Portfolio

Channing Merrell

contact
channing merrell
175 west 5 south
rexburg, id 83440
208.420.0429
channingmerrell
@hotmail.com

table of
contents
brochure
logos
imaging
letterhead
business card
flier
web page
event ad
montage

brochure
Date:

12/6/14

Course/Instructor:

Comm 130 Section 4

Brother Judkins

Program(s)/Tools:

Adobe InDesign/Adobe
Illustrator/Adobe Photoshop

Description:

A two sided folded brochure

Process:

I created my design in Adobe Illustrator. I opened two different pages and

changed them to landscape layout. Next I used the ruler tool bar to create
a guide and rulers to set my project margins up to. I decided to cut off part
of the front of my brochure and overlap it and line it up with the back page.
That way the logo was visible on both pages, along with a red side bar.
Next I inserted my text that I had previously typed, and I entered it into the
document. I then chose my own pictures to use for this brochure. I found
coordinating pictures to go along with the different categories that I had
chosen. I entered my text and a picture to go along with the category. I also
added the pricing, how long the session would be, and roughly how many
pictures I would give them.
Next I created my logo by tracing the outline of a camera. I added the red
swirl in the middle to look like the camera lens and also like a rose. That way
it tied my business name into my logo. I created the logo so that it would
overlap and line up with the logo on the inside of the brochure as well.

Front

Inside

Back

logos
Date:

11/1/14

Course/Instructor:

Comm 130 Section 4

Brother Judkins

Program(s)/Tools:
Adobe Illustrator

Description:

These are three different logo variation

for the same Frozen Yogurt company.

Process:

I actually really enjoyed using Illustrator to design these logos. It was

fun to kind of mess around with the program and learn new things
to do. For starters, I began by sketching a few different ideas of this
logo I had. I then scanned them into Illustrator and used the pen tool
to trace my sketches, such as the ice cream topper and the tornado
cone. I then added text, shapes, color and messed around with all of
these until I found a logo design that I liked. I really wanted my last
logo to turn out because of the overall theme of the logo.
I picked a frozen yogurt shop called twisted, which incorporated
both a twister (tornado) and an ice cream twist. I wanted to recreate
that image and that is exactly what I tried to do with my last logo.
Typography is such an important characteristic when designing a
logo as well, so I found myself looking at free font websites to find
a font that fit the overall theme of my logo as well. I found different
text that went with my logo and the entire twisted theme. I played
around with the text size and colors to make a functioning logo.

imaging
Date:

8/19/14

Course/Instructor:

Comm 130 Section 4

Brother Judkins

Program(s)/Tools:
Adobe Illustrator

Description:

Use good photography and photo editing skills to make a

poster. Also to incorporate color and design a layout for a
poster.

Process:

To start this project, I turned to my Visual Focus book and

decided on a color scheme. I chose the Split Complementary color scheme. Then I used my Nikon D3200 camera
to shoot a picture of some fruit with indoor light. Next I
opened my picture in Photoshop and used these editing
techniques: levels, sharpness, saturation, and color balance.I
then took that edited picture and designed an 8.511 layout. This layout had to have my edited photo, some text,
and repeating design elements. I used the Split Complementary color scheme that I picked out before and added
color swatches with their color names into my design. I had
a lot of fun incorporating the repeating hexagon throughout the design. I changed the colors of the hexagon to go
along with the color scheme. By doing this I created the
consistency and flow that I wanted.

letterhead
Date:

11/9/14

Course/Instructor:

Comm 130 Section 4

Brother Judkins

Program(s)/Tools:
Adobe Illustrator

Description:

This is an example of what a letterhead would look like for

a business. I chose a boat rental business, and this is the
letterhead that I designed for them.

Process:

To design both this business card and stationary, I started in

Adobe Illustrator. I decided to do something with an anchor, so I used the pen tool to trace a drawing of the anchor.
I then inserted circles and created an oval shape to make
the chain of the anchor. I used the pathfinder tool to create
the overlapping look of the chain links on the anchor. I also
created a shadow behind each of the links on the anchor to
give it that 3-D look to it. I also entered simple text and lines
into the business card as well. For the stationary, I used the
same anchor and chain link image that I had used on the
business card. I also added an enlarged image of the anchor
in the bottom left corner and changed the transparency
so that it was barely visible on the paper. I also added the
address and title of the company to the stationary as well.

business card
Date:

11/9/14

Course/Instructor:

Comm 130 Section 4

Brother Judkins

Program(s)/Tools:
Adobe Illustrator

Description:

This is a brochure that I desgined for a fake boat rental

company. I designed this business card to go along with the
letterhead for the same business.

Process:

To design both this business card and stationary, I started in

Adobe Illustrator. I decided to do something with an anchor, so I used the pen tool to trace a drawing of the anchor.
I then inserted circles and created an oval shape to make
the chain of the anchor. I used the pathfinder tool to create
the overlapping look of the chain links on the anchor. I also
created a shadow behind each of the links on the anchor to
give it that 3-D look to it. I also entered simple text and lines
into the business card as well. For the stationary, I used the
same anchor and chain link image that I had used on the
business card. I also added an enlarged image of the anchor
in the bottom left corner and changed the transparency
so that it was barely visible on the paper. I also added the
address and title of the company to the stationary as well.

flier
Date:

8/4/14

Course/Instructor:

Comm 130 Section 4

Brother Judkins

Program(s)/Tools:
Adobe Illustrastor

Description:

This is a black and white flier I made promoting a Graduate

Leadership Conference.

Process:

I started this flier project by making 4 different sketches or

designs on some paper. I tried different layouts with rearranging the text, pictures, and header. After deciding on one
that I wanted to digitally make, I opened up Adobe Illustrator
and started designing. I used contrast in my header by using
a dark black square behind the white text to make the title
stand out from the rest. I spaced out the text on my flier and
used bold text to emphasis important things such as the
date, time, place, and where to register. I placed the logo at
the bottom of the page along with a black line design that
coordinated to the same design on the flier header. By doing
this, it helped to create flow throughout the flier creating that
feeling of unity and gestalt.

web page
Date:

11/23/14

Course/Instructor:

Comm 130 Section 4

Brother Judkins

Program(s)/Tools:

Notepad ++ & Photoshop

Description:

This is a webpage I designed to showcase my

personally created logo.

Process:

I created this web page using Notepad ++. I was able to down the
corresponding HTML and CSS files that went with this webpage
project. I was amazed to see how just changing one simple thing on
either CSS or HTML could change so much on my webpage! HTML
and CSS are all very new to me, so this was definitely a learning experience.
I started out by connecting by previously downloaded HTML and
CSS files. Again, I did all of this coding with the program Notepad
++. I saved my image in the corresponding file and was able to upload it on to my webpage. I opened my logo in photoshop so that
I could find the exact colors to match for the rest of my blog. I was
able to change the fonts on my webpage to Times New Roman, Calibri, and Georgia. I also entered some back up fonts in case a computer did not have that font. I was able to use padding around my
logo to space out my logo from the text. Doing this was one of the
hardest things to do in CSS. It was so hard to get the numbers just
right without it looking weird or uneven.

event ad
Date:

8/12/14

Course/Instructor:

Comm 130 Section 4

Brother Judkins

Program(s)/Tools:
Microsoft Word

Description:

I made this event ad for an upcoming block party at a place

called Pizza Planet. For this full-bleed flier, I only used Microsoft Word to design it, along with a previously scanned
picture that I had found.

Process:

For this even ad I made, I only used the program Microsoft

Word. I started out by finding a picture that I could use in an
ad. I found in one of my roommates cookbooks, a picture of
a delicious looking piece of pizza. I scanned this image to
my computer and proceeded with the next step. I removed
the background on the pizza image and placed it on my
flier as the focal point. I used a combination of colors and
different text on my ad. I added a black square party behind
the pizza to give contrast and color to the ad. I used a specific color scheme throughout the entire ad. I used arrows
and lines to draw your eye towards the message of this
event ad and to cause movement within the ad. I wanted
this ad to be fun and to stand out to its audience. I was also
able to add little circles to break up the text and even to
slant the text to cause it to stand out as well.

montage
Date:

8/25/14

Course/Instructor:

Comm 130 Section 4

Brother Judkins

Program(s)/Tools:
Adobe Photoshop

Description:

This is a spiritual montage I made using at least two different images. I combined the two different images together
to create one functioning image with the use typography.

Process:

For this montage project, I started out by brainstorming

which way to present this spiritual theme. I finally found a
quote that I loved and went to work finding images that
I could correlate it with. I thought of my overall idea and
found two different images that worked well together to
get my idea across. I opened both images into Photoshop
and used the lasso tool to cut the phone image out and
place in on my main picture. I was able to add a mask and
change the opacity to blend the two pictures together
better. I then added text up in the upper right hand corner. I also changed the opacity on the text as well so that it
blended in more to the background. I placed big quotation
marks behind the text with a really low opacity. This gave it
the feeling of a quote in a fun, different way.