PORTFOLIO

PRESLEE DAYTON

CONTACT

Preslee Dayton
Designer

phone: 208.201.8205
address: 696 Autumn Dr. Rexburg, ID 83440
email: preslee@daytondesignstudio.com
website: www.daytondesignstudio.com

CONTENTS

TABLE OF
Montage 04
Logos 06
Letterhead 08
Business Card 10
Brochure 12
Flier 14
Event Ad 16
Webpage 18
Imaging 20

04

Title
Montage

Date
October 25, 2014

MONTAGE

Course
Communications 130 -- Visual Media

Instructor
Sister Emily Kunz

Descripttion
Two or more images with intermingled pixels and no hard
edges -- plus a spiritual message.

Process and Programs

To begin, I sketched a couple different possible layouts. Then
began designing in Adobe Photoshop. I decided to use two
images from our trip to Africa. I first edited the images, then
put masks on both to be able to blend the two together. I then
added design elements (orange shape) and type to create a
focal point.

Objectives
First, Use the FOCUS design process with strong focal point
and flow. Second, Unify a layout with a consistent theme and
dominate spiritual message. Third, Learn to blend two or more
image together gradually, using masks. Fourth, Demonstrate
more advanced Photoshop skills for layout with multiple
elements. Fifth, Use a mask to apply a filter to one part of
the image. Sixth, Apply typography principles (titles, quotes,
events or scriptures.) Seventh, Format type: Legibility; small
copy and title with varying text size. Eighth, Select good
quality images.

06

Title
Logos

Date
November 1, 2014

Course
Communications 130 -- Visual Media

Instructor

LOGOS

Sister Emily Kunz

Description
Three logo variations for a company.

Process and Programs

To begin, I sketched multiple logo options. Then began
designing in Adobe Illustrator. I used type, shapes, and color
to create the final three logos.

Objectives
First, create three completely different, original logos to fit a
company or personal image that will appeal to the audience.
Do not imitate existing logos or use previous designs. Second,
use only the Illustrator tools to create and draw your logos.
(No Illustrator pre-fabricated flares, symbols, etc.. No photos
or live-tracing. You may use an image or drawing as a guide
to trace it with the pen/pencil, but delete the image before
submitting.) Third, gather opinions from at least ten people
about which logo appeals most to them.

Coastal Computer Repair

Coastal Computer Repair

Coastal Computer Repair

Coastal Computer Repair

08

Title

LETTERHEAD

Letterhead

Date
November 8, 2014

Course
Communications 130 -- Visual Media

Instructor
Sister Emily Kunz

Description
Logo and letterhead created for a company.

Process and Programs

To begin, I sketched multiple logo and stationary layout
options. Then began designing in Adobe Illustrator. I used
type, shapes, and color to create the logo and layout.

Objectives
First, use the basic tools in Illustrator & InDesign. Second,
create a new logo to fit a company or personal image. Do
not imitate existing logos or use previous designs. Dont
use photos or live trace. Third, use the new logo to design
consistent layouts for a business card and letterhead. Photos
are okay on business card and letterhead as additional design
elements. Letterhead should be 8.5 x 11, full-bleed optional,
but trim only .125. Business card should be 3.5 x 2 and printed
above center on a vertical page. Fourth, apply typography
rules, keeping small copy. Fifth, keep designs simple with light
watermarks and drop shadows and plenty of white space. Sixth,
include contact information: name, address, phone, and email
on each piece. Use periods, bullets, or spaces in phone number;
no parentheses/ hyphens.

10

BUSINESS CARD

10

Title
Business Card

Date
November 8, 2014

Course
Communications 130 -- Visual Media

Instructor
Sister Emily Kunz

Description
Logo and busines card created for a company.

Process and Programs

To begin, I sketched multiple logo and stationary layout
options. Then began designing in Adobe Illustrator. I used
type, shapes, and color to create the logo and layout.

Objectives:
First, use the basic tools in Illustrator & InDesign. Second,
create a new logo to fit a company or personal image. Do
not imitate existing logos or use previous designs. Dont
use photos or live trace. Third, use the new logo to design
consistent layouts for a business card and letterhead. Photos
are okay on business card and letterhead as additional design
elements. Letterhead should be 8.5 x 11, full-bleed optional,
but trim only .125. Business card should be 3.5 x 2 and printed
above center on a vertical page. Fourth, apply typography
rules, keeping small copy. Fifth, keep designs simple with light
watermarks and drop shadows and plenty of white space. Sixth,
include contact information: name, address, phone, and email
on each piece. Use periods, bullets, or spaces in phone number;
no parentheses/ hyphens.

12

Title

BROCHURE

Brochure

Date
December 6, 2014

Course
Communications 130 -- Visual Media

Instructor
Sister Emily Kunz

Description
A logo and full color/folding brochure.

Process and Programs

To begin, designed a logo for my design company and created
it in Adobe Illustrator. I then, sketched and played with folding
layout options. I created the brochure using Adobe InDesign.

Objectives
First, set up and align a two-sided, folded document. Second,
create an original, new logo and use it in a brochure. Third,
incorporate quality images. Incorporate at least four quality
images, not including the logo. One should be clipped in
Photoshop and text-wrapped in InDesign so the text follows
the cutout shape of the image. Fourth, write at least 250 words
of original copy in at least three paragraphs, headers, and
subheaders. Fifth, trim for a full bleed and print in duplex
(two-sided) color.

14

Title
Flier

Date
October 4, 2014

Course
Communications 130 -- Visual Media

Instructor
Sister Emily Kunz

Description
A black & white flier about a graduate leadership conference.

FLIER

Process and Programs

To begin, I sketched four different possible flier layouts. After,
I created this design in Adobe InDesign. I used a larger font for
my title to create a focal point and alignment to create interest.
I left quite a bit of white space and made sure to keep my body
copy small. I was provided the image, logo, and content for this
flier.

Objectives
First, apply the design principles and use appropriate
typography. Second, incorporate basic InDesign skills to
improve basic flier layout. Third, retrieve image and logo from
links on this page. Fourth, create a project folder with image,
logo and InDesign document to keep links in InDesign intact.

GRADUATE
LEADERSHIP
CONFERENCE
Do you want to have the competitive edge in business?
Come learn how at Vouant Communications Annual Graduate Leadership Conference.
Vouant Communications is devoted to helping tomorrows leaders gain essential
leadership skills in the workplace.
During this dynamic three-day seminar, attendees will meet with top executives of
Vouant Communications to discuss breakthrough leadership techniques, while
cultivating attributes of leadership that will market to any employer.
The conference will be available to graduating seniors. Space is limited.
Registration and more information are available at
http://www.vouantcomm.com/leaders.

Lincoln Convention Center

October 21, 2014
8 a.m. 5 p.m.

16

Title
Event Ad

EVENT AD

Date
October 11, 2014

Course
Communications 130 -- Visual Media

Instructor
Sister Emily Kunz

Description
A color ad featuring an event for a beneficiary.

Process and Programs

To begin, I sketched a couple different possible ad layouts.
After, I created this design in Word. I used a larger font for my
title to create a focal point and alignment to create interest. I
left quite a bit of white space and made sure to keep my body
copy small. The image I used came from a BYU Law School
pamphlet.

Objectives
First, comprehend image sizing (how pixels and inches work
together). Second, find, scan and import a high-quality
image. Third, create a full-bleed design. Fourth, choose a
color scheme and typeface(s) that work for your message and
audience. Fifth, learn to use only Word design features without
using any Adobe programs, including Photoshop.

18

Title
Web Page

Date
November 22, 2014

Course
Communications 130 -- Visual Media

WEB PAGE

Instructor
Sister Emily Kunz

Description
A web page (html/CSS) to display and explain our logo design.

Process and Programs

To begin, I just played around with the CSS page -- colors and
fonts. Then I decided on the colors and the font pair I wanted
to use.

Objectives
First, size and optimize an original logo as a .png for a web
page so the long side is 300 500 pixels. Second, write content
to describe the process of creating your logo and how it
appeals to a target audience. (Minimum of 200 words. Include
rationale for colors, appeal to target audience, design skills,
etc,). Fourth, acquire a working knowledge of HTML. (Include
all required tags Doctype (provided), html, head, title, meta
charset (provided), body, h1, h2, p, ol or ul (with li tags), img,
hr, and a link to blog). Fifth, acquire a working knowledge of
CSS. (Customize the provided CSS provided to format the
HTML to complement the logo design. Change at least the
following: The h1 text color & background color, font colors
for the paragraphs & list items, the background color, font
families and add at least one css comment.) Sixth, identify hex
colors to match logo, using Photoshop color picker. Seventh,
open the HTML page in a web browser and capture a quality
screen shot with .5 inch margins for printing.

20

Title
Imaging

Date
October 18, 2014

Course

IMAGING

Communications 130 -- Visual Media

Instructor
Sister Emily Kunz

Description
An image with color scheme text and design elements.

Process and Programs

To begin, I sketched a couple different possible design layouts.
After, I created this design in Adobe Photoshop. I used design
elements and type to create a focal point and create interest. I
left quite a bit of white space so the image was visible. I took
the image myself.

Objectives
First, learn basic photography skills. Second, choose a color
scheme, take a photo to match those colors, then incorporate
the colors into the layout. Third, use a digital camera to take a
quality image, then download it. Fourth, adjust image levels,
saturation, color balance, sharpen tool on separate layers for
NDE (non-destructive editing.) Fifth, size and crop the image,
then place on an 8.511 page layout. Sixth, size layers to design
text, and repeating graphic elements in Photoshop. Seventh,
print with full-bleed margins. Trim only 1/8 (0.125) from all
four sides.