Chris Mascarenas Jr.

** ***** **** ****** *******, NY 11577

Tel: 917-***-**** Email: wmdrze@r.postjobfree.com
Director
Social Media Broadcasting Financial Services Product Development
Web Architecture Cloud Computing Analytics AWS CRM SAP
Strategic and driven executive with a proven ability to lead large-scale global IT operation, Corporate
Systems, Web applications and analytics, revitalize organization through change initiatives, Cap X cost
cutting, drive new business growth through technology innovation and market leadership, focus on
customer service, execution, and business intelligence. Visionary leader known for ability to complete
projects on time and on budget, adapt to changing markets, create win-win solutions, customer service
focus and gain buy-in at all levels of the organization. Foster an environment of high productivity,
entrepreneur, cutting edge technology and business partnership for social media, mentorship, and team
building.
Career Highlights
Develop and Architected new ecommerce products for Institutional Sales (B to B) and for Financial
Consumer Markets (B to C) using SOA, Agile, Multiplatform
Manage and Supported Web Operation and Corporate system using, VMware, Cloud Azure and
Microsoft .Net for Value Line Stock, Mutual Funds, & Options.
Develop, Implemented and supported Social Media and Analytics platform as Software as Service
model using LAMP, Cloud Computing, Oracle, MS SQL, and integration with Facebook and iPhone social
hub and Supported over 15 million users for R6OD, Gannet, Meredith (Better Homes and Garden,
Parents, Mixing bowl, Momslikeme, Highschoolshout, Callaway,etc..)
Manage a staff of 100 globally and Operation budget of $25 million and capital $100 million for CBS
Corp.
Develop applications using Open source, Microsoft .Net and Java and SQL Server
Develop, Architected, implemented and supported Planning Tool Ad Quoting System for print, online,
polybag, and insert using SAP and Oracle DB.
Implemented and Supported AP ENPS and News Center for ABC and CBS
Architected and Supported 12,000 users, 10 global data centers, 65 global IP Frame Relay and Voice
over IP branches, 400 servers and 24x7x365 support
Reduce IT operating cost by 20 percent through contracts negotiation, offshore development,
outsourcing , open source, virtualization and cloud computing
Develop and implemented disaster recovery and business continuity
Increase system and network uptime from 60% to 99% by improving network MPLS infrastructure,
virtualized servers, and Disaster Recovery site for NNN.
12 years of Media and Advertising experience and 20 years of IT experience
Founded a successful technology startup focusing on the mid market and enterprise clients for
business applications, infrastructure, and security

Education & Certification

COLUMBIA UNIVERSITY - Master in Technology Management, Dec 2011
BARUCH COLLEGE - BBA in Computer Information System June 1989
Microsoft Certified Professional and Cisco Certified Network Professional
Professional Experience
VALUE LINE
IT DIRECTOR July 2010 Present
Align IT strategy to support company vision to transform to Digital Media
Manage staff, projects, budget, SLA, compliance, Disaster Recover, Operation Execution, customer
focus, process improvement and mentorship
Work with Marketing to increase customer loyalty and branding through social media, live streaming
conferencing and training
Created three year IT vision and strategy to support new products and corporate systems and
architecture. Negotiated contracts, SLA and, KPI.
Provide Architecture, operation process, 24x7 global infrastructure, networks, SQL, and applications
support. Architected Hybrid Cloud using AWS EC2, EBS, S3, VPC, RDS, Cloud Front and leverage internal
cloud using VMware Enterprise
Develop and supported Quant processing, asset management using SQL.
Re-Architect Infrastructure, DB, application framework, and cloud computing
Supported and upgraded corporate systems Active Directory, Exchange, Great Plains, SharePoint,
Visual Studio, Project Servers, CRM, Office 365, MS Azzure
GANNETT
Director Oct 2003 June 2010
Ripple6.com
Work with Marketing and Sales to promote Social Media SAS model
Work with Agencies to target DMA and Double Click Ads
Work with clients to enhance products and releases and support 15 million users
Leverage Open Source, Agile, Oracle, Drupal and Cloud Computing.
Build Process to improve metrics and customer experience and expectation
Manage a staff of 12 technology managers with an annual budget of 6 million
Manage Global Operation of Social Media Ripple6.com SAS properties ( Better Homes & Gardens,
MixingBowl, MomsLikeMe, Parents, PGA) using Analytics.
Develop Web2 Applications using Drupal, Ajax, Flash, LAMP, video encoding, for Ads Video Streaming,
blogging, community sharing, and collaboration
Architected Hybrid Cloud using AWS EC2, EBS, S3, VPC, RDS, Cloud Front and leverage internal cloud
using VMware Enterprise
Manage Architecture, Corporate systems, Database and Operations initiatives and processes for Dev,
QA, Staging, Load Test and Production environment
Manage and train business units and clients on Drupal and Social Media SAS

 Standardize build for Microsoft .Net platform and Java, PHP and LAMP platform
Supported Blackberry, Exchange, Sales force, Jira, Confluence, IIS, Apache, tomcat, Solr Search, Postfix,
SVN, MS SQL, Postgresql, Drupal, Nagios, Oracle Financial, .Net, Flex, CSS, Java, Amazon EC2, EBS,
Hadoop, Perl
Newspaper National Network
Manage a staff of Network Group, Server Group, Client Support, Oracle DBA, NOC, QA and Dev Group,
SAP Basis and Off shore group
Work with sales and marketing to develop planning tool and support double click
Prepared Operation and Capital Budget and negotiated contracts with vendors
Standardized SVN, Agile, Java, Webdynpro, Linux, Oracle and Jmeter
Manage IBM Global Services and TCS for Off shore development , QA and DBA
Created a Planning Tool for Order Entry and Inventory Systems for Ad Sales
Design and Supported Cisco Routers, Checkpoint Firewall UTM-450 and Verizon MPLS to run both data
and voice over ip sip trunck and EIGRP protocol
Upgraded IOS 12.1 Standard to Advance to support Sip Trunk, MPLS and EIGRP
Design, Install and configure 6509 switches as core, distribution and server farm.
Upgraded Windows 2003 R2, Active Directory, Exchange 2003, BES 5
Installed and supported SAP Netweaver ( Portal 7, BW, ABAB and Java stack, basis) using Sun Sparks
Servers, Solaris 10, Oracle 10g to run Planning Tool App
Configure and supported Citrix Meta frame , Double take and Oracle Data guard for DR data
replication to Sun guard
FAS TECHNOLOGY INC. (IT CONSULTING COMPANY)
VP Technology and Co-founder Jan 2000 Oct 2003
Managed and trained a staff of 12 with an annual budget of 3 million
Implemented Exchange, SharePoint Portal, Active Directory, Blackberry, Microsoft Great Plain ERP,
and Microsoft SQL.
Designed and implemented Global MPLS network, 3 data centers (NY, London, Singapore), server
farm, and security for MMS spin off from Standard & Poors.
Architected the BNL security perimeter and upgraded network infrastructure and internet access for
the RHI system. Supported virtualization and cloud computing.
Designed and implemented 65 branch frame relay network, VoIP and security.
Provided assessment and architect to fix a NYC city time $120 million project.
CBS CORP. (MEDIA COMPANY)
Director News Information System Jul 1998 - Jan 2000
Manage a staff of 10 direct reports and 100 indirect technology professionals with an annual budget of
10 million.
Work with Sales and Marketing and online to research market audience and national sales upfront
sales
Design and implemented global IP network, exchange email and windows 2003 servers supporting

12,000 users and 10 global data centers, and 400 servers

Implemented AP ENPS system globally with in one year using Microsoft SQL.
Architected and design the Early Morning News studio for the data feeds.
Designed and project plan CBS News Archiving Systems which converted the analog films to digital
retrieval system with all the metadata.
. Architected and Supported 12,000 users, 10 global data centers, 65 global IP Frame Relay and Voice
over IP branches, and 400 servers for CBS Corp
AMERICAN BROADCASTING COMPANY ( MEDIA COMPANY)
Client Services Manager Aug 1994 - Jul 1998
Manage a staff of 25 technology professionals with an budget of 6 million
Work with National Sales for upfront sales using Microsoft SQL systems.
Setup 24x7 Support and escalation process and implemented AP News Center
Standardized the server build and desktop deployment and upgrades.
Supported 30,000 users, 80 global branches, 800 servers, 12 global data centers
THYPIN STEEL INC. ( MANUFACTURING COMPANY)
Network/Telecom Director Jan 1992 Aug 1994
Manage a staff of 8 technology professionals with an annual budget of 4 million
Design and Manage 12 IP Branches using Cisco, and supported 4 RS/6000 running DB2 and custom
PlanMatics Application for Sales and Distribution System and Novel File Servers and GroupWise Email
System and PlanMatic ERP
MUTUAL OF AMERICA (INSURANCE COMPANY)
PC/LAN Analyst Aug 1990 - Jan 1992
Implemented an imaging system for the Sales and Claims Dept using MS SQL.
. Programmed and analyzed 401K plan for highly compensated employees Administered servers and
provided support for 1,000+ users
S.A.S. SECURITIES a Bear Stern subsidiary ( FINANCIAL COMPANY )
System Analyst Jan 1989 - Jul 1990.
Analyzed and designed user specifications for P&L, Stock and Options and worked with Bear Sterns to
clear stock & options positions using SQL and DB2
Programmed and maintained all applications, network and database integrity
Technology Summary
Languages: C, C++, VB, C#, Perl, PHP, Java, HTML, CSS
DBMS: Oracle 10g, DB2, MS SQL 2005, MS SQL 2008 R2, Mysql, Postgresql
Platforms: Linux, MS Windows 2003 R2, Windows 2008 R2, IIS 6, Apache, Tomcat
Software: Jira, Confluence, SVN, Flex, .Net, Java, Perl, IIS, Apache, tomcat, Solr, Nagios, Postfix, MS
Active Directory, Windows Enterprise Server 2008, Exchange Enterprise 2007, MS SQL, CentOS, Ubuntu,

Solaris 10, Red hat Enterprise, MySQL, Oracle Enterprise 10g, MS SQL 2005, SAP Portal 7 (Netweaver),
MS SharePoint Portal, Oracle Financial, People Soft, Drupal, Word press, Joomla, Alfresco, MS Visual
Studio, CVS, MS XP, MS Vista, MS Windows 7, Office 2003, Office 2007, Hyperv, VMware, Cisco IOS 12.1,
SIP, Voice over IP, MPLS, VLAN, Data Guard, MS DFS, Double Take, Citrix, BES 4.1, BES 5, Norton
Antivirus Enterprise, Symantec Backup Exec, Net backup, ITIL