Sales Guide

Atlas Carbon
2015 - First look
The Atlas Carbon is the Holy Grail of neck protection. The complete redesign for 2015 is impossibly light, exible, and showcases a sleek, sexy, simplistic,
and sophisticated new design that is the perfect combination of fashion and function. New features include an insanely low weight of 580g (1.25 lbs),
redesigned body hugging frame shape to reduce brace movement and improve t/range of motion, simpli ed Easy Open release system, stronger and
sti er long travel front suspension, back supports that appear smaller but increase surface area, all new reversible Smart Mounts with multi-angle
adjustment, lighter and tougher padding material in vibrant new colors, and a redesigned innovative tether that eliminates the need for multiple tools.
Carbon bre is a naturally rigid material, but to make the Holy Grail of neck protection we wont accept that. Flexibility is the key to absorption, dispersion,
and mobility so we tested countless weave combinations and layering techniques to obtain the most amount of ex possible out of an extremely rigid
material. As it turns out, we achieved a 2.5x increase in exibility, and a lower weight, making the Atlas Carbon the Holy Grail of neck protection.
Price
Weight
Sizes
Colors
$499.99 USD/CDN
580g (1.25 lbs)
Adult
Key Messages
*Medium size/Optional padding removed
Small 33 - 36 (84 - 92cm)
Medium 37 - 41 (94 - 104cm)
Deluxe
Shades of Grey
SM AC1-00-000
MD AC1-00-010
LG AC1-00-020
SM AC1-01-000
MD AC1-01-010
LG AC1-01-020
Large 42+ (104cm +)
Split-Flex Carbon Frame
Chest Suspension - Sternum Free
Smart Mounts (Size adjustment)
Split frame promotes ex to mimic natural body

movements for maximum comfort and mobility
Dual design maximizes the contact surface area,

spreading impacts over a wide area of the body
6 possible mounting positions
Flexibility helps absorb and reduce impact forces

before they reach the body by perpendicularly
pushing them away from the point of helmet impact
All new 30mm long travel design is a 300%

increase over last years 10mm travel design
Internal spline system with 3 angle settings to

choose from (-10 , 0 , or +10 )
Sleek new race inspired look
Each side operates independently for improved

function during a wide range of impacts
New shape over the shoulder to improve t and

reduce excess brace movement while riding
Slightly sti er to absorb a wider range of impacts
Re ned strap clip mounting is lower pro le
New design is thinner for added compatibility

with a wider range of body protection
Surface Area
Increased overall strength and durability
Reversible to adjust for chest sizing (+/- 8mm)
Height Adjustment
Choose from 2 height adjustments out of the box
Helps t with a wider range of people, neck
lengths, and helmet types (moto, MTB, road, etc)
Additional risers sold separately
Brace appears smaller than the competition, but

contacts 27% more of the body
Chest supports sit around the sternum
Hybrid Strap
Increased surface area helps distribute impact

forces over a wider area of the body
Spine Free Back Supports
Wear over or under clothing to hold brace down
Back supports sit around the spine
Premium Design and Materials

Flexible multi-weave Carbon construction
New back supports appear shorter, but increase

usable surface area by 8% over previous design
Custom machined Aluminum axles and mounts
Easy Open release system

Now used for entry and exit to the brace
Same system used across all brace models
Durable and repeatable in any weather
Super Lightweight
Sealed system helps keep out water and debris
Virtually unnoticeable 580g (1.25 lbs)
Show o Carbon frame exibility
Show o the chest suspension
Hold the rear of the brace, with the back supports

facing the customer, one hand on each side of the frame
Show the chest supports exing independently
Flex the brace up and down
Relate the movement to suspension, and how it

can help absorb impacts like a bike over a jump
Explain how the exibility relates to shoulder

movement while cornering, scrubbing a jump, etc
Mention how it helps keep the head moving,

rather than coming to an abrupt stop
Explain the surface area
Note that the dont rest on the sternum
Show o the dual chest and back supports
Explain the Smart Mounts
Mention the shoulder padding extends up

and over the collarbone for added protection
6 possible settings: Reversible + 3 angle choices
Explain that the increase in surface area helps distribute

impact forces over a wider area of the body
Re ned simplicity for an unmatched experience
Customizing
All brace surfaces easily accept custom graphics
Compatible Chest Protection
Quick Demos
Explain how the new brace appears smaller

than the competition, but contacts 27% more
of the body (vs Leatt 5.5)
Ultra lightweight and tough new padding
Reversing the mount from stock position will

make the brace t bigger (if needed)
Internal splines allow for 3 angle adjustments
3 angle adjustments are -10 (for thin build), 0
(neutral), or +10 (for bigger build)
Atlas Defender
Fox Proframe
TLD 5900/5955
Thor Sentinel
Additional Resources
On atlasbrace.com:
Atlas Carbon
Carbon Tech Specs
Carbon User Manual (7 languages)
Brace Compare
Replacement Parts
Graphic Templates
Sales tools on atlasbrace.com:
Demo the Easy Open system
Indicator lines on the Smart Mounts and back

supports denote which setting is currently used
Size guide/downloadable tape measure
Show how easy it is to open, and put on the brace
Explain the height adjustment
FAQ
Explain how the O-ring helps seal out unwanted debris
Show how easy it is to adjust the height
Brace Testing
Worldwide Distributor info
Atlas Air
2015 - First look
The Atlas Air is the best product we have ever created. The complete redesign for 2015 is impossibly light, exible, and showcases a sleek, sexy, simplistic,
and sophisticated new design that is the perfect combination of fashion and function. New features include an insanely low weight of 599g (1.3 lbs),
The overall height of the product has been reduced, yet the amount of surface area in contact with the body has been increased in order to maximize the
distribution of impact forces. In fact, each Atlas Brace sits on 27% more of the body than the competition. A smaller and lighter product feels like you are
wearing less, greatly enhancing the user experience of a neck brace. The most amazing thing about wearing it is that you forget youre even wearing it.
Price
Weight
Sizes
Colors
Key Messages
$299.99 USD/CDN
599g (1.3 lbs)
Adult
*Medium size/Optional padding removed
Small 33 - 36 (84 - 92cm)
Medium 37 - 41 (94 - 104cm)
Large 42+ (104cm +)
Arctic Covert
Covert
Red Tornado
Hi-Viz
Orange Tornado
SM AA1-00-000
MD AA1-00-010
LG AA1-00-020
SM AA1-01-000
MD AA1-01-010
LG AA1-01-020
SM AA1-02-000
MD AA1-02-010
LG AA1-02-020
SM AA1-04-000
MD AA1-04-010
LG AA1-04-020
SM AA1-06-000
MD AA1-06-010
LG AA1-06-020
Split-Flex Frame





choose from (-10 , 0 , or +10 )



Surface Area
Height Adjustment
Choose from 2 height adjustments out of the box
Helps t with a wider range of people, neck
lengths, and helmet types (moto, MTB, road, etc)
Additional risers sold separately

Hybrid Strap


Tough High Impact Polypropylene construction


Super Lightweight
Show o frame exibility






Customizing
Quick Demos


Atlas Defender
Fox Proframe
TLD 5900/5955
Thor Sentinel
On atlasbrace.com:
Atlas Air
Air Tech Specs
Air User Manual (7 languages)
Brace Compare
Replacement Parts
Graphic Templates

Show how easy it is to open, and put on the brace
Explain the height adjustment
FAQ
Explain how the O-ring helps seal out unwanted debris
Show how easy it is to adjust the height
Brace Testing
Atlas Prodigy
2015 - First look
The Atlas Prodigy truely lives up to its name. Created as the perfect stepping stone for teens and small women, the Prodigy bridges the gap for all those
in-between growing young bodies searching for the best equipment. Redesigned for 2015, features include a reduced new weight of 590g (1.3 lbs),
Everyone deserves proper tting equipment, even at those awkward in-between size stages in life. The Atlas Prodigy is engineered to be proportionately
sized while maintaining all of the game changing features that make the Atlas family of braces the best in the world. Enjoy growing up by moving through
the Atlas Brace family and maintaining the experience you know and love combined with the peace of mind that comes with wearing a neck brace.
Price
Weight
Size
Colors
$249.99 USD/CDN
590g (1.3 lbs)
Youth
Prodigy 29 - 33 (74 - 84cm)
Incline Race
Incline Stealth
Heart
Top Gun
Orange Slant
AY1-00-000
AY1-01-000
AY1-02-000
AY1-05-000
AY1-06-000
Key Messages
Split-Flex Frame





choose from (-10 , 0 , or +10 )



Adjustable Hybrid Strap

Surface Area




Customizing



Super Lightweight
Quick Demos
Explain the proportional sizing
Mid scale to t youth size and retain proper mobility
Show how easy it is to open and close
Mid size, without sacri cing features or quality
Explain how the O-ring helps seal out debris







Fox Raptor
On atlasbrace.com:
Atlas Prodigy
Prodigy Tech Specs
Prodigy User Manual (7 languages)
Brace Compare
Replacement Parts
Graphic Templates

Brace Testing
FAQ
Atlas Tyke
2015 - First look
The all new Atlas Tyke provides top tier protection in a pint size package. Creating the best kids protection meant not making any sacri ces... The complete
redesign for 2015 is modeled after the sleek and sophisticated new Atlas Air adult brace, but has been reduced in size to t your little daredevil perfectly.
Features include a reduced new weight of 460g (1 lb), redesigned body hugging frame shape to reduce brace movement and improve t/range of motion,
simpli ed Easy Open release system, stronger and sti er long travel front suspension, back supports that appear smaller but increase surface area, lighter
and tougher padding material in vibrant new colors, and a redesigned innovative tether that eliminates the need for multiple tools during adjustment.
Comfort and mobility are just as important as safety, as we feel limiting ones ability through constricting equipment can lead to potentially dangerous
situations where someone may not be able to react properly to avoid the situation. As the future of our sport, we want kids to feel safer while taking risks
by wearing safety equipment that doesnt hinder their ability, so we included all of our game changing exibility technology into the Atlas Tyke.
Price
Weight
Size
Colors
$199.99 USD/CDN
460g (1 lb)
Kids
Tyke 24 - 28 (61 - 71cm)
Slash
Batman
Beast
Kiwi
Gamer
AT1-00-000
AT1-01-000
AT1-02-000
AT1-04-000
AT1-06-000
Key Messages
Split-Flex Frame
Size Adjustment


2 possible mounting positions (+/- 8mm)





Remove axle and switch to other mounting hole

in back support to increase stock size by 8mm
Allows the brace to grow with the child
Adjustable Hybrid Strap

Surface Area

Custom machined Aluminum axles



Customizing



Super Lightweight
Virtually unnoticeable 460g (1 lb)
Quick Demos
Small scale made to t kids and retain proper mobility
Smaller size, without sacri cing features or quality
Explain how the O-ring helps seal out debris




Explain the adjustment

2 possible settings: +/- 8mm

Moving the axle from stock position will

2 axle positions are hidden, must remove axle
Fox Raptor
On atlasbrace.com:
Atlas Tyke
Tyke Tech Specs
Tyke User Manual (7 languages)
Brace Compare
Replacement Parts
Graphic Templates

Brace Testing
FAQ
Atlas Broll
2015 - First look
By creating a marriage of a neck brace and neck roll, we developed an entirely new product. Introducing the newest member of our brace family, the Broll.
First timers and young children are developing skills faster than ever, and with that they are experiencing extreme risks even at a very young age. Since
these risks are ever increasing, we decided to build a product that can help keep them protected, but has been speci cally designed for the lower level
impact forces they encounter, along with ease of use across various sports like motocross, downhill mountain biking, bmx, etc.
Creating a hybrid device doesnt mean sacri ces have to be made. The Broll is crafted out of our exible and unbreakable High Impact Polypropylene, along
with new lightweight and super tough injection molded padding. Features include 8mm of chest size adjustment, dual back supports that sit around the
spine and fold for storage, custom designed and cnc machined Aluminum axles, colorful padding, and large surfaces that easily accept custom graphics.
Price
Weight
Size
Colors
Key Messages
$99.99 USD/CDN
375g (0.8 lbs)
Young children
Broll 21 - 25 (53 - 63cm)
Rev
Redline
Cotton Candy
BR1-01-000
BR1-02-000
BR1-04-000
Hybrid Frame Construction
Half plastic/half injection molded foam
Plastic creates strength, structure, and back support

Tough foam front to help absorb lower level Hyper

Flexion impacts while maintaining comfort
Curved shape over the shoulder to reduce excess
brace movement while riding
Built in low pro le strap mount
Jr Easy Open release system

Used for entry and exit to the brace
Back supports fold for storage
Super Lightweight
Adjustable Chest Strap

Included to help hold the product in place
Jr version of our Easy Open system uses a hook and

loop strap that can be opened easily from either side
Internal plug system to keep the padding in place
Ultra lightweight and tough padding
Custom machined Aluminum axles
Size Adjustment
2 possible mounting positions (+/- 8mm)
Customizing
Remove axle and switch to other mounting hole

in back support to increase stock size by 8mm
All surfaces easily accept custom graphics
Allows the brace to grow with the child
Quick Demos
Demo the Jr Easy Open system
On atlasbrace.com:
Small scale made to t young children
Atlas Broll
Tough padded front to help with low speed impacts
Explain how the internal plug helps keep

the foam in the proper position
Broll Tech Specs
Explain the adjustment
Brace Compare
Show o hybrid frame construction
Broll User Manual (7 languages)
Explain how combination of plastic and foam

construction is purposely built for rst timers
2 possible settings: +/- 8mm
Replacement Parts
Plastic creates a strong and exible structure,

foam helps absorb low speed impact forces
Moving the axle from stock position will

Graphic Templates
2 axle positions are hidden, must remove axle
Show o the dual back supports
Feel the extremely low weight
Mention the foam padding extends up and over

the collarbone and down onto the chest
Let the customer feel how light the product is
Explain how the Broll is comfortable for young

children due to the injection molded foam shape
Explain that the large surface area helps distribute
Explain that light weight is less noticable

Brace Testing
FAQ
Testing
OUR DESIGN
Atlas is extremely unique when it comes to neck brace technology. As discussed in our marketing
materials, and on atlasbrace.com, every Atlas Brace is based on flexible technology. By incorporating various areas of flex into the neck brace, our goal is to not only reduce the forces on the
head and neck, but also for the neck brace itself to dissipate, and possibly reduce those impact
forces before they reach the other areas of the body. By sitting around the spine and sternum,
and using dual chest and back supports we already increase the surface area that the brace rests
on the body, which can help to spread out these impact forces rather than concentrate them in
small areas. This flexible technology creates many unique characteristics that are not possible to
achieve with rigid designs, and which is why we believe so strongly in our products.
OUR MISSION
Atlas mission was to create a testing method that could get as close to mimicking real life as
possible. To do this, we used a 3rd party team of experts to perform our testing, so we were able
to obtain non-bias results that were not under our own influence or design. The bulk of Atlas
impact testing has been performed by Dynamic Research, Inc. (DRI) in Torrance, CA by their
extremely knowledgeable staff of Bio-Mechanical Engineers and Doctors, of which some are
regular off road motorcycle riders themselves who understand riders needs, and what kind of
dangerous scenarios they may be faced with.
The team at DRI has previous experience testing neck braces, and had multiple ideas on how to
not only better the technology, but also ways to better the testing performed on them. Their team
completely started from scratch to come up with something radically different that would provide
us with useful repeatable tests, and more accurate data from scenarios which we see in real life.
Mission accomplished...
HOW WE TEST
Just like our product, we wanted to think outside the box when creating our test rig. Since most
crashes we as riders experience are very violent and can include multi-directional forces experienced all at the same time, a better real-world testing method needed to be developed. The team
at DRI was able to develop and create a custom built, repeatable forward/downward pendulum
test rig (think Superman in a flying position) that not only measures deflection in the direction of
our choice, but also compression to the head and neck caused by the secondary action of the
bodys weight crashing down behind the head as it typically does in various violent motorcycle
crashes. With our one of a kind test rig we are able to repeat controlled tests with our dummy
face up, face down, and/or sideways with impacts into a custom built adjustable-angle surface to
mimic various scenarios of common crashes. For example, with our dummy swinging horizontally
to the ground, face down, into a 90 degree surface we are able to simulate a very common lawn
dart scenario of a rider going over the bars, and impacting head first into the ground, a berm, or
an upcoming jump face. This type of testing gives us extremely useful, and repeatable test data
that we can use to further develop our products and the impacts that they face.
HOW WE TEST (CONT.)

Throughout all of DRIs testing, each test scenario was performed with, and without an Atlas Brace
to provide comparative results. We were very pleased to find positive results in every impact
scenario we performed, and that in each situation wearing an Atlas Brace was successful in
reducing the forces to the head and neck, comparative to not wearing an Atlas Brace in the same
impacts. Although this does not in any way guarantee an injury will not be sustained or that an
injury could be reduced, it does give us extremely valuable data related to our products performance while helping to further the development and understanding of impacts that riders may
experience, and how we can work to better control these forces in attempt to lessen the severity of
them on the body. While our testing is unique, and not directly comparative to some of our competitors testing, we still feel very strongly that neck braces are a vital component of rider safety,
and should be highly considered as part of every riders program.
CERTIFICATION
In addition to our rigorous one-of-a-kind lab testing performed in the USA, the Atlas Brace is also
lab tested in Europe to meet various CE standards. The Atlas Brace conforms with the requirements of the European Directive 89/686/EEC concerning Personal Protective Equipment (PPE),
along with EN 1621-2 :2003 which relates to clothing/motorcyclists back protectors against
mechanical impact, EN 340:2003 for general requirements of protective clothing, and also me-int
074-00 which tests ergonomics, and tensile strength. CE is the only current certification available
for neck braces, and Atlas is proud to meet these requirements.
THE REAL WORLD
Often times man creates devices which perform extremely well in Lab scenarios, but pose multiple
challenges in the real world. This is extremely relevant in regards to protection products. During
the initial design phase of the Atlas Brace we found this to be a very difficult task to overcome, and
searched for the best way to combine mobility and comfort, with safety and protection. Since the
development was lead by a former Professional motocross racer, we were able to carefully
develop this mix over a 3 year period of rider testing. We credit a huge portion of this to our real
world rider testing with multiple professional riders input/feedback, as well as the developmental
input from the team at DRI who had a big influence on how to create a controlled flexible design
that would provide the safety results we were looking for. The results are exactly what we hoped
for, and we believe that having current and former Champions Ryan Villopoto and Jake Weimer
choose to wear our product shows that we have created a great product. When asked about riders
who choose to wear, or not wear a neck brace, this is what Ryan Villopoto had to say: For me, its
a choice I make, and even if a neck brace only helped me one percent, thats a one percent
advantage I have and its only going to help.
HOW WE TEST (CONT.)

Our Dummy is made up of an instrumented upper torso surrogate fitted with a Hybrid III head-form
and a Motorcycle Anthropometric Test Device (MATD) neck, which was specifically developed (and
certified) by DRI to be more realistic for data acquisition during motorcycle crash scenarios than a
standard car crash type neck. Previous research at Dynamic Research has indicated that on the
Hybrid III test dummy, the shoulder position relative to the head and neck is too low and not realistic of a 50th percentile adult male. In order to remedy this situation, a special upper torso was
fabricated using a 50th percentile adult male as a casting model. Special attention was paid to the
location of the shoulders relative to the head and neck in order to confirm that the surrogate was
representative of the 50th percentile adult male. Instrumentation on the surrogate included a 9
accelerometer array mounted inside the Hybrid III head-form for measurement of linear and
angular accelerations as well as a 6 degree of freedom upper neck load cell that monitored three
dimensional forces and moments. A digital high speed video camera collecting data at 1000
frames per second is used to capture all impacts. The complete upper torso fixture is illustrated in
Fig. 1, and the MATD neck is shown in Fig. 2.
Fig. 1
Fig. 2
ATHLETES
More and more athletes around the world are choosing the Atlas Brace because of the comfort,
mobility, and unrestrictive feeling that helps them to perform their best week in and week out.
Head O ce
Atlas Brace Technologies, Inc | Surrey, BC, Canada | 604 542 5661
USA
Atlas Brace Technologies USA, LLC | Valencia, CA | 661 505 4407

Sales Guide

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Atlas Carbon

2015 - First look

*Medium size/Optional padding removed

Small 33 - 36 (84 - 92cm)

Medium 37 - 41 (94 - 104cm)

Large 42+ (104cm +)

Split-Flex Carbon Frame

Chest Suspension - Sternum Free

Smart Mounts (Size adjustment)

Split frame promotes ex to mimic natural body

Dual design maximizes the contact surface area,

6 possible mounting positions

Flexibility helps absorb and reduce impact forces

All new 30mm long travel design is a 300%

Internal spline system with 3 angle settings to

Sleek new race inspired look

Each side operates independently for improved

New shape over the shoulder to improve t and

Slightly sti er to absorb a wider range of impacts

Re ned strap clip mounting is lower pro le

New design is thinner for added compatibility

Increased overall strength and durability

Reversible to adjust for chest sizing (+/- 8mm)

Brace appears smaller than the competition, but

Chest supports sit around the sternum

Increased surface area helps distribute impact

Spine Free Back Supports

Wear over or under clothing to hold brace down

Back supports sit around the spine

Premium Design and Materials

Dual design maximizes the contact surface area,

Flexible multi-weave Carbon construction

New back supports appear shorter, but increase

Custom machined Aluminum axles and mounts

Easy Open release system

Sealed system helps keep out water and debris

Virtually unnoticeable 580g (1.25 lbs)

Show o Carbon frame exibility

Show o the chest suspension

Hold the rear of the brace, with the back supports

Show the chest supports exing independently

Flex the brace up and down

Relate the movement to suspension, and how it

Explain how the exibility relates to shoulder

Mention how it helps keep the head moving,

Explain the surface area

Note that the dont rest on the sternum

Show o the dual chest and back supports

Explain the Smart Mounts

Mention the shoulder padding extends up

6 possible settings: Reversible + 3 angle choices

Explain that the increase in surface area helps distribute

Re ned simplicity for an unmatched experience

Compatible Chest Protection

Explain how the new brace appears smaller

Ultra lightweight and tough new padding

Reversing the mount from stock position will

Sales tools on atlasbrace.com:

Demo the Easy Open system

Indicator lines on the Smart Mounts and back

Size guide/downloadable tape measure

Show how easy it is to open, and put on the brace

Explain the height adjustment

Explain how the O-ring helps seal out unwanted debris