Portfolio

Shaeley Wolfgramm
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Contact Information
Shaeley Wolfgramm
1480 E. 860 S. Pleasant Grove, Ut
801.362.0891
shaeleywolfgramm@gmail.com

Table of Contents
Flier
Imaging
Web Page
Montage
Buisness Card
Letterhead
Brochure
Event Ad
Logos
Montage Final

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Flier
Description:
Black and White promotional flier to advertise the graduate leadership conference.
Process (Programs, Tools, Skills):
The first step was to create detailed sketches of my flier design. After creating multiple sketches,
I used them as a reference when creating my digital design in Adobe InDesign. The image, logo,
and main text was provided by the course. I kept the main body text small in contrast to the
title,date, time and location information. I then created three boxes that vary in size from large to
small in conjunction with a gradient bar. I placed them on the top and bottom to create repetition
and unity within my flier.
Message:
In creating this flier the primary purpose is to catch the attention of recent graduates who are
looking to augment and improve their leadership skills, and learn what it takes to be a world
class leader.
Audience:
Target demographic is new graduates, males and females ages 22-32.
Top Thing Learned:
The most important thing I learned in doing this project is unifying all the elements through
repetition and contrasting objects.
Title Font Name & Category:
Engravers MT- Modern
Copy Font Name & Category:
Candara- San Serifs
Links to images used in this project:
http://goo.gl/s8w0fM
http://goo.gl/4XeSZM

Imaging
Description:
Showed proper photography and editing skills. Incorporated color scheme in design.
Process (Programs, Tools, Skills): The first thing i did to start this project was I picked a color
scheme I wanted to have my photography match. I picked Analogous which are: yellow, lime and
green. I then went to capture my photo with those colors in mind as well as lighting, composition
and just making sure the photograph is interesting. I used my Nikon D3100 to capture the image
you see above. After capturing the image I brought the file into Photoshop to then place my
design on the photograph. I added a title, and incorporated my color scheme with the names of
each color and splotches of the colors. I converted the file to jpg and uploaded it.
Message:
In creating my event ad the primary purpose make an appealing poster that captures the
attention of those walking by that promote my photography that incorporated a color scheme that
shows my knowledge.
Audience:
In creating this I was reaching out to everyone.
Color scheme and color names: Analogous: Yellow, Lime, Green
Top Thing Learned:
I learned proper techniques in using layers and how to take correct photographs.
Title Font Name & Category:
Baskerville Old Face- Old style
Copy Font Name & Category:
Segoe UI Emoji-Slab Serif
Thumbnail of original, Unedited image inserted:
Shaeleywolfgramm

Web Page
Description:
This project was designed in creating an appealing web page with our logo demonstrating our
knowledge in html and css.
Process (Programs, Tools, Skills):
For this project we created our own html that hold all the information and linked it to a css where
we designed the layout of web page. In html I added the body and title copy, while in css. I linked
the background to the web image I found online. I also adjusted the logo to drift right so that the
text would float left. I bolded the text and adjusted the text in css. In css I created the link to the
blog which is a working hyperlink. This project was so much fun. I enjoyed it thoroughly.
Message:
The message for this project was to create a web page reaching out to those that are interested
in rock climbing or just out door activities in general to get them involved with the community
around them.
Audience:
The audience is anyone who is wanting to rock climb in all seasons and those who want to
continue to be active.
Top Thing Learned:
I learned how to properly code html and css and link the two together.
Color scheme and color hex(s):
Complimentary: Orange, Blue
Title Font Families & Category:
Times New Roman, Modern
Copy Font Families & Category:
Times New Roman, Modern
Changes made to the CSS:
I adjusted the font color and added a background image. I also floated my logo to the right
allowing my font to float left.
Word Count: 200 + words per paragraph.

Montage
Description:
I created a inspirational poster montage using images and type.
Process (Programs, Tools, Skills): The first thing I did to start my project was download images
from the free websites given to us on the website. Next I downloaded them into Adobe Photoshop.
then I created layers and added text and then added the image of the mother and her children. I
then used the mask to then blend the image into the other image changing to Finally I saved the
image as a jpg.
Message:
In creating my inspirational poster my primary purpose was to inspire people to look at life
differently. Even though my message is directed towards mothers I think the quote can have an
effect on everyone.
Audience:
In creating this I was reaching out to everyone. I think everyone has a special place in their hearts
for their mom. I think it also effects the dads because of the baseball equipment on the ground.
Color scheme and color names:
Analogous: Yellow, Orange,Green
Top Thing Learned:
The top thing I learned is how to blend in photos and make the opacity small number in percentile.
Title Font Name & Category:Adobe Gothic Std Bold- Slab Serif
Copy Font Name & Category:
Adobe Garamond Pro-Old Style
Sources (Links to images on original websites / with title of site) :
http://goo.gl/hSzj2Jarchive/display/219319

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Buisness Card
Description:
When designing a business card and cover letter for a company, I wanted to create three
completely different, Something that had a lot of contrast to fit the company and something that
people will find appealing.
Process (Programs, Tools, Skills):
When starting this project I started in Adobe Illustrator, I created my watermark there then copied
it into Adobe Indesign where I then created the rest. I copied a wood background and placed it
on the business card to create a nice dark background to contrast my font color. I then added
text and the watermark to the back. After that I created my cover letter also in the same manner.
Message:
For the message I am trying to present a business card and letter that fits the company and that
is appealing to people. I wanted to create something that would be memorable for those that
want to attend the pastry shop called The Toffee Shop
Audience:
I am trying to reach out to anyone who loves pastries and toffee. At the toffee shop we create
most pastries with our original home made toffee.
Top Thing Learned:
I learned how to use Adobe Illustrator and Indesign together.
Color scheme and color names:
Monochromatic Yellow
Title Font Name & Category:
Licia-Decorative
Copy Font Name & Category:
Times New Roman- Modern

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Letterhead
Description:
When designing a business card and cover letter for a company, I wanted to create three
completely different, Something that had a lot of contrast to fit the company and something that
people will find appealing.
Process (Programs, Tools, Skills):
When starting this project I started in Adobe Illustrator, I created my watermark there then copied
it into Adobe Indesign where I then created the rest. I copied a wood background and placed it
on the business card to create a nice dark background to contrast my font color. I then added
text and the watermark to the back. After that I created my cover letter also in the same manner.
Message:
For the message I am trying to present a business card and letter that fits the company and that
is appealing to people. I wanted to create something that would be memorable for those that
want to attend the pastry shop called The Toffee Shop
Audience:
I am trying to reach out to anyone who loves pastries and toffee. At the toffee shop we create
most pastries with our original home made toffee.
Top Thing Learned:
I learned how to use Adobe Illustrator and Indesign together.
Color scheme and color names:
Monochromatic Yellow
Title Font Name & Category: Licia-Decorative
Copy Font Name & Category:
Times New Roman- Modern

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Brochure
Process (Programs, Tools, Skills):
First thing I did to accomplish this project was to create a new logo that represented my
informational brochure and that was easy and memorable. I started off in Adobe Illustrator and
used the pen tool to create a tooth shape and then filled it with white. I also used the Anchor point
tool to change my points into curves so that I could create the correct anatomy of the tooth. I then
filled the center of my tooth with white and placed the DNBA( Dental National Board Association
inside the center of the tooth. Following that I created my brochure outline in Adobe InDesign. I
typed my information within word document and then proceeded to put them into a layout within
the dental brochure. I found images online and placed them within the informational brochure to
show procedural steps and explain further terminology terms.
Message:
I created this brochure as an informational brochure for incoming students and dentists that can
use this brochure to give an overview of the procedures.

The fluoride treatment is the final procedure for a

dental cleaning. Fluoride is a natural mineral that can
be found almost anywhere within the earths crust.
Fluoride is beneficial to teeth in two main ways, one
is when children eat or drink fluoride in small doses
it becomes a part of the permanent teeth that are
developing. Secondly it re-mineralizes your teeth from
the enamel inwards. Fluoride comes in the form of a
foam or a gel that is placed into small flexible foam
trays and placed over your teeth for approximately 30
seconds to a minute. The purpose of this treatment is
to strengthen the teeth because plaque and calculus
weaken the enamel and surfaces of the teeth.

Pro ced ure s

Description:
This is my informational brochure I created for the Dental National Board Association for
dental hygienists.

FLUORIDE TREATMENT:

Dental

NEW PATIENTS, CONTACT INFORMATION:

The loyalty of our patients has reflected in our
practice with the referrals of family and friends.
We are delighted when a patients refers us out.
Dr. T Robinson
Your Dental Office
123 Mainstreet
Pleasant Grove, Utah, 84062
Tel:800-555-1254
www.TRobinson.com
trobinson@smartdentalcleanings.com

Audience:
My target audience is for incoming students or people interested in going into the dental
hygiene field.
Top Thing Learned:
I learned how to do the alignment and creating the brochure so that it folds properly.
Color scheme and color names: Monochromatic: Greys
Title Font Name & Category: Helvetica-Slab serif
Copy Font Name & Category:Times New Roman- Modern
Word Count of copy:460

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Event Ad

Hike for a Cause

Description:
Colorful full-bleed event ad for a fundraiser using Microsoft Word and a scanner.

Monday June 1
7 am- 5 pm

Process (Programs, Tools, Skills): The first thing i did to start this project was to scan the image.
I scanned the waterfall from Ensign September 2013 edition, pg 1 on the Epson Perfection,
V600 Photo, Spori 107. I sized the image to the proper pixels and cropped edges and scanned
it into Microsoft Word. I adjusted to margins to .13 on all edges and sized the image to fit the
page. I then used the shape tools to create a circle you see at the bottom of my ad for a place
to hold important information on who and where you can find the tickets to come. I then chose
different fonts in contrasting weights to make my title the main focal point. I learned a lot using the
design tab in Microsoft Word and I am excited to produce more work in Microsoft Word. Finally I
converted my Pdf to a Jpg ung http://pdf2jpg.net.

Mount Pleasant Cave

Pleasant Grove, UT 84062

Message:
In creating my event ad the primary purpose is to raise money for children at Primary Childrens
Hospital that have cancer. I wanted my ad to catch the attention of those who want to help and
have a enjoyable experience.
Audience:
Families in the community who want to help out and love the outdoors.
Color scheme and color names:
Complimentary: Blue and Orange
Top Thing Learned:
I learned how to scan using proper pixels and measurements then applying my knowledge to
Microsoft Word.
Title Font Name & Category:
Rockwell Extra Bold, Slab Serif
Copy Font Name & Category:
Times New Roman, Old style
Scanned images used, sources, original sizes, location of scanner used:
This image was scanned from the Ensign September 2013, pg 1 magazine. The image was
originally 6 1/2 by 11. I scanned it at 150 resolution because it covered a large portion of the
page. The final detentions of the image are 977 X 1555.

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ZIONS NATIONAL PARK

All proceeds go to Primary Childrens

Hospital.
Tickets available online at
primarypleasantcave4cancer.org

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Logo
Description:
When designing a logo for a company, I wanted to create three completely different, original
logos to fit the company and the image that the audience will find appealing.
Process (Programs, Tools, Skills):
When starting this project I started in Adobe Illustrator, I searched logos and researched some
ideas for the company. I then started with my project and then using the pen tool I made the rock
climber and the mountain for the illustrations for my project. I used different typography to fit each
different logo.
Message:
For the message I am trying to present a logo that fits the companys rock quarry rock climbing. I
created the rock climber and mountain to show what its about.
Audience:
I am trying to reach out to those that are into rock climbing that can do rock climbing during all
seasons in the indoor rock quarry.
Top Thing Learned:
The top thing I learned in doing this project was how to even use
Adobe Illustrator and using the pen tool. It was a fun project and I have really learned a lot about
logos and using Adobe Illustrator.
Three Color Scheme and Color Names: Analogues: Red, Orange,Yellow;
Monochromatic: Brown; Complementary: Blue, Orange

RQ

rock quarry

RQ

rock quarry

Three sets of Title / Body Font Names & Categories:

1. Logo: Cracked-Decorative, 2. Logo: Lithos- Decorative, 3. Trajian Pro 3-Old Style
Votes on favorite logo:
Top Logo = 2 ; Middle Logo =1 ; Bottom Logo = 3 ;
My favorite logo is The middle one.

Rock Quarry
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Montage Final
Description:
I created a inspirational montage using images and type.
Process (Programs, Tools, Skills): The first thing I did to start my project was download images
from online. Next I downloaded them into Adobe Photoshop. then I created layers and added
text and then added the image of tree. I then used the mask to then blend the image into the
other image changing to Finally I saved the image as a jpg.
Message:
In creating my inspirational montage as my final project, my primary purpose was to inspire
people to look at life differently.
Audience:
In creating this I was reaching out to everyone. I think everyone has a special place in their
hearts for loved ones they have lost unexpectedly and or have expericed something similar to
this in their life.
Color scheme and color names:
Monochromatic: Grey
Top Thing Learned:
The top thing I learned is how to blend in photos and make the opacity small number
in percentile.
Title Font Name & Category:
Garmond-Old Style
Sources (Links to images on original websites / with title of site) :
http://goo.gl/YlrWtB

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