Beruflich Dokumente
Kultur Dokumente
To increase shareholders value by con. To build a company with superior EPS growth & ROI,
and to earn a reputation for excellance in performance & management
Historyn
Product Lineswell
sa
manufacturer and full service marketer of
consumer p
purchasers
Company Structure
Each division handles its own design, manufacturing, marketing, sales, merchandizing,
and service
Each division must adhere to the company strategy
Each division is responsible for its profit performance
Strict financial and operating reviews of divisions monthly
Management salary is based on performance
Internal growth is rewarded
SWOT Analysis
Strength
Diversity of products
THREAT
Growth Strategies
Internal Strategy
Internal Growth is growth from continuing business owned more than one year
Understanding Consumers
Demand Creation through Marketing
Commercializing innovative new products
Cross-selling existing product lines
Acquisition Strategy
2 + 2 4, if we do this right we get more than 4.
- Dan Ferguson
Globalization Strategy
Acquisition Strategy
Newellization: newellizing acquired business into a Newell-like company.
Transition cycle:
Starts after 6 18 months
Led by brought-in president and controller
Focusing acquired business strictly on its core competencies
Centralize responsibilities:
Centralize Accounting system
Expenditures Approval
Cash management, A/R, A/P
Order processing
Data processing operations
Enhancing efficiency
Tools:
Leverage One Newell Rubbermaid
Consumer-meaningful branding
Focusing on pull-strategy
Investing in research
Creating demand around the world
LEVOLOR Corporation
RESULTS
Acquistion of Sanford Corporation should be done on priority as it is
Profitable Organisation
Same distribution channels
Diversification of Newell
Increasing market share & new market