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some
frequently
asked
questions
regarding
this
market conflicts. There are minimal market conflicts between members of the two
groups and in many markets there are positive working relationships. It is a merger of
equals with a focus on equal collaboration that is fair for all. Both groups are
dedicated to making the merger benefit ALL members from the largest to the
smallest. The overall focus is on selling more and operating more efficiently while
sharing resources and expertise. Both groups have similar cultures, maintain rightsized staffs, and focus on partnerships with their vendors. In summary, they are more
alike than different. Each has a strong, single marketing brand that will continue to be
supported and membership focused on growth and long term success. Ultimately
these two groups have all the elements in place to make it work.
While we have identified many areas of opportunity and potential improvement.
We do not have all the answers today and will not tomorrow. This will be a
process that continues to evolve and requires great collaboration and
dedication from all. However it is the right thing to do for everyone involved
and these are the right parties to make it work. The future is now much clearer
and positive for members of this merger and the vision will be further
enhanced as time goes on.