Press Release

Jacana Media is proud to announce a new

imprint, Russel Wasserfall Food.
Russel is one of South Africas foremost food photographers with a career
reaching well back into the film era. In additon, he is an author and
restauranteur, and loves food in all its forms. Whether it is photographing
a restaurant, penning a story on an asparagus farmer, discussing a
restaurant concept with an entrepreneur, or visualising food retail space,
Russel Wasserfall is a singular South African foodie with a mission to tell
the story of our food! The restaurant he runs with his chef wife, Camilla
Comins, celebrates the best of seasonal local produce and operates on
Overgaauw Wine Estate near Stellenbosch in the Western Cape.
In introducing RWF, we are also pleased to announce the publication of
the first two titles from this fledgling imprint, Market Day and Jardine:
Cooking with an Accent.
For all media enquiries, review copies or interview requests please contact:
Zinta van der Linde, 011 628 3200 or zinta@jacana.co.za

About Russel Wasserfall

Russels first grown-up job was as a copywriter at an advertising agency

in Durban where he worked on the launch of Ola ice cream in South
Africa for Unilever. Since then he has written copy for numerous FMCG
food products, re-designed the fresh produce retailer which would later
become Food Lovers Market, run a cigar bar called Cuban Petes, a sushi
bar called Tokyo Joes, an Eat Out Award-winning restaurant called The
Table at De Meye, and now he runs Overgaauw Restaurant with his wife
on weekends.
Its a mouthful, but theres more. This busy creative picked up a camera
15 years ago, feeling there was more to discover creatively with a camera
than with a pen as a journalist and copywriter. Starting in the magazine
world on assignments for Coutry Life magazine, which his mother Margaret

About Russel Wasserfall (continued)

Wasserfall launched and edited, Russel has contributed food images and/
or articles to magazines such as Taste, Fair Lady, Visi, House and Leisure,
Elle Decor, Garden and Home, BBC Olive in the UK, Essen & Trinken in
German and online publications. He has shot images that have appeared
in advertising, or on the packaging of products for Woolworths, I&J, Knorr,
Unilever and many others.
In recent years his focus has shifted to supplying international media
houses with material on South Africas burgeoning food scene. He also
started looking at publishing books based on his passion for food. To date
Russel has photographed and/or written 17 cookbooks. These include the
best-selling A Week in The Kitchen, Braai the Beloved Country, and the
2014 Sunday Times Cookbook of the Year finalist: Another Week in The
Kitchen.

About Market Day

The Market Day Journal started out as an idea for a book, but Russel soon
realised that any attempt to tie down the iconic food market at the Biscuit
Mill in Cape Town in one volume would be to disregard its nature. With
designer Roxy Spears, he conceptualised a series of journals which, like
the market itself, are living things which have the capacity to change
constantly, with each successive iteration. This is the first issue.

Publication date: December 2014

ISBN: 978-1-928247-00-5

Retail price: R190

About Jardine

Eat Out Award-winning chef George Jardine offers some of the recipes that
have drawn guests and requests for almost a decade. His fabulous eatery
in the Winelands of the Western cape, and the suppliers and practices that
keep him a the top of the ratings are explored in his first book: Jardine:
Cooking with an Accent. Each recipe, photographed beautifully by Russel,
was tested in a home kitchen by restaurant regulars or friends, meaning
they can all be reproduced by a keen cook. This stunning volume serves
both as an insight into the skill of a talented chef and as a memoir for
regular visitors to his restaurant on Jordan Wine Estate in Stellenbosch.
Publication date: November 2014

ISBN: 978-1-928247-02-9

Retail price: R285

About Girls on Fire

Say goodbye to dull braais where steak, tjop and wors are the only things
on offer. In these pages you will find tips on how to light and maintain a
braai fire in the most common types of braai and look beyond the tjop and
wors to more delicate, well-crafted and healthy options from the fire. This
is a girl braai book in an area of cooking apparently dominated by the man
braai. Girls on Fire was produced by Russel Wasserfall in collaboration
with his wife Camilla Comins following an ongoing conversation about
why it was she was always being asked how to cook this or that at every
braai she went to.
Publication date: September 2014

ISBN: 978-1-928247-06-7

Retail price: R175