MISSION: MILLENIAL OUTREACH

TARGET: 50,000 MILLENIALS AGE 15-24 IN 2010

IN LOS ANGELES COUNTY:
• Approximately 1,000,000 millenials enrolled in public high schools,
community colleges and adult schools
• 164 High Schools with an average population of 1,600
• 13 Community Colleges with an average population of 29,000
• 48 Adults Schools with an average population of 6,300

COLLATERAL AND MESSAGES DELIVERED TO STUDENTS THROUGH MULTIPLE CHANNELS:

• Introduction seminars (assemblies, etc.) with each student receiving
sponsored bags
○ 400-1,000 students per high school site
○ 1,500 – 4,000 students per community college/adult school site
• Web site
• Training classes

THE PROGRAM:
• Employment Readiness training consisting of 10 hours of on-site training
delivered in five 2-hour sessions over 10 weeks
• Topics covered include finding a job, interviewing, resume/application
preparation, references/referrals and working successfully
• Free for students, schools, community organizations and government
agencies
• No barriers to information or opportunity to receive training

SPONSOR BENEFITS:
• Branding to targeted 50,000 millenials aged 15-24
• Option to provide up to 2 items inside gift bags delivered to each introduction
attendee (target: 50,000)
• Sponsor logo prominently displayed on Owner web site with hyperlink to
Sponsor's web site
○ Web analytics report to Sponsor
• Promotion in upcoming media
○ Interviews, articles, press releases
• Promotion in all email communications to online members and enrolled
training participants (target: 2,500 in 2010)
• Sponsor logo printed on each Certificate of Employment Readiness (target:
1,500 in 2010)
• Option for Sponsor to send one email communication through the Reaching
Hire online community (Sponsor to provide email content that Owner will
send)
• Making a Difference Award to be presented to Sponsor

Major funding provided by Brick Elm LLC, a staffing and training company based in
Pasadena. Lesa Caskey is the principal of Brick Elm and the creator of the Reaching Hire
employment readiness outreach program. Ms. Caskey has over fifteen years of professional

Reaching Hire is an outreach program through Brick Elm LLC

1015 N. Lake Ave. Suite 111 Pasadena, CA 91104
866.756.7315 • reachinghire.com • brickelm.com
staffing experience and has been involved in the community throughout the last twenty-five
years for causes including battered women, AIDS research, homelessness, childcare, foster
children (as a licensed foster parent and as a CASA) and national elections.

Reaching Hire is an outreach program through Brick Elm LLC

1015 N. Lake Ave. Suite 111 Pasadena, CA 91104
866.756.7315 • reachinghire.com • brickelm.com