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Digital Promotion Package

Max Wyeth!

Contact: 212-205-0517!
January 2015 Digital Marketing Group

PARTNER WITH DIRECTV!

Take your entertainment to a whole new level. DIRECTV is one of the


leading multichannel video programming distributors in the country, and
our digital footprint extends across a network of over 15 million passionate
fans. DIRECTV can partner with you to craft a digital campaign experience
touching multiple tactics including social media, email and our
entertainment blog that leverages talent interviews, live event coverage
and set visits to drive tune-in and mass awareness of high profile
programming.
Our campaigns are designed to offer sweeping coverage that is published
on multiple days, giving your programming truly sustained exposure in
spite of todays fast-paced digital climate.
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DIRECTVS 15 MILLION CUSTOMER REACH!

Content !
Partner!

DIRECTV Entertainment Blog!

Email Communications!

4 Million Monthly Visits

Weekly News & Offers Emails

Content Updated Daily

Over 6 Million Customers

! Social Media!

Facebook, Twitter, Instagram


Vine, Snapchat & more
Over 5 Million Fans

800k Average weekly Engagements


Highest Engagement Rate Amongst
MVPD Competitors

CAMPAIGN EXAMPLE - CBSs Blue Bloods!

Dedicated Blog Post!

News & Offers Email!

CAMPAIGN EXAMPLE CONT - CBSs Blue Bloods!


Instagram Post

Facebook Post
Twitter Post!
5

HELP US HELP YOU!

In return for this robust digital campaign, we require fulfillment of


the following asks in order to maximize its impact across all
tactics:
In-studio or digital interviews with talent that will be published
across all digital tactics
5 minutes dedicated for social media-specific video interviews
(Instagram/Vine/Snapchat)
The ability to secure access to red carpet events for photography/
interview purposes

Social Reach Appendix!


Facebook

Twitter

Instagram

4.5MM Reach!

158k Reach

11.4k Reach

750k Average

20k Average

2Ok Average

DIRECTV Leads All

DIRECTV Leads All

Impressions per
Post!

3MM Average
Engagements per
Month!

Engagements per
Month

Competitors in
Community Size

Engagements per
Month

Competitors in
Total Actions and
Engagement Rate

DIRECTV Leads All


Competitors in
Organic
Engagement Rate!