Sponsored by

Organized by

Ministry of External Affairs

Government of In India
The National Institute for
Entrepreneurship & Small Business
Development (NIESBUD)

Back Home Action Plan

Small Business Planning and Promotion

Prepared by:
Mr. Phetanong INSARN

Department of Small and Medium Enterprise Promotion

Ministry of Industry and Commerce
Lao PDR

2014

PART 1: Name and Designation

Name:

Department of Small and Medium Enterprise Promotion DOSMEP, Ministry

of Industry and Commerce (MOIC), Lao PDR.
Designation: Nong bone Road, Ban Fay, Saysettha District, Vientiane Capital, Lao PDR
P.O Box: 474.

PART 2: Brief about Training Programme

Name: Special International Programme on Small Business Planning and Promotion
for Colombo Plan Secretariat.
Small Business today, has assumed extreme significance in the development,
planning of any countrys economy. Besides adding to GDP, small business has
great potential to fight successfully the universal and acute problem of
unemployment and to assist in maximizing use of local resources. In many
developing countries small business planning and Promotion amongst potential
entrepreneurs has now been develop professionally. This requires skills for
sensing appropriate business opportunities, indentifying projects based on market
survey, perceiving and mobilizing resources, preparation of project report,
technology evaluation and finally meeting formalities needed in setting up of small
business enterprise.
These small business opportunities require appraisal by the entrepreneur from his
perspective as well as that of the banker and support agencies to ensure supply of
funds and other inputs. Such planning skills are often found lacking among small
business entrepreneurs.
In India, for effective planning and promotion of small business, several tools,
techniques, methods and approaches, instruments and exercises have been
evolved and tested in actual field conditions. Such rich experiences of five
decades have been gathered in developing small business through massive
nationwide programmes. On an average half a million youths are being developed
every year to undertake small business as part of self employment and
entrepreneurship development programmes. To share these experiences
internationally NIESBUD offers a three week Special International Programme on
Small Business Planning & Promotion for Colombo Plan Secretariat SBPP CPS.
Objective:
The Programme seeks to:
Learn the use and application of various tools, techniques approach, mobilizing
resources for starting & running a small business.
Understand the practice and use of various methods of seeing small business
opportunities.
Enable preparing project report business plan suitable to business location.

 Acquire ability to motivate potential entrepreneurs, planning & promoting small

business.
Develop a plan of action suitable to the respective counties.
Contents:
ENTREPRENEURSHIP & SMALL BUSINESS:
Entrepreneurship and small business development in underdeveloped and
developing economy
Integrated Approaches to Entrepreneurship Development International
experiences and outcome
SMALL BUSINESS CREATION:
Process of Setting up and Building Enterprises
Environmental Scanning and Analysis for Sensing Small Business
Opportunities
Selecting an Appropriate Business opportunity
SMALL BUSINESS PLANNING & APPRAISING:
Market survey
Project Report Preparation
Project Appraisal Techniques
Technical Feasibility Analysis
Assessing Market Opportunities and Competition
Financial Feasibility Analysis
Appraising Economic and Commercial Soundness
ENTREPRENEURIAL QUALITIES FOR SMALL BUSINESS ENTREPRENEURS:
Motivation and Behavioural Training
Behavioural Dimensions Affecting Small Business Decision
Experiencing Enhanced Motivation
Creativity & Innovation
Leadership & Team Building
Achievement planning
SMALL BUSINESS MARKETIN
Marketing Management
Consumer Behaviour
Global Marketing
Information Technology
SMALL BUSINESS PROMOTERS ROLE AND FUNCTIONS
Planning and Organizing EDP
Training Need Assessment
Developing Curriculum for Self- Employment \Entrepreneurship Education and
training

FIELD STUDIES
Study of small enterprises of Different Types
Study of Institutions Promoting Small Business
Methodology:
The methodology would comprise case studies, role- play, games and exercise,
practice session, individual\group assignments, discussion, implant Study and
interaction with entrepreneurs and officials of the support agencies. A few training
films will be shown to supplement the class work deliberation.

PART 3: Learning Points

Class Room:
After I attended the training programme on Small Business planning and Promotion, I
have gained a lot of key skills and knowledge as follows:
Awareness of entrepreneurship development in current scenario
Learned a basic motivation and excellence for small business by developed their
knowledge on creative, competitive and cost effective.
The technique on project identification and selection, when should be agriculture,
industry/business and service.
The concept of market and marketing and how to developing a global marketing
plan.
Leadership and developing effective team for business growth.
Concepts, principles, tools and approaches for developing SME clusters
Value Chain Identification and Mapping (Value Chain Actors)
Study Visit:

Business Enterprise
- Have learned about stories of factorys owner
- West management by using a recycle system
- Created new thing can put a value added on it.
- Even a small business but can make sustainable income.

Historical Place:
- learned a great stories from each Palace
- High technology may not necessary for sometimes
- When people got a specific target and stick on it, everything might possible

PART 4: Use of Learning

Since I have attended many training courses as I have mentioned earlier, I have gained a
lot of knowledge on tools and technical of how to motivation and facilitation skill as below:
Better understanding on entrepreneurship development,
Concepts, principles, tools and approaches for developing small business
How to write a good project proposal and report.
Self management and skill of learning
Knowledgeable on concept of SME cluster development,
The value chain approach and mapping.

PART 5: Action Plan

No.

Activity

Objective

Date of
Place

Target
Group

Who will
do

01. Report
1.1

1.2

Writing and submit report to

Department of SME Promotion,
Ministry of Industry and
Commerce
Preparing project proposal to
organize a training course

To report

Dec, 2014

Ministry of
Industry and
Commerce

Phetanong

Request project
to approved

Jan, 2015

Small business

Phetanong

02. Conduct a training course on various topics such as Know about Business (KAB),
Start up Your Business (SYB) and Business Group Formation (BGF)
2.1

Know about Business (KAB),

2.2

Start up Your Business (SYB)

2.3

Business Group Formation (BGF)

To Contributed
young women
and men to
become
enterprising in
their lives as
business owners
to enable
potential
entrepreneurs
and who want to
start their own
business.
To enhance the
capacity of
members or
potential
members of
informal
business group
to set up,
manage and
strengthen their
group.

Feb, 2015

young women
and men

DOSMEP

May, 2015

potential
entrepreneurs

DOSMEP

Aug, 2015

business
groups

DOSMEP,
LNCCI

03. Follow up and Evaluation

3.1

Follow up

3.2

Evaluation

Follow up the
target groups
To measure the
result of
implementation

Nov, 2015

Small business

DOSMEP,

Dec, 2015

Small business

DOSMEP,
Consultant

Remark:
DOSMEP: Department of Small and Medium Enterprise Promotion.
LNCCI: Lao National Chamber of Commerce and Industry.

PART 6: Support Needed

No.
01

02

03

Types of Support
How Much
Report
Financial
Faculty
Report
Administrative
DOSMEP
Organize training course in 3 topic as KAB, SYB and BGF
Financial
95,000
Faculty
Technical training and lecturer
Administrative
Capital City and Provincial level
Follow up and Evaluation
Financial
40,000
Faculty
Conduct Survey
Administrative

Capital City and Provincial level

(USD Currency)
From Where
DOSMEP
DOSMEP
DOSMEP, NGOs
DOSMEP, LNCCI
DOSMEP
DOSMEP, NGOs
Consultants,
DOSMEP
DOSMEP

Remark:
DOSMEP: Department of Small and Medium Enterprise Promotion.
LNCCI: Lao National Chamber of Commerce and Industry.
NGOs: Non Government Organization

ACKNOWLEDGEMENT

This learning report could not be successfully completed if I did not get support
from institutions, professionals and dear colleagues.
I would like to express my appreciation to the Ministry of External Affairs
Government of India for sponsoring the members country which belongs to Colombo
plan and The National Institute for Entrepreneurship & Small Business Development
(NIESBUD) to kindly support many necessary needs to enhance us capacities and
learning programs.
Also, I would like to deep appreciate to Mr. Shri Arun Kumar Jha, Director General
of NIESBUD; Dr. Rishi Raj Singh, Programme Director, Mr. Shri Sunil Taneja,
Administrative Officer and all trainers who taught and transferred the knowledge to us
during the training the course.
Furthermore, I would like to sincere thank to all staffs in NIESBUD whichs provide
a good facilitators as convenient accommodation and beautiful food to us during a
training course in India.

National Institute for Entrepreneurship & Small

Business Development (NIESBUD), India
December, 2014