Beruflich Dokumente
Kultur Dokumente
SUMMER 2013
ACKNOWLEDGEMENT
TABLE OF CONTENTS
With the vision of becoming the largest branded beverage manufacturing and
selling company, Pakistan Beverage Limited is marching ahead and continues to
provide superior quality beverages to the consumers with a quality backup service
to the customers in the market place.
MISSION STATEMENT:
We will provide branded beverage products and services of superior
quality and value that fulfills the needs, imagination and aspirations of
the consumers we serve. As a result, consumers will reward us with
leadership sales and profit, allowing our people, our principle
shareholders, and the communities in which we live and work to
prosper.
VISION STATEMENT:
We aspire to be, and be recognized as, the largest beverage
manufacturing and selling company in Pakistan with the most diverse
portfolio of branded beverages and cutting edge superior customer
service.
DISTRIBUTION NETWORK:
Many products are distributed via multiple, often competing, channels
to reach the same target markets. This practice is called dual
distribution and is becoming increasingly common. For example, Pepsi
employs multiple channels for its soft-drinks (see the table below). The
concentrate (syrup) is produced in two plants that are then distributed
to both company-owned and franchised bottling and distribution
plants. These plants, in turn, distribute Pepsi products to the consumer
via retail stores, food service retailers (restaurants), and vending
operations.
Dual distribution often results because many large retailers want to buy
directly from manufacturers. As a result, many producers are dropping
their traditional wholesalers when selling to large retailer such as Imtiaz
Super Market (Karachi), but are still using these wholesalers to serve
smaller retailers that, in many cases, compete with Imtiaz Super Market
for the same customers.
Pepsi believes in selling concept thats why they have sales hierarchical
levels. Pepsi has employed a very big sales force which is spread all over
in Pakistan and covering their territories as shown in the figure below.
PURPOSE OF SURVEY:
The purpose of survey was to know the following key points:
What problems are retailers facing?
What is the condition of V/C coolers that are provided by
company?
What percentages of Pepsi products are present in V/C coolers?
What issues related to the service does the retailers have?
Does the company representative visit the retailers?
Complains of the retailers are forwarded?
What stock is available (Sting, Aquafina, Slice and Pakola Milk)?
Are there any delivery issues?
Any complain is to be forwarded?
Is the V/C cooler in working condition?
Above written points were answered through the survey. The retailer
would know that company does know
The Questions Selected:
Although questions were in English but I translated it in Urdu because
most retailers were comfortable in having a conversion in Urdu. The
questions that I asked were following: