LEADERSHIP

Where the Well-Connected

Stay Connected

The secret to reaching and

influencing the worlds most
powerful men and women

is understanding them,
what sets them apart and
what brings them together.
The FP Group is now well into our fifth decade of a special relationship with those leaders. We know who they are and
whats on their minds. We know what makes them tick. We have earned their trust. They have granted us extraordinary
access and a permanent place in their professional lives.
In fact, in a complex global environment, we have become one of the most important things they
have in common. We are where they come together. We are where they turn in times of crisis.
We are where they communicate with one another.
We are a trusted advisor. And we are constantly growing and changing to meet their needs.

POW
The Inner Circle

The FP Group serves

the people who run the
world.
Foreign Policy magazine,
ForeignPolicy.com and
FP Events are essential
tools for those entrusted
with the worlds most
important decisions.

The FP Group worldwide audience

averages between 2.5 and 3 million
unique visitors a month. 40 percent
are from outside the United States.

They are drawn from the very top ranks

of business, finance, government and
the military worldwide. 65 percent are
top management or professionals.
Over two-thirds of our private sector
readers work for companies doing
business internationally. More than
a third are decision-makers at
companies with over 1,000 employees.
One in five business people in our
audience can be found in C-suites
worldwide.

Our global audience of heads of state,

cabinet ministers, top military officers,
diplomats, finance officials, central
bankers and other government officials
is drawn from each and every one of
the worlds governments, militaries and
leading international institutions. They
are among the most senior officials in
their governments, averaging over twelve
years of service, with about 40 percent
spending in excess of 15 years rising
through the ranks.
Approximately a quarter are from the
executive branch of government, drawn
from the top echelons of international
policy decision-makers. These include
approximately six in ten from the foreign
policy, defense, national security and
military community and the rest spread
among top economic and regulatory
agencies.

WER
Connecting Leaders

Among those with whom The FP

Group has the deepest relationships are
those drawn from the inner circles, the
C-suites, the offices of heads of state
and government, the corridors of the
greatest power. The scope and depth
of our relationships with these groups
is such that our advertisers and the
sponsors of our events benefit from
the exceptionally efficient delivery of
the worlds top executives and officers
from the worlds leading corporations,
financial institutions, governments,
multilateral organizations and other
outposts of the influential.
In fact, due to careful targeting and
dependably meeting their need for
insight and analysis on the stories and
trends reshaping the world daily, The FP
Group can comprehensively deliver the
most important decision-makers in the
world, including:

organizations, arms control organizations,

Heads of state, cabinet ministers,
environmental, health, resource-related and
central bank governors, and top deputies
other organizations.
and department heads the leaders


Generals, admirals
from most
and senior defense
governments in
officials affiliated with
the world.
Government
Private Sector most of the worlds
Top
militaries.
legislators,

Chairmen, vice
judiciary
chairmen, chief
officials and
executives, presidents,
regulators
managing directors
Opinion Leaders
and board members
from the
as well as division
worlds largest
heads
from most of the
economies and every member of the U.S.
worlds 1,000 largest corporations.
Congress, their key staff and members of
C-suite and senior-level finance
the regulatory hierarchy in Washington.
executives from nearly all of the worlds
Senior officials from the worlds
200 largest banks, the 100 largest global
leading multilateral organizations
asset managers, the 50 largest hedge funds
including the United Nations, World
and the most important financial market
Bank, IMF and the regional development
regulators.

institutions, as well as military treaty

The FP Group has targeted critical decision-maker audiences in the sectors

that are most actively engaged in the issues in which we specialize: defense
and aerospace, finance, banking and investment, energy and resources and
technology and telecommunications. (See your FP representative for detailed
breakdowns of our controlled circulation in each of these and other areas.)

INFLU
The FP Group not only
reaches the worlds
most influential men
and women, it
influences them.
Over the course of a
distinguished
42-year history that has
made it one of the most
acclaimed and respected
publications of its kind,
The FP Group and its
contributors have set a
standard for excellence
that is exceptional.

Award Winning
In the past decade alone, The FP Group
has been nominated for eight National
Magazine Awards, winning six. It is one
of only two publications to win a digital
National Magazine Award for three years
in a row.
Foreign Policy is an essential modern
guide to global politics, economics and
ideas for people who want to know whats
really happening in an increasingly
complicated world. (National Magazine
Award citation in 2009)

Chosen by Leaders
This standard for excellence has in
turn made Foreign Policy the place
where world leaders turn to express
their own views and to engage one
another. From Bill and Melinda Gates
to Israeli President Shimon Peres, from
Condoleezza Rice to Senators John
Kerry and John McCain, from Turkish
President Abdullah Gul to Chinese
dissident Ai Weiwei, the FP contributor
list reads much like the whos who
that is our audience. To choose just a
few examples of their extraordinary
engagement with FP, consider the
following recent illustrations involving
top U.S. government officials:
When the Romney and Obama
campaigns engaged in their first headto-head challenges to each others
international policies, they chose, in
March 2012, to offer dueling columns to
FP. The back-and-forth made national
headlines and kicked off the foreign
policy debate for the 2012 general
election.

When General Stanley McChrystal

chose to write his first major article
following his resignation, he outlined his
views on modern warfare to the
readers of FP.
Secretary of Defense Robert Gates
announced his pending retirement in an
exclusive interview with Foreign Policy.
Secretary of State Hillary Clintons
article Americas Pacific Century
was seen by many as the first extensive
description of the signature strategic
shift known now as the pivot, the
transfer of Americas focus from the
Middle East to Asia.
When a scandal enveloped the
relations between Pakistans ambassador
and the U.S. government, it was in a
November 2011 interview that the
chairman of the Joint Chiefs of Staff,
Admiral Mike Mullen, revealed the
existence of a memo that led to the
resignation of Pakistans ambassador.

UENCE
A Trusted Source
Such access comes from only one thing:
trust. FP readers hold our publications
and web site in the highest regard:

Nearly 8 in 10 say understanding

global, economic, political or security
trends are important to their jobs

98 percent say FP provides substantive

coverage of policy issues

Fully three-quarters say that reading

FP is important in the completion of
their work or foreign policy knowledge

95 percent say FP offers well-known

and authoritative writers


98 percent say FP covers the issues
that are key to them


97 percent say FP provides reliable
reporting
That kind of trust is exceptionally
important because the global issues
covered by The FP Group are essential
to our readers in doing their high-level
jobs:

Nearly three-quarters have referred

to an article or used FP content in a
document or a presentation
For these reasons they devote an
extraordinary amount of time to
FP and plan to continue doing so:
FP readers spend on average twice
the time on our site as they do when
they visit The Economist and four times
the amount of time they spend visiting
Foreign Affairs

FP page view growth in the past
two years has been over 120 percent,
six times that of The Economist and
12 times that of The New York Times

7 in 10 say FP contains news that is

important to helping them do their job

Twitter followers of FP have risen by

almost half in the past 12 months alone
When an FP visitor visits at least two
pages on our site, the average duration
of their stay is 16 minutes
ForeignPolicy.com readers on average
visit the site more than four times a
week, and almost three in ten visit it one
or more times a day

90 percent of Foreign Policy magazine
readers read every issue

91 percent of Foreign Policy magazine
readers plan to renew

INNOVA
150%

Foreign Policy

120

Leaders are set apart by vision, the

ability to see over the horizon and
anticipate change. For them, the
secret to doing so is being able to
depend on trusted advisors like FP
and the other world leaders they find
in our pages, on our website and at our
live events.

Since Foreign Policy became part of one

of the worlds most respected media
organizations, The Washington Post
Company, three years ago, it has seen a
remarkable progression of such changes.
In the past three years, it has seen the
transformation and explosive growth of
ForeignPolicy.com.

But just as they are depending on us to

help them adapt to the volatile global
environment, they have also come to
expect that we will ourselves evolve
to meet their shifting and emerging
needs.

70%

Foreign Policy

60
50

Ft.com

40
30

Economist

20
10
0

Unique User Growth 2010-2012

90

60

30

Economist
NY Times
Page View Growth 2010-2012

It has seen the creation of our widely

praised iPad application and a host of
new technological innovations making
use of the site easier and more rewarding
for readers.
It has seen the launch of new live events,
including our Top 100 Global Thinkers
awards event, our annual Foreign Policy
Summit, our Diplomat of the Year
Awards and other forums.

Chart Data Source: COM SCORE

Two-thirds of the members of

FPs extraordinary audience
say www.ForeignPolicy.com is
the leading website covering
foreign policy issues.

In the past three years, visitors to

ForeignPolicy.com are spending more
and more time there and exploring more
and more of its ever-expanding roster of
articles by award-winning authors and
renowned experts.

VATION
Working with Us
But the area where much of the greatest
innovation has taken place is in the
way The FP Group is working with our
clientsadvertisers and sponsors
developing customized, unique,
comprehensive programs for reaching
and influencing some of the worlds most
elusive and vitally important individuals,
our readers.

Singapore Ambassador Chan Heng Chee accepts

FPs Outstanding Diplomatic Achievement award.
And it will soon see a host of innovations
including new channels featuring
exclusive reporting, insight, and analysis
on the critical issues cited by our readers
as being most important to them, new
events, and new content products
catering to the professional needs
of our readers in key industries and
government jobs.

For those companies, the fact that

we are in the business of helping the
worlds leaders meet some of their most
demanding challenges, means that no
other organization is as well positioned
as The FP Group to help them solve
their most difficult marketing and
communications problems.

FP Audience in Brief
Digital Readers: 3,000,000
Print Readership: 280,000
Print Circulation: 100,000

Powerful

65% are top management or professional

1/3 are decision-makers at companies with over 1,000 employees
1 in 5 business people can be found in C-suites
Average of 12 years of service in government; 40% with over 15 years of service
I consider myself an opinion leader #1 in our competitive set

Global

Engaged

98% say FP provides substantive coverage of policy issues

7 in 10 say FP contains news that is important to helping them do their job
Nearly 3/4 have referred to an article or used FP content in a document or presentation
FP readers spend on average 2x the time on our site as they do on The Economist and 4x the time as on Foreign Affairs

The average ForeignPolicy.com reader visits more than 4x per week, and almost 30% visit it one or more times per day
90% of FP magazine readers read every issue
FP page view growth has been over 120% in the past two years, 6x that of The Economist, and 12x that of The New York Times
Twitter followers have risen by nearly 50% in the past 12 months

Source: MMR Fall 2011; Erdos and Morgan Readership Survey July 2012

2/3 work for companies doing business internationally

40% of the audience comes from outside the US

*96)@=FE:@?

11 Dupont Circle NW, Suite 600, Washington, DC 20036 Telephone: (202) 728-7300 www.ForeignPolicy.com Email: info@foreignpolicy.com