ANALYSIS-79-Light & Medium Duty State Wise Truck Market Analysis With Kerala Case Study - ACG PDF

Indian Light & Medium Duty Truck Market Analysis- State wise
Case Study: Kerala
Autobei Consulting Group (ACG)
State wise Light & Medium Truck Sales Strategy
Sample slides: Study Structure
State Wise Sales Analysis

Zone and State wise
Brand wise
Competitor Analysis Example Ashok Leyland BOSS
Case Study:
Kerala state market analysis
Economy Overview
Total Sample slides are 28
Frame of Full Report
State wise in depth analysis of Make, Segment, Application, Trend wise

Competitor Analysis
Product Position
State economic factors
Market forecast
Buying behavior
Pricing Strategy
Table of content is available on request
Total slides of the detail report are 200

Customized report is also available
Top State Truck Market
80,000
Top Indian States

Segment covered: 5T to 12T
60,000
40,000
20,000
Maharashtra
Kerela
Tamilnadu
Karnataka
Uttar
Pradesh
2009
2010
Andhra
Pradesh
2011
West Bengal
2012
Gujarat
Haryana
Delhi
Madhya
Pradesh
2013
Every states is having specific market dynamics

Maharashtra is the one of the important states for Commercial Vehicle
Kerala market is small market for Heavy duty trucks but for Light and Medium duty trucks, it is second largest market
Source: Autobei Databank
Major State Trend
Light & Medium Duty Truck - Change in %
Segment covered: 5T, 7T, 9T and 12T

120
100
80
60
40
20
0
-20
-40
-60
Maharashtra
Kerela
Tamilnadu
Karnataka
Uttar Pradesh Andhra Pradesh

2010
2011
2012
West Bengal
Gujarat
Haryana
Delhi
Madhya
Pradesh
2013
12T GVW
Market Share
35%
28%
36%
51%
60%
42%
78%
49%
43%
55%
80%
Market Share of Year 2013

Above market share is a market leader brand

Major Market Zone wise
South region 30% sales
West region 29% sales
Major states
In India maximum sales is happening in West and South Region To give best service
Top states Segment wise
5T GVW
7T GVW
Maharashtra
12T GVW
9T GVW
Kerala
Truck Model pictures does not show market leader position
Ashok Leyland: Sales points

Ashok Leyland has launched new product BOSS in Medium duty segment to make its presence effective in this segment
The main competitor of BOSS is BharatBenz 914 and 1214, First focus state was Kerala
Ashok Leyland Sales kit Dealer Feedback
BOSS mileage: 7.5 Kmpl
- BharatBenz 1214 mileage: 4.5 Kmpl
Corrosion & rust free polymer fuel tank

Boss has advantage of maintenance cost.
Parabolic type Shocks which absolutely no shaking while driving
Electronic fuel pump for BharatBenz
can get damaged against impurities in Diesel, whose maintenance cost will be additional.
-
Source: Ashok Leyland Dealer
Competitor Analysis
SCV
LCV
Medium Duty
HCV
LX
130hp
LE
120hp
Ecomet Platform
Warranty: 36 months/
3,00,000 Km
5 Years Extended Warranty

available at additional cost
6 variants
GVW
9.6
Haulage Platform
12.9
14
LE/LX
Phase 1
Ashok Leyland has launched new product BOSS in Medium duty segment
To make its presence effective
* 9.8 to 11 Lacs
* Ex showroom price at the time of launching
Ashok Leyland BOSS
12.6T
1212 LE, 1213 LX
GVW
11.50/12.64 lakhs
1112 LE, 1113 LX
11.9T
11.12/12.24 lakhs
912 LE, 913 LX
9.6T
10.00/11.14 lakhs
Loading Span (ft)
14
17
20
22
Price
Model
Features of LE version
Inline Engine
HA4CTI3K
BSIII Inline engine conforming to BS3 emission norms delivering 120HP@ 2400RPM.
Higher Torque with 415Nm @ 1600rpm.
Proven H Series engine for reliable and better life.
Longer oil change intervals.
Inline FIP for ease of maintenance
310mm Diaphragm clutch

Clutch
310mm
Transmission
S636 OD
Single dry plate 310 mm Diaphragm push type clutch with Organic Lining and clutch booster.
Optimized Gear ratios for superior fuel mileage.

OD for improved fuel efficiency.
Synchromesh gearbox reduces driver fatigue.
Better durability.
Gear Ratios
1st
6.93
2nd
3.79
3rd
2.36
4th
1.51
5th
1
6th
0.728
Reverse
6.22
Cable Shift mechanism for easy gear shift
Features of LX version
Inline Engine
H4E3N95
BSIII CRS Engine
Turbocharged intercooled 'H' series CB18 Type - CRS BSIII diesel engine delivering 130HP
@2400rpm.
Higher Torque with 450Nm @ 1500 - 2000rpm.
Proven H Series engine for reliable and better life.
Longer oil change intervals.
Efficient engine management system for optimal fuel delivery at varying operating conditions
14 RDC Clutch
Clutch
14 RDC Clutch with
F510 Lining
Transmission
S636 OD - AMT
14 RDC clutch with F510 organic lining for better life.

Also assisted with Pneumatic Clutch actuator to assist AMT.
6 Speed OD gear box with higher first gear ratio and bigger center distance for more contact
area and life.
Automated Manual Transmission (AMT) for Clutch less driving and fatigueless driving.
Gear Ratios
1st
6.93
2nd
3.79
3rd
2.36
4th
1.51
5th
1.00
6th
0.728
Reverse
6.22
Cable Shift mechanism for easy gear shift
Features of LX version
Change speed Operation
Air Conditioning and

Ventilation
Automated Manual Transmission with Shift Logic Unit

(SLU) for Auto/Manual Gear shifting.
Power and Economy mode of Gear shift for better fuel economy and higher pickup.
1.5 Tons, Centrifugal type AC system for better Air conditioning.
Common features of LE &LX version
A36 type Front axle for 9XX and A48 type Front axle for 11XX and 12XX models.
Both are non-driven reverse Elliot, I section with higher outer lock angle for better TCDs.
Heavy duty axle to suit all applications
Front Axle
Axle Type Load (Kg) Wheel Bolts Applicable Models

A36
3600
6
9XX
A48
4800
8
11XX and 12XX
AAM 12.6 type Rear axle for 9XX and AAM 14.5 type rear axle for 11XX and 12XX models.
Single reduction cast Hypoid gear and Heavy duty Banjo type axle with larger crown wheel
diameter and better contact area for better load carrying.
Rear Axle
Axle Type
AAM 12.6"
AAM 14.5"
Suspension
Front
RAR
4.56
5.71
Load (Kg)
6600
8600
Wheel Bolts
6
8
Applicable Models
9XX
11XX and 12XX
For 9XX and 11XX, Front and Rear are with parabolic suspension, shock absorbers with
Antiroll bar for better ride and Handling.
For 12XX, Front parabolic and Rear Hybrid suspension, shock absorbers with Antiroll bar for
better ride and Handling.
Spring span: 1700mm; Spring width 80mm.
Rear
Cabin
Coil spring damper at Rear for better Cab ride

Aerodynamic styling for better fuel economy Hydraulic Tiltable with Cabin lock indicator
Large door opening for comfortable ingress and egress
Best in class ventilation with openable quarter vent
Three way adjustable seat for safety and comfort
Sophisticated Curvy dual tone cockpit and better overhead storage
Spacious cab for comfortable & better driving
Brakes
Applicable Models
Brake lining dimension
Total Braking area
Lining Thickness
Brake
9XX
325X140
Front/Rear: 1360 Sq cm
Front & Rear-10
11XX and 12XX

360X170
Front/Rear: 1920 Sq cm
Front & Rear-10
Brake Chamber/Actuator
Front: Type 16 Brake chamber and Front: Type 16 Brake chamber and
Rear: Type 16/16 Brake actuator Rear: Type 16/16 Brake actuator
Exhaust brakes
Butterfly valve, Pneumatic

actuated
Butterfly valve, Pneumatic

actuated
S Cam brakes with increased braking area.
Improved Electricals
Improved 24V electrical system

Wiring harnesses to withstand all electrical add-on loads.
Case Study- Kerala State
Case study of Kerala States:

It is one of the good example for Truck Industry if Dealers and OEM consider state wise dynamics then within short span of ti me, How OEM or Dealer
could become market leader. This is how dealer could be game changer in their territory.
Sales Overview Segment wise
Segment Market Share
100
64
57
43
62
51
49
51
50
49
50
38
36
GVW
9T
12T
16T
25T
2013 Q1
31T
37T
40/49T
2013 Q2
All tonnage segments have shown negative growth with the exception of 12T
Sales Overview- Brand wise
Sales Volume
Market Share %
Actual sales data available on request
33
2013 Q1
2013 Q1
2013 Q2
2013 Q2
25
24
20
16
13
11
13
10
10
8
2 3
Eicher
Tata BharatBBBenz Ashok

Leyland
SML
AMW
Mahindra
MAN
TIV
Eicher
Tata
BB
Ashok
Bharat
Benz Leyland
SML
AMW Mahindra
MAN
Eicher has witnessed highest de growth in Q2 compare to Q1,Tata became market leader in state
AutoBahn (BharatBenz Dealer, Kerala) became number three in state within short span of time
9T segment
Sales Volume
10.80
2013 Q1
Market Share %, 9T segment

2013 Q2
59
50
2013 Q1
2013 Q2
Super
909
1012 Smart &

Strong
27
914
27
10
12
9
3
Eicher
SML
Tata
BharatBenz
BB
Ashok Leyland
TIV
Eicher
SML
Tata
BharatBB
Benz Ashok Leyland
Eicher is the market leader in 9t segment. 75% of their Volume comes from tipper application, 5% from Drop side deck for building materials transport & remaining 20% from
market load segment. BharatBenz has increased its market share from 3 to 9% but still can do better in this segment like its performing in 25T tipper and 31T Haulage
segment.
Major models
12T Segment
Sales Volume
2013 Q1
41
11.12
LPT 1109
Market Share %
2013 Q2
41
2013 Q1
2013 Q2
32
1214
11.10
1212 Smart
22
19
18
14
Tata
BB
Ashok Leyland
BharatBenz
Truck
Eicher
TIV
Tata
Bharat
BB Benz
Ashok Leyland
13
Eicher
12T segment has shown mediocre growth led by Tata Motors which sold 30%s more compare to Q1 2013
Excellent performance by AutoBahn (BharatBenz Dealer became number two player in this segment with 37% market share and
it is the only player who registered positive growth in Q2 2013
Tipper

2013 Q1
2013 Q2
The Outlay and Expenditure in Transport Sector

during 2010-11 & 2011-12
AnnualPlan2010-11
Outlay
Roads &
Bridges
Road
Transport
Port
Inland
Waterways
Expenditure
% of
Expenditure
54,014
140,654
Annual
% of
Plan
Expenditure 2012-13
Expenditure
Outlay
Annual Plan 2011-12

Outlay
26
62,596
166,196
27
Annual
Plan
2012-13
Outlay
Roads under PWD in Kerala
5
13
State Highways
54,058
4,819
4,359
90
5,319
4,812
90
7,425
17,081
16,221
95
23,081
21,956
95
22,368
11,433
1,541
13
11,163
1,837
16
13,339
National
Highways
Major District
roads
82
All major arterial roads which provide mobility is with the PWD (R and B) and consist of 4341.65Km State Highways and 27469.95 Km Major District Roads
of the 14 districts in the State, like 2011, in 2012 also Kottayam has the major share of PWD roads with the length of 3449.3 Km and Wayanad has the lowest share with
1029.3 Km
The number of bridges and culverts and number of unsafe bridges and culverts remained same during the year
Analyzing the PWD roads it reveals that only 6.66Km is cement concrete, 30744.4Km is black topped and 447.3 Km water bound macadam
Source: ACG, Dept of Road transport Kerala
Road infrastructure
NH No.
47
17
49
47A
208
212
213
220
Portion in Kerala and name of

NH
Length
Single
Double
Four
(km) lane (km) lane (km) lane (km)
Walayar - Kaliyakkavila
416.8
(Salem - Kanyakumari)
Thalapadi - Edappally
420.777
(Panavel - Kochi)
Kundannoor - Bodimettu
167.593
(Kochi-Madurai)
Kundannoor - Willington
5.9
Island
Kollam - Aryankavu (Kollam 81.28
Thirumangalam)
Kozhikode - Muthanga
117
(Kozhikode - Mysore)
Palakkad - Kozhikode
125.304
Kollam - Kumily (Kollam 189.3
Teni)
Total Length
1523.954
380.8
395.8
36
25
167.6
5.9
81
117
125.3
189.3
1076
411.7
36
Road Projects
The department decided to review section-wise the condition of the roads, progress of the ongoing works, and the urgent works to be
taken up in all districts. The first in a series of review meetings was held in Ernakulam recently.
The damages to the roads this monsoon had been estimated at over Rs.300 crore. The government had allocated Rs.145 crore to speed
up road repairs.
The government today said it has signed pact with World Bank for $216 million loan for Kerala State Transport Project to improve road conditions and safety in the state.
China Truck Market Analysis
"The Loan and Project Agreements for World Bank assistance of $216 million for Kerala State Transport Project were signed between the central government, Kerala government
and World Bank today," an official statement said.
A Rs.10,000-crore project for the development of 22 roads, including the hill highway, in the State to overcome traffic problems was cleared by the Cabinet on Wednesday.
Briefing mediapersons after the Cabinet, Chief Minister Oommen Chandy said the Kerala Road Fund Board under the Public Works Department would take loans from funding
agencies to develop the stretches on annuity scheme with the government giving the guarantee. No toll would be collected on these stretches, he said.
Mr. Chandy said the stretches, to be developed under a special package, had been selected as they did not fall under any ongoing project or scheme.
Conversion of the Kazhakuttam-Kesavadasapuram stretch in the capital city into a four-lane one; completion of the hill highway from Nandarapadavu to Kadukkara in
Thiruvananthapuram; flyover at Edappal; bypasses at Kollam, Alappuzha, Thripunithara, Kozhikode, and Thalaserry-Mahe-Valapattnam; overbridge at Palarivattom, Vytilla,
Kundanoor, and Appolo junction at Kalamaserry; Manjeri ring road; and outer ring road for Pathanamthitta city figure on the list.
Cochin Port
With two projects worth over Rs 5,500 crore, Kerala is the frontrunner among states that have projects under bidding in the public-private-partnership (PPP) model in the ports
sector, said a study conducted by the Associated Chambers of Commerce and Industry of India (Assocham).
As per the report titled 'Port Developments in India', the Kerala projects represent a share of 40% in value terms. While two projects worth over Rs 6,200 crore are under
construction in the state, one completed project, worth over Rs 700 crore, has been put to service delivery, the study said.
Cochin Port is the only major port in Kerala. It spreads over 827 hectares. It has a water frontage of 7.5 Km. The port has connectivity to hinterland through NH 47, NH 17
and NH 49. Rail links to the Konkan and Southern Railway also give key rail access to its hinterland. An inland waterway connecting Kollam and Kottappuram on either side is
being developed by the Inland Waterways Authority of India. During the year foreign cargo traffic increased by 14 % to 122.19 lakhs tonnes from 107.58 lakhs tonnes in the
preceding year. During the year 2011-12, 1386 ships called at the Port as against 1256 ships in the preceding year registering an increase of 10% in shipping activity.
Modernization of coal handling in Port
Cochin Port has been handling coal since its inception at the North Coal Berth and
South Coal berth on the Mattancherry Wharf.
Export trend of Coir and Coir products from Cochin Port
The report on the Master Plan for Redeveloping Willingdon Island has highlighted the
great potential for coal handling in Cochin Port, especially in view of the fact that it is the
major port lying nearest to the route to African coal.
The existing Q8-Q9 berths can handle 12.5 m draft vessels without any modification.
This berth could also be modified at minimal cost to handle 14.5 m draft fully-loaded
panamax vessels. The berth lies just 800 m away from the ICTT basin where 14.5 m
draft is already available; capital dredging would cost only around Rs. 25 crores for
achieving the required depth at the berth.
Cochin Port Trust is therefore initiating a new project for modernising coal handling, and
will develop a mechanized coal handling facility on 300 m berth of Q8-Q9 berth in the
PPP format. The project will have a stackyard of 17 ha. The berth also has a railway
line. The project capacity will be around 5 MMTPA.
1.76
1.31
1.24
1.23
1.08
Material in lacs MT
2007-08
2008-09
2009-10
2010-11
2011-12
The project is scheduled for award to the Successful Bidder by 30/03/2014.
Source: Indian Government
Cargo Handled at Cochin Port
Import
Export
157.8
43.11
35.96
34.91
27.1
28.25
23.13
17.29
12.83
9.81
2007-08
2008-09
12.04
2009-10
Coastal
Foreign
86.04
22
19.99
14.92
138.33
127.84
122.64
34.04
2010-11
14.86
36.6
2011-12
Total
2007-08
95.68
89.67
38.17
144.68
2009-10
Coastal
51.74
48.21
42.65
2008-09
106.06
96.47
Foreign
2010-11
(In Lakh MT)
2011-12
Total
Source: ACG, Cochin Port
There is continuous growth in material export and import
Revenue Vs Expenditure
Revenue Receipts
Expenditure
51605.36
48141.59
46044.62
38010.36
34664.81
28223.85
31132.38
30990.95
24891.64
24512.18
26109.4
2008-09
2009-10
21106.79
2007-08
2008-09
2009-10
20010-11
20011-12
20012-13
2007-08
In crore
20010-11
20011-12
20012-13
In crore
Revenue and expenditure has increased continuously, however revenue could not have a same pace of growth
Source: Indian Government
Contact
Ms. Nidhi Singh

Business Head - Automotive Research
Autobei Consulting Group - ACG
Mobile Number: +91 9824865333
Email: Nidhi.Singh@autobei.com
Website: www.acganalysis.com
www.autobei.com
About Autobei Consulting Group (ACG):

Autobei Consulting Group - ACG is a management consulting group which has leveraged on its expertise and proprietary databases to provide "Customized Solutions" in
areas such Sales Analysis, Business Planning, Market assessment and Project Feasibility on Global Automotive Industry. We are capable of providing exclusively
State wise, segment data like Tipper, Tractor and Haulage, Passenger vehicles. Two wheeler. With a strong network for primary data procurement, we can get any tailor
made research reports ready within a short interval of time. ACG also serve as a web-platform where one can find all the required information regarding Passenger
vehicles, Commercial vehicle, two wheelers etc across the globe. We provide a Global Platform for Truck and Bus Manufacturers, Dealers, Vendors and Fleet Owners to
come together and gather required information within seconds without jumping websites.
Declaration:
This publication contains information in summary form and is therefore intended for general guidance only. It is not intended to be a substitute for detailed research or the
exercise of professional judgment. Neither ACG nor any other member of the organization can accept any responsibility for loss occasioned to any person acting or
refraining from action as a result of any material in this publication.

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ANALYSIS-79-Light & Medium Duty State Wise Truck Market Analysis With Kerala Case Study - ACG PDF

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Verfügbare Formate

Indian Light & Medium Duty Truck Market Analysis- State wise

Case Study: Kerala

Autobei Consulting Group (ACG)

State wise Light & Medium Truck Sales Strategy

Sample slides: Study Structure

State Wise Sales Analysis

Total Sample slides are 28

Autobei Consulting Group (ACG)

State wise Light & Medium Truck Sales Strategy

Frame of Full Report

State wise in depth analysis of Make, Segment, Application, Trend wise

Table of content is available on request

Total slides of the detail report are 200

Autobei Consulting Group (ACG)

State wise Light & Medium Truck Sales Strategy

Top State Truck Market

Top Indian States

Every states is having specific market dynamics

Autobei Consulting Group (ACG)

State wise Light & Medium Truck Sales Strategy

Major State Trend

Light & Medium Duty Truck - Change in %

Segment covered: 5T, 7T, 9T and 12T

Uttar Pradesh Andhra Pradesh

Market Share of Year 2013

Source: Autobei Databank

State wise Light & Medium Truck Sales Strategy

Major Market Zone wise

South region 30% sales

West region 29% sales

Autobei Consulting Group (ACG)

Source: Autobei Databank

State wise Light & Medium Truck Sales Strategy

Top states Segment wise

Truck Model pictures does not show market leader position

Source: Autobei Databank

Autobei Consulting Group (ACG)

State wise Light & Medium Truck Sales Strategy

Ashok Leyland: Sales points

Ashok Leyland Sales kit Dealer Feedback

BOSS mileage: 7.5 Kmpl

- BharatBenz 1214 mileage: 4.5 Kmpl

Corrosion & rust free polymer fuel tank

Source: Ashok Leyland Dealer

Autobei Consulting Group (ACG)

State wise Light & Medium Truck Sales Strategy

5 Years Extended Warranty

Autobei Consulting Group (ACG)

State wise Light & Medium Truck Sales Strategy

Ashok Leyland BOSS

1212 LE, 1213 LX

1112 LE, 1113 LX

912 LE, 913 LX

Loading Span (ft)

State wise Light & Medium Truck Sales Strategy

310mm Diaphragm clutch

Optimized Gear ratios for superior fuel mileage.

Cable Shift mechanism for easy gear shift

Autobei Consulting Group (ACG)

State wise Light & Medium Truck Sales Strategy

14 RDC clutch with F510 organic lining for better life.

Cable Shift mechanism for easy gear shift