Beruflich Dokumente
Kultur Dokumente
Motivation
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90%
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Data Collection
Data Warehousing
Data Transformations
Visualization
Data Mining
Data Mining
Task-relevant Data
Data Warehouse
Data Cleaning
Data Integration
Data Sources
Selection and
Reduction
Business Lessons
Business Events
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Data Collection
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Website
Payment gateway
Call center
POS terminals / shops systems
External systems / inputs (e.g. promotions /
campaigns data)
Logical DW Architecture
Rule Induction
Anomaly (outlier) detection
Entropy-based statistics
Association Rules
Deployment
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Taking Action
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Technical Lessons
Frequency of DW uploads
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Duplicates
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Needs to be detected
What to do with such data?
Same customer with more than one ID
Same account used by multiple customers
Guest log-ins
An Attribute Hierarchy
all
all
region
country
city
office
Europe
Germany ...
Frankfurt
...
...
Spain
North_America
Canada
Vancouver ...
...
Mexico
Toronto
Exploration
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Building Models
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