Annotated Bibliography

Cyrus, Miley (MileyCyrus). @RealFloydCyrus everyone should try no gluten for a

week! The change in your skin, phyisical and mental health is amazing! U won't
go back! 8 April 2012, 9:40 p.m. Tweet.
"digestive system disease." Encyclopdia Britannica. Encyclopdia Britannica
Online. Encyclopdia Britannica, Inc., 2014. Web. 10 Nov. 2014.
<http://original.search.eb.com/eb/article-45422>.
"Dr. William Davis." Dr. William Davis. Dr. William Davis, 2014. Web. 1 Nov. 2014.
"Food Titles Take Healthy Bite of Gluten-Free Ads." MIN's B 2 B 13.40 (2010)
ProQuest. 6 Nov. 2014.
This Mins B2B news article found on ProQuest discusses advertisers recent
development to focus more heavily on gluten-free products. The anonymous
author describes how the growth of the gluten-free market has paralleled the
increase in advertisement for gluten-free products, as well as the expansion of
gluten-free foods in local stores and markets. Advertisers are even taking on new
strategies for marketing, focusing on multiple platform initiatives in their
campaigns. The author leaves the reader with a sense that this upward spiraling
trend has also yet to peak, and will be continuing in the future. This work is
useful for providing the point of view of advertisers on gluten-free growth and
how they see it as an excellent business opportunity. It could also be used to
illustrate the magnitude of the growth in popularity of gluten-free products, which
is connected to the growth of gluten-free diets.
"gluten." Encyclopdia Britannica. Encyclopdia Britannica Online. Encyclopdia
Britannica, Inc., 2014. Web. 10 Nov. 2014.
<http://original.search.eb.com/eb/article-9037093>.
Gluten-Free Is Not Going Away. Digital image. GlutenFree.com. Glutenfree.com, Apr.
2014. Web. 1 Nov. 2014.
This infographic illustrates many aspects of the gluten-free trend. It emphasizes
the number of people who have begun to follow the trend. It features how the
amount of shelf space and production of gluten-free foods has increased
significantly. It mentions the key words advertisers and gluten-free companies use
to market their products, and how use of those words have swelled. It talks about
how gluten-free is now seen all over restaurants, stores, blogs, and is prevalent in
many peoples lives. It also predicts the future of the trend and how it will
continue to grow. This article will be useful to show background to the growth of
gluten-free dieting and the different aspects it has taken root in. It also elicits how
grocery stores and food companies have turned the medical diet into an entire new
phenomenon through their marketing campaigns. This infographic provides a lot
of number oriented statistics that may be useful.

"Gluten free: The marketing and regulatory environment." just-food.com 30 Apr. 2013.
Business Insights: Essentials. Web. 6 Nov. 2014.
This article, first published on just-food.com, discusses recent developments that
have accompanied the recent growth of the gluten-free food market. It mentions
how companies have begun to expand their marketing strategies to include those
who dont have celiac disease but may be interested in a gluten-free diet, such as:
gluten-sensitive consumers, those with more general health concerns, healthconscious consumers, those interested in weight-loss, and fans of popular
celebrities and athletes. It also discusses how companies have begun to improve
the quality of their gluten-free products and subsequently focus on such in
advertising. In addition, the article explains labeling regulations for gluten-free
food and how they have changed over time. This article will be important to point
out the expanding customer base for gluten-free food, and especially how
companies have focused on capitalizing on that growth.
Jiang, Yuwei, Rashmi Adaval, Yael Steinhart, and Robert S. Wyer, Jr. "Imagining
Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and
Visual Perspectives on Consumer Behavior." Journal of Consumer Research 41.2
(2014): 418-35. JSTOR. Web. 1 Nov. 2014.
<http://www.jstor.org/stable/10.1086/676966?ref=no-xroute:cf306f4a839c629c261eece66652836d>.
This article in the Journal of Consumer Research discusses how consumers
interact with imagery, specifically within the realm of advertisement. It explores
viewers relationship with imagery in an advertisement, beginning with the goals
they set to how different aspects of an advertisement capture viewers attention a
certain amount in a certain order. Often times when looking at imagery in an
advertisement, people look inwards at their own image and find deficits, which
they turn into goals which whatever product being advertised can help fulfill. This
article could be useful in discussing the viewers perspective and reaction to
advertisements. Since it describes the psychological response people have to
advertisements, this could be used to explain why some advertisements are
effective in convincing people of the legitimacy of their product. In addition, this
will be helpful to connect to the distorted self-imagery people have conjured for
themselves due to mass and social media, and how that affects peoples
interactions with advertising with objectives such as that of gluten-free
advertising.
Kardashian, Kim (KimKardashian). Gluten free is the way to be....OH Hiiiiiiiiiiii
http://instagr.am/p/KNqsYwuSw2/ 4 May 2012, 10:44 a.m. Tweet.
Kline, Stephen. "Risks of Exposure: The Influence of Food Advertising on Children's
Consumption." Globesity, Food Marketing and Family Lifestyles. Basingstoke,
Hampshire: Palgrave Macmillan, 2011. 115-33. Print.

The chapter Risks of Exposure: The Influence of Food Advertising on Childrens

Consumption in this book written by Stephen Kline details the methods and
outcome of experiments designed to test the effects of advertising, specifically TV
advertising, on children aging from a young age to adolescence. These
experiments focused on how advertising affected childrens food choices, obesity,
and eating habits, as well as the depth of their media and advertising literacy and
skepticism. The results found that despite older children are more skeptical and
aware of advertisements, they are still affected by advertisement in the same way
as younger childrenthey are compelled to choose advertised goods over lessadvertised goods. Advanced advertising strategies have also strengthened this
phenomenon. There is a positive relationship between the amount of
advertisements seen and how often children choose those products. Children are
convinced to make less irrational and healthy choices, and be wise consumers,
due to the power of advertisements. This text will be useful for paralleling these
surveys on children to characteristics of adults, as well as providing a view on
what advertisers might have in mind when developing methods to sell products.
Schultz, E. J. "Gluten-Free Food Fad Gaining Momentum Among Marketers." Ad Age.
Crain Communications, 13 Sept. 2013. Web. 1 Nov. 2014.
This article from the news website Ad Age (short for Advertising Age), discusses
the business aspect of the growth of the gluten-free market. It first describes the
growth in value of the market and increase in the numbers of products offered. It
then goes on to debate the staying power of this trend, referencing the source of
the trend as part of an uneducated movement led by radicals, the possibility of
non-celiac gluten sensitivity, new labeling regulations by the FDA for gluten-free
products, and overall expense of the food. It also describes the debate that has
emerged as a result, between pro-gluten-free diet and pro-wheat activists who
have begun to vocalize their sides on the effect of the event. This article will be
very useful for providing parameters for the continued growth of the gluten-free
food market as well as proponents of each side.
Strom, Stephanie. "A Big Bet on Gluten-Free." The New York Times. The New York
Times Company, 17 Feb. 2014. Web. 1 Nov. 2014.
This article published online for The New York Times details the increase of
prevalence of gluten-free, from products by companies, to acquisitions by bigger
corporations of gluten-free producers, to more prominence on shelves and in
advertising, and to demand by customers. This reflects many other food trends,
like the yogurt boom. This also speaks to a larger movement by the population
towards more healthy foods. This article will be useful for discussing the
background to the growth of the gluten-free trend and its advertising, and
advertisers perspectives of how they may take advantage of the growth in
popularity. According to them, they are merely feeding off of what the peoples
desires are when it comes to their dietary preferences.

Warren, Caleb, and Margaret C. Campbell. "What Makes Things Cool? How Autonomy
Influences Perceived Coolness." Journal of Consumer Research 41.2 (2014): 54363. JSTOR. Web. 1 Nov. 2014. <http://www.jstor.org/stable/10.1086/676680>.
This article in the Journal of Consumer Research discusses how coolness and
autonomy is related in both people and products, and their response when
interacting with marketing for products. The results of the methods of
experimentations described elicit a positive relationship between autonomous
people and autonomous/cool products. Cool products are autonomousthey
diverge from the norm. For example, a water bottle with a completely different
shape and label is cooler. Autonomous people, described as counterculturals,
prefer more autonomy in their products and advertising, whereas more
conforming people prefer less autonomous products. In general, preferences
depend on goals as to consumers, coolness relates to products ability to
facilitate symbolic, identity goals. The article also mentions how cool trends
are started when counterculturals stray from the mainstream norm, influencing
others to then follow. This article will be useful in discussing why trends like
gluten-free diets become popular, and how companies have adjusted their
strategies to fit peoples preferences for cool.