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Mission Statement

To promote the wine industry in Santa Barbara County (per by-laws)

Vision Statement
For Santa Barbara County to be known for world-class, authentic wines worth seeking out

Values Statement
Have the members best interests in mind
All members will succeed together
Encourage participation and engagement

2013-2015 Goals
The region should be the brand, not the association
Outsource and reinvigorate events
Work together (unify) with other wine and travel associations to maximize efforts
Increase member and community communication and value
Become the central voice/entry point for Santa Barbara County wines
Expand membership (qualified and associate)
Increase revenue so we can do more
Increase engagement of members in community & industry issues

By the Numbers 2013 vs. 2014


Opt-in email subscribers (consumers)
Website visits
Celebration of Harvest microsite
Vintners Spring Weekend
App downloads
Facebook fans
Twitter followers
Instagram followers
Touring Guide Requests
Digital Touring Guide Reads

6,706 | 6,575 (-1.9%)


112,811 | 144,912 (+28%)
12,042 | 29,651 (+146%)
N.A. | 32,687
8,400 | 11,309 (+35%)
5,185 | 11,464 (+121%)
1,281 | 3,057 (+135%)
511 | 1,724 (+237%)
473 | 1,021 (+115%)
2,934

2014 Accomplishments
Launch of the new brand, Santa Barbara Vintners
Website and social media growth (Instagram, FB, Twitter)
Launch of a Celebration of Harvest, Vintners Spring Weekend, Key to Wine Country microsites
Refreshed website and marketing collateral including the Touring Guide
All new AVA maps including the first ever SBC map
Launched online shopping cart for AVA maps, logo wear, Key to Wine Country tickets
Lunabean Marketing for Wineries Partnership
Lunabean 2 Day Workshop
Wine Bloggers Conference 2014 Host Destination
ProWine Shanghai attendance with daily SBC seminars
Featured California region with the Wine Institute in Tokyo and Seoul (seminars and tastings)
Savor the Central Coast table
Wine Riot L.A. with SBV table
Boston Wine Expo with SBV tables
Trade calls to Boston retailers and restaurants during the Boston Wine Expo
Pebble Beach Food & Wine sponsor of the cheese seminar and tables at Grand Tasting
Partnered with the Bacara for the Julia Child Foundation Weekend
Wine Tourism Conference attendance with SBV table
Unified Wine Symposium attendance with SBV table
Hosted many media visits in SBC with the Wine Institute, Visit SB, Solvang CVB, and Visit SYV.
Hosted several media visits in SBC through our own efforts.
Partner with The Vineyard Team on Grower Workshop
Partner with California Sustainable Winegrowing Alliance on sustainability seminar
Launched Key to Wine Country Experience Weekends in June and October
Consumer & Membership Festival surveys
New event management partnership with Releve Unlimited
Winery & Vineyards Regulations Committee Launch
Seat on the Agriculture Advisory Committee
Weekly classified ads email blasts

2015 Program of Work


*not including advertising or media hosting/pitching

January
January February
January 13-17
January 14-15
January 14
January 21
January 24
January 25-30
January 27-29
January 31
February
February 9
February 12-18
Feb 28 Mar 1
March 9
March 15-18
March
April 14
April 17
April 19-22
April 23-26
April 25
May 30 - June 3
June 5-7
July 18
August8-10
August 12-14
August
August
September
September 23-25
October
October 10-13
October 11
November
December 4-6

Arrival of 2015 Santa Barbara Wine Country Touring Guide


Media appointments in L.A. and San Francisco
Guild of Sommeliers Master Classes (SF, Chicago, NYC)
Direct to Consumer Symposium
Pinot Noir Industry Tasting at Presquile Winery
Stars of Santa Barbara Los Angeles
Winter Wine Classic, Santa Barbara
Restaurant Week in the Santa Ynez Valley
Unified Symposium
SBCVA Membership Renewal Deadline
Social Media Workshops with Lunabean Media (dates pending)
Grenache Industry Tasting at Casa Dumetz
Boston Wine Expo and New England trade mission
World of Pinot Noir and member only tasting with Jancis Robinson
Cabernet Sauvignon Industry Tasting at Grassini
ProWein (Germany) with the Wine Institute
Updated AVA maps available
Viognier Industry Tasting at Zaca Mesa
Opening reception of the Julia Child Foundation Weekend at the Bacara
Santa Barbara Wine Camp (Sommelier/wine buyer trip)
Santa Barbara Vintners Spring Weekend
Santa Barbara Vintners Festival (Buellton River View Park)
IPW Travel Marketplace (with Visit SB)
Key to Wine Country (Dates subject to change)
Santa Barbara Wine Festival
TexSom and Santa Barbara Vintners Master Class (pending)
Society of Wine Educators (New Orleans)
L.A. Food and Wine
Taste L.A. Times
California Wine Month NYC and SF (Wine Institute)
Savor the Central Coast
Epicure Santa Barbara Vintners in the City
Santa Barbara Vintners Celebration of Harvest Weekend
Santa Barbara Vintners Celebration of Harvest Festival
China trade mission (Wine Institute)
Key to Wine Country Weekend (Dates subject to change)

2014 Santa Barbara Vintners Members, 170 strong

Alma Rosa Winery & Vineyards


Alta Maria
ampelos cellars
Andrew Murray Vineyards
Artiste Winery
Au Bon Climat
Babcock Winery & Vineyards
Baehner Fournier
Barbieri Wine Company
Beckmen Vineyards
Bedford Winery
Blackjack Ranch
Blair Fox Cellars & Fox Wine Co.
Brander Vineyard
Bratcher Winery
Brewer - Clifton
Bridlewood Estate Winery
Brophy Clark Cellars
Buttonwood Farm Winery &
Vineyard
Byron
Ca Del Grevino
Cambria Estate Vineyards & Winery
Carhartt Vineyard
Carina Cellars
Carivintas Winery
Carr
Casa Cassara
Casa Dumetz
Cebada Vineyard
Cinque Stelle
Clos Pepe Vineyards
Cold Heaven Cellars
Consilience, Marianello & Tre Anelli
Coquelicot Wines
Core
Costa de Oro Winery
Cottonwood Canyon
Crown Point
Daniel Gehrs Wines

Dascomb
Demetria
Dierberg & Star Lane Vineyards
DV8
Dragonette Cellars
Dreamcte Wine Co.
Ferguson Crest
Fess Parker Winery & Vineyard
Fiddlehead Cellars
Firestone Vineyard & Winery
Flying Goat Cellars
Fontes & Phillips Wines
Foxen Vineyard & Winery
Grassini Family Vineyards
Happy Canyon Vineyards
Hilliard Bruce
Hitching Post Wines
Huber Cellars
Imagine Wine
J Ludlow Vineyard
Jaffurs Wine Cellars
Jamie Slone Wines
JCR Vineyard
Jorian Hill
Kaena
Kalyra Winery
Ken Brown Wines
Kenneth Volk Vineyards
Koehler
Lafond
LaMontagne Winery
Larner Vineyard & Winery
Lavender Oak Vineyard
Liquid Farm
Longoria Wines
Lucas & Lewellen Vineyards
Margerum Wine Company
Martellotto Wine Productions
Martian Ranch & Vineyard
Melville
Mosby
Municipal Winemakers
Oreana Winery
Pali Wine Company

Palmina
Pence
Point Concepcin Wines
Presidio Winery
Presqu'ile Vineyard & Winery
Qup
Rancho Sisquoc
Refugio Ranch Vineyards
Rideau
Riverbench
Rusack Vineyards
Saarloos & Sons
Sagebrush Annie's
SAMsARA
Sandhi
Sanford Winery & Vineyards
Santa Barbara Winery
Scar of the Sea
Scott Cellars
Sevtap Winery
Silver Wines
Solminer
Stolpman Vineyards
Summerland Winery
Sunstone
Tantara Wines
Tercero Wines
Tessa Marie Wines
The Valley Project
Thorne Wine
Toccata
Toretti Family Vineyard
Transcendence
Tres Hermanas Vineyard & Winery
Turiya Wines
Vogelzang
Westerly
Whitcraft Winery
William James Cellars
Zaca Mesa
Zotovich Cellars

Allan Hancock College Vineyard


Bien Nacido / Solomon Hills Vineyards
Black Oak Vineyard/Jayar Land Corp
Brave & Maiden Estate
Cat Canyon Vineyards
Duvarita
Estelle Vineyard

Atlas Vineyard Management


Coastal Vineyard Care Associates
Carr Vineyards Inc.
Coastal Vineyard Care Associates
Maverick Farming Company, LLC
Valley Vineyard Management

Highland Oaks
Honea Vineyards
Rancho Boa Vista
Sea Smoke
Sierra Madre Vineyard
Spear Vineyards
Strange Family Vineyards