Beruflich Dokumente
Kultur Dokumente
Project report
On
Organization study of Breakfast Outlet
Project Guide
Prof. Bipin Valera
Submitted by
Vidhi patel
62
Sanal Babu
78
Jaydeep Tank
100
Dipin Tejani
103
Alpesh Vasani
111
Page 1
Acknowledgement
The expertise, skills, generosity of many individual have
contributed significantly to the success of this project. This project
could not have been completed without Prof. Bipin Velera who
encouraged us throughout the project. We heartily thank them all.
Finally we would like to thank all shopkeepers and owners of
breakfast outlets, for their patient listening and honest answers.
Page 2
Executive Summary
Suprabhat Breakfast outlet is breakfast food provider. We
are mainly focused on the student and general people. It would
be located at near the LDRP College. Most of the Students are
hostelise and in hostel they are not getting the breakfast
facility.Because of that we mainly focused on the students. In
LDRP hostel approximately 900 students are there. The
business will be driven by five partners.
These are Jaydeep K. Tank, Dipin L. Tejani, Sanal
K.Babu,Alpesh N. Vasani, Vidhi Patel. All five members are
having management background, having MBA degree without
any market exposures. We have appointed 2 part time workers
and one cook man we appointed for making gathiya. Rest of
the work can be done by any of the members.We also provide
home delivery. Home delivery would be done by the any one of
our partner who would be free.
Page 3
Table of Contents
Sr.
No.
Title
Pg.
No.
1.
Introduction
2.
Research Methodology
3.
Data Analysis
4.
Business Plan
23
5.
Finding
29
Conclusion
30
Bibliography
31
Appendix
32
Page 4
INTRODUCTION
As per the our M.B.A. program to enhance our skill and to increase the
our practical knowledge we need to prepare a project report on any business
firm in which we have selected the Breakfast outlet for the study
For that purpose we have visited the 30 different breakfast outlet On the
basis of those we found out the requirement for our breakfast. This includes area
to locate shop, capital requirement for shops stock, would own shop be better
or should take on rent and other factors which are mentioned in the following
project.
Page 5
RESEARCH METHODOLOGY
Research objectives:
1. To Know the initial investment for starting a Breakfast outlet
2. And to know the different type of test which would be more preferable by
the consumer.
3. To know the practical application of research and usefulness of research
study to starting real business of breakfast.
Scope of study:
Survey has been made in different area of Gandinagar and Ahmadabad.
Survey method:
Questionnaires
Types of Data:
The primary data & secondary data were collected to know the
practical application of research and usefulness of research study to
starting real business of breakfast.
Limitation:
Breakfast outlets are open till early morning so we were facing difficult
for collecting data.
There are very less number of outlets which only in breakfast business.
DATA ANALYSIS
Page 6
Particular
1 To 30000
10
30001 To 60000
60001 To 90000
90000 or more
Interpretation:
On the bases of this data we can say that most of the outlet needed at
most 100000 rs. For initial investment.
Page 7
No. of outlet(30)
Resident area
School Collage
15
Main market
Other
Interpretation:
In above diagram we conclude that the breakfast outleter is choosing their
area/location main reason is targeted the student mostly. Here, 52 %
shoppers says that the main reasons is choosing that particular area is schoolcollege.
Page 8
Particulars
Tea/coffee
Bataka pauva
Samosa
Gathiya
10
Thepla
Bakery
product
Maggie
/noodles
Maska bun
Other if any
Dhokala
Sandwich
Biscuit
Interpretation:
Page 9
5 or more
Page 10
Interpretation:
The above dia-gram represents the number of respond surveyed. We have
conducted a survey of 30 breakfast shop. Out of those 23% said that the only
one worker need for this business.
Particulars
Yes
26
No
Interpretation:
Page 11
Particulars
Yes
No
27
Page 12
Interpretation:
Here, no one can provide any type of home delivery for the breakfast products.
7. Who are your target customers?
Particulars
Students
17
Office staff
General public
Interpretation:
Page 13
The above chart mansion that outleter targets the student more that percents is
57% because mainly student are living in hostel. So we also main target the
hostel students.
Particulars
20 to 50
51 to 80
10
81 to 100
Above 100
Interpretation:
The above pie chart shows the how many consumer visit this shop. The
hogher number of the respondents are covered 51 to 80 which is the 33% of the
total respondents surveyed. While 20 to 50 which is the 17% of the total
Page 14
respondents surveyed. While above 100 consumer visit their shop that is 30%
out of 30 respondents
9. Do you provide sitting facility to your customers?
Particulars
Yes
30
No
Interpretation:
In above pie chart shows that 30 out of total respondents provide the sitting
facility for customers.
Page 15
Particulars
Free
17
Charge
13
Interpretation:
From the above graph we can say that most of the respondents provide free
water facility for their customers. That is 57% out of the total respondents.
Page 16
11. In how much time you had achieved your BEP level (breakeven
point)?
Particulars
0 to 6 month
13
7 to 12 month
13 to 18 month
Interpretation:
in this business initial capital is very low so the most probabaly outletor
achived their BEP in 0 to 6 months only. That is the 43% of out of the total
respondents. And secendly they cover their investment capital within the 7 to 12
months that is 30% respondents.
12. Which type of test is most preferable by customer?
Page 17
Particulars
Spicy
Sweet
Spicy- sweet
19
Salty
Interpretation:
The above data interprite that spicy and sweet food are more prefrable by
the consumer because pure spicy or pure sweet food is dengerous for health.so
to consider this point we would provide mixter of all test food.
Page 18
Particulars
Yes
No
30
Interpretation:
After analyse above data we can say that most of the seller are not
providing discount on the product because profit margin in the food business is
very law .we are enter into the market from very short time so,to differenciat the
our strategy we provide discount for some month in starting
Page 19
Particulars
Yes
21
No
Interpretation:
For long term relation with the customer it is very important to provide
credit facility to them. So above data also give nod to the last sentence that most
of the seller are providing credit facility to the customer. We are not providing
credit facility all the customer but after maintain relation we give them credit
facility.
Particulars
0 to 15 days
7
Page 20
15 to 30 days
12
Interpretation:
Most of the shop provide credit period for more than 30 days.
Particulars
Yes
No
28
Interpretation:
Only some of the shop are not accept the occasional order even some are
providing discount to the occasional order custome
Business Plan
Page 22
Company Profile
Name of the company
Location
Form of an organization
Partnership firm
Name of partners
Jaydeep K. Tank
Sanal Babu
Dipin Tejani
Alpesh Vasani
Vidhi Patel
Product
Size of Unit
Small Scale
Means of Finance
Own capital
Mission:
Provide Healthy, Fresh, and hot food to the student and general public at a
reasonable rate.
Marketing Plan
Price:
As our target audience is students and bachelors,
obviously both are price sensitive. The existing breakfast
outlets are charging same price but not provide better quality
and fails to satisfy customers. The business proposes a different
pricing model where it aims to charge lower price than the
existing one. Like for bataka pauva Local players are charging
10 Rs. Per dish. We will charge one 9 Rs. Per dish with better
quality.
Place:
This concept is for food industry where location matters a
lot but still loyal customers also play a vital role. Gandinagar is
very organized city, where sectors are allocated to residential
and to the commercials. The business will be located at the
place where students are easily available or can attract
students to come. Free home delivery will help to cater the
population of jobbers and bachelors.
SWOT ANALYSIS
Page 24
Strength:
Located at near college and hostel.
Skilled staff of long standing.
Teamwork.
Product differentiation.
Provide home delivery.
Healthy and fresh food
Weakness:
Image of the sector & existing competition held by potential local
players
It is difficult to survive in the market with only focusing in breakfast
item.
You can run this business only for part time.
Page 25
Opportunities
Diversification into new market segments (Alterations)
Constant, consistent markets demand because everyone has to take
breakfast in the morning.
Fast food center in the cream area of Gandinagar.
Future/ potential competition from a large franchised business like Mc
Donald, KFC, Us pizza and Pizza hut.
To enter into market of the mega cities.
Threats:
Page 26
FINANCIAL FORECASTING
Sales (Per Month):
We assume that we would achieve our BEP level
approximately in 7 to 10 months.
Particular
Students
Working
Professional
s
Residential
Total
Amount
per day
Rs. 500
Rs. 250
Amount
per month
Rs15,000
Rs. 7500
Rs. 200
Rs. 6,000
Rs.28,500
Amount
Per
month
(Rs)
Income :
sales (average)
Students
Rs15,00
0
Working Professionals
Rs.
7500
Misc customers
Rs.
6,000
Total Income Rs.28,5
00
Amount
per year
(Rs.)
Rs.1,80,00
0
Rs.90,000
Rs.72,000
Rs.3,42,0
00
Page 27
2000
24,000
2,000
15000
24,000
1,80,000
5,040
6,900
19,000
2,39,940
1,02,060
Amount
(Rs.)
3,02,260
Amount
(Rs.)
2000
3500
32,500
13,500
Page 28
Less: Depreciation @ 5%
40
Cash & Bank
760
2,50,000
3,02,260
Total Assets
FINDING
Page 29
CONCLUSION
From this survey we have knew that most of the business have reqired initial
investment of approximately more than 1,00,000.and no one outlet have not
provide the home delivery facility.Gathiya is provided by very less number of
outlet. While most of the outlet are located near the college and main market. So
on the basis of this information we would more focused on the student and so
that we have located our outlet near the college. To differentiate our strategy we
would provide home delivery and discount both. The risk for this business is
also low and as well as at initially stage we can get good revenues. The risk for
this business is also low and as well as at initially stage we can get good
revenues.
Page 30
BIBLIOGRAPHY
www.reseachmethodology.com
Marketing Management
By, Philip Kotler
Financial Management
By, Prasanna Chandra
Page 31
References:
No.
Firm name
Owner name
Firm add.
1.
M.D.nasta house
(9924042740)
2.
Viratnager,
near
municipal
corporation, Ahmadabad.
3.
4.
5.
6.
7.
8.
Gh-5, Gandhinagar.
Page 32
9.
Sugam services
R. Jani (9898444403)
LDRP canteen
10.
Saurashtra gathiya
Vajubhai pandya
11.
Radhe sukhadiya
sweet mart
12.
Radhe sukhadiya
sweet mart
Navdeep sukhadiya
(9909955655)
13.
Cool point
Shanibhai (9924226781)
Gh-6, sec.22
14.
Pramukh parlour
Gh-6, sec.22
15.
Kesar canteen
Kesarsingh (9824682022)
s.k. college
16.
Rahul center
17.
Prabhat sendwish
Gh-5, gandhinagar.
18.
Manmohan garma
garam
Mahendrasinh (9173691741)
19.
Nainusingh chauhan
(9687390534)
20.
Sajan
Shantilal prajapati(99742964050
21.
Karnavati
Rajubjai (9723894396)
Sec-24. Gandhinagar.
22.
j.k.nasta house
Ravi chauhan
23.
Jay ambe
24.
Nilesh(pappu) (9574353674)
25.
Sai snacks
26.
Akashbhai(9429776814)
Sector 24,Gandhinagar
27.
Rajubhai(9726238387)
28.
Food point
Chiragbhai Lakhani
(9033717568)
29.
Chetana sandwich
Pradipbhai Italiya(9537695560)
Page 33
30.
Vayanktesh fastfood
Kalpeshbhai( 8866945597)
Page 34
APPENDIX
QUESTIONNAIRE
OBJECTIVE: To know the practical application of research and
usefulness of research study to starting real business of break-fast.
1.
2.
3.
4.
Firm name
Owner name
Firm address
Owner ph no:
1. Since from how many years you running this business?.............
2. How much initial capital was needed for starting a business?
1 to 30000
30001 to 60000
60001 to 90000
No
Page 35
No
office staff
General public
51 to 80
81 to 100
Above 100
No
charge
12. In how much time you had achieved your BEP level (Breakeven point)?
0to 6month
6to12 month
12to18 month
Sweet
Spicy Sweet
Salty
No
No
15 to 30 day
No
Page 36
Page 37