Beruflich Dokumente
Kultur Dokumente
2|Page
defined.
3|Page
Q.No.16:What is exposure?
Ans: Market exposure, also known as exposure, represents the amount an
4|Page
Q.No.23::Define utility?/
Ans: the ability of a product to satisfy human want is called utility.
5|Page
Q.No.35::What is in Inflation?
Ans: The rate at which the general level of prices for goods and services is
6|Page
Q.No.36::What is questionnaire?
Ans: a set of printed or written questions with a choice of answers, devised for the purposes of a
Q.No.39::Define population?
Ans: The entire pool from which a statistical sample is drawn.
7|Page
Ans: the action of selling the same product at different prices to different buyers, in order to
8|Page
Q.No.49::what is hypothesis?
Ans: A hypothesis is an explanation for a phenomenon or an activity which can be tested and
verified in some way and proves or disproves the hypothesis.
that isnt essential to survival, but which we would like to have if we can, such as toys, movie
tickets, or a swimming pool.
to increase interest rates to reduce demand and reduce the rate of economic growth.
9|Page
Q.No.58::What
is trading up?
Ans: 1. Increasing the number of features (and their associated benefits) of a product, improving
its quality, or backing it with a superior level of service to justify a higher price.
10 | P a g e
Q.No.62::Define telemarketing?
Ans: the marketing of goods or services by means of telephone calls, typically unsolicited, to
potential customers.
Q.No.63::What is AIDA?
Ans: attention, interest, desire, action relating to the customer. It refers to the four stages of a sales
process that were developed in 1925.
Q.No.68:: what is the difference between brand name and brand mark?
Ans: Brand name is the part that can be spoken including letters words and number whereas brand
mark is the part of the brand that can not be spoken. e.g. IE, Symbol FX.
11 | P a g e
company or product.
Q.No.71::Define promotion?
Ans: Promotions refer to the entire set of activities, which communicate the product, brand or
service to the user. The idea is to make people aware, attract and induce to buy the product, in
preference over others.
12 | P a g e
Ans: promotion that supplements or coordinates advertising.
Q.No.78:What is wholesaling?
Ans: The sale and distribution of goods to users other than end consumers.
Wholesaling involves selling merchandise to retailers, wholesalers and
merchants, or to industrial, commercial and institutional users.
13 | P a g e
Q.No.83:What is demography?
Ans: The statistical study of human population and its distribution is called demography.
Q.No.84:Define product?
Ans: a set of tangible and intangible attributes which may include packaging ,color ,price, brand seller
reputation and seller services.
Q.No.90:What is go error?
Ans: t occurs when a company adopts poor ideas.
14 | P a g e
Ans; test marketing involves how large the market is and how consumers and dealers react to handling
using and repurchasing the product.
Q.No.93:Define price?
Ans:amount charged for products or services.
Q.No.94:Define training?
Ans: the action of teaching a person or animal a particular skill or type of behavior.
Q.No.96:What is NOISE?
Ans: Price and volume fluctuations in the market that can confuse one's
interpretation of market direction. Used in the context of equities, it is stock
market activity caused by program trading, dividend payments or other
phenomena that is not reflective of overall market sentiment. Also known as
"market noise
15 | P a g e
Ans: a package that can serve others purposes after the original contents have
been consumed e.g liter Bottles of soft drink later can be used to serve water.
Q.No.99:Define demand?
Ans: The amount of a particular economic good or service that a consumer or group
of consumers will want to purchase at a given price.
16 | P a g e
Ans: Distribution channel in which a producer supplies or serves directly to an ultimate user or consumer,
without any middleman (agent, distributor, wholesaler, retailer).
Q.No.107:What is retailing?
Ans: the activities involved in the selling of goods to ultimate consumers for personal or
household consumption.
Q.No.112:Define branding?
17 | P a g e
Ans: the marketing practice of creating a name, symbol or design that identifies and differentiates a
product from other products
identity.
smaller retailer.
18 | P a g e
Q.No.125:What is depression?
Ans: A severe and prolonged downturn in economic activity.
few months.
19 | P a g e
20 | P a g e