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RESEARCH METHODOLOGY & OPERATIONS RESEARCH

Project report
On
Organization study of Breakfast Outlet

Project Guide
Prof. Bipin Valera

Submitted by

Vidhi patel

62

Sanal Babu

78

Jaydeep Tank

100

Dipin Tejani

103

Alpesh Vasani

111

S.K.PATEL INSTITUTE OF MANAGEMENT AND COMPUTER


STUDIES
MARCH 2011

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Acknowledgement
The expertise, skills, generosity of many individual have
contributed significantly to the success of this project. This project
could not have been completed without Prof. Bipin Velera who
encouraged us throughout the project. We heartily thank them all.
Finally we would like to thank all shopkeepers and owners of
breakfast outlets, for their patient listening and honest answers.

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Executive Summary
Suprabhat Breakfast outlet is breakfast food provider. We
are mainly focused on the student and general people. It would
be located at near the LDRP College. Most of the Students are
hostelise and in hostel they are not getting the breakfast
facility.Because of that we mainly focused on the students. In
LDRP hostel approximately 900 students are there. The
business will be driven by five partners.
These are Jaydeep K. Tank, Dipin L. Tejani, Sanal
K.Babu,Alpesh N. Vasani, Vidhi Patel. All five members are
having management background, having MBA degree without
any market exposures. We have appointed 2 part time workers
and one cook man we appointed for making gathiya. Rest of
the work can be done by any of the members.We also provide
home delivery. Home delivery would be done by the any one of
our partner who would be free.

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Table of Contents
Sr.
No.

Title

Pg.
No.

1.

Introduction

2.

Research Methodology

3.

Data Analysis

4.

Business Plan

23

5.

Finding

29

Conclusion

30

Bibliography

31

Appendix

32

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INTRODUCTION

As per the our M.B.A. program to enhance our skill and to increase the
our practical knowledge we need to prepare a project report on any business
firm in which we have selected the Breakfast outlet for the study

For that purpose we have visited the 30 different breakfast outlet On the
basis of those we found out the requirement for our breakfast. This includes area
to locate shop, capital requirement for shops stock, would own shop be better
or should take on rent and other factors which are mentioned in the following
project.

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RESEARCH METHODOLOGY

Research objectives:
1. To Know the initial investment for starting a Breakfast outlet
2. And to know the different type of test which would be more preferable by
the consumer.
3. To know the practical application of research and usefulness of research
study to starting real business of breakfast.

Scope of study:
Survey has been made in different area of Gandinagar and Ahmadabad.

Survey method:
Questionnaires

Types of Data:
The primary data & secondary data were collected to know the
practical application of research and usefulness of research study to
starting real business of breakfast.

Limitation:
Breakfast outlets are open till early morning so we were facing difficult
for collecting data.
There are very less number of outlets which only in breakfast business.

DATA ANALYSIS
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1. How much initial capital was needed for starting a business?

Particular

No. of outlet (30)

1 To 30000

10

30001 To 60000

60001 To 90000

90000 or more

Interpretation:
On the bases of this data we can say that most of the outlet needed at
most 100000 rs. For initial investment.

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2. Why are you choosing this area for your business?


Particular

No. of outlet(30)

Resident area

School Collage

15

Main market

Other

Interpretation:
In above diagram we conclude that the breakfast outleter is choosing their
area/location main reason is targeted the student mostly. Here, 52 %
shoppers says that the main reasons is choosing that particular area is schoolcollege.

3. Which product would be more preferable by consumer?

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Particulars

Tea/coffee

Bataka pauva

Samosa

Gathiya

10

Thepla

Bakery
product

Maggie
/noodles

Maska bun

Other if any

Dhokala

Sandwich

Biscuit

Interpretation:

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In above question find the product is more preferable to consumer. This


was basically tea/coffee, bataka pauva, samosa, bakery products and
maskabun.

4. How many workers are you need for the business?


Particulars

No. of outlet (30)

5 or more

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Interpretation:
The above dia-gram represents the number of respond surveyed. We have
conducted a survey of 30 breakfast shop. Out of those 23% said that the only
one worker need for this business.

5. Are you providing parcel facility?

Particulars

No. of outlets (30)

Yes

26

No

Interpretation:
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In above chart represents the number of respondent surveyed. Out of the


30 outlet 87% providing the parcel facility and only 13% outlet said that they
not provide the parcel facility.

6. Are you provide home delivery or not?

Particulars

No. of outlets (30)

Yes

No

27

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Interpretation:
Here, no one can provide any type of home delivery for the breakfast products.
7. Who are your target customers?
Particulars

No. of outlets (30)

Students

17

Office staff

General public

Interpretation:

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The above chart mansion that outleter targets the student more that percents is
57% because mainly student are living in hostel. So we also main target the
hostel students.

8. How many average customers daily visit your store?

Particulars

No. of outlets (30)

20 to 50

51 to 80

10

81 to 100

Above 100

Interpretation:
The above pie chart shows the how many consumer visit this shop. The
hogher number of the respondents are covered 51 to 80 which is the 33% of the
total respondents surveyed. While 20 to 50 which is the 17% of the total
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respondents surveyed. While above 100 consumer visit their shop that is 30%
out of 30 respondents
9. Do you provide sitting facility to your customers?

Particulars

No. of outlets (30)

Yes

30

No

Interpretation:
In above pie chart shows that 30 out of total respondents provide the sitting
facility for customers.

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10. Do you provide free-water facility or charge on it?

Particulars

No. of outlets (30)

Free

17

Charge

13

Interpretation:
From the above graph we can say that most of the respondents provide free
water facility for their customers. That is 57% out of the total respondents.

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11. In how much time you had achieved your BEP level (breakeven
point)?

Particulars

No. of outlets (30)

0 to 6 month

13

7 to 12 month

13 to 18 month

More than 18 month

Interpretation:
in this business initial capital is very low so the most probabaly outletor
achived their BEP in 0 to 6 months only. That is the 43% of out of the total
respondents. And secendly they cover their investment capital within the 7 to 12
months that is 30% respondents.
12. Which type of test is most preferable by customer?
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Particulars

No. of outlets (30)

Spicy

Sweet

Spicy- sweet

19

Salty

Interpretation:
The above data interprite that spicy and sweet food are more prefrable by
the consumer because pure spicy or pure sweet food is dengerous for health.so
to consider this point we would provide mixter of all test food.

13. Are you providing any type of discounting facility to customer?

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Particulars

No. of outlets (30)

Yes

No

30

Interpretation:
After analyse above data we can say that most of the seller are not
providing discount on the product because profit margin in the food business is
very law .we are enter into the market from very short time so,to differenciat the
our strategy we provide discount for some month in starting

14. Are you providing credit to your daily customer?

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Particulars

No. of outlets (30)

Yes

21

No

Interpretation:
For long term relation with the customer it is very important to provide
credit facility to them. So above data also give nod to the last sentence that most
of the seller are providing credit facility to the customer. We are not providing
credit facility all the customer but after maintain relation we give them credit
facility.

15. If yes, then for how many day?

Particulars

No. of outlets (21)

0 to 15 days

7
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15 to 30 days

12

More than 30days

Interpretation:
Most of the shop provide credit period for more than 30 days.

16. Do you accept occasional order?

Particulars

No. of outlets (30)


Page 21

Yes

No

28

Interpretation:
Only some of the shop are not accept the occasional order even some are
providing discount to the occasional order custome

Business Plan

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Company Profile
Name of the company
Location

Suparabhat Breakfast Outlet


KH- 5, sec 15,Near LDRP College,
Gandhinagar

Form of an organization

Partnership firm

Name of partners

Jaydeep K. Tank
Sanal Babu
Dipin Tejani

Alpesh Vasani
Vidhi Patel
Product

Tea, Coffee,Hot milk, Masaka bun,


Bataka paua, Biscut,Samosa,Gadhiya,
Sandwitch,Khaman and snacks

Size of Unit

Small Scale

Means of Finance

Own capital

Mission:
Provide Healthy, Fresh, and hot food to the student and general public at a
reasonable rate.

Marketing Plan

Target Market (Customers):


Students, general publics etc. are prime targets.
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This is only concerned about mass market with economical


cost.
Moreover, population strength will provide a desired
volume for the venture.
Approx 200 consumer visit per day.
Product/Service:
We are not providing only breakfast food. But we would
also provide tea, coffee and hot milk. We also provide parcel
and home delivery facility. But home delivery would be given
only if order is for more than100rs. The main aim is to provide
service at best possible quality.

Price:
As our target audience is students and bachelors,
obviously both are price sensitive. The existing breakfast
outlets are charging same price but not provide better quality
and fails to satisfy customers. The business proposes a different
pricing model where it aims to charge lower price than the
existing one. Like for bataka pauva Local players are charging
10 Rs. Per dish. We will charge one 9 Rs. Per dish with better
quality.

Place:
This concept is for food industry where location matters a
lot but still loyal customers also play a vital role. Gandinagar is
very organized city, where sectors are allocated to residential
and to the commercials. The business will be located at the
place where students are easily available or can attract
students to come. Free home delivery will help to cater the
population of jobbers and bachelors.
SWOT ANALYSIS
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Strength:
Located at near college and hostel.
Skilled staff of long standing.
Teamwork.
Product differentiation.
Provide home delivery.
Healthy and fresh food

Weakness:
Image of the sector & existing competition held by potential local
players
It is difficult to survive in the market with only focusing in breakfast
item.
You can run this business only for part time.
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Opportunities
Diversification into new market segments (Alterations)
Constant, consistent markets demand because everyone has to take
breakfast in the morning.
Fast food center in the cream area of Gandinagar.
Future/ potential competition from a large franchised business like Mc
Donald, KFC, Us pizza and Pizza hut.
To enter into market of the mega cities.

Threats:

Not having own shop.


Customer are not ready to sift to the other`s product .
Government rules.
Vacation time.

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FINANCIAL FORECASTING
Sales (Per Month):
We assume that we would achieve our BEP level
approximately in 7 to 10 months.
Particular
Students
Working
Professional
s
Residential
Total

Amount
per day
Rs. 500
Rs. 250

Amount
per month
Rs15,000
Rs. 7500

Rs. 200

Rs. 6,000
Rs.28,500

Projected P& L a/c


Particular

Amount
Per
month
(Rs)

Income :
sales (average)
Students
Rs15,00
0
Working Professionals
Rs.
7500
Misc customers
Rs.
6,000
Total Income Rs.28,5
00

Amount
per year
(Rs.)

Rs.1,80,00
0
Rs.90,000
Rs.72,000
Rs.3,42,0
00
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Operational & Administrative


Expenses:
Salary expens
Misc expenses
Raw material cost
Depreciation:
Mineral Water
Total expenses
Net Profit (On an average)

2000

24,000

2,000
15000

24,000
1,80,000
5,040
6,900

19,000

2,39,940
1,02,060

Projected balance sheet


Liability
Capital
2,00,000
Profit (from P&L a/c.)
1,02,260
Total Liabilities
Assets
Fixed Assets:
Folding tables
2,000
Stool
3,500
Van
35,000
Less: Depreciation @ 10%
3,500
Moped
15,000
Less: Depreciation @ 10%
1,500
Stove
800

Amount
(Rs.)

3,02,260

Amount
(Rs.)
2000
3500

32,500

13,500

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Less: Depreciation @ 5%

40
Cash & Bank

760
2,50,000
3,02,260

Total Assets

FINDING

Response is very poor.


Students are target market for the most of business.
Home delivery is not provided by any respondents.
Gathiya is provided by very less number of respondents.
Most of the respondents are not provided tea or coffee with breakfast.
Spicy-sweet test is more preferable than salty and other test.

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CONCLUSION

From this survey we have knew that most of the business have reqired initial
investment of approximately more than 1,00,000.and no one outlet have not
provide the home delivery facility.Gathiya is provided by very less number of
outlet. While most of the outlet are located near the college and main market. So
on the basis of this information we would more focused on the student and so
that we have located our outlet near the college. To differentiate our strategy we
would provide home delivery and discount both. The risk for this business is
also low and as well as at initially stage we can get good revenues. The risk for
this business is also low and as well as at initially stage we can get good
revenues.

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BIBLIOGRAPHY
www.reseachmethodology.com
Marketing Management
By, Philip Kotler
Financial Management
By, Prasanna Chandra

Page 31

References:
No.

Firm name

Owner name

Firm add.

1.

M.D.nasta house

Urmilaben dasrathbhai patel

Near LDRP college

(9924042740)
2.

Pappubhai nasta senter Hiteshbhai sasani


(9925053458)

Viratnager,
near
municipal
corporation, Ahmadabad.

3.

Rajwadi gathiya house

Vihar dave (9428841799)

Sabalpur chokdi, junagadh.

4.

Bhumi nasta center

Bhavesh prajapati (9913711801)

Viratnagar, near municipal


corporation, ahmedabad.

5.

Bhagwati nasta gruh

Jigneshbhai patel (9924858388)

Tolnaka, bapunagar, Ahmadabad

6.

Surti khaman house

Ankitbhai vaghani (9909383616) Tolnaka, bapunagar, Ahmadabad

7.

Santosh nasta gruh

Mayur tayde (9909902288)

Bapunagar char rasta, ahmadabad

8.

Jalaram nasta house

Chaganbhai patel 9904018899)

Gh-5, Gandhinagar.

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9.

Sugam services

R. Jani (9898444403)

LDRP canteen

10.

Saurashtra gathiya

Vajubhai pandya

Near ITI colleges, sec. 15.

11.

Radhe sukhadiya
sweet mart

Sachin sukhadiya (9909955656)

Gh-6, sec.-29, gandhinagar.

12.

Radhe sukhadiya
sweet mart

Navdeep sukhadiya
(9909955655)

Sec.-21, 205, 1st flour.

13.

Cool point

Shanibhai (9924226781)

Gh-6, sec.22

14.

Pramukh parlour

Paresh gauswami (9913422060)

Gh-6, sec.22

15.

Kesar canteen

Kesarsingh (9824682022)

s.k. college

16.

Rahul center

Raman marvadi (9825014878)

Ratnasagar, near jaybharat school,

17.

Prabhat sendwish

Pravinbhai tank (9537162607)

Gh-5, gandhinagar.

18.

Manmohan garma
garam

Mahendrasinh (9173691741)

Sec-15, near LDRP.

19.

Radhe dairy parlour

Nainusingh chauhan
(9687390534)

Near civil hospital, Ahmadabad.

20.

Sajan

Shantilal prajapati(99742964050

Gh-5, sec no. 15. Gandhinagar

21.

Karnavati

Rajubjai (9723894396)

Sec-24. Gandhinagar.

22.

j.k.nasta house

Ravi chauhan

Khodiyarnagar char rasta,


bapunagar, Ahmadabad.

23.

Jay ambe

Nagin jagdishbhai patel


(8347565775)

Near LDRP college

24.

Garma garam swadist

Nilesh(pappu) (9574353674)

Near LDRP college

25.

Sai snacks

Anuo Sharma (9998782677)

Bapunagar, bhidbhanjan market,


Ahmadabad.

26.

Sagar fast food

Akashbhai(9429776814)

Sector 24,Gandhinagar

27.

Raju idli sambhar

Rajubhai(9726238387)

Univercity campuse Bhavnagar

28.

Food point

Chiragbhai Lakhani
(9033717568)

Velentine circle, Waghavadi road,


Bhavnagar.

29.

Chetana sandwich

Pradipbhai Italiya(9537695560)

Univercity road, raghavadi road,


Bhavnagar.

Page 33

30.

Vayanktesh fastfood

Kalpeshbhai( 8866945597)

Sector 24, Gandhinagar

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APPENDIX
QUESTIONNAIRE
OBJECTIVE: To know the practical application of research and
usefulness of research study to starting real business of break-fast.
1.
2.
3.
4.

Firm name
Owner name
Firm address
Owner ph no:
1. Since from how many years you running this business?.............
2. How much initial capital was needed for starting a business?
1 to 30000

30001 to 60000

60001 to 90000

3. Why are you choosing this area for your business?..................


4. Which product would be more preferable by consumer?
Tea/coffee
Bataka pauva
Samosa
Sandwich
Dhokala
Biscuit
Gadhiya
Thepala
Bakery product
Maggie
Maska bun
Other if any .
5. How many workers are you need for the business?
0
1
2
3
4
Above 5
6. Are you provide parcel facility?
Yes

No

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7. Are you provide Home delivery or not?


Yes

No

8. Who are your target customers?


Student

office staff

General public

9. How many average customers daily visit your store?


20 to 50

51 to 80

81 to 100

Above 100

10. Do you provide sitting facility to your customers?


Yes

No

11. Do you provide free-water facility or charge on it?


Free

charge

12. In how much time you had achieved your BEP level (Breakeven point)?
0to 6month

6to12 month

12to18 month

more than 18 month


13. Which type of test is most preferable by customer?
Spicy

Sweet

Spicy Sweet

Salty

14. Are you providing any type of discounting facility to Customer?


Yes

No

15. Are you providing credit to your daily customer?


Yes

No

16. If yes, then for how many day?


0 to 15days

15 to 30 day

more than 30days

17. Do you accept occasional order?


Yes

No

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