understanding

data is one thing,

knowing what to do
with it is another

Customers have been speaking to us for years.

All weve had to do is listen. Edwina Dunn
dunnhumby is the world leader in personalising the experience of retailers
and brands for customers. Analysing data from over 350 million people across
25 countries, we deliver insights to companies enabling them to put the customer
at the centre of every decision. By improving the customers retail and brand
experience we help to earn their lifetime loyalty for our clients.
Weve achieved remarkable results with some of the worlds biggest retailers
and brands. More than anything, this demonstrates that companies which focus
on personalising the customer experience become, and remain, their customers
first choice. This strategic approach to putting the customer first in business
improves our clients like-for-like sales and profit margins or, put simply,
grows measurable value.
Employing more than 2,000 people in 30 offices across Europe, Asia and the
Americas, we serve a prestigious list of companies including Tesco, Casino,
The Kroger Co., Procter & Gamble, Shell, Macys, Coca-Cola and Mars.
The dunnhumby Group also includes the word of mouth marketing experts
BzzAgent and price optimisation company KSS Retail.

Our history of success

dunnhumby is founded by Clive Humby and Edwina Dunn

1989

Tesco invests in dunnhumbys future

1995

Tesco Clubcard scheme is launched, starting a partnership

that continues today

2001

Begin to sell Clubcard insights and sign up P&G,

Mars and Nestl amongst others

Set up a joint venture with Casino in France

2003

Set up a joint venture with Kroger in the US to form dunnhumbyUSA.

Pilot clients include PepsiCo, Kellogg, P&G and Kraft

Enter into a long-term agreement to partner with Tesco in its

international markets, starting with Korea, Thailand,
Malaysia and Hungary

2006

Expand into Ireland

Tesco makes further investment in dunnhumbys future

dunnhumby ranks in The Sunday Times Best 100

Companies to Work For

dunnhumbyUSA named in Greater Cincinnatis Best Places to Work

Atlanta, GA office opens

Expand work with Tesco into China, Turkey, Slovakia,

Czech Republic and Poland

2007

dunnhumbyUSA achieves first place in

Greater Cincinnatis Best Places to Work

Begin partnership with Macys, the largest department

store in the world

Start partnership with The Home Depot in the US

dunnhumby reaches 48th place in

The Sunday Times Best 100 Companies to Work For
dunnhumbyUSA placed first in
Greater Cincinnatis Best Places to Work second year running

dunnhumby assumes responsibility for the sales, planning

and evaluation of retail media in Tesco

2008

Extend work with Best Buy into Turkey, US and Canada

Set up a joint venture with Gruppo Pam in Italy

Chicago, IL office opens

Launch of global best practice hub in Gurgaon, India
dunnhumby placed 38th in
The Sunday Times Best 100 Companies to Work For

2009

dunnhumby begins work with Tesco in Japan

dunnhumbyUSA moves into new headquarters in Cincinnati, OH

dunnhumbyUSA enters Greater Cincinnatis Best Places to Work

Hall of Fame, winning for three consecutive years

New York, NY office opens

Turnford Place office opens near Tescos headquarters to

strengthen collaboration with Tesco and their suppliers

Partner with Metro to form dunnhumby Canada, our fourth joint venture
Presence in South America established in Brazil and Colombia
through long-term agreement with Casino International

dunnhumby acquires KSS Retail

2010

dunnhumby placed 56th in

The Sunday Times Best 100 Companies to Work For
Simon Hay becomes Global CEO

Clive Humby & Edwina Dunn retire

2011

dunnhumbyUSA placed 1st in the

Greater Cincinnati Best Places to Work for fourth year

dunnhumby launches new API to enable clients to further personalize

their brands experience for customers through app-based channels
dunnhumby gains 13 official Guiness World Records

Ranked alongside the best workplaces in India, France, UK & US

Joint venture with Co-op Norway sees the launch of
dunnhumby Norge

Agreement between dunnhumbyUSA and Nielsen to create

new US household panel

dunnhumby acquires social marketing consultancy BzzAgent

2012

Our clients include

dunnhumby.com