Portfolio

Dan Lichtenstein

Contact

Daniel Lichtenstein
14235 SW 97th Ave
Tigard OR 97224
thesirius333@gmail.com

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Table of
Contents
Event Ad
Brochure
Business Card
Letterhead
Logos
Flier
Montage
Photodesign
Web Page

Event Ad
Description: This is an ad for a Shakespeare Film Festival at the BYU-Idaho Campus. All
proceeds for the event go to the Chamber of Commerce.

Process (Programs, Tools, Skills): Everything used in this project was put together

using Microsoft Word. The segments of color used, including all of the tiny squares used to
make the film strip edges, were used with the square shape tool provided in the word program.
The photo used was scanned from a Playbill and then positioned to make the frames in the
film strip.

Message: The message of this ad is a cultured and fun-filled event for all ages that gives back
to the community.

Audience: The audience mostly consists of students from BYU-Idaho, but is also aimed
towards the general public.

Color scheme and color names: Black Text 1 for the film strip design, and Red Accent
2 Darker 50%, Orange Accent 2 Darker 50%, and Orange Accent 6 for the rest of the ad.

Title Font Name & Category: Cambria (Old style)

Copy Font Name & Category: Cambria (Old style)
Scanned images used, sources, original sizes, location of scanner used:

Image scanned from the Oregon Shakespeare Festival Playbill 2014, originally 4.26 by 6.27
inches, scanned by an EPSON Perfection V500 PHOTO
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Brochure
Description: This is a brochure made for the 10th annual Oregon Summer Film Festival in
Ashland Oregon.

Process (Programs, Tools, Skills): This brochure was made using Adobe InDesign and

most of the images used are either from photos of my friends and from independent film makers
photos found on line. The text wrap tool was used quite a bit when dealing with the film strip
designs both on the back of the brochure and inside the brochure.

Message: This brochures message is to introduce people to the event and to let them know

what to look forward to during the duration of the event. In other words it is meant to get the
attendants excited about the coming events.

Audience: The audience includes aspiring film makers as well as those that are interested in
independent filmmakers.

Color scheme and color names: monochromatic, blue

Title Font Name & Category: Rosewood Std. (Decorative)
Copy Font Name & Category: Minion Pro (oldstyle)
Word Count of copy: 271

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Business Card
Description: This is an example of a business card that one might use when working for
Spy Glass Malware Protection.

Process (Programs, Tools, Skills): I used Adobe Illustrator to design the logo and
Adobe InDesign for the rest of the business card.

Message: The message is a very professional and business-like appearance.

Audience: Customers and Employees of Spy Glass Malware Protection
Color scheme and color names: Monochromatic Blue
Title Font Name & Category: Lucida Bright (Modern)
Copy Font Name & Category: Minion Pro (Oldstyle)

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Letterhead
Description: This is an example of a letterhead that one might use when working for
Spy Glass Malware Protection.

Process (Programs, Tools, Skills): I used Adobe Illustrator to design the logo and
Adobe InDesign for the rest of the letterhead.

Message: The message is a very professional and business-like appearance.

Audience: Customers and Employees of Spy Glass Malware Protection
Color scheme and color names: Monochromatic Blue
Title Font Name & Category: Lucida Bright (Modern)
Copy Font Name & Category: Minion Pro (Oldstyle)

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Logos
Description: This is a series of logos made for the Spy Glass malware protection company.

Potentially one of these three logos would show up as a desktop logo for the programs that Spy
Glass distributes in order to protect the buyers computer from harmful viruses.

Process (Programs, Tools, Skills): I mainly used the shape too on Adobe Illustrator as
well as the Pathfinder tool for several of the images.

Message: The main message of each of the logos is that the program will look after the

important features on the computer and watch out for viruses that could harm the computer
in any way.

Audience: The audience is mainly for any individual that either owns or is looking to buy a
computer and needs to feel secure in their investment.

Three Color Scheme and Color Names:

Design #2: Complimentary red, blue, and grey
Design #3: Split Complimentary red, brown, black, and light blue
Design #1: Complimentary red, blue, and grey
Three sets of Title / Body Font Names & Categories: Myriad Pro (regular and
bold) Sans Serif for all designs.

Votes on favorite logo:

Top Logo = 3 Middle Logo = 1 Bottom Logo = 2

My favorite logo is the middle Logo.

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maleware protection

GLASS
malware protection

GLASS

malware protection

Flier
Description: This is a design made for the Vouant Communications Graduate Leadership
Conference.

Process: The flier was made solely using InDesign, using the text and photos provided
from byui.edu.

Message: a pathway to success for graduating students. By attending this seminar, the
graduating class will gain the skills needed to be future leaders.

Audience: Graduating students, and all students who wish to get ahead in life.
Title Font: Franklin Gothic (Sans serif)
Copy Font: Minion Pro (Old style)
Links to Images used:
Logo: https://130.commbyui.org/wp-content/uploads/2013/01/VouantLogo3.png
Photo: https://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadership-conference-business-rexburg-Idaho_7645-as-Smart-Object-11.jpg

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Montage
Description: this is an image is of an artist in the middle of a dramatic landscape, drawing what she sees. In place of the mountains, she sees the image of the Salt lake temple and
paints it as she sees it.

Process (Programs, Tools, Skills, Steps taken while designing): The image
was created using the masking tool on Photoshop.

Message: The message is to look at nature and be inspired by the handiwork of the Lord in
everything you see. It depicts art as a holy work, and that everything the Lord has created is
artwork.

Audience: this image is aimed towards the LDS community, and also the artist
community.

Filter / Colorization used and where it was applied: There were no filters or
colorizations used on any of these images.

Title Font Name & Category: (Script)

Copy Font Name & Category: Myriad Pro Italicized (Sans Serif)

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Photodesign
Description: This is a Photoshop color design that uses an analogous color scheme from
the photo provided.

Process (Programs, Tools, Skills): The design was made using a digital camera for

the photo, putting it through Photoshop twice and selecting the color pallet from within the
photo itself to make the rest of the design.

Message: The main theme of the piece is Let your light so shine before Men and is
meant to remind Followers of Christ to not hide their testimonies.

Audience: Mainly to members of Christian denominations, regardless of age

demographic

Color scheme and color names: Analogous Color scheme: Blue, Teal and Indigo
Title Font Name & Category:(Script)
Copy Font Name & Category: Meiryo (Sans Serif)

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Webpage

Description: This is a Web page design made for the logo previously designed for SpyGlass Maleware Protection during my Logos project. (P5) This showcases what the logo
would look like when placed in a web page for the company it was made for.

Process (Programs, Tools, Skills): The Logo was made in Adobe Illustrator, but the
design for the web page itself was made using html and css coding.

Message: The message of this web page is to promote the SpyGlass software logo and what
thinking went behind each design.

Audience: The audience would include those potential employers who are looking for a new
innovative design for their company. This web page is made to pitch the idea of the new logo
to those people.

Color scheme and color hex(s): I chose a monochromatic color scheme: red.
Title Font Families & Category: Droid Sans (Oldstyle)
Copy Font Families & Category: Calibri (Sans Serif)
Word Count: 307

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