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In our media saturated culture, it is hard to escape the onslaught of messages about our bodies
messages that can make us believe that reshaping our bodies to attain a certain ideal can
bring us happiness, success, and popularity. Instead these messages can affect our body image
and self-esteem, and, in some cases, lead to unhealthy eating and exercise behaviors, even
eating disorders.
To help counteract medias potential influence on normalizing unrealistic body standards,
students from California State University, Northridge (CSUN) partnered with the National Eating
Disorders Association on a civic engagement project to create a Digital Media Literacy Toolkit.
CSUN students from the Department of Journalism collaborated with peer educators from Joint
Advocates on Disordered Eating (JADE) at University Counseling Services to research, develop,
and design a toolkit to educate, engage, and empower their friends, family members,
classmates, and other students at high schools, colleges and universities.
The Get REAL! Toolkit features interactive activities to think critically about the body image
messages we see, hear and read in the digital media culture every day. Some of these
messages are created by the media industry, advertisers, and celebrities who perpetuate
unhealthy retouched body images in photos and products they endorse. Others we create
ourselves -- along with our friends and people just like us when we email, text, tweet, post,
pin, like, and share online.
We invite you to Get REAL! and use the toolkit to test your media literacy skills, find out what
your digital footprint tells about your body image, and let people know where you stand on
medias picture-perfect body images. Take the body positive pledge to move beyond the
cultural ideal body standard for muscular men and thin women, and give a social media shout
to support celebrities who speak out against retouched, picture-perfect photos of themselves.
Lets use our media literacy skills to advocate for change and shift the spotlight from limited
and artificial body ideals to more diverse and authentic body shapes and sizes that reinforce
healthy lifestyles.
Lynn Grefe
President and CEO
National Eating Disorders Association
Write down:
User names for email/twitter/etc.
Reflect:
Reflect on what you see in your digital footprint and how others
might view you. Does your online identity reflect who you are
in real life? What does it say about your body image? Is this
how you want others to perceive you? Talk to your friends
about their digital footprints and take some controldelete the
negative posts and pictures and leave the positive ones.
Get REAL! about Media and Body Image | California State University, Northrdige | National Eating Disorders Association
YES
2
3
YES
YES
NO
YES
10
NO
NO
YES
NO
TOTAL
YES
NO
NO
YES
NO
Reflect:
YES
NO
YES
NO
YES
NO
YES
NO
Get REAL! about Media and Body Image | California State University, Northrdige | National Eating Disorders Association
Sign here:
Date:
Take Action
Reflect:
Celebrity Shoutout
Use social media to support
celebrities against unrealistic
body standards.
As a face of the media culture, celebrities
play a key role in setting societys standards
of attractiveness. Media producers often use
special lighting, makeup, camera tricks, and
Photoshop to try to make celebrities look as
perfect as possible. They do such a good
job that you may not even notice what theyve
done to achieve this flawless look.
Some celebrities are speaking out and
fighting back against retouched images that
unrealistically change their appearance.
Shout Out! to support them and encourage
others to speak out!
How to Shoutout
When a celebrity calls out unrealistic body
images, let them know you applaud what
they did and share it with your friends and
social media followers.
When celebrities dont speak out, urge
them to take a stance, especially if theyve
spoken out before.
Use social media to tweet, blog, like, pin
or post to keep reminding celebrities that
they are role models and need to speak
out about unrealistic and retouched body
images.
Check out some of our examples.
Shoutout Tips
Be specific in your shout out about body
image.
Use hashtags such as #keepitreal
and #celebrityshoutout to share your
message and get the campaign to go
viral.
Always use positive language and be
respectful and encouraging. The more
positive you are, the more likely you are
to be re-tweeted, liked or re-pinned.
Get REAL! about Media and Body Image | California State University, Northrdige | National Eating Disorders Association
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Get REAL! about Media and Body Image | California State University, Northrdige | National Eating Disorders Association
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Get REAL! about Media and Body Image | California State University, Northrdige | National Eating Disorders Association
Get REAL! about Media and Body Image | California State University, Northridge | National Eating Disorders Association
Media messages
are constructed
Media messages
are produced for
particular purposes,
usually to make money
What does the message really say about body image and health habits? What underlying values
are implied about positive and negative body ideals, appearance, weight, diet and exercise?
What lifestyles are portrayed?
What body shape and size does it suggest are desirable?
What does it suggest to do to achieve that certain look or lifestyle?
Is the information accurate and true? Fact or opinion?
What body shapes are left out? What is not said that might be important?
People understand
the same message in
different ways based
on their individual skills,
beliefs, and experiences
What does the message mean to you? In what way does the message reinforce or conflict with
your beliefs and attitudes about body image?
How does it affect your knowledge about a person or health concern?
How does the message make you feel about yourself and your body?
Does the message make you want to change something about yourself
your looks, eating habits or exercise routine? Is this positive or negative?
How might it affect how you relate to other people and they relate to you?
What actions can you take to promote positive body images?
What can you do to spread the word and advocate for change?
Adapted from the media literacy framework developed by the Center for Media Literacy at medialit.org
Get REAL! about Media and Body Image | California State University, Northridge | National Eating Disorders Association
Adapted from the media literacy framework developed by the Center for Media Literacy at medialit.org
Get REAL! about Media and Body Image | California State University, Northridge | National Eating Disorders Association
Guidelines:
Select an ad.
Get REAL! about Media and Body Image | California State University, Northrdige | National Eating Disorders Association
Continued
Get REAL! about Media and Body Image | California State University, Northrdige | National Eating Disorders Association
Tips
Get REAL! about Media and Body Image | California State University, Northrdige | National Eating Disorders Association
Get REAL! about Media and Body Image | California State University, Northrdige | National Eating Disorders Association
Get REAL! about Media and Body Image | California State University, Northrdige | National Eating Disorders Association
Get REAL! about Media and Body Image | California State University, Northrdige | National Eating Disorders Association
Get REAL! about Media and Body Image | California State University, Northrdige | National Eating Disorders Association
Get REAL! about Media and Body Image | California State University, Northrdige | National Eating Disorders Association
About-Face
www.about-face.org
About-Face provides women and girls media literacy tools to understand and resist harmful media messages
that affect their self-esteem and body image, and encourages them to take action by contacting mediamakers to criticize negative messages and praise positive ones.
Center on Media and Child Health @ Childrens Hospital Boston
www.cmch.tv/mentors_teachers/lp_index.asp
The Center on Media and Child Health offers media literacy lesson plans about body image and other healthrelated issues for teachers and parents to mentor children in developing critical thinking skills when they use
media.
Center for Media Literacy
www.medialit.org
The Center for Media Literacy is the pioneering media literacy educational organization in the United States
that developed the MediaLit Kit, a collection of media literacy resources featuring professional development
and curricular materials focusing on an expanded vision of literacy for the 21st Century.
Geena Davis Institute on Gender and Media / See Jane
www.seejane.org
Geena Davis Institute and See Jane, its programming arm, are at the forefront of changing female portrayals
and gender stereotypes in childrens media and entertainment. In partnership with USA Today Education,
See Jane developed a series of media literacy lessons focused on gender, self-image and equality.
Girl Scouts
www.girlscouts.org
Girl Scouts is the largest organization for girls in the world whose mission is to foster girls of courage,
confidence, and character to make the world a better place. Media literacy skills are a key component of
Girl Scoutings newest Leadership Journey Series Its Your StoryTell It! to get girls to think critically about
the media and promote positive and healthy images of women and girls.
Girls Inc.
www.girlsinc.org
Girls Inc. Media Literacy program increases girls awareness of the scope and power of the media and its
effects on girls and women. Girls learn to analyze media messages about appearance, the narrow definition
of beauty, sexual behaviors and substance use, create media that are more realistic and reflective of their
lives, celebrate positive role portrayals, and advocate for change in entertainment, news, and advertising.
GlobalGirl Media
www.globalgirlmedia.org
Global Girl Media is dedicated to empowering high school age girls from underserved communities
around the world through new media leadership and journalistic training to bring their voice to the
global media stage and shape their own futures.
Media Education Foundation
www.mediaed.org
Media Education Foundation produces and distributes documentary films and other educational resources
to inspire critical thinking about the social, political, and cultural impact of American mass media. Several
films address body image issues, including Still Killing Us Softly 4, Beauty Mark: Body Image & the Race for
Perfection, and Sext Up Kids: How Children Are Becoming Hypersexualized.
Media Literacy Now
www.medialiteracynow.org
Media Literacy Now is a non-profit organization focused on sparking state-wide grassroots and legislative
activity to get broad-based, comprehensive media literacy education into schools as a matter of policy.
MediaSmarts
www.mediasmarts.ca
MediaSmarts is the website for Canadas Centre for Digital and Media Literacy that provides a comprehensive
collection of media literacy information and educational resources for families, schools, and communities.
National Association for Media Literacy Education (NAMLE)
www.namle.net
NAMLE is a national membership organization dedicated to advancing the field of media literacy education in
the United States through networking, research and scholarship, and the NAMLE Marketplace that features
an extensive selection of media literacy resources powered by Amazon.com.
Proud2Bme
http://proud2bme.org/
Proud2Bme is an online community created by and for teens that covers everything from fashion and beauty
to news, culture, and entertainmentall with the goal of promoting positive body image and encouraging
healthy attitudes about food and weight.
SPARK Movement
www.sparksummit.com
SPARK is a girl-fueled movement that trains girls 13-22 to be activists and leaders in the fight against
medias sexualization of women and girls. The movement collaborates with more than 60 national
organizations to reject the commodified, sexualized female images in media and support the
development of girls' healthy sexuality and self-esteem.
The Representation Project
www.therepresentationproject.org
The Representation Project is a movement that uses film and media content to expose injustices created by
gender stereotypes and to shift peoples consciousness toward change. The project includes the media
literacy-based curriculum and documentary MissRepresentation.