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Portfolio | David Contreras

Preface
Introduction:
This portfolio is a collection of the projects created for
Communications 130, Visual Media, at Brigham Young
University Idaho. It was taught Fall 2014, by Ben Pingel.

Programs and Objectives:


Students learned basic skills in Adobe Illustrator, Photoshop,
and InDesign, as well as design methods used in Microsoft
Word and Text Wrangler. Other skills used include scanning,
CSS, and photography.

About the Designer:


I am a student from Brigham Young University-Idaho, majoring
in Healthcare Administration, with clusters in Communications
and Dance. In the future I want to travel to developing countries
to increase access to healthcare.

Name: David Contreras


Phone: 951.214.5189

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Address: 20874 Galena Ct.


Riverside, CA 92508

Email: con12014@byui.edu
Blog: davidlc3.wordpress.com

Table of Contents
4. Business Cards
6. Stationery
8. Web Page
10. Brochure
12. Montage
14. Event Ad
16. Graduation Flyer
18. Photodesign
20. Logos

Business Cards
Description:

This project required creating a new logo, and applying it to


business cards.

Process (Programs):

Using Adobe InDesign and Illustrator, I created a new logo for


business cards and stationery. I started by formulating a design.
When sketching, I started to draw a sun. I named the company
after something positive that could be inspirational, inspiration
I drew from the sun. The color scheme I used contained earth
tones that were warm. I organized my design by placing an
emphasis on the logo. I added contrast by using multiple colors
of gold. The design was unified between the two pieces by
adding the same logo, and the same color line for repetition.
The design was simplified by using clean lines and a
strong message.

Objective:

The message gave information for Horizons Humanitarian Aid,


regarding the headquarters, as well as my contact information.
On the business card, I added the motto: You can change
a life.

Audience:

The audience I had in mind included humanitarian volunteers,


and other companies Horizons would work closely with. I
pictured an age of 25 and older, thinking of college graduates,
successful business people, and retired people who want
to serve.

Color Scheme and Color Names:


Monochromatic, Gold

Title Font Name & Category:


Herculanum, Decorative

Copy Font Name & Category:


ITC Kabel, Sans Serif

Date: 11.7.14 | Instructor: Ben Pingel | Class: Visual Media

Horizons
Humanitarian Aid

David Contreras

You can
change a life.

Operations Coordinator
951.258.2645
dcoperations@hhaid.org
Horizon Humanitarian Headquarters
3409 Lemon St. Riverside, CA 92501

Horizons
Humanitarian Aid
horizonshumanitarian.org

Stationery
Description:

The stationery I created was based off the Horizons


business cards.

Process (Programs):

Designing in Adobe Illustrator and InDesign, I used the same


logo and color scheme as my business cards. I formulated a
design that was simple and would not distract from the content
added later by the company. I added a water mark and neutral
background color to appeal to the audience. I organized my
design to give it nice flow, without interfering with the message.
The design was kept simple, so the focus could be on the
business cards and the company information.

Objective:

This project gave information for Horizons Humanitarian Aid,


regarding the headquarters, as well as my contact information.

Audience:

The audience I had in mind included humanitarian volunteers,


and other companies Horizons would work closely with. I
pictured an age of 25 and older, thinking of college graduates,
successful business people, and retired people who want
to serve.

Color Scheme and Color Names:


Monochromatic, Gold

Title Font Name & Category:


Herculanum, Decorative

Copy Font Name & Category:


ITC Kabel, Sans Serif

Date: 11.7.14 | Instructor: Ben Pingel | Class: Visual Media

Horizons
Humanitarian Aid

Horizon Humanitarian Headquarters


3409 Lemon St. Riverside, CA
951.258.2645
horizonshumanitarian.org

Web Page
Description:

This project required the creation of a web page for a potential


client, using a logo I created on the business card and
stationery projects.

Process(Programs):

For this projects, I used Text Wrangler, CSS, and Adobe


Illustrator and Photoshop. I started by making changes to the
CSS file to fit the color scheme and design I wanted. I used the
same color scheme as the stationery and business cards. Doing
this created repetition and unified all three designs. I wanted to
keep the design simple, with a warm feel. I centered my logo to
help with the alignment. I chose to keep the bullets left aligned
to help with the flow of the design.

Objective:

The goal of the web page is to describe the process I used to


create my logo.

Audience:

The audience I had in mind was a potential employer who would


hire me to create a logo for them. By describing my process,
they would know I am proficient in using Adobe programs.

Color Scheme and Color Hex(s):

I used a monochromatic gold color scheme


(#A8772E,#FFF9ED,#A5762F), with a dark brick accent for the
text and H1 background (#D3932B).

Title Font Families & Category:


Tahoma, Geneva, sans-serif

Copy Font Families & Category:

Palatino Linotype, Book Antiqua, Palatino, serif

Date: 11.22.14 | Instructor: Ben Pingel | Class: Visual Media

Brochure
Description:

I created a brochure based off something I was interested in. I


chose to do something related to my major,
Healthcare Administration.

Process (Programs, Tools, Skills):

Adobe Illustrator, InDesign, and Photoshop. I used image


cropping, text wrapping, paragraph styles, and other features
of the programs. I started by deciding to use a tri-fold design.
I wanted to advertise an assisted living home, because in my
future career I could use this brochure for a facility I manage.
I felt I could get the most information this way, with the best
organization. I arranged my information by what I felt was most
important. Then I found images on Google that were related to
my body copy. For my background, I used a skyline picture of
Downtown Riverside to appeal to the audience. I chose a simple
color scheme with calming yellow and indigo, and added a little
orange to give my design energy. I used text wrapping around
cropped images to add asymmetry. I used lines to give repetitive
elements, unifying the design. Overall, I feel the design looks
clean and simplistic, and would appeal to potential residents.

Objective:

This brochure advertises an assisted living facility in Downtown


Riverside. It explains the services, prices, activities, and other
features of the building.

Audience:

My audience was senior citizens, and their children who may be


helping them find a home.

Color Scheme and Color Names:


Split Complimentary (orange, indigo, yellow)

Title and Copy Font Name & Category:


Source Sans Pro, Sans Serif
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Date: 12.6.14 | Instructor: Ben Pingel | Class: Visual Media

Front

Inside Flap
Inside

Back

Montage
Description:

This is a spiritual montage. I combined three pictures along with


a spiritual message to create and inspiring poster.

Process (Programs):

This project was created in Adobe Photoshop. I searched


quotes on lds.org regarding trials. Something many Latter-day
Saints are familiar with are the trials of the pioneers. I then
uploaded my background image of pioneers trudging through
the snow. I had a design sketched out and wanted the flow to
reflect the quote, Christ, and hands praying to Christ. I used the
feathering tool and applied filters to the images to help blend
them together. I added a black box behind my quote. The text is
beveled and embossed to stand out.

Objective:

My message is that God is closest to us when we are struggling


the most and do not see His presence.

Audience:

This montage was inspired by struggling college students at


BYU Idaho during midterms. We are at difficult times in our
semester and need to rely on our faith to help us through.

Filter / Colorization used:

I used a cyan filter on the background, and a black and white


filter on the praying hands.

Title and Copy Font Name & Category:


Nueva, Sans Serif

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Date: 10.25.14 | Instructor: Ben Pingel | Class: Visual Media

Event Ad
Description:

Created a full color bleed event ad to promote a fundraiser with


Microsoft Word and a scanner.

Process (Programs):

This project was created using Microsoft Word, Epson Scanner,


and pdf2jpg.net (PDF converter).I formulated my design by
scanning an old birthday card sitting on my disk. Then, I wrote
the text and determined what organization I wanted to support,
and what event would work well with it. I organized my layout
through sketches. I chose one font for the title, and did the
rest of the text in a different style. When organizing my color
scheme, I matched the colors already used in the picture. I felt
there was too much white space, so I added a third color and a
few lines and squares to give the design some contrast. I felt the
addition unified my design.

Objective:

I am advertising a petting zoo fundraiser for the Animal


Adoption Foundation. My goal was to attract attention through
the orange accents, and the unique picture to make people
excited about attending.

Audience:

My audience was the City of Rexburg, and people of all ages.


The ad is for a community event.

Color Scheme and Color Names:


Split Complimentary: red, orange, teal

Title Font Name and Category:


American Typewriter, Slab Serif

Copy Font Name and Category:


Calibri, Sans Serif

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Date: 10.11.14 | Instructor: Ben Pingel | Class: Visual Media

Petting Zoo

Saturday
October 25
9 am 2 pm
Porter Park

Come enjoy a petting zoo at the park, put on by the


Rexburg Animal Shelter!
Proceeds benefit the Animal Adoption Foundation
3 W 2 S Rexburg, ID 83440
Admission: $5

Graduation Flyer
Description:

This is a black and white flyer for a leadership conference for


graduate students, put on by
Vouant Communications.

Process (Programs):

This project was created in Adobe InDesign. I used Adobe


PhotoShop to convert the black logo to white, to give greater
contrast. I started with four sketches, and picked the most
unique. I tried to give strong contrast in the title to make it stand
out. The key words were bolded to help bring attention to them. I
added small squares to help with flow. I kept the body text small
to allow the audience to focus on the important information. I
was given the text, image, and logo for this assignment.

Objective:

The goal of the flyer was to convince graduate students to sign


up for a conference that would teach them leadership skills, and
help give them a competitive edge
to employers.

Audience:

The audience was recent college graduates who are applying


for jobs (ages 22-30).

Title and Copy Font Name and Category:


Abadi, Sans Serif

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Date: 10.4.14 | Instructor: Ben Pingel | Class: Visual Media

GRADUATE

Leadership Conference
Do you want to have the
competitive edge
in business?

Come learn how at

Vouant Communications Annual


Graduate Leadership Conference
October 21
8 a.m. 5 p.m.
Lincoln Convention Center

During this dynamic three-day seminar, attendees will meet with


top executives of Vouant Communications to discuss breakthrough
leadership techniques, while cultivating attributes of leadership
that will market to any employer.
Vouant Communications is devoted to helping tomorrows
leaders gain essential leadership skills in the workplace.
Conference is available to graduating seniors.
Space is limited.
Registration and more information available at
http://www.vouantcomm.com/leader s

Photodesign
Description:

This is a project to show off Photoshop skills for potential


employers.

Process (Programs):

The project was completed in Adobe Photoshop. I started by


sketching an idea of what I wanted to portray. Then I picked a
color scheme. Afterwards, I took a photo looking for my colors. I
added a quote that I felt matched the picture. I used techniques
such as the sharpening/blurring tool, vibrancy/saturation,
levels, and selective color. I masked some areas to keep the
colors natural.

Objective:

My message is meant to inspire others to seek help, but


ultimately learn to fight for themselves when things get hard.

Audience:

The audience I had in mind was college age


students. I imagined the picture to be hanging in a classroom.

Color Scheme and Color Names:

I used an analogous color scheme consisting of red, brick,


and orange.

Title and Copy Font Name & Category:


Myriad Pro, Sans Serif

The photo was taken on October 15, 2014 outside the Snow
building on BYUI Campus.

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Date: 10.17.14 | Instructor: Ben Pingel | Class: Visual Media

Logos
Description:

This project allowed us to design three logos for a company


using Adobe Illustrator.

Process (Programs):

I designed my logos in Adobe Illustrator for an assisted living


home that I did an internship for this past summer. Since
it is a health organization for the elderly, I tried to keep the
design simplistic, and use calming color schemes. When I was
formulating my design, I tried to imagine how my logos would
look on a polo shirt, or business card. Since it is a serious
business, I organized my message by putting the company
name larger than their motto. I created contrast through
asymmetry and different color schemes. I unified the logos by
created similar, but unique text stress. Illustrator tools I used
included the pen tool, shapes, fonts, and custom color schemes.

Objective:

My message is presenting the company name, The Grove, and


their motto, Care and Wellness.

Audience:

My audience was the elderly generations in Southern California,


and their children who would be searching for a place for their
parents. I also kept in mind other businesses that would see
the logo.

Three Color Scheme and Color Names:

1:Monochromatic with red: 2: Split Complimentary with brick,


green, and blue; 3: Split Complimentary with indigo, violet,
and gold.

Three sets of Title / Body Font Names &


Categories:

1: Ribbon, title, Avenir, body; 2: Baskerville, title, Savoye LET


Plain, body; 3: Bangala, title, Bangala Sangam, body.
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Date: 11.1.14 | Instructor: Ben Pingel | Class: Visual Media

The Grove Care and Wellness

The Grove
Care and Wellness

The Grove
Care and Wellness