Accompanying with use of sound element, use of Pathos, and other rhetorical

and film techniques, David Fincher successfully argues that normally emotion
change will lead to bad decision through the story in The Social Network.
Supporting point 1: In the movie, the use of sound is an important element that
helps audience to experience the emotional change in the movie.
Example 1: Hypermediacy, combination of random access with multiple media/
In the logic of hypermediacy, the artist (or multimedia programmer or web
designer) strives to make the viewer acknowledge the medium as a medium and to
delight in that acknowledgment.the mixture diegetic and non-diegetic sound
non-diegetic sound/music makes us we aware that we are watching the
moviethink the point of the movielink the music back to the scene
Example 2: After Erica dumps Mark, the diegetic sound changes from the chaos
in the bar to random chattering in the street (chaotic->lower sound: happy
relaxing atmosphere->lonely, depressing) Non-diegetic sound: electronicviolin,
melodious
Supporting point 2: After the change of emotion depicted through the use of
sound in the movie, Pathos is another effective element used by Fincher to prove
that dramatic emotion change motivates people to act. With the perception of
this emotion, drawing from their own experience, audience begin to believe that
making a decision under emotional change is understandable.
Example 1: In Herricks An Overview of Rhetoric, Appeal are those symbolic
strategies that aims either to elicit an emotion or to engage the audiences
loyalties or commitment (13)elicit an emotionjustify the characters next
move
Example 2: Eduardos experienceappeal to pityappeal to anger at some
extent (unfair: thinking about his effort put in New York14 hours
subway )draw from own experience, if going through this experiencestand
in his placedo somethingfrozen the account
Supporting point 3: As an experienced and famous director, Fincher skillfully
uses the change of camera angle to experience the decision-making progress.
With the aid of sound element, this experience becomes more vivid.
Example 1: Transparent Immediacy: Virtual reality is immersive, which means
that it is a medium whose purpose is to disappear.(Immediacy, hypermediacy,
and remediation21)angle of camera achieve disappearance of medium
Example 2: Mark creating the Facemash camera shot at the screen, flashing
code, keyboard->we are where the camera is we are no longer bystander, we
are Markexperience the process of the creating the Facemash

Example 3: Sound elementdiegetic sound (roommates chattering,

keyboard)/non-diegetic sound (rhythmic string-instrument background music
things done in a speeding mode, happened in small period of time/sound of
Markhis thought)better experiencemixture of immediacy and
hypermediacy(semi-state) create a immersive scenebeing Mark
Supporting point 4: Using planned scene both to forebode something
bad/dramatic is going to happen, and to prove the decision is indeed bad.
Fincher also utilizes the dialogue of the characters to confirm that the character
itself thinks the decision made was a bad one.
Example 1: In Herricks An Overview of Rhetoric, rhetoric is planned.
Example 2: Raining before the quarrel between Eduardo and Markwet
hairquarrel after about Eduardos effort, not understanding
Example 3: Frozen accountEduardos share get dilutedpay for his own
action
Example 4: dialogue between Mark and Marylyn at the very end of the
moviethat(The Facemash) was stupidonly time Mark acknowledges his
own faultThe Facemash being a decision under dramatic emotional
changecharacter itself confirm that this decision is bad. He is alone, music (bad
situation)
Wrapping up: Emotional change depict through rhetorical techniqueEmotional
motivated decision taking leading actionaction is baddecision is bad
normally emotion change will lead to bad decisionespecially young adult who
cannot be rational under this dramatic change
Nowadays young people tend to do irrational things a lot->try to let us (young
adult, target audience) think twice before making a move