PORTFOLIO

SYDNEY FOX

Contact
SYDNEY FOX:
649 2nd West Apt. #1105
Rex b u r g, I D 8 3 4 4 0
571.271.6680
fox14004@byui.edu

Table Of
Contents
Flier
Brochure
Business Card
Letter head
Imaging
Logos
Web Page
Event Ad
Montage

Flier
Description: Black and white promotional Flier for Graduate
Leadership Conference.
Date: October 4, 2014
Course/Instructor: Comm 130, Ben Pingel
Programs (Tools): Adobe InDesign
Objectives:
Apply the design principles and use appropriate
typography.
Incorporate basic InDesign skills to improve basic flier layout.
Retrieve image and logo from links on this page.
Create a project folder with image, logo and InDesign
document to keep links in InDesign intact.
Process:
I began the creative brainstorming and sketching process.
After I was content and set on a design idea, I took the
project layout to Adobe InDesign. I used Multiple triangles to
create flow in the design. I also made my image transparent
in the background and the text white to create contrast in
the piece. I think over all every thing works well together to
convey the message.

Brochure
Description: This was a brochure created advertising the make
up company 100 Pure.
Date: December 6, 2014
Course/Instructor: Comm 130, Ben Pingel
Programs (Tools): Adobe Illustrator, Photoshop, InDesign
Objectives:
Set up and align a two-sided, folded document.
Create an original, new logo and use it in a brochure.
Incorporate quality images. Incorporate at least four quality
images, not including the logo. One should be clipped in
Photoshop and text-wrapped in InDesign so the text follows the
cutout shape of the image.
Write at least 250 words of original copy in at least three
paragraphs, headers, and subheaders.
Trim for a full bleed and print in duplex (two-sided) color.
Process:
The brochure was created using 3 adobe programs, Illustrator,
Photoshop, and InDesign. I used the ruler guides like crazy, text
wrapping, Photoshop Image editing, and Paragraph styling in
this project.

Business
Card
Description: Business card for a wedding business.
Date: November 7, 2014
Course/Instructor: Comm 130, Ben Pingel
Programs (Tools): Adobe Illustorator, InDesign
Objectives:
Use the basic tools in Illustrator & InDesign.
Create a new logo to fit a company or personal image. Do not imitate
existing logos or use previous designs. Dont use photos or live trace.
Use the new logo to design consistent layouts for a business card
and letterhead. Photos are okay on business card and letterhead as
additional design elements. Letterhead should be 8.5 x 11, full-bleed
optional, but trim only .125. Business card should be 3.5 x 2 and printed
above center on a vertical page.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and
plenty of white space.
Include contact information: name, address, phone, and email on each
piece. Use periods, bullets, or spaces in phone number.
Process:
The programs I used for this project were Adobe Illustrator, and Adobe
InDesign. The tools and skills I used include the shape tool, text tool,
transparency, grouping, color scheme, line tool, ect.

Letter head
Description: Stationary for a wedding business.
Date: November 7, 2014
Course/Instructor: Comm 130, Ben Pingel
Programs (Tools): Adobe Illustorator, InDesign
Objectives:
Use the basic tools in Illustrator & InDesign.
Create a new logo to fit a company or personal image. Do not imitate
existing logos or use previous designs. Dont use photos or live trace.
Use the new logo to design consistent layouts for a business card
and letterhead. Photos are okay on business card and letterhead as
additional design elements. Letterhead should be 8.5 x 11, full-bleed
optional, but trim only .125. Business card should be 3.5 x 2 and printed
above center on a vertical page.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and
plenty of white space.
Include contact information: name, address, phone, and email on each
piece. Use periods, bullets, or spaces in phone number; no parentheses/
hyphens.
Process:
The programs I used for this project were Adobe Illustrator, and Adobe
InDesign. The tools and skills I used include the shape tool, text tool,
transparency, grouping, color scheme, line tool, ect.

Imaging
Description: For this project I had to take a quality picture using a
technique we learned in this weeks activity. I then edited it using
Photoshop, and used a color scheme that went with the photo to create
an ad.
Date: October 19, 2014
Course/Instructor: Comm 130, Ben Pingel
Programs (Tools): Adobe Photoshop
Objectives:
Learn basic photography skills.
Choose a color scheme, take a photo to match those colors, then
incorporate the colors into the layout.
Use a digital camera to take a quality image, then download it.
Adjust image levels, saturation, color balance, sharpen tool on separate
layers for NDE (non-destructive editing.)
Size and crop the image, then place on an 8.511 page layout.
Process:
The program used for this project was Photoshop. I used lighting to
create a picture that was dramatic, and conveyed the message I
was trying to convey. Using Photoshop I blacked out the background,
changed the exposure and brightness, and ended up with the
perfect picture for my makeup course ad. I then used the big split
complementary color scheme.

Logos
Description: For this project I had to create 3 logos for a company
that incorporated 3 different color schemes, fonts, and styles.
Date: November 2, 2014
Course/Instructor: Comm 130, Ben Pingel
Programs (Tools): Adobe Illustrator
Objectives:
Create three completely different, original logos to fit a company
or personal image that will appeal to the audience. Do not imitate
existing logos or use previous designs.
Use only the Illustrator tools to create and draw your logos. (No
Illustrator pre-fabricated flares, symbols, etc.. No photos or livetracing. You may use an image or drawing as a guide to trace it
with the pen/pencil, but delete the image before submitting.)
Gather opinions from at least ten people about which logo appeals
most to them.
Process:
The program I used for this project was Adobe illustrator. I focused
mainly on using the pen tool, the text tool, and the shape tool. I also
placed with opacity and color schemes.

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Web Page
Description: This is a web page made to describe my logo for the company
Legacy Weddings.
Date: November 23, 2014
Course/Instructor: Comm 130, Ben Pingel
Programs (Tools): Note pad, Html, CSS
Objectives:
Size and optimize an original logo as a .png for a web page so the long side is
300 500 pixels.
Write content to describe the process of creating your logo and how it appeals
to a target audience. (Minimum of 200 words. Include rationale for colors, appeal
to target audience, design skills, etc,)
Acquire a working knowledge of HTML. (Include all required tags Doctype
(provided), html, head, title, meta charset (provided), body, h1, h2, p, ol or ul (with
li tags), img, hr, and a link to blog)
Acquire a working knowledge of CSS. (Customize the provided CSS provided to
format the HTML to complement the logo design. Change at least the following:
The h1 text color & background color, font colors for the paragraphs & list items,
the background color, font families and add at least one css comment.)
Open the HTML page in a web browser and capture a quality screen shot with .5
inch margins for printing.
Identify hex colors to match logo, using Photoshop color picker.

Process:

The programs I used for this project were html and css edited in notepad, and
also Adobe Photoshop in order to find my color hexs. Sketch an elegent design
and create text for the web page. Plug text into html coding softwere, and design
using CSS softwere.

Event Ad
Description: In this project I used scanning and color scheme to
make an event ad for a womens retreat.
Date: October 12, 2014
Course/Instructor: Comm 130, Ben Pingel
Programs (Tools): Microsoft Word
Objectives:
Comprehend image sizing (how pixels and inches work
together)
Find, scan and import a high-quality image.
Create a full-bleed design.
Choose a color scheme and typeface(s) that work for your
message and audience.
Learn to use only Word design features without using any
Adobe programs, including Photoshop.
Process:
The program the the ad was created in was Microsoft Word. I
used color schemes, and scanning in this weeks project. I had to
scan the image and fix pixels. then I had to use that image in an
ad created on Word. The color scheme had to match the image I
scanned to help convey my message.

Montage
Description: In this project I used masking and color schemes to
create a montage with a spiritual message.
Date: October 26, 2014
Course/Instructor: Comm 130, Ben Pingel
Programs (Tools): Adobe Photoshop
Objectives:
Use the FOCUS design process with strong focal point and flow
Unify a layout with a consistent theme and dominant spiritual
message
Learn to blend two or more images together gradually, using masks
Demonstrate more advanced Photoshop skills for layout with
multiple elements
Use a mask to apply a filter to one part of the image
Apply typography principles (titles, quotes, events or scriptures
your choice)
Format type: Legibility; Small copy & Title with varying text size.
Theme word(s)
Select good quality images
Process:
I did all the editing in Photoshop. I used masking and layering to
create this piece.