Beruflich Dokumente
Kultur Dokumente
Automobiles
February23,2012
EicherMotors
ADD
TargetPrice(INR)
1,918
StrongmomentuminHCVsandmotorcycles
INITIATINGCOVERAGE
LastPrice(INR)
1,724
EIMIN
Bloombergcode
Reuterscode
EICH.BO
Avg.Vol.(3m)
16,209
26.0
Avg.Val.(3m)(INRmn)
1,845/995
52wkH/L(INR)
18,145
Sensex
MCAP(INRbn/USDmn)
46.55/946
Shareholding(%)
9/11
12/11
Promoters
55.2
55.2
MFs,FIs,Banks
17.4
18.4
FIIs
Public
Others
6.0
6.2
11.0
10.4
11.0
9.2
EIMshighgrowthtrajectoryinCVs,whichstartedwiththeassociation
withVolvoinJul08,islikelytocontinueongrowingacceptanceofthe
companys HCV vehicles by freight operators. We estimate domestic
CV sales volumes to grow at a CAGR of 10% over 2012f2014f.
Domestic motorcycle sales volumes are also likely to continue their
growth trajectory at a CAGR of 26% over 2012f2014f, and led by a
healthy order book. Robust sales volume growth in CVs and
motorcycles is likely to result in positive operating and financial
leverage over 2012f2014f. We have used the relative valuation
methodtovalueEIMsstandalonebusinessanditsstakeinVECV.Our
SOTPbased Mar13 target price for EIM stands at INR1,918, which
provides a 11% upside. Initiate with an Add rating. Risk factors are
higherrawmaterialcostsandfuelprices.
MomentuminHCVsmaydeliverthreeyearCAGRof10%
StockChart(RelativetoSensex)
EIMhasoutpacedtheindustryinCVsalesvolumessinceitsjointventureVE
Commercial Vehicles (VECV) with Volvo AB (VOLVB SS, NR) in Jul08. We
estimate this trend to continue with domestic CV sales volumes estimated to
growat aCAGRof10%over2012f2014fduetotherisingpenetrationinthe
HCV segment. The HCVs have been well received by freight operators due to
theirlowercostofownership.VECVisalsosettingupanengineplanttolargely
cater to VOLVBs global requirements. We estimate the engine business to
contribute7%and6%ofEIMstotalincomeandEBITDA,respectively,by2014f.
1,900
1,500
1,100
Healthyorderbooklikelytosustainthehighgrowthinmotorcycles
700
Feb11
Jun11
Oct11
Eicher Motors
Feb12
Sensex Rebased
StockPerfm.(%)
1m
3m
1yr
Absolute
6.9
7.8
64.1
1.5
5.2
64.9
Financials(INRmn)
12/11
12/12f
12/13f
Sales
57,160
67,384
77,732
29
18
15
10.4
10.3
10.6
3,088
3,941
4,807
27
27
27
113.8
145.3
177.2
63
28
22
0.4
Rel.toSensex
YoY(%)
EBITDA(%)
A.PAT
Sho/s(diluted)
A.EPS(INR)
YoY(%)
D/E(x)
0.4
0.3
P/E(x)
15.2
11.9
9.7
EV/E(x)
11.2
9.5
7.4
22
26
23
24
23
24
RoCE(%)
RoE(%)
03/11
06/11
09/11
12/11
Sales(INRmn)
QuarterlyTrends
13,897
12,984
14,513
15,766
PAT(INRmn)
733
Pleaserefertothedisclaimertowardstheendofthedocument.
Robusttotalincomegrowthof17%over2012f2014f
Total income is estimated to grow at a CAGR of 17% over 2012f2014f on
accountof robustsalesvolumegrowth.EBITDAmargins arelikely to increase
from10.4%in2011to10.8%in2014fasaresultofimprovementinmarginsin
the motorcycle business. Despite higher depreciation due to the large capex,
PATisestimatedtogrowataCAGRof25%,outpacingEBITDAgrowth.
InitiatewithanAddratingandMar13pricetargetofINR1,918
We use the relative valuation method to value EIMs businesses. We have
valued EIMs standalone business and VECV stake at a 10% discount to
valuationsofHeroMotoCorp(HMCLIN,Hold)andAshokLeyland(ALIN,Buy),
respectively. We have taken the mean EV/EBITDA over the previous cycle of
thesecompaniesandprovidedadiscounttofactorinthedifferenceinbusiness
size.OurSOTPbasedMar13targetforEIMstandsatINR1,918,whichprovides
a11%upside.InitiatewithanAddrating.Riskfactorsarehigherrawmaterial
costsandfuelprices.
SriRaghunandhanNL,+9102266842863
raghunandhan.nl@avendus.com
EicherMotors
TableofContents
InvestmentSummary ........................................................................................................................ 3
MomentuminHCVslikelytodeliverthreeyearsalesCAGRof10% ....................................................3
Healthyorderbooklikelytosustainhighgrowthinmotorcycles .........................................................3
Robusttotalincomegrowthof17%likelyover2012f2014f................................................................3
InitiatewithanAddratingandaMar13pricetargetofINR1,918 ........................................................3
MomentuminHCVslikelytodeliverthreeyearsalesCAGRof10% ................................................ 5
AssociationwithVOLVBdrivingrobustgrowthinCVs ..........................................................................5
Outsourcingbusinesshashugepotential..............................................................................................6
Healthyorderbooklikelytosustainhighgrowthinmotorcycles ..................................................... 8
Capacityexpansiontomeetdemand ....................................................................................................8
EBITDAmarginslikelytosignificantlyimproveby2014f.......................................................................8
Contributionofmotorcyclesbusinesstoprofitslikelytoincrease .......................................................9
Robusttotalincomegrowthof17%over2012f2014f ................................................................... 10
Strongsalesvolumegrowthinthestandalonebusiness,VECV ..........................................................10
Costcutting,operatingleverageinmotorcyclesaidEBITDAmargins ................................................10
PATgrowthlikelytomarginallyoutpaceEBITDAgrowth....................................................................11
InitiatewithanAddratingandMar13pricetargetofINR1,918..................................................... 12
Strongoutperformanceinstockpriceduetorobustsalesgrowth.....................................................12
Usingrelativevaluationstovaluethestandalonebusiness,VECV .....................................................12
Riskfactors ..........................................................................................................................................14
Financialsandvaluations(consolidated)......................................................................................... 16
Automobiles
EicherMotors
InvestmentSummary
EIMhasoutpacedindustrygrowthinCVsalesvolumessinceitsetupitsJVVECommercialVehicleswithVolvoABin
Jul08.ThisJVhascreatedapresenceforitselfinthehighgrowingHCVsegment.WeestimateVECVsdomesticCVsales
volumes to grow at a CAGR of 10% over 2012f2014f on account of growing acceptance of the companys HCVs by
freightoperators.TheJVisalsobuildinganengineplanttolargelycatertoVOLVBsglobalrequirements.Weestimate
theenginebusinesstocontribute7%and6%ofEIMstotalincomeandEBITDA,respectively,by2014f.Meanwhile,the
companyiswitnessingrobustgrowthinthemotorcyclebusiness,despiteentryofnewmanufacturersduetoitsunique
productpositioning,whereinitisabletooffercruiser motorcyclesatapricesignificantlybelowpeers.Inlightofthe
strongorderbookandcapacityexpansions,weestimateaCAGRof26%indomesticsalesvolumesinmotorcyclesover
2012f2014f.RobustsalesvolumegrowthinCVsandmotorcyclesislikelytoresultinpositiveoperatingandfinancial
leverage over 2012f2014f. We have used the relative valuation method to value EIMs standalone business and its
stakeinVECV.OurSOTPbasedMar13targetpriceforEIMstandsatINR1,918,whichprovidesa11%upside.Initiate
coveragewithanAddrating.Riskfactorsarehigherrawmaterialcostsandfuelprices.
MomentuminHCVslikelytodeliverthreeyearsalesCAGRof10%
Growingpenetrationin
HCVsegmenttodrive
salesvolumegrowth.
EIMhasgainedmarketshareaftertransferringitsCVbusinesstoaJVwithVolvoAB(VOLVBSS,NR).
This JV VE Commercial Vehicles (VECV) has improved its market share in the domestic MHCV
segment from 7.6% in 2008 to 10.7% in 2011 due to growing acceptance of VECVs HCVs by freight
operators on account of lower cost of ownership. We estimate VECV to largely sustain this market
shareandgrowitsCVsalesvolumesataCAGRof10%over2012f2014f.Meanwhile,VECVissettingup
anengineplanttolargelycatertoVOLVBsglobalrequirements.Weestimatethisenginebusinessto
contribute7%and6%ofEIMstotalincomeandEBITDA,respectivelyby2014f.
Healthyorderbooklikelytosustainhighgrowthinmotorcycles
EIMhasbeenwitnessing
strongdemand,with
waitingperiodsof89
monthsforits
motorcycles.
The companys cruiser motorcycles continue to witness robust demand, despite entry of new
manufacturers. This is on account of unique product positioning, wherein cruiser motorcycles are
offered at a price significantly below peers. Due to this advantage, EIM has been witnessing long
waiting periods of 89 months for its motorcycles. To meet these pending orders, the company is
setting up a new plant. In light of the healthy order book and capacity expansions, we estimate
domesticsalesvolumegrowthof26%inmotorcyclesover2012f2014f.WeestimateEBITDAmargins
in the standalone business to increase from 12.1% in 2011 to 15.5% by 2014f, largely on account of
positiveoperatingleverage.
Robusttotalincomegrowthof17%likelyover2012f2014f
Thecompanyislikelyto
witnesspositiveoperating
andfinancialleverage.
Total income is estimated to grow at a CAGR of 17% over 2012f2014f, on account of robust sales
volumegrowth.DomesticmotorcyclesalesvolumesarelikelytogrowataCAGRof26%,outpacingthe
CAGRof10%inCVsalesvolumesduetorobustdemandandahealthyorderbook.Robusttotalincome
growth is likely to lead to positive operating and financial leverage. EBITDA margins are likely to
increase from 10.4% in 2011 to 10.8% in 2014f, largely on account of positive operating leverage.
Despite higher depreciation due to the large capex, PAT is estimated to grow at a CAGR of 25%,
outpacingEBITDAgrowth.
InitiatewithanAddratingandaMar13pricetargetofINR1,918
Initiatecoveragewithan
AddratingwithaMar13
TPofINR1,918.
EIMhasoutperformedtheBSEAutoIndexandtheNiftysinceannouncementoftheJVwithVOLVBin
Jul08. The outperformance has also been in line with fundamentalssales volumes for motorcycles
andCVsgrewataCAGRof20.3%and25.8%,respectively,over20092011.Wehaveusedtherelative
valuation method to value EIMs businesses. We have valued EIMs standalone business and VECV
stakeata10%discounttothevaluationsofHeroMotoCorp(HMCLIN,Hold)andAshokLeyland(ALIN,
Buy),respectively.WehavetakenthemeanEV/EBITDAoverthepreviouscycleofthesecompaniesand
providedadiscounttofactorinthedifferenceinbusinesssize.OurSOTPbasedMar13targetforEIM
Automobiles
EicherMotors
TargetEV/EBITDA
AverageEV/EBITDA
10
10
Apr07
Feb08
Dec08
Oct09
Sep10
Jul11
May12
Mar13
Source:Bloomberg,AvendusResearch
Exhibit2: Valuationsummary
(INRmn)
Totalincome
EBITDA
NetProfit
EPS(INR)
P/E(x)*
EV/EBITDA(x)*
EV/Sales(x)*
P/B(x)*
Dec10
44,213
3,811
Dec11
57,160
5,935
1,889
70
24.8
17.3
1.5
3.8
3,088
114
15.2
11.2
1.2
Dec12f
67,384
3.2
6,970
3,941
145
11.9
9.5
1.0
Dec13f
2.6
77,732
8,258
4,807
177
9.7
7.4
0.8
Dec14f
2.1
91,624
9,908
6,092
225
.7
5.4
0.6
1.7
Source:Company,AvendusResearchNote:*ProportionateshareofEIMinVECVJVconsideredforcalculationofratios
Automobiles
EicherMotors
MomentuminHCVslikelytodeliverthreeyearsalesCAGRof10%
EIMhasgainedmarketshareaftertransferringitsCVbusinesstoaJVwithVOLVB.ThisJVVECVhasimprovedits
market share in the domestic MHCV segment from 7.6% in 2008 to 10.7% in 2011 due to growing acceptance of its
HCVsbyfreightoperatorsonaccountoftheirlowercostofownership.WeestimateVECVtolargelysustainthismarket
shareandgrowitsCVsalesvolumesataCAGRof10%over2012f2014f.Meanwhile,VECVissettingupanengineplant
tolargely catertoVOLVBsglobalrequirements. Weestimate thisenginebusinesstocontribute7% and 6% of EIMs
totalincomeandEBITDA,respectively,by2014f.
AssociationwithVOLVBdrivingrobustgrowthinCVs
VECVhasconsistently
gainedmarketsharesince
itsformationinJul08.
EIMowns54.4%stakeinitsCVmanufacturingJVVECV.TheremainingstakeintheJVis ownedby
VOLVB. Since its inception in Jul08, VECV has consistently increased its market share in domestic
MHCVs from 7.6% in 2008 to 10.7% in 2011. We estimate VECV to sustain this market share over
2012f2014f.
Exhibit3: CategorywisedomesticmarketshareforVECV
Segment
Category
Grossvehicleweight(GVW)
Categoryscontributiontodomestic Categorywisemarketshare(%)
CVsalesvolumesofVECV2011(%) 2008
2009 2010 2011
MHCVPassenger 7.512.0tonne
6.5
18.7
18.1
17.2
12.016.2tonne
1.3
0.9
0.5
0.4
1.9
MHCVCargo
7.512.0tonne
54.5
38.8
35.6
40.7
38.9
12.016.2tonne
10.3
2.3
2.0
4.6
7.5
>16.2tonne
6.7
2.1
1.9
1.9
1.9
LCVPassenger
5.07.5tonne
7.1
7.8
7.8
10.7
14.4
LCVCargo
5.07.5tonne
13.8
11.8
10.1
14.3
13.4*
TotalMHCVs
79.7
7.6
8.4
9.4
10.7
TotalLCVs
20.3
2.0
1.8
2.1
2.2
TotalCVs
100
5.0
4.7
5.6
5.9
20.3
Source:SIAMNote:*Marketsharein3.5to7.5tonneGVWsegmentnotcomparablewithpreviousperiods
VECVholdsstrongmarketshareinthe7.5to12tonneGVWsegment,asthesevehiclesarepreferred
byfreightoperatorsonaccountoftheirlowercostofownership(includespurchasecost,runningcost
andresalevalue).TherunningcostofVECVsvehiclesislowerduetohigherfuelefficiencyandlower
maintenancecost.
Exhibit4: FreightoperatorsannualincomestforVECV,TTMT,ALvehiclesin12tonneGVWsegment
(INR)
VECV:Model11.1
TTMT:Model11.09
AL:Model1012
1,302,921
1,302,921
1,412,410
Fuelcost
355,726
415,014
452,742
Salary
240,000
240,000
240,000
Permit,roadtax,tolletc
240,000
240,000
240,000
84,659
87,734
88,984
382,536
320,174
390,684
Revenues
Otherexpenditure
EBITDA
EBITDAMargin(%)
29.4
24.6
27.7
Interest
65,556
62,976
64,584
Depreciation
57,094
54,844
56,250
Tax
85,762
66,777
89,050
PAT
174,124
135,577
180,800
PATMargin(%)
13.4
10.4
12.8
RoE(%)
34.3
27.8
34.0
1,015,000
975,000
1,062,000
Onroadprice(Mumbai)
Source:Industry,AvendusResearchNote:Basedonsamplesurveyoffreightoperators
Automobiles
EicherMotors
The same factor low cost of ownership is also driving higher acceptance of HCVs among freight
operators.
Freightoperator
profitabilityishigherfor
VECVtrucks.
Exhibit5: Freightoperatorsannualincomest.forVECV,TTMT,ALvehiclesin25tonneGVWsegment
(INR)
Revenues
VECV:Model30.25
TTMT:Model2518
AL:Model2516IL
1,831,947
1,658,880
1,726,787
Fuelcost
602,051
662,256
735,840
Salary
240,000
240,000
240,000
Permit,roadtax,tolletc
240,000
240,000
240,000
Otherexpenditure
196,425
214,050
212,300
EBITDA
380,404
370,481
403,807
22.9
21.5
22.0
Interest
88,152
102,108
99,840
Depreciation
76,781
88,931
86,963
Tax
71,105
59,216
71,611
PAT
144,366
120,226
145,393
EBITDAMargin(%)
PATMargin(%)
8.7
7.0
7.9
21.2
15.2
18.8
1,365,000
1,581,000
1,546,000
RoE(%)
Onroadprice(Mumbai)
Source:Industry,AvendusResearchNote:Basedonsamplesurveyoffreightoperators
VECV has gained market share of 1.9% in the HCV segment in 2011, and the company targets to
improvethisto15.0%by2015f.Toreachthistarget,thecompanyisexpandingcapacityandthedealer
networkinHCVs.
VECV is expanding its total annual CV production capacity from 48,000 vehicles in Sep11 to 60,000
vehiclesbyJun12.Thiscapacityislikelytobefurtheraugmentedto100,000vehiclesbyDec14.Mostof
theincrementalcapacityislikelytobeintheHCVsegment.
OutofVECVs220dealers,onlyapartofitsdealerssellHCVsforthecompany.Inanattempttoenable
moreofitsdealerstosellHCVs,thecompanyistraininguptofourdealerseachmonthtohandlesales
and service of HCVs. Expansion of the HCV dealer network is likely have a positive impact on the
segmentssalesvolumegrowth.
WeestimateaCAGRof10%inVECVsdomesticCVsalesvolumesover2012f2014f.
VECVJVstructureandholdingdetails
Thestructure,holdingandotherdetailsoftheJVformedinJul08wereasfollows:
TheJVcontainstheEIMsCVbusinessalongwithcomponentbusiness.
VOLVB acquired 45.6% stake in VECV for a consideration of USD350mnUSD275mn as cash and
USD75mnforitstrucks(exclusiverightsfordistributionofvehicles,sparesandservice)andbuses
(exclusive rights for service). VOLVBs trucks in India are largely in the more than 25 tonne GVW
HCVcategory.
VECVisjointlymanagedbyVOLVBandEIM,withequalrepresentationontheBoard.
VOLVBacquired8.1%stakeinEIMatINR691.7/share.Asaresult,VOLVBsindirectholdinginVECV
increasedto50%.
Outsourcingbusinesshashugepotential
VECVissettingupanengineplantwithcapacityof85,000unitsataninvestmentofcINR4bn.Thisplant
is likely to manufacture engines of up to EuroVI emission standards to meet VOLVBs global
requirements.Asignificantpart(c80%)oftheproductionwouldbeexportedtoVOLVB,whereasthe
remainingislikelytobeusedforVECVsHCVs.
Automobiles
EicherMotors
SourcingofenginesfromthisplantislikelytoreducetheenginecostforVOLVBsglobalbusiness.The
engineisthemostcriticalcomponentinaCVsuccessinthiscriticalengineprojectmayinduceVOLVB
toalsosourceotherlesscriticalautocomponentsfromVECV.
We have assumed production of 15,000 and 40,000 engines for 2013 and 2014, respectively. We
estimatetheenginebusinesstocontribute7%and6%ofEIMstotalincomeandEBITDA,respectively,
by2014f.
Automobiles
EicherMotors
Healthyorderbooklikelytosustainhighgrowthinmotorcycles
Thecompanyscruisermotorcyclescontinuetowitnessrobustdemand,despiteentryofnewmanufacturers.Thisison
accountofuniqueproductpositioning,whereincruisermotorcyclesareofferedatapricesignificantlybelowpeers.Due
to this advantage, EIM has been witnessing long waiting periods of 89 months for its motorcycles. To meet these
pendingorders,thecompanyissettingupanewplant.Inlightofthehealthyorderbookandcapacityexpansions,we
estimatedomesticsalesvolumegrowthof26%inmotorcyclesover2012f2014f.WeestimateEBITDAmarginsinthe
standalone business to increase from 12.1% in 2011 to 15.5% by 2014f, largely on account of positive operating
leverage.
Capacityexpansiontomeetdemand
EIMs Royal Enfield cruiser motorcycles used to dominate the above250cc category in motorcycles,
with100%marketshare.Themarketsharehasreducedduetoentryofplayers.Despiteentryofnew
players,thecompanycontinuestomaintainleadershippositionandreportsrobustgrowthduetothe
positioningofitsvehicles.
RoyalEnfieldcontinuesto
remainthemarketleader
inabove250cccategory
ofmotorcycles.
Exhibit6: Marketshareintheabove250cccategoryofmotorcycles(%)
RoyalEnfield
Others
2005
2006
2007
2008
2009
2010
2011
100.0
100.0
100.0
100.0
100.0
100.0
82.7
17.3
Source:SIAM
Thecompanyhasachieveduniqueproductpositioning,whereinitisabletooffercruisermotorcycles
atapricesignificantlybelowpeers.
Exhibit7: Pricecomparisonofcruisermotorcycles(INR)
Company
Models
RoyalEnfield
Bullet350UCE,Classic350,Classic500,Electra,Thunderbird
SuzukiMotorcycle IntruderM800,M1800R
India
IndiaYamaha
MT01,VMAX
Motor
HarleyDavidson Classic,CVO,FatBoy,Iron883,NightRod,Nightster,RoadKing,
MotorCompany StreetBob,StreetGlide,SuperGlide,SuperLow,UltraClassic
India
ElectraGlide,XL883RRoadster,XR1200X
Displacement(cc) Price(000)*
346499
100165
8051783
9701,458
1,6701,679
1,1942,282
8831803
6504,208
Source:IndustryNote:*OnroadpriceinMumbai
EBITDAmarginslikelytosignificantlyimproveby2014f
RoyalEnfieldmotorcyclesareinthepremiummotorcyclecategory,whereplayerssuchasBJAUTderive
EBITDAmarginsinexcessof20%.EBITDAmarginsforEIMsmotorcyclebusinesshaveimprovedfrom
10.3%in2010to12.1%in2011.Thesemarginsarelikelytoimproveto15.5%by2014fasaresultof
positiveoperatingleverage.Also,costbenefitsarelikelytoaccruefrom2013fwiththecommissioning
ofthenewplant.
Automobiles
EicherMotors
Exhibit8: EstimatedtotalincomeandEBITDAgrowth(%)
2011
2012f
2013f
2014f
CAGR(2012f2014f)
Totalincomegrowth
51.6
11.5
28.5
36.1
24.9
EBITDAgrowth
76.9
16.3
47.9
45.8
35.8
Source:Company,AvendusResearch
Contributionofmotorcyclesbusinesstoprofitslikelytoincrease
Although the company is witnessing robust growth in CVs, the growth in motorcycles is likely to be
significantly higher over 2012f2014f. Due to the estimated strong growth and higher margins, the
contributionofthemotorcycle(standalone)businesstooverallEBITDAislikelytoincreasefrom22.5%
in2011to32.1%in2014f.
Exhibit9: ContributionofCVsandmotorcyclestototalincomeandEBITDA(%)
2011
2012f
2013f
2014f
ContributiontoTotalincome
VECV(CVs)
80.4
Standalone(Motorcycles)
19.6
81.3
18.7
ContributiontoEBITDA
79.4
76.6
20.6
23.4
VECV(CVs)
77.5
77.7
72.8
67.9
Standalone(Motorcycles)
22.5
22.3
27.2
32.1
Source:Company,AvendusResearch
Automobiles
EicherMotors
Robusttotalincomegrowthof17%over2012f2014f
Total income is estimated to grow at a CAGR of 17% over 2012f2014f, largely on account of robust sales volume
growth.DomesticmotorcyclesalesvolumesarelikelytogrowataCAGRof26%,outpacingtheCAGRof10%inCVsales
volumes due to robust demand and a healthy order book. Robust total income growth is likely to lead to positive
operatingandfinancialleverage.EBITDAmarginsarelikelytoincreasefrom10.4%in2011to10.8%in2014f,largelyon
accountofpositiveoperatingleverage.Despitehigherdepreciationduetothelargecapex,PATisestimatedtogrowat
aCAGRof25%,outpacingEBITDAgrowth.
Strongsalesvolumegrowthinthestandalonebusiness,VECV
We estimate a CAGR of 10% in domestic CV sales volumes over 2012f2014f due to the growing
acceptanceofVECVsHCVsbyfreightoperators.
SalesvolumegrowthisestimatedtobehigherformotorcyclesincomparisontoCVs.Robustgrowthin
motorcyclesalesvolumesisonaccountofthehealthyorderbookandcapacityexpansion.Weestimate
domesticmotorcyclesalesvolumestogrowataCAGRof26%over2012f2014f.
Exhibit10: Estimatedsalesvolumeandtotalincomegrowth(%)
Salesvolumegrowthin
motorcyclesislikelytobe
higherthanCVsover
2012f2014f.
2011
2012f
VECV(CVs,Engines,etc)
2013f
2014f CAGRover2012f2014f
DomesticCVvolumes
45,935
50,529 55,581
61,139
10.0
ExportCVvolumes
3,108
3,263 3,753
4,316
11.6
TotalCVvolumes
49,043
53,792 59,334
65,455
10.1
Totalincome(INRmn)
50,451
59,901 68,117
78,542
15.9
Standalone(Motorcycles)
Domesticmotorcyclevolumes
71,756
80,708 104,830
142,950
25.8
Exportmotorcyclevolumes
3,563
4,293 5,170
7,050
25.5
Totalmotorcyclevolumes
75,319
85,000 110,000
150,000
25.8
Totalincome(INRmn)
6,710
7,483 9,615
13,081
24.9
67,384 77,732
91,624
Consolidated
Totalincome(INRmn)
57,160
17.0
Source:Company,SIAM,AvendusResearch
An increase in vehicle prices due to reduction of export incentives is unlikely to significantly impact
overall volumes in cargo CVs and motorcycles. EIMs focus on exports has been lower, as current
productioncapacityisbeingutilizedtomeetdomesticdemand.Thecompanyderived7.4%ofitssales
volumesfromexportsin2010,whichislowerthanthatforpeers.
We estimate consolidated total income to grow at a CAGR of 17% over 2012f2014f, on account of
robustsalesvolumegrowthinCVsandmotorcycles.
Costcutting,operatingleverageinmotorcyclesaidEBITDAmargins
EIMs EBITDA margin is increasing, mainly due to the rising margins in the standalone (motorcycle)
business.
Exhibit11: TrendinEBITDAmargins
(%)
2011
2012f
2013f
2014f
Standalonebusiness(motorcycles)
12.1
12.6
14.5
15.5
VECV
10.2
10.1
10.1
10.0
Overall
10.4
10.3
10.6
10.8
Source:Company,AvendusResearch
The EBITDA margin in the standalone business improved from 10.3% in 2010 to 12.1% in 2011. The
EBITDAmarginislikelytoincreaseto15.5%by2014fonaccountofpositiveoperatingleverage.The
Automobiles
10
EicherMotors
contributionofthestandalonebusinesstooverallEBITDAisestimatedtoincreasefrom22.5%in2011
to32.1%by2014f.
EBITDA is estimated to grow at a CAGR of 19% over 2012f2014f, outpacing growth in total income
(CAGRof17%)overthesameperiod.
EBITDAisestimatedto
outpacegrowthintotal
incomeover2012f2014f.
Exhibit12: EstimatedtotalincomeandEBITDA
2011
2012f
2013f
2014f
Totalincome
(INRmn)
57,160
67,384
77,732
91,624
CAGRover2012f2014f
17.0
EBITDA
5,935
6,970
8,258
9,908
18.6
Source:Company,AvendusResearch
PATgrowthlikelytomarginallyoutpaceEBITDAgrowth
Thecompanyisworkingonalargecapexplan(morethanINR10bnby2014),whichinvolvessettingup
of new engine, busbody and motorcycle plants and capacity expansion at the existing CV plant. On
accountofthesecapexplans,weestimatehigherdepreciation.Despitethis,PATisestimatedtogrow
ataCAGRof25%over2012f2014f,outpacingEBITDAgrowth(CAGRof19%).
Exhibit13: EstimatedEBITDAandPAT
2011
2012f
2013f
2014f
CAGRover2012f2014f
EBITDA
(INRmn)
5,935
6,970
8,258
9,908
18.6
PAT
3,088
3,941
4,807
6,092
25.4
Source:Company,AvendusResearch
Automobiles
11
EicherMotors
InitiatewithanAddratingandMar13pricetargetofINR1,918
EIM has outperformed the BSE Auto Index and the Nifty since announcement of the JV with VOLVB in Jul08. The
outperformancehas also beeninlinewithfundamentalssales volumes formotorcyclesand CVsgrewat a CAGRof
20.3%and25.8%,respectively,over20092011.WehaveusedtherelativevaluationmethodtovalueEIMsbusinesses.
We have valued EIMs standalone business and VECV stake at a 10% discount to the valuations of Hero MotoCorp
(HMCLIN,Hold)andAshokLeyland(ALIN,Buy),respectively.WehavetakenthemeanEV/EBITDAovertheprevious
cycleofthesecompaniesandprovidedadiscounttofactorinthedifferenceinbusinesssize.OurSOTPbasedMar13
targetforEIMstandsatINR1,918,whichprovidesa11%upside.InitiatewithanAddrating.Riskfactorsarehigherraw
materialcostsandfuelprices.
Strongoutperformanceinstockpriceduetorobustsalesgrowth
EIMhasoutperformedtheBSEAutoIndexandtheNiftybyahugemarginsinceannouncementofthe
JV with VOLVB. The outperformance has also been in line with fundamentalssales volumes for
motorcyclesandCVsgrewataCAGRof20.3%and25.8%,respectively,over20092011.
Theoutperformanceof
EIMvisvistheNiftyand
BSEAutoIndexwasdueto
robustsalesvolume
growthover20092011.
Exhibit14: EIMsstockperformanceincomparisonwiththeBSEAutoIndexandtheNifty(%)
(%)
EIM
BSEAutoIndex
Nifty
2008*
2009
2010
2011
13.6
33.6
31.7
178.8
204.2
75.8
88.5
37.6
17.9
20.5
20.4
24.6
Source:BloombergNote:*SinceannouncementofJVwithVOLVBinJul08
Exhibit15: EIMsstockperformanceincomparisontotheBSEAutoIndexandtheNifty
2,400
EIM
Niftyrebased
BSEAutorebased
1,800
1,200
600
0
Aug08
Dec08
Apr09
Aug09
Dec09
Apr10
Aug10
Dec10
Apr11
Aug11
Dec11
Source:Bloomberg
Usingrelativevaluationstovaluethestandalonebusiness,VECV
WehavevaluedEIMs
standalonebusiness
(motorcycles)at8x
EV/EBITDA.
WehavevaluedEIMsstandalonebusiness(motorcycles)at8.0xEV/EBITDA,whichisata10%discount
toHMCLspreviouscycles(Apr07Feb12)meanEV/EBITDAof8.8x.WeprovidethisdiscountasEIMis
smallerthanHMCLintermsofmotorcyclesalesvolumesandtotalincome.
Exhibit16: SizecomparisonbetweenHMCLandEIM
(FY11/2010)
HMCL
EIM*
Salesvolumes
Totalincome(INRmn)
5,402,444
52,574
194,012
4,427
Source:Company,SIAM,AvendusResearchNote:*YearendingDecember
However,EIMsestimatedgrowthinthestandalonebusiness(motorcycles)over2012f2014fishigher
thanthatofHMCLshistorical(FY08FY11)growthandtheestimatedgrowth(FY12fFY14f).
Automobiles
12
EicherMotors
Exhibit17: GrowthcomparisonbetweenHMCLandEIMsmotorcyclebusiness
(%)
Totalincomegrowth
EBITDAgrowth
EPSgrowth
18.3
13.7
17.0
22.2
13.7
18.6
23.7
13.6
25.4
HMCLCAGRoverFY08FY11
HMCLCAGRoverFY12fFY14f
EIMsstandalonebusinessCAGRover2012f2014f*
Source:Company,AvendusResearchNote:*YearendingDecember
Exhibit18: HMCLsoneyearforwardrollingEV/EBITDA
16
1yrFwdEV/EBITDA
AverageEV/EBITDA
13
10
4
Apr07
Mar08
Mar09
Mar10
Feb11
Feb12
Source:Bloomberg,AvendusResearch
WehavevaluedVECVat
7.7xEV/EBITDA.
We have valued VECV at 7.7x EV/EBITDA, which is at 10% discount to ALs previous cycles (Apr07
Feb12)meanEV/EBITDAof8.6x.Weprovidethisdiscounttofactorinthedifferenceinsize.
Exhibit19: SizecomparisonbetweenALandVECV
(FY11/2010)
Salesvolumes
Totalincome(INRmn)
94,104
39,508
111,177
39,786
AL
VECV*
Source:SIAM,Bloomberg,AvendusResearchNote:*YearendingDecember
In terms of growth, VECVs estimated growth over 2012f2014f is higher than that of ALs historical
(FY08FY11)growthandestimated(FY12fFY14f)growth.
Exhibit20: GrowthcomparisonbetweenALandVECV
(%)
ALCAGRoverFY08FY11
ALCAGRoverFY12fFY14f
VECVCAGRover2012f2014f
Totalincomegrowth
EBITDAgrowth
EPSgrowth
11.6
13.2
15.9
14.7
9.2
15.4
11.2
8.9
16.7
Source:Company,AvendusResearch
Automobiles
13
EicherMotors
Exhibit21: ALsoneyearforwardrollingEV/EBITDA
20
1yrFwdEV/EBITDA
AverageEV/EBITDA
15
10
5
Apr07
Mar08
Mar09
Feb10
Feb11
Feb12
Source:Bloomberg,AvendusResearch
ApplyingtheEV/EBITDAmultiplesof8.0xand7.7xtothestandalonebusinessandVECV,respectively,
wearriveatourMar13SOTPbasedtargetpriceofINR1,918.Thepotentialupsidestandsat11%.We
initiatecoveragewithanAddrating.
Initiatecoveragewithan
AddratingwithaMar13
TPofINR1,918.
Exhibit22: SOTPvaluation
(INRmn)
Standalonebusiness
VECV*
Enginebusiness*
Total
Persharevalue(INR)
BasisofValuation(x)
Enterprisevalue
Netdebt
Equityvalue
8.0xEV/EBITDA
7.7xEV/EBITDA
Bookvalue
12,436
28,393
6,493
2,234
18,929
30,627
2,176
51,732
1,918
Source:AvendusResearchNote:*ProportionateshareofEIMconsidered
AtourMar13TP,thestocktradesatanEV/EBITDAof8.2x.
Exhibit23: OneyearforwardrollingEV/EBITDAandEV/EBITDAattargetprice
20
1yrFwdEV/EBITDA
TargetEV/EBITDA
AverageEV/EBITDA
10
10
Apr07
Feb08
Dec08
Oct09
Sep10
Jul11
May12
Mar13
Source:Bloomberg,AvendusResearch
Riskfactors
Rise in raw material prices: We have assumed stable raw material cost per vehicle over 2012f
2014f.Ifpricesofsteel,aluminumandrubberincrease,thenthecompanysmarginsanddemand
arelikelytobeadverselyaffected.
Riseinfuelprices:AnyincreaseinfuelpricesislikelytoleadtopostponementofCVpurchasesby
freightoperators,asitnegativelyimpactstheirmargins.
Automobiles
14
EicherMotors
Exhibit24: SensitivityanalysisImpactonconsolidatedearningsonaccountof1%declinein:
(%)
2012f
2013f
2014f
CVsalesvolumes
0.9
0.8
0.7
BlendedrealizationsforCVs
6.1
5.6
4.9
5.1
4.6
4.0
RawmaterialcostpervehicleforCVs
Source:AvendusResearch
Note:Sensitivityanalysishasnotbeencarriedoutformotorcycles,asthestrongorderbookprovidespricingpowerand
visibilityinsalesvolumes.
Exhibit25: RelativevaluationsasonFebruary22,2012
AL
(INR)
(%)
1m
3m
6m 2012f/ 2013f/ 2014f/ 2012f/ 2013f/ 2014f/
2012f/ 2012f/
FY12f FY13f FY14f FY12f FY13f FY14f
FY12f
FY12f
28
Buy
41
46
5.4
13.1
11.3
12.8
10.7
9.2
8.9
7.8
6.8
10.2
14.3
EIM*
1724
Add
1918
11
6.9
7.8
27.1
11.9
9.7
7.7
9.5
7.4
5.4
21.5
24.0
TTMT
268
Add
303
13
22.5
55.7
82.1
8.3
7.9
7.0
4.8
4.3
3.7
21.3
45.6
Source:Bloomberg,AvendusResearchNote:*YearendingDecember,ProportionateshareofEIMinVECVconsideredforratios
Automobiles
15
EicherMotors
Financialsandvaluations(consolidated)
Incomestatement(INRmn)
Fiscal yearending
Gr osssal es
Less:Exciseduty
Netsal es
Ot her oper ati ngincome
Totaloperatinginco me
Totaloperatingexpenses
Netmateri als
Ot her directcosts
Personnel
SG&A
R&D
EBITDA
Ot her income
Depreciat ion
EBIT
Interest
Recurr ingPB T
Netextraordinaryitems
PBT(reported)
Totaltaxes
PAT(reported)
Add:Shareo f earningsofassociat e
Less:Minorityi nterest
Pri orperiod items
Netincome(reported)
Avendusnetincome
Divi dend +Distributiontax
Sh aresoutstanding(mn)
Avendus dilutedshar es(mn)
AvendusEPS (INR )
12/ 10
47,016
3,046
43,971
242
44,213
40,402
33,147
1,504
2,631
2,851
269
3,811
1,034
573
4,272
95
4,177
0
4,177
1,108
3,069
0
1,179
0
1,889
1,889
12/11
61,234
4,459
56,775
385
57,160
51,225
41,818
1,784
3,461
3,749
413
5,935
1,383
640
6,679
77
6,602
0
6,602
1,628
4,974
0
1,886
0
3,088
3,088
12/12f
72,280
5,263
67,017
367
67,384
60,414
48,932
2,244
4,003
4,716
519
6,970
2,111
957
8,124
54
8,070
0
8,070
1,972
6,098
0
2,157
0
3,941
3,941
12/13f
83,408
6,073
77,335
397
77,732
69,474
56,513
2,451
4,791
5,151
567
8,258
2,644
1,199
9,703
54
9,649
0
9,649
2,332
7,318
0
2,511
0
4,807
4,807
12/14f
98,341
7,161
91,180
443
91,624
81,715
66,543
2,828
5,749
5,942
654
9,908
3,320
1,244
11,984
54
11,930
0
11,930
2,841
9,090
0
2,997
0
6,092
6,092
346
503
638
845
1,174
27
27
70
27
27
114
27
27
145
27
27
177
27
27
225
49.5
137.2
118.0
123.0
126.5
126.5
29.3
55.7
56.3
58.1
63.4
63.4
17.9
17.4
21.6
22.2
27.6
27.6
15.4
18.5
19.4
19.6
22.0
22.0
17.9
20.0
23.5
23.6
26.8
26.8
Growthratios(%)
Totaloperat ingi ncome
EBITDA
EBIT
Recurr ingPB T
Avendus net income
Avendus EPS
Operatingratios(%)
EBITDA margi n
EBITmargin
Netprofitmargin
Ot her income/PBT
Effective Taxrate
8.6
9.7
4.2
24.8
26.5
10.4
11.7
5.3
20.9
24.7
10.3
12.1
5.7
26.2
24.4
10.6
12.5
6.0
27.4
24.2
10.8
13.1
6.4
27.8
23.8
Automobiles
16
EicherMotors
Balancesheet(INRmn)
Fiscal yearending
Equity capital
Preferencecapital
Reserves andsurpl us
Net worth
Mino rity interest
Totaldebt
Deferredtax liability
Totalliabilities
Gr ossblock
less:Accumulateddepreciati on
Netblock
CW IP
Goodwill
Investments
Cash
Inventories
Debtors
Loans andadvances
less:Cur rentliabilities
less:Prov isions
Network ingcapital
Totalasset s
12/ 10
269
0
12,018
12,287
6,774
956
249
20,267
8,113
4,269
3,844
669
0
4,586
12,457
3,265
2,609
2,169
7,942
1,391
11,168
20,267
12/11
270
0
14,480
14,750
8,377
504
645
24,275
13,025
4,909
8,116
875
0
5,126
11,973
4,280
3,434
3,814
11,846
1,497
10,157
24,275
12/12f
270
0
17,783
18,053
10,533
504
645
29,734
17,893
5,866
12,027
998
0
5,126
13,583
4,300
3,543
3,886
12,097
1,632
11,583
29,734
12/13f
270
0
21,745
22,015
13,044
504
645
36,207
20,385
7,065
13,319
373
0
5,126
19,699
4,370
3,661
3,955
12,459
1,839
17,389
36,207
12/14f
270
0
26,663
26,933
16,042
504
645
44,123
21,958
8,310
13,648
300
0
5,126
27,736
4,745
3,833
4,076
13,174
2,168
25,049
44,123
12/ 10
1,889
573
0
726
1,034
2,154
1,222
0
1,644
0
0
1,034
1,833
0
307
346
1,094
441
762
12/11
3,088
640
0
527
1,383
2,871
5,118
0
540
0
0
1,383
4,275
0
453
503
2,160
1,204
200
12/12f
3,941
957
0
185
2,111
2,972
4,992
0
0
0
0
2,111
2,880
0
0
638
2,157
1,519
1,610
12/13f
4,807
1,199
0
311
2,644
3,672
1,867
0
0
0
0
2,644
777
0
0
845
2,511
1,666
6,116
12/14f
6,092
1,244
0
377
3,320
4,393
1,500
0
0
0
0
3,320
1,820
0
0
1,174
2,997
1,823
8,037
Cashflowstatement(INRmn)
Fiscal yearending
Netprofit
Depreciat ion
Deferredtax
W orkingcapital changes
Less:Otheri ncome
Cashflowfromoperations
Capitalexpendi ture
St rat egicinvestmentspur chased
Marketableinvestmentspurchased
Changeinot herloansandadvances
Goodwill paid
Ot her income
Cashflowfrominvesting
Equity raised
Changeinborrowings
Divi dendspaid(incl.tax)
Ot her s
Cashflowfromfinancing
Net change incash
Automobiles
17
EicherMotors
KeyRatios
Fiscalyearending
Valuationratios(x)
P/E (onAvendusEPS)
P/E (onbasic,reportedEPS)
P/CEPS
P/BV
Dividend yield(%)
Mark et cap./ FCF
Mark et cap./ Sal es
EV/Sales
EV/EBITDA
EV/FCF
EV/TotalAssets
NetCash/ Marketcap.
Per shareratios(INR)
AvendusEPS
EPS(Basic,reported)
Cash EPS
BookValue
Dividend pershare
RO E Decomposition(%)
EBITmargin
Assetturnover(x)
Interestexpenserat io
Tax reten tionratio
RO A
Totalassets /equit y(x)
RO E
Retu rnratios(%)
EBIT/CapitalEmployed
RO CE
RO IC
FC F/IC
OCF/Sal es
FC F/Sal es
Turnoverratios(x)
Grossturnover
Netturnover
Revenue/IC
Inventory / Sal es(days)
Receivables(days)
Payables(days)
W orkingcapital cycle(excash)(day s)
Solvencyratios(x)
Grossdebtto equit y
Netdebtto equi ty
Netdebtto EBITDA
InterestCo verage(EBIT/ Interest)
12/10
12/11
12/12f
12/13f
12/14f
24.8
24.6
18.8
3.8
0.6
49.9
1.1
1.5
17.3
101.0
3.0
36.6
15.2
15.1
12.6
3.2
0.9
20.7
0.8
1.2
11.2
159.8
2.5
36.7
11.9
11.8
9.6
2.6
1.2
23.0
0.7
1.0
9.5
998.8
2.1
40.1
9.7
9.7
7.8
2.1
1.6
25.8
0.6
0.8
7.4
14.7
1.6
53.3
7.7
7.6
6.4
1.7
2.2
16.1
0.5
0.6
5.4
9.3
1.2
70.5
69.6
70.1
91.6
456.1
11.0
113.8
114.5
137.4
546.5
16.0
145.3
146.0
180.5
668.9
20.3
177.2
178.1
221.3
815.7
26.8
224.5
225.7
270.4
997.9
37.3
10.5
2.1
0.5
75.5
16.2
1.1
17.4
13.2
2.3
0.4
78.4
24.1
1.1
25.9
12.9
2.3
0.2
77.0
22.5
1.1
24.0
13.4
2.2
0.2
77.4
22.7
1.1
24.0
14.1
2.2
0.1
77.9
23.8
1.0
24.9
22.4
15.6
68.8
32.7
4.9
2.1
30.0
21.5
70.5
50.4
5.0
3.9
30.1
22.7
48.6
24.6
4.4
3.0
29.4
22.9
45.9
17.1
4.7
2.3
29.8
23.9
55.7
26.3
4.8
3.2
5.4
11.5
15.5
22.4
19.1
79.0
11.4
4.4
7.0
12.8
23.7
17.8
86.5
13.1
3.8
5.6
8.2
23.2
17.5
89.8
13.8
3.8
5.8
7.4
20.2
15.5
79.5
13.8
4.2
6.7
8.3
18.0
13.6
69.9
13.7
0.4
0.6
3.1
43.1
0.4
0.4
1.8
88.6
0.4
0.3
1.5
145.5
0.4
0.4
1.7
176.4
0.3
0.5
1.9
222.0
Note:ProportionateshareofEIMinVECVJVconsideredforcalculationofratios
Automobiles
18
EicherMotors
AnalystCertification
Thefollowinganalyst(s)is(are)primarilyresponsibleforthisreportand,certifies(y)thattheopinion(s)onthesubjectcompany(ies)anditssecurity(ies)andanyotherviewsor
forecastsexpressedhereinaccuratelyreflecttheirpersonalview(s).Theyfurthercertifythatnopartoftheircompensationwas,isorwillbedirectlyorindirectlyrelatedtothe
specificrecommendation(s)orviewscontainedinthisresearchreport:SriRaghunandhanNL
Disclosures
MeaningofAvendusSecuritiesPrivateLimitedsequityresearchratings
Theratingrepresentstheexpectedchangeinthepriceofthestockoverahorizonof12months.
Buy:morethan+20%
Add:+10%to+20%
Hold:10%to+10%
Reduce:10%to20%
Sell:lessthan20%
Proportionofratingsineachcategoryandinvestmentbankingrelationships
AttheendofDecember2011
Buy
Add
Hold Reduce
Sell
NR
Total
Proportionofratingsineachcategory
32%
24%
29%
7%
0%
7%
100%
0%
13%
5%
0%
0%
20%
6%
Proportionofcompaniestowhommaterialinvestmentbankingserviceswereofferedduringtheprevious12months
Analystdisclosures
None of the analysts involved in the preparation of this research report or a member of his/her household is an officer, director or supervisory board member of any of the
company(ies)thatis/arethesubjectofthisresearchreport.Noneoftheanalystsinvolvedinthepreparationofthisresearchreportormembersofhis/herhouseholdholdany
financialinterestinthesecuritiesofthecompany(ies)thatis/arethesubjectofthisresearchreport.Noneoftheanalystsinvolvedinthepreparationofthisresearchreporthave
receivedorpurchasedsharesofthesubjectcompanypriortothepublicofferingofthoseshares
DisclosuresonpotentialconflictsofinterestforAvendusSecuritiesPrivateLimitedand/oritsassociatecompanies(Avendus)asonFebruary21,2012
Asontheabovementioneddate,theshareholdingsofAvendusdoesnotexceed5%ofthetotalissuedsharecapitalofEicherMotorsLimited(EIM).Avendusdoesnotholdany
otherfinancialinterestinEIMthatissignificantwithregardtotheresearchrecommendation.Asontheabovementioneddate,theshareholdingsofEIMdoesnotexceed5%ofthe
totalissuedsharecapitalofAvendus.Avendusisnotamarketmakerorliquidityproviderinthesecuritiesoftherelevantissuerorinanyrelatedderivatives.Avendushasnotbeen
aleadmanagerorcoleadmanagerofapubliclydisclosedofferofsecuritiesofEIMorinanyrelatedderivativesoverthepast12months.Overthepast12months,Avendushas
not been party to an agreement with EIM with regard to the provision of other investment banking services that do not entail the disclosure of any confidential commercial
information.Avendusisnotpartytoanagreementwiththesubjectcompany(ies)ofthisresearchreportwithregardtotheproductionofthisresearchreport.
Sharepricehistoryandratingchanges
2,000
EIM(InitiatedonFeb23,12)
Rating,Date,TP(INR)
Add,23Feb12,1918
1,600
1,200
800
Feb11
Apr11
Jun11
Jul11
Sep11
Nov11
Dec11
Feb12
Automobiles
19
EicherMotors
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