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Microsoft Office 365

Creative Guidance Document


Audience: Professional and Small Business / Enterprise / Education

For Microsoft internal use only. Do not send material from this site to any third party.
Materials herein are not for use by third parties, including but not limited to OEMs,
DSPs, ISVs, IHVs, or resellers. Authorized vendors may only use materials pursuant to
an express work request and/or agreement from Microsoft.

2011 Microsoft Corporation. All rights reserved.

Microsoft Office 365 Creative Guidance Document

April 2011

Table of Contents

What is Office 365?........................................................................................................................03



Overview of Office 365 and Highlights...................................................................03

SKU Lineup..........................................................................................................................05

Assets for Professionals and Small Businesses....................................................................22



Dos and Donts..................................................................................................................22
Assets for Midsize Businesses and Enterprises....................................................................23

Partner Value Proposition...........................................................................................................08



Overview of Office 365 and Partner Relationships.............................................08
Office 365.com Website Overview..........................................................................................11
Copy Tone and Manner................................................................................................................12

Brand personality.............................................................................................................13

For Professionals and Small Businesses...................................................................15

For Enterprises...................................................................................................................16

Dos and Donts..................................................................................................................17

Example assets for Midsize Businesses and Enterprises..................................................25


Banners.................................................................................................................................25
Email......................................................................................................................................26

Copy blocks........................................................................................................................27
Partner Resources...........................................................................................................................28

Universal Visual Elements............................................................................................................19


Typography.........................................................................................................................20

Color Palette.......................................................................................................................21

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

What is Office 365?


Overview of Office 365 and Highlights
Microsoft Office 365 combines the familiar Office desktop suite with the latest, cloud-based
versions of our next-generation communications and collaboration services: Microsoft
Exchange Online, Microsoft SharePoint Online, and Microsoft Lync Online. These services
work together seamlessly to provide the best productivity experience on PCs, phones, and
browsers.* Office 365 is powered by the same Microsoft email and collaboration products
that businesses have been using for decades.

*Access from mobile devices requires Wi-Fi capability or depends on carrier network availability.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

What is Office 365?


Overview of Office 365 and Highlights (cont.)
For your customers
O
 ffice 365 is hosted as an online service in the best-of-breed Microsoft data centers with SAS 70 and
ISO 27001 certification.
Information is safeguarded with geo-redundant, enterprise-grade reliability and disaster recovery with multiple
datacenters and automatic failovers.
A
 n easy-to-use administration console allows you to stay in control of features, settings, and organization-wide
deployment.
O
 ffice 365 helps you deliver essential security and control with a familiar experience for IT administrators, and
it reduces the time and cost spent on server patching, upgrading, or updating. Office 365 is supported by a
financially-backed, 99.9% uptime service level agreementwhich demonstrates a commitment to our reliability.
For users
O
 ffice 365 provides always-up-to-date versions of Office Professional Plus, Exchange Online, SharePoint Online,
and Lync Online so users always have the latest productivity solutions.
M
 icrosoft provides access 24 hours a day, seven days a week to IT-level support over the phone, the web,
or email.
O
 ffice 365 provides users with virtually anywhere access to email, important documents, contacts, and calendars
on nearly any device (including PC, Mac, Windows Phone, iPhone, Android, and BlackBerry).*

*Access from mobile devices requires Wi-Fi capability or depends on carrier network availability.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

What is Office 365?


SKU Lineup
Office 365 offers multiple SKUs in order to meet the needs of businesses of all sizes,
covering professionals and small businesses (Plan P), midsize businesses and enterprises
(Plan E), kiosk workers (Plan K), and educational institutions (Plan A). As a valued Microsoft
partner, it is anticipated that your customers will have many questions about the Plan E
SKUs for midsize businesses and enterprises, which consist of the following four SKUs.
The following pages outline the features and functionality of these SKUs.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

What is Office 365?


SKU Lineup (cont.)
E1
$10 per user/month

E2
$16 per user/month

E3
$24 per user/month

E4
$27 per user/month

Key features

Advanced administration capabilities, active directory integration, and


24/7 IT Administrator support

Email, calendar, contacts, personal archive, and 25 BG mailbox storage

Sites to share documents and information

Instant messaging, video calls, and online meetings

Premium anti-spam and anti-virus filtering Microsoft Forefront Online


Protection for Exchange, and Microsoft Forefront Security for SharePoint

License rights to access on-premises deployment of Exchange Server,


SharePoint Server, and Lync Server

Complete and full-featured set of office productivity appplications


Office Professional Plus

Publish Access databases, share Excel workbooks, build InfoPath forms,


and share Visio business processes and diagrams

Advanced archive capabilities, unlimited email storage, and hosted


voicemail

Office 365 Plan E Family

Document viewing and light editing

Enterprise voice capabilities to replace or enhance a PBX

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

What is Office 365?


SKU Lineup (cont.)
There are additional SKUs that may fit your customers needs:
P
 lan K: for kiosk workers
Plan P: for professionals and small businesses
P
 lan A: for educational institutions, is an academic version of Plan E with special pricing
SKU comparisons
The following chart provides an overview of the functionality of the Office 365 SKUs:
Plans for professionals
and small businesses
(Plan P)
P1, P2
Includes:
Office Web Apps
Exchange Online
SharePoint Online
Lync Online

Plans for midsize businesses


and enterprises
(Plan E)
E1, E2, E3, E4
Can include:
Office Professional Plus
Exchange Online
SharePoint Online
Lync Online

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

Plans for kiosk workers


(Plan K)
K1, K2
Can include:
Exchange Online
SharePoint Online
Office Web Apps

Plans for education


(Plan A)
A1, A2, A3, A4
Corresponds to Plan E, with
different price points

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Microsoft Office 365 Creative Guidance Document

April 2011

Partner Value Proposition


Overview of Office 365 and Partner Relationships
Microsoft Office 365 transcends the firewall, enabling unprecedented collaboration and
sharing across PCs, phones, and browsers.* By bringing the power of cloud productivity
to businesses of all sizes, you can:
Reach new customer segments
Grow revenue
Increase margins
Office 365 is a new brand and a new way to think about productivity in the cloud. It is the
next step in the future of productivity, bringing together Office, SharePoint, Exchange,
and Lync in an always up-to-date cloud service. With Office 365, customers get the best
productivity solutions on the planet for a predictable monthly cost, and their employees
dont have to change the way they work because they can use familiar applications like
Office that they already know and love.
*Access from mobile devices requires Wi-Fi capability or depends on carrier network availability.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

Partner Value Proposition


Overview of Office 365 and Partner Relationships (cont.)
No longer is Office only a rich client that connects to servers; now it is part of the services
offering that we manage for customers. Office 365 strengthens all points of customer
engagement for you, including product testing, selling, product deployment,
and customer support.
Office 365 builds on the foundation and investment our Microsoft Online Services partners
have already made in the cloud business. For all Microsoft partners, it provides new and
additional revenue opportunities. Heres how:
W
 ith Office 365, Microsoft is offering a new class of applications and scenarios that meets the needs
of organizations of all sizes
O
 ffice 365 provides increased opportunities for partners to develop complete customer solutions
O
 ffice 365 provides the opportunity to broaden and deepen your engagement with SMB customers
with new offerings
O
 ffice 365 enables a familiar connection point, Office, to start your cloud conversations
O
 ffice 365 provides new platform capabilities to improve deployment and reduce migration overhead, and
provides you continuous management of customer accounts

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

Partner Value Proposition


Overview of Office 365 and Partner Relationships (cont.)
Microsoft has developed the Office 365 Marketplace as a resource to help customers find
Microsoft partners worldwide who can provide innovative professional services to leverage
and deploy in the cloud, tailor Microsoft Office 365 to improve productivity, and help
them build their business. Getting listed in the Marketplace is quick and easy, and helps
customers easily find the applications and professional services you offer that extend the
value of Office 365.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

Office 365.com Website Overview

The Office365.com website is the nerve center of our Office 365 marketing initiatives. It
has a clear, singular goal: We want our audience to start using Office 365 now. For users
who are not ready to get started today, we want to provide the ideal amount of product
information, content, and support to help them understand how Office 365 can help their
business so theyll return soon to try or purchase the product. Two iterations of the site will
be released in 2011:**
Open Beta April 2011

General Availability June 2011

The Open Beta site consists of two unique,


though complementary, site experiences one for
Office 365 for professionals and small businesses
(Plan P1) and the other for Office 365 for
enterprises (Plan E). The site is focused on driving
users to join the beta or directing to a partner.

The general availability launch will feature a single,


unified website experience for all Office 365 offerings,
aimed at driving trial and purchase. Partners are
highlighted more prominently with this release, via
connections to Pinpoint and Marketplace. In addition,
a number of tools will be developed for this launch
to help customers choose the SKU right for them,
understand service and pricing models, and facilitate
partner connection.

** This guide includes designs for the Open Beta site. Designs and page templates for the unified general availability site will be
included in the updated Office 365 Creative Guidance Document, to be published in advance of the general availability launch.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

Copy Tone and Manner

April 2011

Pioneering.
Is: Inspiring Isnt: Reckless

Understanding the Microsoft Office 365 voice is important for everyone, not just writers.

Is: A better choice for your organization.


Isnt: A way to eliminate IT costs.

A consistent communicating stylea voicehelps customers recognize and trust us. And

Inspired to move forward

because we interact with millions of people every day, weve got to sound right to millions

Pragmatic.

of ears, every time. The Office 365 Voice is always:

Is: Everyday Isnt: Over-done


Is: Works with what youre already using.
Isnt: Enterprise-class technology for the cloud.

Pioneering. Pragmatic. Empathetic. Real.

Getting it done

Empathetic.

Our four qualities work together to create copy thats human but efficient, simple but
engaging, and cutting edge but never reckless. Like the product, it flows nimbly from
one situation to the next, getting people where theyre going without drawing too much
attention to itself. Its memorable, for all the right reasons. For more information on Office
365 copy brand guidelines please visit http://brandtools.partners.extranet.microsoft.com.

Is: Human connection Isnt: Assumed


Is: Lets you access from anywhere.
Isnt: All you need to start your business.

Listen not lecture

Real.
Is: Genuine Isnt: Pretentious
Is: Familiar interface helps employees get up to
speed quickly.
Isnt: No learning curve.

Never fake

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

Copy Tone and Manner


Brand Personality
We are the sum of our partspioneering, pragmatic, empathetic, and real. Our
communications need to express these traits so that we speak in one voicealways.

Pioneering
Microsoft Office 365 is driven by the desire to lead the way. We are genuinely motivated,
inspired, and excited by the potential of technology and how it can move the world of
business forward. We have the courage, the vision, and an insatiable desire to continuously
find a better way of doing things. We are not reckless in this pursuit, but rather thoughtful
and considerate of the risks we take.

Pragmatic
Its about getting it done, being productive, and putting one foot in front of the other. We
are interested first and foremost in solving problems and tackling challengesreal work
challenges that people face no matter where they are.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

Copy Tone and Manner


Brand Personality (cont.)
Empathetic
Empathy is the fundamental currency of human connection and core to our character. It
means we have the confidence and humility to listen rather than to lecture. It fuels our
need to help others reach the goals and dreams they have set for themselves.

Real
As with an old friend, there is a familiarity and collegiality in our tone, which makes
conversing easy but not intrusive or overly intimate. And on occasion we can indulge in
self-deprecating humor but would never make fun of technology or the customer.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

Copy Tone and Manner


For Professionals and Small Businesses
Copy written for our professional and small business audience must be consistent with
the overarching brand voicepioneering, pragmatic, empathetic, and real. That said, the
concerns and interests of this audience impact how we talk about the product so that it
resonates with the target to drive trial or purchase.

This audience includes Business Decision Makers (BDMs) and professionals in companies
with 1-25 PCs. Their technical knowledge may vary greatly, but in general they are the
owners or managers of companies without IT departments and they are looking for
solutions that are easy to learn, cost-effective, and dont require a lot of expert knowledge
or time to manage. When we talk to this audience about Office 365, we need to use clear,
understandable language and focus on top-level features and benefits like anywhere
access, email and calendar, Office Web Apps, websites and collaboration, IM and Online
Meetings, and that Office 365 is backed by our industry-leading security.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

Copy Tone and Manner


For Enterprises
All copy for our enterprise audience must stay consistent with the overarching brand voice
pioneering, pragmatic, empathetic, and real. However, the concerns and interests of the
audience for this site impact how we talk about the product so that it resonates with the
target to learn more about Office 365 and drive trial or purchase.

This audience includes Technical Decision Makers (TDMs) and Business Decision Makers
(BDMs) in companies (either single or multiple locations with global reach) with 50 or
more PCs. In general, this audience is tech-savvy, cost-conscious, and has varying levels of
understanding of the benefits and challenges of cloud computing. When we talk to them,
we need to avoid jargon or marketing buzzwords and keep the copy as direct, pragmatic,
and short as possible. Messaging should emphasize the products and workloads like
Office Professional Plus, Exchange Online, SharePoint Online, and Lync Online and the
organizational benefits of Office 365 like enterprise-class security and reliability, IT control
and efficiency, user familiarity, productivity, and compliance.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

Copy Tone and Manner


Dos and Donts
First mention
Always use the full product name upon the first mention of the name in body copy.
The full product name includes the word Microsoft. Not all materials require trademark
symbols, but in those materials that do (such as web banners and packaging), the first
mention in body copy should also include the properly placed trademark symbols, as
shown in the table.
You may use the option for subsequent mentions in headlines and headings as long as the
full name is provided in the first mention in body copy. The logo is not considered the first
mention of the brand or a product.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

Copy Tone and Manner


Dos and Donts (cont.)
Subsequent mentions
After the first mention, you may omit Microsoft and the trademark symbol from the full product name.
Do:
A
 lways use Microsoft Office 365 in English.

Dont use any of the following terms, phrases,


or usage scenarios:

U
 se (R) instead of the symbol in cases where
the symbol does not show up properly.

Office

A
 lways put a space between Office and 365.

Office365 (without a space)

365
Microsoft Office
Microsoft Office 2010
The Microsoft Office system
The Microsoft Office 365 logo may not be used to represent
the Microsoft Office 365 name in text and should never
appear as part of a sentence or phrase
The words Office and Office 365 may not be translated
or transliterated (that is, represented in the characters of
another alphabet)

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

Primary elements

Universal Visual Elements

At the foundation of all Microsoft brand visual identities is a set of shared visual design
principles. These principles ensure that every communication looks like it was taken from
the same camera, drawn by the same hand, shot by the same director. Its what ties all our

When used consistently and correctly, the elements


of our visual identity system become emotive symbols
of the promise of our brand. The light, bright, and
energetic visual qualities; the consistent presence of our
vibrant orange color; and the simple and contemporary
qualities of our typography and photography all support
a larger brand experience. The visual identity system
allows us to create many varieties of on-brand applications, all telling cohesive stories about our brand and
our products.

communications together and makes us uniquely Microsoft.

Whether you are the design director or marketing manager, its your responsibility to
make sure that all our communications follow these simple principles. Simple, clear, and
direct are ideas that constitute the functional basis of all good design. Alive, expressive,
and dynamic are emotive design concepts that apply particularly to Office 365. For more
information please download the complete Office 365 brand guidelines at
http://brandtools.partners.extranet.microsoft.com.

23 Microsoft Office 365 Brand Guidelines

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2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

23 Microsoft Office 365 Brand Guidelines

Microsoft confidential. For internal use only.

October 2010

Whe
of o
of t
ene
vibr
qua
a la
allo
tion
our

Microsoft Office 365 Creative Guidance Document

April 2011

Universal Visual Elements

Typography
Words are more than just wordsthey are also a
design element, part of our visual identity. The way
we use typography is an essential element of our
brand. Please follow these guidelines carefully to
communicate our brand through type.

Segoe Bold

Segoe Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()-+

0123456789!@#$%^&*()-+

Our Microsoft Office 365 visual identity uses the


proprietary Microsoft Segoe font family. Its a clean
and approachable face with a future-focused yet
human feel. Its also instantly recognizable as a
Microsoft font, making it a global asset that carries
brand equity with it every time we use it.

Segoe Regular

Segoe Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

In some situations, when materials are developed


for on-screen use only (such as executive Microsoft
PowerPoint presentations), use Segoe UI as the
typeface to ensure legibility when projected.

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()-+

0123456789!@#$%^&*()-+

Primary typeface

Substitute typefaces
Additionally, in situations when Segoe is not available
for web use, select either Tahoma or Verdana as the
substitute. For interface and navigational elements on
the web, use Tahoma. Verdana may be used for body
content on the web.
When working with Microsoft Office software
applications in which Segoe is not an option, use
Arial as the substitute. It is a system typeface for all
Windows users, yet approximates the look of Segoe.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

Universal Visual Elements

Color palette
Primary colors

Primary Color

Secondary Colors

Dark
Orange

Office
Orange

Our primary color is the rich, vibrant dark orange


featured prominently in our communications. It is
integral to our logo, our radial color blends, and our
secondary graphic elements. And it should be used to
draw attention to key information in our messaging.
Secondary colors

#FF6A00

#FFC200

Dark Gray

Blue Link

Green

White

#333333

#4685E2

#92C700

#FFFFFF

Medium
Gray
#666666

Our secondary colors provide a foundation for our


primary dark orange. Although we dont specifically
apply white very often to visual elements like our
logos or typography, we do use ample amounts of
white spacehence its inclusion in our palette. When
white is used in combination with our vibrant primary
color, the cumulative effect is of positivity. This light
and energetic sense of possibility is further enhanced
by the inclusion of Microsoft Office orange. Microsoft
Office gray allows us flexibility in establishing
additional levels of type hierarchy, adding graphic
depth and nuance to our messaging.
Additional colors

Office Gray
#808080

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

In limited situations where the inclusion of an


additional color helps clarify and organize messaging,
use the Microsoft corporate primary color palette. Use
that palette only when the Microsoft Office 365 colors
displayed on the left do not provide a broad enough
palette, such as in designing charts, illustrations, or
online interfaces.

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Microsoft Office 365 Creative Guidance Document

April 2011

Creating Assets for Professionals and Small Businesses


Dos and donts
Do keep the audience in mind at all times:

Dont default to product-driven marketing:

U
 se the white background and brand elements
consistently, as shown in the asset examples.

Dont relate features in complex terms or


Microsoft language.

U
 se Your life, in balance. to lead your
communications.

Dont list features or benefits that do not directly


support Your life, in balance.

Use the a & b copy pairings whenever possible.

Dont confuse the customer with multiple, unrelated


calls-to-action.

U
 se Ready for work. Whenever you are. as an
additional tagline or headline, when appropriate.
S ay you and otherwise refer to the reader
as an individual.

Dont dilute audience recognition by changing the


brand elements or how they are used.

H
 ighlight the primary user benefits with succinct copy
and bold subheadings.
K
 eep calls-to-action short and direct.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

Assets for Midsize Businesses and Enterprises


Design for midsize businesses and enterprises: Visually rich
The midsize business and enterprise assets make the assumption that the audience is
more familiar with the Microsoft Office suite of products. We also assume a greater
level of comfort with a rich visual system. As a result, some midsize business and
enterprise assets use logos to a greater degree than their professional and small business
counterparts, and all assets demonstrate a stronger use of color. The alternate thread
pattern is also used to differentiate from the more open professional and small business
look, and both calls-to-action and text treatments reflect a heavier design touchgloss
effects, bevel, and drop shadows.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

Assets for Midsize Businesses and Enterprises


Copy for midsize businesses and enterprises: Reassuring the cloud cautious
The midsize business and enterprise copy addresses the concerns of its audience by
assuring them that Office 365 represents a gentle evolution to the cloud, rather than a
revolutionary leap into unfamiliar territory. The theme pairing, Keep Get emphasizes
this evolution by starting with the familiar (Keep) and adding benefits specific to Office 365
(Get). Product benefits are always discussed in the context of maintaining control, reliability,
and security.

Office 365 is a new product and could easily be confused or misunderstood within an
audience that is already familiar with various forms of Microsoft Office. So this copy also
works hard to define the product clearly and succinctly, as early as possible in each asset.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

Example assets for Midsize Businesses and Enterprises


Digital animated banner

Static banner

300 x 250

300 x 250

The examples presented here demonstrate the


placement of all the major elements on Office 365
midsize business and enterprise banners.

Through-partner
tactics
Through-partner
versions of this tactic
should not feature the
Microsoft logo. Instead,
the partners logo
should be displayed
prominently.

Animation is reserved for text transitions and


effects drawing attention to the CTA.

728 x 90: This final frame illustrates how elements would be composed for this aspect ratio.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

160 x 600: This final frame


illustrates how elements would be
composed for this aspect ratio.

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Microsoft Office 365 Creative Guidance Document

April 2011

Example assets for Midsize Businesses and Enterprises


Email

Header

Primary CTA: For best practice, this CTA should always be placed no further
than 340 pixels from the top of the email.

Sidebar region: Information, such as relevant logos, event details, or account


data can be placed in the sidebar for emphasis. This area is also
well suited for secondary and tertiary CTAs.

Body

Closing CTAs

The example presented


here demonstrates the
placement of all the major
elements on Office 365
midsize business and
enterprise email.

Through-partner tactics
Through-partner
versions of this tactic
should not feature the
Microsoft logo. Instead,
the partners logo
should be displayed
prominently.
In the case of this
email, the sidebar is
an ideal location for
the partners logo and
contact information.
Microsoft legal and
unsubscribe language
should be replaced with
that from the partner.

Legal: Should be specific to each market.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

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Microsoft Office 365 Creative Guidance Document

April 2011

Example assets for Midsize Businesses and Enterprises


Copy blocks
The copy blocks may be adapted to newsletters, social media, or text ads as needed. They
convey the Office 365 message to a midsize business and enterprise audience, and vary
according to whether the message is coming directly from Microsoft, through a partner,
or through a Microsoft field representative.
500 characters

100 characters

Move your business to the cloud. Microsoft Office 365


combines the familiar Microsoft Office desktop
suite with the latest, cloud-based versions of our
next-generation communication and collaboration
services: Microsoft Exchange Online, Microsoft
SharePoint Online, and Microsoft Lync Online. These
services work together seamlessly to provide a highly
consistent and secure virtually anywhere access
experience across PCs, phones, and browsers. Try
the free Office 365 Beta today.

Move your business to the cloud. Try the Microsoft


Office 365 Beta.

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

50 characters
The cloudworking for you. Try the Office 365 Beta.

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Microsoft Office 365 Creative Guidance Document

April 2011

Partner Resources
There is a wide variety of resources available to partners for additional information and support on Office 365,
including training, videos, and marketing.
Office 365
The public-facing website where your customers will most likely discover most
information on Office 365: http://www.microsoft.com/office365
Cloud Power
The all-up Microsoft cloud-services website that also includes information on
Office 365: http://www.microsoft.com/cloud
Microsoft Online Services
The Microsoft website that showcases all online services and solutions available
for customers: http://www.microsoft.com/online/
Pinpoint Portal
The Microsoft portal that helps customers find the services and solutions they
need, and connect with a partner: http://pinpoint.microsoft.com
Pinpoint Listing
The site for partners to get listed in Pinpoint so customers can find their services
and solutions: http://pinpoint.microsoft.com/GetListed

2011 Microsoft Corporation. All rights reserved. Microsoft Confidential. For Internal Use Only.

Quickstartonline
The exclusive and comprehensive resource site for partners to elevate business
and technical opportunities for all Microsoft Online Services, featuring webcasts,
demos, presentations, data sheets, videos, and more:
https://www.quickstartonlineservices.com/Pages/Default.aspx
Microsoft Partner Network
The comprehensive portal where partners can learn about all Microsoft products
and services, Microsofts roadmap for the future, get training, take advantage of
special offers, and much more: https://partner.microsoft.com/global/partner
Microsoft Cloud Essentials
Website for partners to get the tools, resources, and support to build a cloudbased business: http://www.microsoftcloudpartner.com
Brand Tools
Website that contains all materials and assets relevant to Microsoft corporate
and product branding:
https://brandtools.partners.extranet.microsoft.com/Pages/default.aspx

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