To expand with a wide range of products, features and different price ranges to
suit different people.
Being using Microsoft windows in our phones we need to develop our phones
for 3d gaming (X-Box games) which other phones are lacking as of now.
Threats :
To regain the position of being one of the best in the market because Apple iphone and devices running on Googles Android operating system have taken
over the more market share and giving us a hard competition.
Cheap phones, advanced features & good after sales service.
(www.nokia.co.nz)
3.6 Marketing Tactics
3.6.1Analysis Product Strategy
Market Penetration
Market penetration is the company growth by increasing sales of current products to
current market segments without changing company products .Beyond evaluating current
business ,designing the products the company should consider in the future .Besides all the
companies need growth if they are to compete more effectively ,satisfy their stakeholders
and attract top talent .
( Armstrong and kotler, 2013)
Nokia was one of the establish brand in the mobile business in India. Most of the mobile
organizations is growing well because of their latest android technology and their features.
Nokia provides only windows technology mobiles and it is not success in the Indian market.
. (www.nokia.co.nz)
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Next year we will start a latest version of android mobiles and different types of features
add. It will help to catch the market accordingly.

3.6.2 Price Strategy Analysis

Profit-oriented
A profit-oriented pricing strategy involves setting prices for your products that will
guarantee you'll make money on each sale. You determine your cost for manufacturing each
product, then add a percentage for profit. There are some strategies and issues you should
review before setting prices in this manner. While profits are the goal of any business,
setting prices based on profit goals can present some problems for your business.
( Armstrong and kolter, 2013)
Most of the mobile companies are concentrated the customers on national festivals and New
Year. These time the companies are offering a lots of scheme and reduced products price
.Many of the people are purchased phone and some of the people are recommended Nokia
phone to their friends and relatives.. Nokia mobiles are economical based on their cost. .
(www.nokia.co.nz)
Next year onwards Nokia will launch new innovative products with low prices and very
good schemes.
3.6.3 Place (Distribution Channel)
Selective Distribution
Type of product distribution that lies between intensive distribution and exclusive
distribution, and in which only a few retail outlets cover a specific geographical area.
Considered more suitable for high-end items such as 'designer' or prestige goods.
(Armstrong and kolter,2013)
We suggest Nokia to keep on using the selective distribution so that customers could
purchase the phones via internet sites, mobile retails stores and Nokia stores
. (www.nokia.co.nz)
3.6.4 Promotion Strategy Analysis
Advertising
Advertising is a means of communication with the users of a product or service.
Advertisements are messages paid for by those who send them and are intended to inform or
influence people who receive them.
( Armstrong and kolter, 2013)
Below are future promotional strategies suggested by us:
TV advertisements
Encourage people to big our products online
Printed advertisements
Urge people to experience new products at place of selling
Large banners & posters in shopping districts
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Re-launching Nokia N-Gage phones with X-Box gaming and provide 2 free games
on purchasing the phones within 2 months from launch date.
Bid on cell phone before the launch of our product
Focus on Magazines and news papers
Advertisement banners in international sports grounds while matches (Cricket world
cup matches, Rugby world cup matches, soccer)
Use international stars for advertisement campaigns depending on the regions.
Tie ups with regional top network providers to sell our phones with new internet &
call plans. . (www.nokia.co.nz)

4.Conclusions
The main target of Nokia is to be the market leader in the mobile industry connected
worldwide and to retain their market position by increasing market share by launching
different types of latest mobile and very good services for the customers. Nowadays Nokia
have a plenty of direct and indirect competitors that can arise in the mobile market industry.
Our discussion we find out Nokia is currently following market skimming strategy and
competitors strategy. Moreover Nokias current marketing mix is functioning is very good
and they will continue in the same strategy and very good services in 2015.
5.Recommendations
Nokia has not come out with any specific product to cater the majority of Indians elderly
people. Maybe they can introduce a very basic phone with big letter key board for a very
nominal rate. Recommend that Nokia will introduce a special service scheme for students to
use their services for a concessional rate. Nokia should update the research department by
getting the correct people to enhance the services that can be rendered to the customers .
Referencing
Kotler, P., & Keller, K. L. (2011). Marketing Management (14th edition)
Gray Armstrong and Philip kolter, 2013 Marketing (11th Edition.)
Rix, 2010; Kotler & Keller, 2011
(www.nokia.co.nz)

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Appendix

MK701 - GROUP 8
Group Norms

Group Members:
Name

ID

Nidhin karthikeyan

1304003

-Team Leader

Ankit Sharma

1403077

-Team Member

Shyju Abraham Chacko

1403056

- Team Member

Alan Thakidiyil Kurian

1210030

- Team Member

Lecturer:

Mr. Armin Wartanian

Team norms:
1. Everyone should be active.
2. Attend meetings on time and dont miss them.
3. Everyone should finish his part on time.
4. If someone cannot do his part, others should help him.
5. Respect each other and their efforts.

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Meeting Minutes

MK701 - GROUP 8
Meeting-1
Date 22/10/2014
Group 8
Meeting 1
Start 2:57PM
End 3:25PM
Participants:
Nidhin Karthikeyan

1304003

-Team Leader

Ankit Sharma

1403077

-Team Member

Shyju Abraham Chacko

1403056

- Team Member

Alan Thakidiyil Kurian

1210030

- Team Member

Topic: Discussion about doing the (Group) Project Report.

Discussion We have decided to do Marketing report on Nokia India. The report has to be done by team
effort.Nidhin and Ankit will do body parts and Shyju and Alan will do Introduction and data
collection method.
All the members will send their project task within proper time to Nidhin Karthikeyan (Group
leader). He will combine, edit and finalize the report.

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MK701 - GROUP 8
Meeting-2
Date 29/10/2014
Group 2
Meeting 2
Start 2:45PM
End 3:25PM
Participants:
Nidhin Karthikeyan

1304003

-Team Leader

Ankit Sharma

1403077

-Team Member

Shyju Abraham Chacko

1403056

- Team Member

Alan Thakidiyil Kurian

1210030

- Team Member

Topic: Discussion about rough part of the Report

Discussion We have discussed various parts of the report and critically analyze the report.
All the members will send their project task within proper time to Nidhin Karthikeyan(Group
leader). He will combine, edit and finalize the report to submit to Mr. Armin.

Group Norms (one page, up to EIGHT terms, and signed) (2 marks),

TWO Meeting Minutes (2 marks), and
Peer Evaluation Form for each groups members (6 marks)

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