Beruflich Dokumente
Kultur Dokumente
Spring 2005
Materials
Objectives
I expect active participation of the students in each class meeting. Starting on the second
class meeting, each class will be opened by one of the groups presenting “current
marketing news”. Other students should also offer comments and discussions. All
discussions should be related to the course content as much as possible after you are
exposed to them. I then will present important materials for a specific marketing topic
and discuss with the class about their applications. I view my role, to some degree, as a
facilitator of the class discussion. I will assign the date on which your group presents
allocated marketing news and insights.
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http://www.utdallas.edu/distlearn/students/index.htm, or from UTD IT help desk (Tel:
972-883-2911, Email: assist@utdallas.edu).
Grades
Course grades will be determined by your performance on marketing news reports, scores
on examinations, project, class participation, and bonus questions. The weight given to
each of the above is given below.
Class participation grade is subjective and will be based on your participation and
attendance. You are expected to attend every class as well as to participate in in-class
discussions.
Marketing news analysis & presentation will be graded mainly on the clarity of
understanding key issues. Presenting group will submit 1 page long report including
following components:
1. Key issues
2. Recommendation or your thought
The report will be electronically submitted to the instructor one day before the
corresponding class.
Homework will be given according to the class schedule. Homework is due at the
beginning of the corresponding class in the class schedule regardless of whether you
attend class or not.
Exams are closed book, multiple choice and short answer questions. Emphasis will be on
testing of basic concepts and understanding of case analysis. No make-up exam will be
given.
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Academic Honesty
UTD has clear policies on academic dishonesty, which includes cheating on an exam,
plagiarism, collusion, and falsifying academic records. These activities will not be
tolerated in this class. The University of Texas at Dallas has several procedures to deal
with students who commit acts of scholastic dishonesty. Please refer to http://www.
Utdallas.edu/student/slife/TtitleV.html for further information on this topic.
In this course, collaboration is permitted on all group projects including case analysis and
final project. No cooperation or collaboration is allowed on exams & homework.
Appropriate action will be initiated against students who violate this policy.
Final Project
Develop a new product idea (product, service, way of doing marketing) by brainstorming
in your group. Screen the ideas to come up with one idea that has the best chance of
being marketed. Prepare a marketing plan covering all aspects of marketing such as
product, packaging, brand name, advertising theme, slogan, promotion, price, and
distribution. The group will present this idea to the class at the end of the semester and
the class will evaluate both the presentation and the merit of the idea.
2. Problem Definition:
9 What is the consumer need that you aim to satisfy?
3. Situation analysis:
9 What is currently available in the market to satisfy the need?
9 What are the problems and why is there a need for a new product?
9 Who is the target market? In short justify the new product.
9 Also state the assumptions about your company, i.e. whether you are a startup
company or an established company.
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Provide brief justification for your choice in each case.
6. Limitations or potential threats to success. What if a big company copies the new
product?
Points will be awarded for presentation of information and the flow of arguments.
Peer Evaluation:
To ensure that each group member performs responsibly, I request that you evaluate your
group members including yourself on their contribution to the group’s success. The
evaluations will be held strictly confidential. It should be filled out and returned to the
instructor on the day of final presentation.
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Tentative Class Schedule:
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Please fill out this form and return it to me.
Name ____________________________________
Major ____________________________________
Email Address_____________________________
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