Beruflich Dokumente
Kultur Dokumente
Executive Summary
AST.Net Wireless Broadband is an innovative start-up company that provides wireless
broadband internet connections to several Dhaka Metropolitan Areas. Utilizing Wi-MAX
technology and proprietary antennas and repeaters, AST.Net will be able to serve a larger area
with broadband Internet connections.
AST.Net will be founded by Md. Anikul Islam, Mohammed Tajimul Islam and Shahriar
Hossain. With an MBA and an undergraduate degree from American International UniversityBangladesh (AIUB), we have the skills to execute on this well-researched business plan. We are
spent one year in various Associates, which gave him not only an incredible and reasonable
boost in confidence to accomplish a business venture, but also provided with solid project
management skills and experience.
The market for wireless broadband Internet connections in Bangladesh is new but is widely
open. Demand for traditional broadband connections is surpassing conservative forecasts. The
wireless market is even more exciting due to the significantly lower costs needed in terms of
delivery infrastructure. As AST.Net customer base grows, costs decrease through scales of
economy, creating an even more compelling argument for AST.Net existence.
AST.Net has targeted three distinct groups. First group is students, a market segment that uses
the Internet the most and also has high expectations regarding the speed of the connection.
Second group is professionals, people with disposable income, not a lot of excessive time on
their hands, and a group that uses the Internet a fair amount, both personally as well as
professionally. The last group that will be targeted is techies. This group is the early adopters of
any type of technology and spends incredible amounts of time immersed in Internet technology.
AST.Net is a compelling business concept that leverages advances in technology and
proprietary tools to offer a market need at below market prices. In addition to earning great
margins with low infrastructure costs, margins increase as the customer base increases. This
exciting business plan has a high likelihood of success. The business will earn modest profits in
year two, increasing exponentially in year three. Net profit is forecasted to be commensurate in
years two and three.
1.1 Mission
It is AST.Net Wireless's mission to provide fast, wireless Internet access at a reasonable price.
The most important thing to remember is that every customer must be satisfied with our
services.
1.3 Objectives
2. Company Summary
AST.Net Wireless will be formed in 2015 to offer an inexpensive, wireless broadband Internet
connection to compete with DSL or cable offerings. Using Wi-MAX technology, it is
inexpensive to set up a neighborhood network. The company was founded by Md. Anikul Islam,
Mohammed Tajimul Islam and Shahriar Hossain. AST.Net will rely on outside investors for the
necessary start-up costs.
2|Page
Start-up Funding
Start-up Expenses to Fund
Start-up Assets to Fund
Total Funding Required
Assets
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised
Cash Balance on Starting Date
Total Assets
Liabilities and Capital
Liabilities
Current Borrowing
Long-term Liabilities
Accounts Payable (Outstanding Bills)
Other Current Liabilities (interest-free)
Total Liabilities
Capital
Planned Investment
Investor 1
Investor 2
Additional Investment Requirement
Total Planned Investment
Loss at Start-up (Start-up Expenses)
Total Capital
Total Capital and Liabilities
Total Funding
Start-up
Requirements
Start-up Expenses
Legal
Stationery etc.
Consultants
Insurance
Rent
Research and Development
Expensed Equipment
Total Start-up Expenses
Start-up Assets
Cash Required
Other Current Assets
Long-term Assets
Total Assets
Total Requirements
$9,500
$60,500
$70,000
$5,000
$55,500
$0
$55,500
$60,500
$0
$0
$0
$0
$0
$15,000
$55,000
$0
$70,000
($9,500)
$60,500
$60,500
$70,000
$2,000
$100
$1,000
$200
$200
$1,000
$5,000
$9,500
$55,500
$0
$5,000
$60,500
$70,000
3|Page
3. Services
AST.Net offers wireless broadband Internet access. The service is DSL speed with customers
only needing a Wi-MAX card/modem and to live within range of the signal which covers a
thirty block radius currently. There are plans to enlarge the coverage area as more customers
sign up.
Wi-MAX technology is based off of 2.4 MHz spectrum wireless transmissions. Using the same
wave lengths that some cordless phones use, the Internet signals are broadcasted out through the
neighborhood. With the supplied password and a Wi-MAX receiver in each customer's
computer, customers will have fast, wireless Internet connections.
4|Page
Has purchased something from a website at least once within the last two months.
Market Analysis
Potential Customers
Growth
1st year
2nd year
3rd year
4th year
5th year
CAGR
Students
Professionals
9%
8%
54,000
34,000
58,860
36,720
64,157
39,658
69,931
42,831
76,225
46,257
9.00%
8.00%
Techies
Total
11%
8.87%
10,000
98,000
11,100
106,680
12,321
116,136
13,676
126,438
15,180
137,662
11.00%
8.87%
5|Page
6|Page
Advertising/postings: with local retailers and commercial businesses. This will provide
AST.Net with great visibility in the exact community that it operates in.
Mailings: AST.Net will adopt a targeted mailing campaign to local residents.
Website: AST.Net will leverage its website as a comprehensive and efficient source of
marketing/sales information.
5.4 Milestones
Milestones are a very important aspect of a business plan. They provide concrete, achievable,
yet lofty goals that the business must concentrate on. By targeting lofty goals, AST.Net ensures
that it is aiming high; therefore it is more likely to achieve more. The milestones that AST.Net
has chosen are very specific to the company and will be embraced by all employees.
7|Page
Milestone
Business plan
completion
First 10 customers
Profitability
Enlargement of the
network
Totals
Start Date
1/1/2015
Milestones
End Date
Budget
2/1/2015
$0
Manager
Md. Anikul Islam
Department
Management
1/1/2015
1/1/2015
1/1/2015
3/30/2015
2/1/2016
2/1/2016
Shahriar Hossain
Md. Tajimul Islam
Md. Tajimul Islam
Sales
Operations
Operations
$0
$0
$0
$0
8|Page
7. Management Summary
Md. Anikul Islam, Mohammed Tajimul Islam and Shahriar Hossain, founder and president will
be the anchor of the management team. The entire owner received their undergraduate degree
and Graduate in Business department from AIUB. After getting some experience invaluable,
providing them with extensive project management experience as well as giving them
confidence that he could accomplish anything he set his mind out to do.
After completing BBA getting back to the work field, all of three owners began the MBA
program at the University of AIUB. Our entire course of study concentrated on entrepreneurial
ventures, recognizing at some point his desire to start his own business. Near the end of his
second year, they are hearing about Wi-MAX technology. He became interested in what he saw
was a strong market need for inexpensive broadband Internet connections transmitted
wirelessly, thereby significantly decreasing delivery costs. Md. Anikul Islam, Mohammed
Tajimul Islam and Shahriar Hossain formed AST.Net Wireless to fulfill this market need.
President
Technician
Administration
Total People
Total Payroll
Personnel Plan
Year 1
$24,000
$19,800
$15,000
3
$58,800
Year 2
$36,000
$21,600
$18,000
3
$75,600
Year 3
$48,000
$21,600
$18,000
3
$87,600
8. Financial Plan
The following sections outline important financial information.
9|Page
$132,665
$6,633
$0
$6,633
$126,032
95%
$211,443
$10,572
$0
$10,572
$200,871
95%
$75,600
$5,600
$87,600
$12,000
$1,002
$2,400
$13,000
$3,000
$11,340
$6,000
$117,942
$8,090
$9,092
$0
$2,427
$5,663
4.27%
$1,002
$2,400
$15,000
$3,000
$13,140
$6,000
$140,142
$60,729
$61,731
$0
$18,219
$42,510
20.10%
10 | P a g e